This document provides an overview of Research & Resources (R&R), a Bangladesh-based research and marketing solutions company. It was established in 2012 to gather insights across Bangladesh to help clients better understand markets. R&R tackles complex marketing challenges by leveraging diverse creative experience. It translates insights into strategic recommendations to help clients grow their business. The company provides a range of qualitative and quantitative research services including surveys, interviews, and data analysis. It prides itself on quality fieldwork, timely data delivery, and objective-based work.
The document provides information about GRM, a market and social research firm located in Bangladesh. It details GRM's services such as qualitative and quantitative research, data collection, fieldwork and online and offline methodologies. It describes GRM's vision to be the most competitive research organization globally and its mission to provide innovative and sustainable solutions for customers. The document also lists GRM's experience conducting various research projects across industries such as telecom, media, automotive and healthcare.
Mmrss Market Research Capabilities & Credentialsguestbcce71
MMRSS is India's largest independent marketing research firm with state-of-the-art focus group facilities across major cities in India and Asia. It provides qualitative research services, quantitative data collection, business intelligence, and has ISO 9000 certification. MMRSS conducts various types of studies such as focus groups, surveys, interviews, and offers both domestic and international research capabilities through facilities in multiple countries.
Mba marketing-research-project-on-customer-preference-150326101640-conversion...samim khan
This document provides information about a project report on customer preferences for choosing Big Bazaar store located in RTC X Roads, Hyderabad. It includes chapters on introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The methodology chapter describes the research design, objectives, scope, sources of data collection and limitations of the study. The company profile chapter provides details on the Indian retail industry, history of retailing in India and key players in the sector such as Big Bazaar, Cafe Coffee Day, Reliance Fresh etc. It also discusses the growth and future of organized retail in India.
This document provides an overview of Colour Flex Laminators Ltd, a flexible packaging manufacturer in India. It discusses the flexible packaging industry trends, Colour Flex's products, vision, quality control processes, research objectives and findings from a customer survey. The key findings indicate that Colour Flex has good relationships with suppliers and customers but needs to improve technology, focus on advertising, and expand into new markets like metal packaging. Suggestions include discovering new market trends and focusing on sustainability initiatives like energy conservation and waste minimization.
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”UTSAV KUNDU
This document provides a report on a marketing research project conducted on liquor habits among MBA students. It begins with an acknowledgment section thanking those who helped with the project. It then includes undertakings signed by the students and guide confirming details of the research. The table of contents outlines the following 9 chapters: introduction, literature review, research objectives, methodology, analysis and interpretation of findings, research findings, conclusion, suggestions, and bibliography. The research methodology discusses using a structured questionnaire, a sample size of 150 respondents, and data collection in Delhi and surrounding areas. The project aims to understand factors like brand preferences, reasons for choices, and frequency of smoking among executives.
COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORSjohn1234calvin
This document provides an overview of a minor project report on the competitive analysis of Frooti and its competitors submitted in partial fulfillment of a Bachelor of Business Administration degree. The objectives of the project are to study Frooti's market share, response to new packaging, marketing mix, and consumer tastes and preferences to provide recommendations. The document includes declarations, acknowledgements, tables of contents, and outlines the scope, research methodology, conceptual framework, and bibliography to be included.
A study on brand awareness brand perception of fertilizers in factSandhya John
This document is a project report submitted by Sandhya John to the Bharathiar University in partial fulfillment of the requirements for the degree of Master of Business Administration. The project examines brand awareness and brand perception of fertilizers produced by Fertilizers and Chemicals Travancore Limited (FACT) in Ernakulam district of Kerala, focusing on Eloor and Muvattupuzha areas. The introduction provides background information on FACT as a company, its various divisions and products. It outlines the objectives and limitations of the study. The remaining chapters will cover literature review, research methodology, data analysis and findings/conclusions.
The document provides information about GRM, a market and social research firm located in Bangladesh. It details GRM's services such as qualitative and quantitative research, data collection, fieldwork and online and offline methodologies. It describes GRM's vision to be the most competitive research organization globally and its mission to provide innovative and sustainable solutions for customers. The document also lists GRM's experience conducting various research projects across industries such as telecom, media, automotive and healthcare.
