UNDERSTANDING THE ADVERTISEMENTS OF DIFFERENT CATEGORIES OF PRODUCTS

1. UNDERSTANDING THE
ADVERISEMENTS OF
DIFFERENT
CATAGORIES OF
PRODUCTS
Made By:
Nisarg Mankad

2. CATAGORIES
Deodorants
Men’s
Grooming
Shampoo
Face Wash

3. Players in Deodorants
Park
Avenue
Axe Nivea
Old
Spice
Yardley Fogg

4. Park Avenue Storm
 Emotional Payoff :
 Rational Payoff :
 Key Attraction: Smells awesome which can
blow your minds. Attractive Smell
 Other Observations: The man is shown doing
various activities like : Party, Adventure,
Sleeping etc. it depicts that the deodorant can
be use anytime .
 Target Group: 18 – 35 , Males
 Tagline: Smell Like WOW

5. Park Avenue Impact
 Emotional Payoff :
 Rational Payoff : It shows that the consumer
will be active and fresh throughout the day.
 Key Attraction: 4 Times more perfume.
Fragrance Lock Technology.
 Other Information: Shows various activities
in a day of a business man to depict that the
perfume is for that particular T.G
 Target Group: Age: 25 to 35
 Tag Line: Keeps you going like nothing else.

6. Park Avenue Cool Blue
 Emotional Payoff : Humor and Expressions of the
model.
 Rational Payoff :
 Key Attraction: Different backgrounds that are
shown to emphasis over different activities and
also the mild humor.
 Other Observations: Trying to make the
consumer understand that the product can be
used in every fun-filled activity that a person
generally does.
 Target Group: 21 to 40 , Male
 Tagline: Zara Sungh Ke To Dekho

7. AXE
 Emotional Payoff : The atmosphere is too
attractive and has a bit of romantic touch in the ad
 Rational Payoff : comes in 7 different flavors .
 Key Attraction: The music and Model are the key
attraction in this ad
 Other Information: New arrival – Signature which
lasts long as it has more perfume and gas.
 Target Group: Age: 25 to 35
 Tag Line: Don't fade away

8. Nivea Men Fresh Active
 Emotional payoff: Arjun Rampal is the brand
endorser of the product who urges the man on
the move to apply the deodorant for a fresh
start
 Rational payoff: Success, fame and female
attention cannot be acquired by merely using a
deodorant, hence Nivea Fresh Active only
promises a rejuvenating start for a man
 Key message: Freshness is assured via usage of
the product
 Tagline: It starts with you
 TG: Age 21-30 (Male)

9. Old Spice Deodorant
 Emotional Payoff : Millind Soman is the brand
endorser for the product who reveals in the TVC
that you don’t need medals and achievements to
prove your manhood. Spraying Old Spice makes
one feel manly
 Rational Payoff : 4 variants of the product are
available
 Key Attraction: : Celebrity Milind Soman and his
style of speaking.
 Other Observations:
 Target Group: Above 35 , Male
 Tagline: Smell Mantastic

10. Yardley
 Emotional Payoff :
 Rational Payoff :
 Key Attraction: Katrina Kaif as the Brand Ambassador
 Other Observations: It depicts the quality of
fragrance that it has. Gives user an attitude of a
celebrity.
 Target Group: All age groups , Female
 Tagline: My Yardley, My Fragrance

11. Fogg Blue
 Emotional Payoff :
 Rational Payoff :
 Key Attraction: The environment and
Background gives the Aqua touch to the
advertisement. Clear Blue Water gives a
refreshing view.
 Other Observations: It also tries to make us
understand that men ca do anything to get his
favorite Fogg Blue Deo.
 Target Group: Age: 21 TO 35 , Male
 Tagline: Live the Day.

12. Fogg Black
 Emotional payoff: Premium deos for men in black
 Rational payoff: 6 variants of the pack
 Key message: Launch of the black collection of Fogg Deos
 Other observations: Packaging of the product is different
from the regular Fogg Deodorant
 Tagline: NA
 TG: 21-30 , Male

13. Fogg Pearl
 Emotional Payoff :
 Rational Payoff :
 Key Attraction:
 Other Observations:
 Target Group: Age:
 Tagline:

14. Players in Shampoo

15. Beer Shampoo
 Emotional Payoff: Shows “Beer” as an
ingredient which attracts the consumer’s
mind.
 Rational Payoff : Emphasis Upon Strength
Silky and Long hair.
 Key Attraction: Silky and Bouncy hairs of the
male model.
 Target Group: people with long hair (male)
 Tagline: “Cheers to Man Hair”

16. Clinic Plus
 Emotional Payoff: a scene of a rural tradition
of mother struggling for sending her daughter
to school is shown. She has to go through so
much hardships.
 Other Information: In the last the TVC relates
the ad with “Strength” thus focusing on the
strength of the shampoo.
 Key Attraction: Promoting the Product
indirectly through a cause of education for all
 Target Group: Every age group ,Female
 Tagline: “M se ma , Ma se Mazbuti”

17. Clinic Plus Kids
 Emotional Payoff: Attracts the kids through
animated cartoon video. The girl is shown as a
brave Chulbuli who loves to play all day and
shampoos daily.
 Targets children

18. Garnier Fructis - Triple Nutrition
 Rational Payoff: Enriched with the goodness
of olive, almond, coconut oil and fruit
vitamins.
 Key Attraction: Alia Bhatt as main cast. Her
silky and long hair that is shown in the TVC.
 Target Group: 21 to 40 (Female)
 Tagline: Take Care

19. Garnier Fructis – Shampoo + Oil


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