This paper examines the representation of urban regions in contemporary urban policies, particularly focusing on the concept of 'cityness' in Newcastle upon Tyne. It highlights the difficulties local actors face in defining their city amidst a backdrop of diverse, often contradictory urban governance discourses and argues that while spatial strategies aim to integrate various governance efforts, they can frequently fall short and fail to capture the complexities of contemporary urban life. Ultimately, the paper poses critical questions about how the evolving nature of cities should influence policy and governance practices.