Mmrss Market Research Capabilities & Credentialsguestbcce71
MMRSS is India's largest independent marketing research firm with state-of-the-art focus group facilities across major cities in India and Asia. It provides qualitative research services, quantitative data collection, business intelligence, and has ISO 9000 certification. MMRSS conducts various types of studies such as focus groups, surveys, interviews, and offers both domestic and international research capabilities through facilities in multiple countries.
Mba marketing-research-project-on-customer-preference-150326101640-conversion...samim khan
This document provides information about a project report on customer preferences for choosing Big Bazaar store located in RTC X Roads, Hyderabad. It includes chapters on introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The methodology chapter describes the research design, objectives, scope, sources of data collection and limitations of the study. The company profile chapter provides details on the Indian retail industry, history of retailing in India and key players in the sector such as Big Bazaar, Cafe Coffee Day, Reliance Fresh etc. It also discusses the growth and future of organized retail in India.
This document provides an overview of Colour Flex Laminators Ltd, a flexible packaging manufacturer in India. It discusses the flexible packaging industry trends, Colour Flex's products, vision, quality control processes, research objectives and findings from a customer survey. The key findings indicate that Colour Flex has good relationships with suppliers and customers but needs to improve technology, focus on advertising, and expand into new markets like metal packaging. Suggestions include discovering new market trends and focusing on sustainability initiatives like energy conservation and waste minimization.
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”UTSAV KUNDU
This document provides a report on a marketing research project conducted on liquor habits among MBA students. It begins with an acknowledgment section thanking those who helped with the project. It then includes undertakings signed by the students and guide confirming details of the research. The table of contents outlines the following 9 chapters: introduction, literature review, research objectives, methodology, analysis and interpretation of findings, research findings, conclusion, suggestions, and bibliography. The research methodology discusses using a structured questionnaire, a sample size of 150 respondents, and data collection in Delhi and surrounding areas. The project aims to understand factors like brand preferences, reasons for choices, and frequency of smoking among executives.
COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORSjohn1234calvin
This document provides an overview of a minor project report on the competitive analysis of Frooti and its competitors submitted in partial fulfillment of a Bachelor of Business Administration degree. The objectives of the project are to study Frooti's market share, response to new packaging, marketing mix, and consumer tastes and preferences to provide recommendations. The document includes declarations, acknowledgements, tables of contents, and outlines the scope, research methodology, conceptual framework, and bibliography to be included.
A study on brand awareness brand perception of fertilizers in factSandhya John
This document is a project report submitted by Sandhya John to the Bharathiar University in partial fulfillment of the requirements for the degree of Master of Business Administration. The project examines brand awareness and brand perception of fertilizers produced by Fertilizers and Chemicals Travancore Limited (FACT) in Ernakulam district of Kerala, focusing on Eloor and Muvattupuzha areas. The introduction provides background information on FACT as a company, its various divisions and products. It outlines the objectives and limitations of the study. The remaining chapters will cover literature review, research methodology, data analysis and findings/conclusions.
The document discusses the cement industry in India. It provides details on the industry structure, key players, growth trends, technological changes, new investments, mergers and acquisitions, and government initiatives to support the industry. The cement industry in India is large and growing rapidly due to increased infrastructure spending and housing development. Several companies are expanding capacity and making new investments to capitalize on the strong demand prospects of the cement industry.
This document provides a summary of research conducted on employee engagement at Big Bazaar. It defines employee engagement, discusses the differences between engaged, disengaged, and actively disengaged employees. Diagnostic tools for measuring engagement are identified, as well as factors that predict organizational success. The scope of study, research methodology, and conclusions of the research are summarized. Employee satisfaction versus engagement is explored, and engagement is found to positively correlate with business performance.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
Customer satisfaction and its impact on sales at rcm marketing mbaBabasab Patil
This document outlines a study conducted on RCM Business and its customers. It includes an executive summary that provides an overview of RCM Business and its multi-level marketing model. The document then outlines the study's objectives, findings, recommendations and conclusion. Key findings include that most customers are satisfied with product quality and purchase monthly. It recommends expanding outlet locations and maintaining quality. The conclusion states that most customers are satisfied but some face issues reaching outlets, so outlets should be divided by zone to improve access.
