The document outlines a 10 step marketing plan for Urduja HCCTV, a subdivision-wide centralized CCTV system targeting homeowners in Rancho Estate subdivisions in Marikina City. It aims to provide affordable security through a centralized system estimated to be 90% cheaper than private CCTV while adding only 5% to monthly dues. The marketing plan involves direct marketing, personal selling and positioning Urduja HCCTV as the exclusive security provider for clients of USSI, the parent security company, to leverage supply and build its niche.