The document outlines a 10 step marketing plan for Urduja HCCTV, a subdivision-wide centralized CCTV system targeting homeowners in Rancho Estate subdivisions in Marikina City. It aims to provide affordable security through a centralized system estimated to be 90% cheaper than private CCTV while adding only 5% to monthly dues. The marketing plan involves direct marketing, personal selling and positioning Urduja HCCTV as the exclusive security provider for homeowners under Urduja Security Services Inc.