Usability Testing

http://www.techved.com/

20132013 Techved ConsultingLtd.
@ Techved Consulting India Pvt.

Over 100 staff Worldwide

We have Expertise to understand your
business needs and provide apt UX
solutions for:
More than 15 years of UX Design Experience

• Website
• Intranet

Leading UX and
Design
Consultancy

User Centric Approach

• Extranet
• Widget
• Software
• Mobile and iPad App


2013 Techved Consulting India Pvt. Ltd.

Usability Testing

Usability testing is a technique under User Centered Interaction Design. It is
used to test a product/interface on its users by evaluating it from the users’
point of view.
It involves a systematic observation of the interaction of users with the
products/ interface to determine how well can they use it and understand
their actions/perceptions.



Usability Testing as a service
Usability testing is a process where experts draws results about Usability on
the site/application with the help of a set of predefined usability principles.
The aim is to achieve overall ease of use, effectiveness and user satisfaction by
identifying the flaws in the design and finding easily adaptable design solutions
to the flaws recognized.
•It enhances the usability of your website
•It is an in-depth analysis of your website design’s strengths and weaknesses.
•Provides a competitive overview of the website.
•Its cost effective and relatively quick to implement.



METHODOLOGY

Step 1

Step 2

Preparation of
Test Plan & Script

Recruiting
Participants


Step 3
Conducting
Usability Study

Step 4
Analysis

2013 Techved Consulting India Pvt. Lt

Methodology
Step 1 (Preparation of Test Plan & Script):
Test Protocol was prepared to ensure that adequate representative feedback
is gathered from participants

Step 2 (Recruiting Participants): Profiles of participants invited for testing

Job Seekers

Sellers

Buyers

Service
Seekers

Rented House
Seekers

Participants
invited

6

6

6

6

6

Participants
interviewed

6

6

6

6

6



METHODOLOGY
Step 3 (Conducting Usability Study):

• Techved Consulting moderator led the test session asking each participant to
perform tasks in accordance with the test protocol.

• Techved Consulting team observed sessions, took notes and watched
participant’s reactions and feedback towards the websites.

Image: Usability Testing in process



METHODOLOGY
Step 4: Analysis
• The data gathered from the test is analyzed using affinity diagrams and
suitable recommendations will be provided

Image: Affinity Diagram in process



Usability Test
Talk to users of your website or product



Usability Test
Understand their needs, behavior patterns & pain points.



Usability Test
Compare it vis-à-vis your competitors



Case Study



Case Study 1: Shaadi.com
User Research
Project Brief: www.shaadi.com is an Indian matrimonial website which helps people find a
suitable match.

Techved helped www.shaadi.com in Usability Testing of the website to identify issues being
faced by brides, grooms and their parents when using this website. The findings and the
solutions given by Techved helped the company grow its user base and revenue many folds.


Case Study 2: Kotak bank
Users were first shown the website and asked what they saw first.
Most of them were immediately drawn to the pictures in the Banner.



Case Study 2: Kotak bank

• Pictures helped them to understand the context and scope of the website.
• The organization gave them a simple mental model of how information on the
website is arranged and how to access it.



Case Study 3: Freecharge.com

Transaction details appear thrice
throughout the task flow of recharging
the phone.
This repetition of information is
unnecessary.
Hence, the site can be uncluttered and
presented more neatly.

Reposition the Confirm Order button to make it visible in the user’s task flow.


Case Study 4: Magicbricks.com
Project Brief: Techved helped Magicbricks.com to understand the user behavior and
conducted usability with MB and Non MB users.



Case Study 4: Magicbricks.com
Creating affinity diagrams and conducting trend analysis.
Usability analysis done in Techved Consulting premises for Magicbricks.com.



Case Study 5: Ebay
Project Brief: Techved helped Ebay to understand the user behavior in the checkout
process and how users perceive different elements on the website to built “Trust” .



Case Study 6: Quikr.com - Website

Project Brief: Techved helped Quikr conduct Usability Tests with 30 users to help understand their behavior on
Quikr.com. Users belong to one of the five different category of profiles – Job Seekers, Sellers, Buyers, Service
Seekers and Rented House Seekers. UX Team at Techved identified major usability problems and gave
recommendations on ways to improve those problems on Quikr.


Case Study 6: Quikr – Mobile App

Project Brief: UX Team at Techved identified major usability problems and gave
recommendations on ways to improve those problems on Quikr mobile app.


Case Study 7: Dell Business Laptop
User Research & Competitive Feedback
Methodology
1. Creation of User Profiles
User Profiles were created prior to the Research to define User Segments of the product.

End User
This profile is the user of
Business laptop.
This profile was selected
to give feedback on Dell
laptop as compared to
other competitive
laptops.


IT Pro
This profile is the
decision maker or
influencer in decision
making of what
laptops to buy in
office. They were
selected to understand
the important factors
considered when
buying laptops in
various countries.

Case Study 7: Dell Business Laptop

2. One to One Interview
Twenty Four participants were interviewed
about what is important to them in a good
quality Business Laptop.
They evaluated 6 competitive Business laptops
and provided quality ratings of various
components.


Case Study 8: Naukri.com
User Research
Usability Study was conducted to understand user’s expectations, needs and their feedback
onwww.naukri.com. A comparison between naukri.com and monster.com.

Objectives
• To understand expectations, perceptions and requirements of different user profiles who
visit naukri.com.
• To understand the interruptions in task flows and errors made by users when using
naukri.com.
• Features liked / disliked on naukri.com and monster.com.


Why Us?

Our company comes with experience that has seen how users behave on the internet,
how they have changed over the past years and an understanding of what is needed
right now in order to see success.
• We know how to optimize your website.
• We know what content needs to be created in order to give your website a better
chance of ranking which will reach out to more users.
• And above all, we have user behavior based solutions to maneuver your
website Traffic into a direction which will convert your prospects into Clients.

“Our knowledge of user behavior on internet will help your Business Grow”



Thank You
Contact Us :

Our Global presence :

sales@techved.com
022 67421812 / 9029032997
www.techved.com

Corporate Office
6th Floor, Thakur Mall
Business Center,
Thakur Village,
Kandivali (E), Mumbai.

Dubai Office:
Downtown Dubai,
P.O. Box 123234,
Dubai, UAE.

Melbourne Office:
Level 5.01
Collins Street
Melbourne Victoria
Australia
© 2013 Techved Techved Consulting India Pvt. Ltd.
2013 Consulting India Pvt. Ltd.
2013 TechvedConsulting India Pvt. Ltd.

Usability Testing

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