The document outlines key usability principles for web projects, emphasizing personalized elements, transparent pricing, and credible content. It highlights the importance of clear navigation, efficient page speed, and scannable content to enhance user experience and conversion rates. Additionally, it suggests utilizing analytics tools for tracking user behavior and assessing the effectiveness of site changes.

1. Usability things for your next project
Steven Morey

2. Personalised
Currency
Language
Country specific deals
Taxes, or delivery options

3. Registering provides value
For example a "Free Trial" button communicates a
clear benefit, but a "Register" button doesn't.
Transparent pricing
Prices are clearly displayed. There are no hidden costs
or surprises in the terms.
Sample content
For example there is a sample newsletter next to a
newsletter sign up form.

4. Creditability
References
Contact information
Location
Images of real people
Professionally designed and up-to-date
Uncluttered service information
Information is scannable
Images can be zoomed

5. Homepage
Clear call for action
Users know what to do next and the benefits
Understandable value proposition and purpose

6. First impressions
Homepage creates a positive first impression and supports conversio
Logged in user's name is displayed on the site
Major changes to the site are announced
Company location and contact information
There is a privacy policy
Images and videos are relevant and meaningful
URL redirection

7. Accessibility
Alt attributes are provided for non-text elements
Colour alone is not used to convey information
Content is readable without a style sheet
Accessible navigation
Links, buttons and checkboxes are easily clickable

8. Navigation
Important links aren't placed in moving features
Alphabetical A-Z sorting is avoided
Users know where they are on the site
Navigation is consistent on every page
Links are descriptive. No "click here" links

9. Search
There is a search bar
Available on every page, not just the homepage
Search keywords are tracked by Analytics

10. Links
Important commands are displayed as buttons, not links
Links are easily recognizable. For example underlining text is avoided
Colour - Visited links colour is different than unvisited
There are no broken links

11. S p e e d >
Page loads from 1-2 Seconds
Page size is less than 600kb
Hosted locally
CSS & JS are optimised
Use a CDN
Images are optimised

12. Layout
Important content is displayed first
Responsive
Related information is grouped together clearly
There are a minimum amount of pop-up windows
Consistency
Pages aren't cluttered – White space!

13. FORMS
Simplicity
Long dropdown menus are avoided
Fields are labelled
Form submission is confirmed
Error messages are shown next to the input field

14. Content.
Contrast.
Content is scannable.
Common language.
Contact and company information.
Useful and up-to-date.

15. CONTENT
 Contrast.
 Content is scanable
 Common language
 Contact and company information
 Useful and up-to-date
Process
Issue tracking
User testing with target users
Prioritizing
Impact analysis of changes
ROI of changes

16. Tools
Screenr.com
CrazyEgg.com
WebPageSpeed.org
Usertesting.com

17. screenr

18. crazyegg

19. crazyegg

20. webpagespeed

21. usertesting

22. comments?