This report summarizes a market research study on the prospects of Supreme Pipes in Ludhiana. The study found that while Supreme is known for its quality, it has low brand awareness due to limited advertising. Most dealers are interested in stocking Supreme pipes but expect competitive prices and product availability. There is significant untapped demand for Supreme's PPRC and CPVC pipes. To expand in Ludhiana, the report recommends that Supreme increase advertising, focus on lowering costs, and improve its supply chain management.
This proposal is intended for obtaining the approval of carrying out the marketing term paper on
The topic -
“FACTORS INFLUENCING CONSUMERS’ BUYING PATTERN TOWARDs WIMAX MODEM IN BANGLADESH- a study on BANGLALION WiMax Modem.”
In order to fulfill the requirements of conducting the practical marketing term paper for the course of “Marketing management (MKT201)”.
WiMax internet is a new wireless internet technology to the Bangladeshi internet users, which has been emerging during the last two years and replacing the broadband services at a fairly quick pace. Though previously there have been some wireless internet service providers operating in the industry, due to various reasons like high prices and low coverage, the concept of wireless internet service couldn’t make its place in the crowd.
However, Banglalion Communication Ltd. promised to remove these shortcomings two years back and quite successfully have started their operations. The significance and objectives of the term paper, design of the research methods and schedule of the report submission are clarified throughout the upcoming sections.
* May Be There have some mistake please avoid and check it again...Thanks.
**I love and like to Help and if anybody be grateful to my job please don't forget to mail me.... :P
Best Regards,
Mushfiqul Haque Mukit
East West University
This document provides an overview of a presentation given by Jithara Dharmesh at Sentosa Ceramic Pvt. Ltd. on a study of the company's brand image positioning. It discusses Sentosa Ceramic's industry, company profile, production, personnel, marketing, and finance departments. It also describes the research methodology used in the study, including objectives, literature review, research design, findings from a questionnaire distributed to 70 respondents, and hypothesis testing on factors attracting customers. The presentation aimed to analyze Sentosa Ceramic's brand image and identify opportunities to improve customer satisfaction and financial services.
This document outlines the project plan for launching a spring mineral water brand in Lahore, Pakistan. The key activities include market research, developing marketing, distribution, and promotional plans, establishing budgets, signing transportation agreements, and hiring necessary staff. The overall objectives are to expand the brand's market share and increase profits by tapping into the large customer base in Lahore. Success will rely on ensuring availability, high promotion, and maintaining water quality standards.
MEASURENESS OF BRAND AWARENESS AND BRAND PRECEPTIONAvneet Kaur
The document is a research project report on measuring brand awareness and perception of L'Oreal Paris.
It includes a declaration by the student stating it is their original work, a certificate signed by the guide, and acknowledgements. It has an abstract summarizing the research methodology and conclusions. There are chapters on the introduction to L'Oreal Paris, literature review, need for the study, research methodology used, data analysis and interpretation through tables and charts, findings, conclusions and recommendations.
The project aims to determine the brand image, perception, attitudes and behaviors of customers towards L'Oreal Paris products and brand using a survey questionnaire and analyzing the results to understand customers' awareness, preferences, purchasing patterns and satisfaction
This document is an internship project report submitted by Hemant Kumar Dhanuk to Heritage Business School in partial fulfillment of an MBA degree. The report analyzes the marketing activities and catchment area of Big Bazaar store located in sector V of Kolkata. It includes an introduction describing the background and objectives of the study. The report is divided into various sections like literature review, research methodology, findings and recommendations with conclusions. Various appendices including questionnaires are also included at the end.
This document provides information about a project on consumer shopping behavior at Big Bazaar supermarket. It includes:
1. The title page which lists the project title, student name, college and guide.
2. An acknowledgement section thanking those who helped and supported with the project.
3. An index listing the various sections and content included in the project report.
4. An executive summary briefly explaining the research objectives, methodology, findings and conclusions of the study on consumer shopping behavior at Big Bazaar.
The project aims to understand factors influencing consumer shopping decisions and behaviors at Big Bazaar to help the company improve customer experience and satisfaction.
