SlideShare a Scribd company logo
Usability things for your next project
Steven Morey
Personalised
Currency
Language
Country specific deals
Taxes, or delivery options
Registering provides value
For example a "Free Trial" button communicates a
clear benefit, but a "Register" button doesn't.
Transparent pricing
Prices are clearly displayed. There are no hidden costs
or surprises in the terms.
Sample content
For example there is a sample newsletter next to a
newsletter sign up form.
Creditability
References
Contact information
Location
Images of real people
Professionally designed and up-to-date
Uncluttered service information
Information is scannable
Images can be zoomed
Homepage
Clear call for action
Users know what to do next and the benefits
Understandable value proposition and purpose
First impressions
Homepage creates a positive first impression and supports conversio
Logged in user's name is displayed on the site
Major changes to the site are announced
Company location and contact information
There is a privacy policy
Images and videos are relevant and meaningful
URL redirection
Accessibility
Alt attributes are provided for non-text elements
Colour alone is not used to convey information
Content is readable without a style sheet
Accessible navigation
Links, buttons and checkboxes are easily clickable
Navigation
Important links aren't placed in moving features
Alphabetical A-Z sorting is avoided
Users know where they are on the site
Navigation is consistent on every page
Links are descriptive. No "click here" links
Search
There is a search bar
Available on every page, not just the homepage
Search keywords are tracked by Analytics
Links
Important commands are displayed as buttons, not links
Links are easily recognizable. For example underlining text is avoided
Colour - Visited links colour is different than unvisited
There are no broken links
S p e e d >
Page loads from 1-2 Seconds
Page size is less than 600kb
Hosted locally
CSS & JS are optimised
Use a CDN
Images are optimised
Layout
Important content is displayed first
Responsive
Related information is grouped together clearly
There are a minimum amount of pop-up windows
Consistency
Pages aren't cluttered – White space!
FORMS
Simplicity
Long dropdown menus are avoided
Fields are labelled
Form submission is confirmed
Error messages are shown next to the input field
Content.
Contrast.
Content is scannable.
Common language.
Contact and company information.
Useful and up-to-date.
CONTENT
 Contrast.
 Content is scanable
 Common language
 Contact and company information
 Useful and up-to-date
Process
Issue tracking
User testing with target users
Prioritizing
Impact analysis of changes
ROI of changes
Tools
Screenr.com
CrazyEgg.com
WebPageSpeed.org
Usertesting.com
screenr
crazyegg
crazyegg
webpagespeed
usertesting
comments?

More Related Content

Similar to User Experience Design - Things to consider on your next project

eCOMMERCE CONVERSION CHECKLIST
eCOMMERCE CONVERSION CHECKLISTeCOMMERCE CONVERSION CHECKLIST
eCOMMERCE CONVERSION CHECKLIST
Lenny Manor ★ (2k)
 
The Ultimate Website Checklist
The Ultimate Website ChecklistThe Ultimate Website Checklist
The Ultimate Website Checklist
Ryan Aslatt
 
Unit 302 Powerpoint
Unit 302 PowerpointUnit 302 Powerpoint
Unit 302 Powerpoint
Abigail_Dunne
 
JITD kickoff web site presentation
JITD kickoff web site presentationJITD kickoff web site presentation
JITD kickoff web site presentation
Donna Liotta
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
Emma Mirrington
 
Has your website passed the sell by date?
Has your website passed the sell by date?Has your website passed the sell by date?
Has your website passed the sell by date?
Charleston PR & Design, LLC
 
How To Convert More Web Traffic Into Sales And Leads
How To  Convert  More  Web  Traffic Into  Sales And  LeadsHow To  Convert  More  Web  Traffic Into  Sales And  Leads
How To Convert More Web Traffic Into Sales And Leads
Adam de Jong
 
How to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and LeadsHow to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and Leads
National Positions
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for Manufacturers
WRIS Web Services
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
Arrow Internet Marketing
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Bare Knuckle Digital
 
Synapseindia web site design for E Commerce development
Synapseindia web site design for E Commerce developmentSynapseindia web site design for E Commerce development
Synapseindia web site design for E Commerce development
Synapseindiappsdevelopment
 
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCESEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
Michelle Flynn
 
Your web presence
Your web presenceYour web presence
Your web presence
Michelle Flynn
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your Website
Hall_
 
B2C SEO Smarts - Jessica Bowman
B2C SEO Smarts - Jessica BowmanB2C SEO Smarts - Jessica Bowman
B2C SEO Smarts - Jessica Bowman
Online Marketing Summit
 
S E O & Adsense Optimization
S E O  & Adsense OptimizationS E O  & Adsense Optimization
S E O & Adsense Optimization
Tin180 VietNam
 
Website best-practices
Website best-practicesWebsite best-practices
Website best-practices
Visionary Marketing
 
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las VegasGetting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
i5 Conseil | Performance numérique
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion
P&CO
 

Similar to User Experience Design - Things to consider on your next project (20)

eCOMMERCE CONVERSION CHECKLIST
eCOMMERCE CONVERSION CHECKLISTeCOMMERCE CONVERSION CHECKLIST
eCOMMERCE CONVERSION CHECKLIST
 
The Ultimate Website Checklist
The Ultimate Website ChecklistThe Ultimate Website Checklist
The Ultimate Website Checklist
 
Unit 302 Powerpoint
Unit 302 PowerpointUnit 302 Powerpoint
Unit 302 Powerpoint
 
JITD kickoff web site presentation
JITD kickoff web site presentationJITD kickoff web site presentation
JITD kickoff web site presentation
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
 
Has your website passed the sell by date?
Has your website passed the sell by date?Has your website passed the sell by date?
Has your website passed the sell by date?
 
How To Convert More Web Traffic Into Sales And Leads
How To  Convert  More  Web  Traffic Into  Sales And  LeadsHow To  Convert  More  Web  Traffic Into  Sales And  Leads
How To Convert More Web Traffic Into Sales And Leads
 
How to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and LeadsHow to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and Leads
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for Manufacturers
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
 
Synapseindia web site design for E Commerce development
Synapseindia web site design for E Commerce developmentSynapseindia web site design for E Commerce development
Synapseindia web site design for E Commerce development
 
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCESEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
 
Your web presence
Your web presenceYour web presence
Your web presence
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your Website
 
B2C SEO Smarts - Jessica Bowman
B2C SEO Smarts - Jessica BowmanB2C SEO Smarts - Jessica Bowman
B2C SEO Smarts - Jessica Bowman
 
S E O & Adsense Optimization
S E O  & Adsense OptimizationS E O  & Adsense Optimization
S E O & Adsense Optimization
 
Website best-practices
Website best-practicesWebsite best-practices
Website best-practices
 
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las VegasGetting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion
 

Recently uploaded

一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
wkip62b
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
ellemjani
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
mfria419
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
bz42w9z0
 
Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024
Madhu Prabakaran
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
pavankumarpayexelsol
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
ynrtjotp
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
aonx8o5f
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
etls06p8
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
kmzsy4kn
 

Recently uploaded (20)

一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
 
Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024Design Thinking: Madhu Prabakaran 17th July 2024
Design Thinking: Madhu Prabakaran 17th July 2024
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
一比一原版(UWE毕业证书)西英格兰大学毕业证如何办理
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
 

User Experience Design - Things to consider on your next project