5. Introduce Ads
Old Spice’s advertisement “How Your Man Could Smell
Like” is an attractive phrase used to lure the audience to
purchase the product. The advertisement meant to capture
men’s attention through women. It presents an ideal image
of how a man should smell. The advertisement used
sexually themed strategy to grab the reader’s attention.
6. Describle Ads
The advertisement uses an attractive man who seems to
be physically fit, giving the product an image that men are
appealing to women’s tastes. The advertisement also
presents the notion that a man’s’ emotional needs to smell
like a real man to attract a woman. The advertisement
uses a reliable strategy of sexuality. Sexually themed
advertisements appeal to not only men and women but to
a wider audience. Using such themes is the surest way to
attract more people to use the product.
7. Explain Ads
Normally, these advertisements focus on men who are
physically attractive to try and sell their products, with the
implication that the product will give an entire lifestyle, not
simply a way to smell good. This is one way in which the
advertisements appeal to people – making it seem as
though they too can aspire to be as ‘cool’ as the man
presents, simply by purchasing the aforementioned
product.
8. Conclution
The Old Spice ad is successful because it makes a good
impression on people and makes the audience believe that
smelling good can be attractive. The advertisement
carefully uses sex appeal, making it attractive for both men
and women. Mixing the right amount of humor makes it
stand out because of its no offensive. Old Spice’s appeal
to women makes men want to look and smells like a real
man. The advertisement presents an ideal man as good
looking, masculine and romantic. Any advertisement that
9. Summary
01
0205
04 03
Using the product will
make you a great man
Product
Good impression and
make us believe
Successful
First Impression.
Emotional Appeal
How Your Man Could
Smell Like
Old Spice’s advertisement
Manly, Muscular,
Handsome, Hot ,
Romantic.
Men
10. HUYỀN AND KHOA.
Good Bye.
If you have any question or advice for us, please send us feedback.
Thanks All.
Editor's Notes
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<a href="http://www.freepik.com/free-photo/top-view-of-co-workers-planning-a-strategy_864127.htm">Designed by Freepik</a>
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<a href="http://www.freepik.com/free-photo/top-view-of-co-workers-planning-a-strategy_864127.htm">Designed by Freepik</a>
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