From our headquarters in Shanghai, Focus Group China provides the most straightforward to complex clients the highest quality qualitative research throughout our nationwide network of 21 research centers, covering all major markets in China. Our international agency trained team integrates qualitative and online research into our findings with our parent Data Driven Marketing Asia.
Our team carries out qualitative research from the most advanced facilities in Shanghai – international research agencies often request to rent them. Equipment includes our secure online observation system Focus View, available in all our China centers, which allows you to watch your focus groups from anywhere in the world. We also provide comfortable client lounges and observation rooms with wireless internet access.
This document is a project report on consumer behavior towards consumption of fast food submitted to Matrix Business School by Gulab Ch. Sharma. It includes an executive summary that provides an overview of the research methodology used, which was a descriptive survey approach involving collection of primary data through questionnaires. The report outlines the objectives, scope, theoretical background and findings of the study. Key findings include that most respondents visit fast food joints in the evening with friends, spend around 15% of their monthly income on fast food, and prefer outlets like McDonald's due to convenience, pricing and taste of food.
This document provides information about a study conducted on increasing sales and market penetration of Georgia Tea and Coffee vending machines in India. It discusses the tea and coffee industry in India, provides a profile of Coca Cola Company which owns the Georgia brand, describes Georgia's product portfolio and competitors. The objectives of the study were to understand areas where Georgia was not present and activate new accounts. Primary research was conducted involving 180 corporate offices in Kolkata through questionnaires. Positive responses were followed up on to install vending machines while negative and pending cases were also tracked. Conclusions and recommendations are provided based on the analysis.
B-CORP CERTIFICATION: A Marketing Research StudyLauren Zahringer
This research study examined Busboys and Poets, a local Washington D.C. coffee shop and restaurant that is a certified B Corporation, to determine if the B Corp certification increases customer loyalty and perception of brand value. A survey was administered to 100 customers to collect data on factors influencing their decision to visit Busboys and Poets and their opinions on business social and environmental responsibility. The results found that most customers were unaware of the B Corp certification and statistical analysis showed the sample size was too small to draw conclusions about the customer population. However, the research brought awareness of the certification and sustainability issues. Future research with a larger sample is recommended.
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCGanonymous
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCG
ABOUT THE TOPIC
MARKETING MIX AND PROMOTIONS
PROMOTION – One of the important element
SALES PROMOTION
WHY MARKETERS USE
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
A project report on customer satisfaction and its impact on sales at RCM mba ...Babasab Patil
This document provides an overview of a research project on customer satisfaction and its impact on sales for RCM Business. The project consists of 4 chapters that will cover an introduction, literature review, methodology, results and discussion, conclusions, and recommendations. The objectives are to study customer satisfaction levels, awareness, factors influencing sales, and customer opinions of RCM products. Primary and secondary data will be collected through a convenience random sample survey of existing RCM customers. Findings will provide insight into customer satisfaction and its impact on RCM sales. Recommendations will also be provided to increase satisfaction levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The document discusses the cement industry in India. It provides details on the industry structure, key players, growth trends, technological changes, new investments, mergers and acquisitions, and government initiatives to support the industry. The cement industry in India is large and growing rapidly due to increased infrastructure spending and housing development. Several companies are expanding capacity and making new investments to capitalize on the strong demand prospects of the cement industry.
This document provides a summary of research conducted on employee engagement at Big Bazaar. It defines employee engagement, discusses the differences between engaged, disengaged, and actively disengaged employees. Diagnostic tools for measuring engagement are identified, as well as factors that predict organizational success. The scope of study, research methodology, and conclusions of the research are summarized. Employee satisfaction versus engagement is explored, and engagement is found to positively correlate with business performance.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
Customer satisfaction and its impact on sales at rcm marketing mbaBabasab Patil
This document outlines a study conducted on RCM Business and its customers. It includes an executive summary that provides an overview of RCM Business and its multi-level marketing model. The document then outlines the study's objectives, findings, recommendations and conclusion. Key findings include that most customers are satisfied with product quality and purchase monthly. It recommends expanding outlet locations and maintaining quality. The conclusion states that most customers are satisfied but some face issues reaching outlets, so outlets should be divided by zone to improve access.
