UPS Sustainability Marketing Presentation
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United Parcel Service (UPS) is a global shipping and business services company founded in 1907 with over $58 billion in annual revenue. The marketing team presented an action plan to address UPS's sustainability goals by redesigning the logo, promoting electric trucks, hosting an Earth Day run, and launching a digital marketing campaign to highlight UPS's sustainability efforts. They also proposed a larger "Plan B" campaign using the Super Bowl and Wall Street Journal to integrate sustainability messaging.
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