Internet marketing is growing and will continue to dominate advertising. Business directory listings provide an affordable way for local businesses to advertise online and attract more regional customers. This service indexes company information with search engines and databases to apply regional targeting. It utilizes top business directories that circulate company information throughout the web faster. For only $29.95, it provides a customized online listing with the option to include details like keywords, logos, maps, and customer reviews.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this contentSearch engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
The document provides information about CSS 301 E-Business Principles course including case studies and analyzing web traffic data. It discusses key terms like bounce rate and referring sites. It explains how to analyze web traffic qualitatively by looking at customer experience and quantitatively by reviewing statistics. Finally, it presents a sample business model canvas for a global business school program with partners, activities, value propositions, customer segments, relationships, resources, channels, cost structure and revenue streams.
Sumedha Tradex is a Delhi (India) based company which specializes in import export, real estate, electrical vendor india,website solutions to clients all over world.
This document summarizes a study that surveyed traditional plant-based livestock healthcare practices among the Ameru people of Kenya. 21 knowledgeable participants aged 50-79 were interviewed about 48 plant species from 26 families used to treat 30 common livestock diseases. The most frequently mentioned diseases were anaplasmosis, diarrhea, East Coast fever, pneumonia, helminthiasis, general weakness and skin diseases. The study aimed to document this ethnomedical knowledge to support further research on plant efficacy and potential contributions to livestock healthcare.
Internet marketing is growing and will continue to dominate advertising. Business directory listings provide an affordable way for local businesses to advertise online and attract more regional customers. This service indexes company information with search engines and databases to apply regional targeting. It utilizes top business directories that circulate company information throughout the web faster. For only $29.95, it provides a customized online listing with the option to include details like keywords, logos, maps, and customer reviews.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this contentSearch engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
The document provides information about CSS 301 E-Business Principles course including case studies and analyzing web traffic data. It discusses key terms like bounce rate and referring sites. It explains how to analyze web traffic qualitatively by looking at customer experience and quantitatively by reviewing statistics. Finally, it presents a sample business model canvas for a global business school program with partners, activities, value propositions, customer segments, relationships, resources, channels, cost structure and revenue streams.
Sumedha Tradex is a Delhi (India) based company which specializes in import export, real estate, electrical vendor india,website solutions to clients all over world.
This document summarizes a study that surveyed traditional plant-based livestock healthcare practices among the Ameru people of Kenya. 21 knowledgeable participants aged 50-79 were interviewed about 48 plant species from 26 families used to treat 30 common livestock diseases. The most frequently mentioned diseases were anaplasmosis, diarrhea, East Coast fever, pneumonia, helminthiasis, general weakness and skin diseases. The study aimed to document this ethnomedical knowledge to support further research on plant efficacy and potential contributions to livestock healthcare.
This document provides tips for improving website usability and conversions. Some key tips include: focusing on personalized features for users based on location; ensuring registration provides clear value; using transparent pricing with no hidden costs; ensuring pages don't refresh automatically; providing a clear call to action; and optimizing the homepage, navigation, forms, and content for usability and readability. Testing with real users and prioritizing improvements based on importance are also recommended.
The document provides a checklist of important elements that every website needs, including making a great first impression, encouraging visitors to discover more content, ensuring a flawless user experience, optimizing for organic search and social media, having high quality content and fast load speed, and making it easy for visitors to contact the website owners or make a purchase. It lists specific on-page elements like headlines, calls to action, navigation, forms, and social media profiles that should be optimized, as well as off-page activities like link building, social sharing, and public relations. The checklist covers both technical aspects like speed, security, and responsive design as well as user experience factors like visual design, easy navigation, and compelling content.
SEO is the process of optimizing a website to increase its visibility and ranking on search engines. This involves the use of relevant keywords, link building, and adjusting content and metadata for both desktop and mobile users. Social media optimization (SMO) is also important and involves engaging audiences on various social networks to increase brand awareness and drive traffic to the website. Both SEO and SMO require understanding user search behavior and trends to optimize for relevant keywords and topics.
This document provides an overview of the web site development process. It discusses important considerations like defining goals, keywords, branding, and audience. The development process involves choosing a domain name, hosting, design, and content management. Good design principles like clear navigation, concise writing, and SEO best practices are covered. Ongoing site maintenance, support options, and potential enhancements are also reviewed. The document aims to help clients understand all that goes into building a successful website.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
What are the hallmarks of a good website? How do you know if your website is still working for you? How do you go about planning a site that works for all your intended users? Our presentation offers an overview of critical elements and road blocks to getting a good website.
