1. UX 101- A doers guide to UX
Mentored By | Shaheena Attarwala - Head of Design
@ Wigzo Technologies
2. About Speaker
• UX Consultant
• Currently Head of Design at Wigzo Technologies
• Founder PurpleCube Design Studio (2009 - Present)
• Ex - Designer BookMyShow(2009) and
Shaadi.com(2012)
• Ex - Co-founder & Design Head at Truss Networking
(2014)
• UX Blogger at www.RuthlessUX.com
@RuthlessUx
designs@purplecube.in
09892777897
3. UI - Interface Elements
UX- How a user gets.
from point A to point B.
5. There are a very few known techniques
that can precisely and consistently shape
a good ux
Keep it simple / Relate to things people used to/ Learnt it anecdotally /via Experiment
8. Users resist change
E.g. Digg did a majorUI
change and had a massive
user exodus.
One Week>
Digg3.0>DiggApocalypse
Timeline
changes /
Homepage
changes
Stage changes | Beneficial for your company
12. Don’t reinvent the wheel - Familiarity = Quick Learning
Familiarity in design makes for faster learning.
13. 4 step to build a Good UX
Be Specific - Narrow it down
Build Accurate
Test
Simplify
14. Be Specific
Speeds up design and development time {Agile} Just get it out there
2. Building. Just start building.
3.
4. Guides testing (Collecting data. Get all the data about how your user is using the app and
analyze it.)
5. Gives marketing individuals early insight into user acquisition strategies
6. Narrow down number of variables for testing. Simplify. Simplify based off the data you're
collecting.
7. Saves Money
8. Keep Vision of Dream separate from NOW. Pick one Go with it! Focus on Now!
Pick one go with it
1. Narrow down to your exact target users and focus on doing well there. Make your scope very
specific (specifically your first adopters) e.g. Amazon started as an online marketplace for new
books. Google was only search.
19. Build - Define User Journey
Iterate. Speed is the king
1. User Personas
2. Identify Journey
3. Solve Journey problems and errors
4. Identify loopholes
5. Identify use cases
6. Identify dead ends and escape
hatch
22. With smartphones
becoming ubiquitous,
especially among the
educated urban
upper-middle class
Indians, Myntra was
betting that its
customers would
accept the loss of the
web option in return
for greater user
experience
23. Understand Users! Do research!
May 2015
● Mobile accounts for 70-80% of
e-commerce traffic today.
● Forcing users to downloadthe
app and shutting outrivals.
● Within 9 months reopened its
mobilesite
24. Majority of our daily media interactions are screen based
Flipkart is not going completely app-only. It
has reintroduced a mobile web option -
something it had discontinued in March. 2015
● Amazon quickly took advantage.
Thanked consumers for making it the
most visited ecommerce site inIndia.
● Billion Daysale
1.Browsing on the desktop is much more
easier than on mobile app
2.Sorting and applying filters may be
difficult onapp
3.No more choices, you are just trapped
4.Mobile device and mobile internet
limitations
5.Competitors are on Multiple
platforms, user mayswitch easily
26. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
27. Majority of our daily media interactions are screen based
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
28. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Computers keep us productive and informed
29. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones keep us connected
30. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Tablets keep us entertained
31. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Sequential - There are two modes of multi-screening
www.RuthlessUx.com
32. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Sequential screening is common &
mostly completed within a day
33. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones are the most common
starting place for online activities
34. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
PCs are most often a starting point for
more complex activities
35. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
www.RuthlessUx.com
36. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones allow us to shop
at home or on-the-go
37. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Spontaneity plays a major role in shopping
Spur-of-the-moment vs. Planned shopping
38. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
We often move from one screen
to another while shopping
www.RuthlessUx.com
39. Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Consumers take a multi-device path to purchase
40. Learning your users to increase user base
It is also clear that Tinder is trying to
position itself as much more than just a
hookup app.
41. People are never going to learn enough.
People are never going to be beginners.
People will always be learning.
- Allan Cooper
Make it simpleenough. Discoverability isa great toolfor learning.
Humans are hardwired and naturally intuitive to things that resonate to
their gut
64. THANK
YOU!!!
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