This report summarizes a market research study on the prospects of Supreme Pipes in Ludhiana. The study found that while Supreme is known for its quality, it has low brand awareness due to limited advertising. Most dealers are interested in stocking Supreme pipes but expect competitive prices and product availability. There is significant untapped demand for Supreme's PPRC and CPVC pipes. To expand in Ludhiana, the report recommends that Supreme increase advertising, focus on lowering costs, and improve its supply chain management.
This proposal is intended for obtaining the approval of carrying out the marketing term paper on
The topic -
“FACTORS INFLUENCING CONSUMERS’ BUYING PATTERN TOWARDs WIMAX MODEM IN BANGLADESH- a study on BANGLALION WiMax Modem.”
In order to fulfill the requirements of conducting the practical marketing term paper for the course of “Marketing management (MKT201)”.
WiMax internet is a new wireless internet technology to the Bangladeshi internet users, which has been emerging during the last two years and replacing the broadband services at a fairly quick pace. Though previously there have been some wireless internet service providers operating in the industry, due to various reasons like high prices and low coverage, the concept of wireless internet service couldn’t make its place in the crowd.
However, Banglalion Communication Ltd. promised to remove these shortcomings two years back and quite successfully have started their operations. The significance and objectives of the term paper, design of the research methods and schedule of the report submission are clarified throughout the upcoming sections.
* May Be There have some mistake please avoid and check it again...Thanks.
**I love and like to Help and if anybody be grateful to my job please don't forget to mail me.... :P
Best Regards,
Mushfiqul Haque Mukit
East West University
This document provides an overview of a presentation given by Jithara Dharmesh at Sentosa Ceramic Pvt. Ltd. on a study of the company's brand image positioning. It discusses Sentosa Ceramic's industry, company profile, production, personnel, marketing, and finance departments. It also describes the research methodology used in the study, including objectives, literature review, research design, findings from a questionnaire distributed to 70 respondents, and hypothesis testing on factors attracting customers. The presentation aimed to analyze Sentosa Ceramic's brand image and identify opportunities to improve customer satisfaction and financial services.
This document outlines the project plan for launching a spring mineral water brand in Lahore, Pakistan. The key activities include market research, developing marketing, distribution, and promotional plans, establishing budgets, signing transportation agreements, and hiring necessary staff. The overall objectives are to expand the brand's market share and increase profits by tapping into the large customer base in Lahore. Success will rely on ensuring availability, high promotion, and maintaining water quality standards.
MEASURENESS OF BRAND AWARENESS AND BRAND PRECEPTIONAvneet Kaur
The document is a research project report on measuring brand awareness and perception of L'Oreal Paris.
It includes a declaration by the student stating it is their original work, a certificate signed by the guide, and acknowledgements. It has an abstract summarizing the research methodology and conclusions. There are chapters on the introduction to L'Oreal Paris, literature review, need for the study, research methodology used, data analysis and interpretation through tables and charts, findings, conclusions and recommendations.
The project aims to determine the brand image, perception, attitudes and behaviors of customers towards L'Oreal Paris products and brand using a survey questionnaire and analyzing the results to understand customers' awareness, preferences, purchasing patterns and satisfaction
This document is an internship project report submitted by Hemant Kumar Dhanuk to Heritage Business School in partial fulfillment of an MBA degree. The report analyzes the marketing activities and catchment area of Big Bazaar store located in sector V of Kolkata. It includes an introduction describing the background and objectives of the study. The report is divided into various sections like literature review, research methodology, findings and recommendations with conclusions. Various appendices including questionnaires are also included at the end.
This document provides information about a project on consumer shopping behavior at Big Bazaar supermarket. It includes:
1. The title page which lists the project title, student name, college and guide.
2. An acknowledgement section thanking those who helped and supported with the project.
3. An index listing the various sections and content included in the project report.
4. An executive summary briefly explaining the research objectives, methodology, findings and conclusions of the study on consumer shopping behavior at Big Bazaar.
The project aims to understand factors influencing consumer shopping decisions and behaviors at Big Bazaar to help the company improve customer experience and satisfaction.