How To Convert More Web Traffic Into Sales And LeadsAdam de Jong
This document discusses how conversion optimization can boost profits without increasing advertising spending. It outlines how setting goals for web pages and understanding user funnels is important. Various website elements that could be optimized are described such as headlines, copy, graphics, calls to action, and more. Best practices for developing an optimization plan like identifying key pages to test and common mistakes to avoid are provided. The overall message is that taking a methodical, ongoing testing approach to optimization can significantly impact a business.
Convert your traffic. Create more leads and sales.
In our FREE webinar, "How to Convert Traffic Into More Leads and Sales," National Positions CEO Bernard May shows you how to use your website to maximize your profits.
You'll learn how to increase sales, reduce your acquisition costs and turn your website into an efficient, 24-hours salesman for your business.
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
Synapseindia web site design for E Commerce development
SynapseIndia PHP Development,
SynapseIndia Magento Development,
SynapseIndia Reviews,
SynapseIndia Complaints,
SynapseIndia Sharepoint Development,
SynapseIndia dotnet Development
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCEMichelle Flynn
This document provides an overview of digital marketing and search engine optimization strategies for companies. It discusses establishing a web presence, search engine marketing, paid and organic search listings, and the basics of SEO. Key recommendations include identifying target keywords, optimizing pages by including keywords in titles, headings, and text, and getting backlinks from relevant websites. The document also covers content optimization best practices like writing for scanning, using the correct document structure and tags, and measuring success through metrics like visibility, traffic, and conversion.
This document provides an overview of digital marketing and search engine optimization strategies for companies. It discusses establishing a web presence, using search engine marketing to get listed and ranked highly in search engines. Specific tactics covered include optimizing websites by including target keywords, using proper title tags and meta descriptions, and building relevant backlinks. The document also touches on content best practices like writing for scanning, keeping content concise and valuable. Overall success is measured by a website's visibility, traffic, conversion rates, and return on investment from digital marketing efforts.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
The document summarizes key points from a presentation on search engine optimization (SEO) techniques given by Jessica Bowman. The presentation covered topics such as keyword research, optimizing page content, link building strategies, integrating SEO best practices, and common SEO mistakes to avoid. Bowman emphasized the importance of optimizing for both human visitors and search engine crawlers.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This document discusses various topics related to website design and conversion optimization. It covers fundamentals of website design like content structure, visual design, user experience and analytics. It also discusses different customer buying modes and how to design landing pages, marketing campaigns and the overall user experience to cater to different types of customers and increase conversions. Finally, it provides guidance on integrating design principles, marketing efforts and analytics to maximize a website's effectiveness.
This document provides tips for improving website usability and conversions. Some key tips include: focusing on personalized features for users based on location; ensuring registration provides clear value; using transparent pricing with no hidden costs; ensuring pages don't refresh automatically; providing a clear call to action; and optimizing the homepage, navigation, forms, and content for usability and readability. Testing with real users and prioritizing improvements based on importance are also recommended.
The document provides a checklist of important elements that every website needs, including making a great first impression, encouraging visitors to discover more content, ensuring a flawless user experience, optimizing for organic search and social media, having high quality content and fast load speed, and making it easy for visitors to contact the website owners or make a purchase. It lists specific on-page elements like headlines, calls to action, navigation, forms, and social media profiles that should be optimized, as well as off-page activities like link building, social sharing, and public relations. The checklist covers both technical aspects like speed, security, and responsive design as well as user experience factors like visual design, easy navigation, and compelling content.
SEO is the process of optimizing a website to increase its visibility and ranking on search engines. This involves the use of relevant keywords, link building, and adjusting content and metadata for both desktop and mobile users. Social media optimization (SMO) is also important and involves engaging audiences on various social networks to increase brand awareness and drive traffic to the website. Both SEO and SMO require understanding user search behavior and trends to optimize for relevant keywords and topics.
This document provides an overview of the web site development process. It discusses important considerations like defining goals, keywords, branding, and audience. The development process involves choosing a domain name, hosting, design, and content management. Good design principles like clear navigation, concise writing, and SEO best practices are covered. Ongoing site maintenance, support options, and potential enhancements are also reviewed. The document aims to help clients understand all that goes into building a successful website.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
What are the hallmarks of a good website? How do you know if your website is still working for you? How do you go about planning a site that works for all your intended users? Our presentation offers an overview of critical elements and road blocks to getting a good website.
