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Octogin. Web Summit 2017
The Octogin Attention Exchange Platform addresses challenges in online advertising, presenting a solution where users can control ads and earn bonuses for viewing them. The platform aims to benefit users, publishers, and advertisers by facilitating an exchange of products for consumer attention, confirmed through user interest and industry readiness. Launched in beta in September 2017, Octogin is positioned in a growing online ad market while combatting ad blocker usage.
Octogin. Web Summit 2017
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- 2. Chalenges Source: *pagefair.com/downloads/2017/01/PageFair-2017-Adblock-Report.pdf 63% ofinternet users think that Ads are annoying 20% use Adblock programs 30% global growth YoY in Adblock usage
- 3. 77% users agree withthe statement: «I wish there was a way to ad-filter instead of ad-block completely» Source: *https://www.vieodesign.com/blog/new-data-why-people-hate-ads
- 4. Market Source: *pagefair.com/downloads/2017/01/PageFair-2017-Adblock-Report.pdf 2017 $25b desktopbanner ad $49b desktop + mobile banner ad $223b online ad market
- 5. Solution: Octogin -attention exchange platform Users control Ads and get bonuses Publishers increase revenue Advertisers exchange their product in to people's attention
- 6. How it works 1.Users Install browser extension and get bonuses for the seen Ads. 2. Bonuses can be used to buy goods, place own Ads or donate to charity 3. Advertisers spend received bonuses buying ads inside the Octogin banner network.
- 7. Octogin Beta waslaunched Sep. 2017. Hypothesis that we confirm Users get value from the product and interested in spending bonuses Advertisers are ready to exchange their products to people‘s attention Publishers suffer from Ad blockers and they are ready to use our solution
- 8. Other solutions Banner Networks Brave Fair systemDoes not require changing user behavior Fits existing market Octogin
- 9. Sept 2017 Octogin Beta Dec 2017 Betalaunch in USA Apr 2018 Running the full version + Mobile Jan 2018 All browsers Jan 2019 API for publishers Nov 2019 RTB Roadmap July 2017 Firs prototipe
- 10. Alex Malytskyy CEO Forbes “30Under 30” list. 8 years of experience as an entrepreneur. 1 500 000 people in 20 countries wear my socks. 2 years as a consumer behavior advisor. MBA. 7 years in marketing Co-founder of creative web production studio. Andrew Malytskyy CTO Nazar Gulyk CMO 10 years in IT. Three recent projects: MOWJOW, Manahealth, Tomitribe. Our team
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