This is a short presentation about Octogin. It covers main idea and mechanics of the project. We prepared it for Web Summit 2017. For further information do not hesitate to contact us: gulyk.n@octogin.com

1. OCTOGIN
attention exchange platform

2. Chalenges
Source: *pagefair.com/downloads/2017/01/PageFair-2017-Adblock-Report.pdf
63% of internet users think
that Ads are annoying
20% use Adblock programs
30% global growth YoY in
Adblock usage

3. 77%
users agree with the statement:
«I wish there was a way to ad-filter
instead of ad-block completely»
Source: *https://www.vieodesign.com/blog/new-data-why-people-hate-ads

4. Market
Source: *pagefair.com/downloads/2017/01/PageFair-2017-Adblock-Report.pdf
2017
$25b desktop banner ad
$49b desktop + mobile
banner ad
$223b online ad market

5. Solution: Octogin - attention exchange platform
Users control Ads and
get bonuses
Publishers increase
revenue
Advertisers exchange
their product in to
people's attention

6. How it works
1. Users Install browser extension and get
bonuses for the seen Ads.
2. Bonuses can be used to buy goods,
place own Ads or donate to charity
3. Advertisers spend received bonuses
buying ads inside the Octogin banner
network.

7. Octogin Beta was launched Sep. 2017.
Hypothesis that we confirm
Users get value from the
product and interested in
spending bonuses
Advertisers are ready to
exchange their products to
people‘s attention
Publishers suffer from Ad
blockers and they are
ready to use our solution

8. Other solutions
Banner
Networks
Brave
Fair system Does not require
changing user
behavior
Fits existing
market
Octogin

9. Sept 2017
Octogin
Beta
Dec 2017
Beta launch in
USA
Apr 2018
Running the
full version
+ Mobile
Jan 2018
All browsers
Jan 2019
API for
publishers
Nov 2019
RTB
Roadmap
July 2017
Firs
prototipe

10. Alex Malytskyy
CEO
Forbes “30 Under 30” list.
8 years of experience as an entrepreneur.
1 500 000 people in 20 countries wear my socks.
2 years as a consumer behavior advisor.
MBA. 7 years in marketing
Co-founder of creative web production
studio.
Andrew Malytskyy
CTO
Nazar Gulyk
CMO
10 years in IT.
Three recent projects: MOWJOW,
Manahealth, Tomitribe.
Our team

11. Thanks!
The Octogin Team
mo@octogin.com
+380631633566
Alex