How To Convert More Web Traffic Into Sales And LeadsAdam de Jong
This document discusses how conversion optimization can boost profits without increasing advertising spending. It outlines how setting goals for web pages and understanding user funnels is important. Various website elements that could be optimized are described such as headlines, copy, graphics, calls to action, and more. Best practices for developing an optimization plan like identifying key pages to test and common mistakes to avoid are provided. The overall message is that taking a methodical, ongoing testing approach to optimization can significantly impact a business.
Convert your traffic. Create more leads and sales.
In our FREE webinar, "How to Convert Traffic Into More Leads and Sales," National Positions CEO Bernard May shows you how to use your website to maximize your profits.
You'll learn how to increase sales, reduce your acquisition costs and turn your website into an efficient, 24-hours salesman for your business.
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
Synapseindia web site design for E Commerce development
SynapseIndia PHP Development,
SynapseIndia Magento Development,
SynapseIndia Reviews,
SynapseIndia Complaints,
SynapseIndia Sharepoint Development,
SynapseIndia dotnet Development
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCEMichelle Flynn
This document provides an overview of digital marketing and search engine optimization strategies for companies. It discusses establishing a web presence, search engine marketing, paid and organic search listings, and the basics of SEO. Key recommendations include identifying target keywords, optimizing pages by including keywords in titles, headings, and text, and getting backlinks from relevant websites. The document also covers content optimization best practices like writing for scanning, using the correct document structure and tags, and measuring success through metrics like visibility, traffic, and conversion.
This document provides an overview of digital marketing and search engine optimization strategies for companies. It discusses establishing a web presence, using search engine marketing to get listed and ranked highly in search engines. Specific tactics covered include optimizing websites by including target keywords, using proper title tags and meta descriptions, and building relevant backlinks. The document also touches on content best practices like writing for scanning, keeping content concise and valuable. Overall success is measured by a website's visibility, traffic, conversion rates, and return on investment from digital marketing efforts.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
The document summarizes key points from a presentation on search engine optimization (SEO) techniques given by Jessica Bowman. The presentation covered topics such as keyword research, optimizing page content, link building strategies, integrating SEO best practices, and common SEO mistakes to avoid. Bowman emphasized the importance of optimizing for both human visitors and search engine crawlers.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This document discusses various topics related to website design and conversion optimization. It covers fundamentals of website design like content structure, visual design, user experience and analytics. It also discusses different customer buying modes and how to design landing pages, marketing campaigns and the overall user experience to cater to different types of customers and increase conversions. Finally, it provides guidance on integrating design principles, marketing efforts and analytics to maximize a website's effectiveness.
Similar to User Experience Design - Things to consider on your next project (20)
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
3. Registering provides value
For example a "Free Trial" button communicates a
clear benefit, but a "Register" button doesn't.
Transparent pricing
Prices are clearly displayed. There are no hidden costs
or surprises in the terms.
Sample content
For example there is a sample newsletter next to a
newsletter sign up form.
5. Homepage
Clear call for action
Users know what to do next and the benefits
Understandable value proposition and purpose
6. First impressions
Homepage creates a positive first impression and supports conversio
Logged in user's name is displayed on the site
Major changes to the site are announced
Company location and contact information
There is a privacy policy
Images and videos are relevant and meaningful
URL redirection
7. Accessibility
Alt attributes are provided for non-text elements
Colour alone is not used to convey information
Content is readable without a style sheet
Accessible navigation
Links, buttons and checkboxes are easily clickable
8. Navigation
Important links aren't placed in moving features
Alphabetical A-Z sorting is avoided
Users know where they are on the site
Navigation is consistent on every page
Links are descriptive. No "click here" links
9. Search
There is a search bar
Available on every page, not just the homepage
Search keywords are tracked by Analytics
10. Links
Important commands are displayed as buttons, not links
Links are easily recognizable. For example underlining text is avoided
Colour - Visited links colour is different than unvisited
There are no broken links
11. S p e e d >
Page loads from 1-2 Seconds
Page size is less than 600kb
Hosted locally
CSS & JS are optimised
Use a CDN
Images are optimised
12. Layout
Important content is displayed first
Responsive
Related information is grouped together clearly
There are a minimum amount of pop-up windows
Consistency
Pages aren't cluttered – White space!
13. FORMS
Simplicity
Long dropdown menus are avoided
Fields are labelled
Form submission is confirmed
Error messages are shown next to the input field
15. CONTENT
Contrast.
Content is scanable
Common language
Contact and company information
Useful and up-to-date
Process
Issue tracking
User testing with target users
Prioritizing
Impact analysis of changes
ROI of changes