6. Some Numbers to Consider
610M+
Users on LinkedIn
61M
Users are Senior
Level Influencers.
90%Recruiters use LinkedIn
to source candidates.
40M
Users are in decision-
making positions.
3M
Users are Sharing
Content Daily.
9. LinkedIn has one of the most unique sets of professional data in the world
Members
610M+
Companies
20M
Jobs
14M+
Students & Recent
Graduates
46M+
Skills
50K
Higher Education
Institutions
29K Daily Posts
3M+ Endorsements
11B
10. Creating Opportunity with LinkedIn
Establish Your
Profile
Thought Leadership
Build a Powerful
Network
Keep Learning
Realize Your Full
Potential
11. Translating Your Brand to Your Profile
1. Profile Picture
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
12. Translating Your Brand to Your Profile
1.
2.
Profile Picture
Banner ImagePick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Create a banner image to
highlight at a glance.
Consider including the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
13. Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters
14. 4.
Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Summary
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Include your impact
thesis here.
Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters
15. LinkedIn Profile Check List
Professional Headshot & Cover Experience
Summary
Headline
Skills & ExpertiseEducation
Organizations
Courses
Honors & Awards
Recommendations
Certificates
Thought Leadership
18. Skills Most In Demand 2019
Soft Skills Companies
Needed Most in 2019
Creativity
Persuasion
Collaboration
Adaptability Time
Management
Hard Skills Companies
Needed Most in 2019
Cloud
Computing
Analytical
Reasoning
People
Management
Sales
Leadership
Artificial
Intelligence
Social Media
Marketing
20. Using Lynda.com to Build Skills
Hard Skills: Relevant to Specific Functions
Soft Skills: Relevant Regardless of Role or Function
Time Management &
Communication
Leadership &
Collaboration
Data Visualization ITEngineeringEconomics
Mobile
Development HR
21. Learning with LinkedIn
Offline Course Viewing
Searching the Online
Training Library
Exploring Learning Paths Creating Your Course
Playlist
Note Taking Throughout
Your Courses
Bookmarking Courses
23. Getting Comfortable with Lynda.com
Searching for Relevant Content
Adding & Editing Playlists
On your learner profile:
1. Check out the newest courses on your
learner homepage.
2. Set your recommendations for content you
are interested to follow.
3. Keyword search for major topics or within
each individual course
To create a new Playlist:
1. Select Playlists from your profile menu
2. Click Create new playlist (blue button or plus
button on mobile app)
3. Name your new playlist
4. Add courses and/or search for courses of interest
24. Creating Your Lynda Course Plan
What am I interested
in?
What skills do I want
to learn?
What (might) I want to do
with my life?
Which courses will
help me learn these
skills?
What skills do people in these
roles have?
What skills are companies
looking for in this role?
25. Track Your Progress & Share
Back up your listed skills
with Lynda courses
Add Courses on
Your Profile
Let your network know what
you're learning and engage
with them.
Post once a week about key learnings
and take-aways from your most recent
Lynda.com course.
Start conversations within your network
on the subjects of your learning
Share What You Learned
Demonstrate your learning in
this portion of your profile and
back up your listed skills.
26. Maximize Your Learning
Take Notes & Apply
Your Learning
Download the Mobile
App & Learn On The Go
Block Time Out on Your
Calendar for Learning
Micro Learning
with Tips Courses
