The document provides an overview of how to maximize the use of LinkedIn for professional and career development. It discusses establishing a complete LinkedIn profile, building a powerful professional network, engaging in thought leadership through content sharing, and using LinkedIn Learning (formerly Lynda.com) courses to develop in-demand hard and soft skills. The goal is to help users unlock LinkedIn's full potential for networking, learning, and establishing expertise to further their careers.

1. USC MARSHALL SCHOOL OF BUSINESS
Get Ahead with LinkedIn

2. Agenda
Overview
Getting Ahead
with LinkedIn
Unlocking LinkedIn's
Full Potential
Next Steps

3. Overview

4. LinkedIn's Vision
Create economic opportunity for every
member of the global workforce

5. LinkedIn's Mission
Connect the world’s professionals to make
them more productive and successful

6. Some Numbers to Consider
610M+
Users on LinkedIn
61M
Users are Senior
Level Influencers.
90%Recruiters use LinkedIn
to source candidates.
40M
Users are in decision-
making positions.
3M
Users are Sharing
Content Daily.

7. Opportunities Through LinkedIn
Networking InternshipLearning

8. Unlocking LinkedIn's
Full Potential

9. LinkedIn has one of the most unique sets of professional data in the world
Members
610M+
Companies
20M
Jobs
14M+
Students & Recent
Graduates
46M+
Skills
50K
Higher Education
Institutions
29K Daily Posts
3M+ Endorsements
11B

10. Creating Opportunity with LinkedIn
Establish Your
Profile
Thought Leadership
Build a Powerful
Network
Keep Learning
Realize Your Full
Potential

11. Translating Your Brand to Your Profile
1. Profile Picture
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages

12. Translating Your Brand to Your Profile
1.
2.
Profile Picture
Banner ImagePick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Create a banner image to
highlight at a glance.
Consider including the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action

13. Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters

14. 4.
Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Summary
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Include your impact
thesis here.
Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters

15. LinkedIn Profile Check List
Professional Headshot & Cover Experience
Summary
Headline
Skills & ExpertiseEducation
Organizations
Courses
Honors & Awards
Recommendations
Certificates
Thought Leadership

16. Getting Ahead
with LinkedIn

17. Alternatives to
Freshman Internship

18. Skills Most In Demand 2019
Soft Skills Companies
Needed Most in 2019
Creativity
Persuasion
Collaboration
Adaptability Time
Management
Hard Skills Companies
Needed Most in 2019
Cloud
Computing
Analytical
Reasoning
People
Management
Sales
Leadership
Artificial
Intelligence
Social Media
Marketing

19. There's a course
for that.

20. Using Lynda.com to Build Skills
Hard Skills: Relevant to Specific Functions
Soft Skills: Relevant Regardless of Role or Function
Time Management &
Communication
Leadership &
Collaboration
Data Visualization ITEngineeringEconomics
Mobile
Development HR

21. Learning with LinkedIn
Offline Course Viewing
Searching the Online
Training Library
Exploring Learning Paths Creating Your Course
Playlist
Note Taking Throughout
Your Courses
Bookmarking Courses

22. Using Lynda.com
Live Demo

23. Getting Comfortable with Lynda.com
Searching for Relevant Content
Adding & Editing Playlists
On your learner profile:
1. Check out the newest courses on your
learner homepage.
2. Set your recommendations for content you
are interested to follow.
3. Keyword search for major topics or within
each individual course
To create a new Playlist:
1. Select Playlists from your profile menu
2. Click Create new playlist (blue button or plus
button on mobile app)
3. Name your new playlist
4. Add courses and/or search for courses of interest

24. Creating Your Lynda Course Plan
What am I interested
in?
What skills do I want
to learn?
What (might) I want to do
with my life?
Which courses will
help me learn these
skills?
What skills do people in these
roles have?
What skills are companies
looking for in this role?

25. Track Your Progress & Share
Back up your listed skills
with Lynda courses
Add Courses on
Your Profile
Let your network know what
you're learning and engage
with them.
Post once a week about key learnings
and take-aways from your most recent
Lynda.com course.
Start conversations within your network
on the subjects of your learning
Share What You Learned
Demonstrate your learning in
this portion of your profile and
back up your listed skills.

26. Maximize Your Learning
Take Notes & Apply
Your Learning
Download the Mobile
App & Learn On The Go
Block Time Out on Your
Calendar for Learning
Micro Learning
with Tips Courses

27. Next Steps

28. Where Do I Start?
Establish Your
Profile
Build a Powerful
Network
Make Your
Voice Heard
Take Your
Learning Beyond
the Classroom