From our headquarters in Shanghai, Focus Group China provides the most straightforward to complex clients the highest quality qualitative research throughout our nationwide network of 21 research centers, covering all major markets in China. Our international agency trained team integrates qualitative and online research into our findings with our parent Data Driven Marketing Asia.
Our team carries out qualitative research from the most advanced facilities in Shanghai – international research agencies often request to rent them. Equipment includes our secure online observation system Focus View, available in all our China centers, which allows you to watch your focus groups from anywhere in the world. We also provide comfortable client lounges and observation rooms with wireless internet access.
This document is a project report on consumer behavior towards consumption of fast food submitted to Matrix Business School by Gulab Ch. Sharma. It includes an executive summary that provides an overview of the research methodology used, which was a descriptive survey approach involving collection of primary data through questionnaires. The report outlines the objectives, scope, theoretical background and findings of the study. Key findings include that most respondents visit fast food joints in the evening with friends, spend around 15% of their monthly income on fast food, and prefer outlets like McDonald's due to convenience, pricing and taste of food.
This document provides information about a study conducted on increasing sales and market penetration of Georgia Tea and Coffee vending machines in India. It discusses the tea and coffee industry in India, provides a profile of Coca Cola Company which owns the Georgia brand, describes Georgia's product portfolio and competitors. The objectives of the study were to understand areas where Georgia was not present and activate new accounts. Primary research was conducted involving 180 corporate offices in Kolkata through questionnaires. Positive responses were followed up on to install vending machines while negative and pending cases were also tracked. Conclusions and recommendations are provided based on the analysis.
B-CORP CERTIFICATION: A Marketing Research StudyLauren Zahringer
This research study examined Busboys and Poets, a local Washington D.C. coffee shop and restaurant that is a certified B Corporation, to determine if the B Corp certification increases customer loyalty and perception of brand value. A survey was administered to 100 customers to collect data on factors influencing their decision to visit Busboys and Poets and their opinions on business social and environmental responsibility. The results found that most customers were unaware of the B Corp certification and statistical analysis showed the sample size was too small to draw conclusions about the customer population. However, the research brought awareness of the certification and sustainability issues. Future research with a larger sample is recommended.
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCGanonymous
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCG
ABOUT THE TOPIC
MARKETING MIX AND PROMOTIONS
PROMOTION – One of the important element
SALES PROMOTION
WHY MARKETERS USE
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
A project report on customer satisfaction and its impact on sales at RCM mba ...Babasab Patil
This document provides an overview of a research project on customer satisfaction and its impact on sales for RCM Business. The project consists of 4 chapters that will cover an introduction, literature review, methodology, results and discussion, conclusions, and recommendations. The objectives are to study customer satisfaction levels, awareness, factors influencing sales, and customer opinions of RCM products. Primary and secondary data will be collected through a convenience random sample survey of existing RCM customers. Findings will provide insight into customer satisfaction and its impact on RCM sales. Recommendations will also be provided to increase satisfaction levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Internship at Birla Sun Life Insurance CompanyVamsi bodavula
This document summarizes a student's internship report on analyzing the pharmaceutical sector for equity research and investment opportunities. The internship included studying the pharmaceutical sector using macroeconomic and microeconomic factors, creating sector-specific mutual funds, and analyzing their performance against benchmarks. It also involved selling an insurance policy and researching new product designs. The objective was to understand how proper company analysis can minimize investment risks. This helped the student learn skills in capital market analysis, company evaluation, and insurance sales.
The document describes a scenario of a building inspector named Harri. Harri uses a point-of-view camera and tablet to record inspections and fill out inspection sheets. He attaches photos and video clips from inspections to the relevant sections of the inspection sheet. Harri finds that including rich media helps him remember and revise findings, and customers also find the multimedia inspection sheets useful.
This document provides an overview of DataStax Enterprise, a database platform for cloud applications. It discusses key features of DataStax Enterprise including that it is certified for production, offers automatic management services for configuration and administration through OpsCenter, and provides 24/7 expert support. The document also summarizes various DataStax Enterprise technologies and capabilities like advanced replication, tiered storage, security features, and integration with search, analytics, and graph databases.
Callan Research is a research firm with headquarters in Hong Kong and offices in London and Mumbai. It helps businesses identify talent globally by providing industry knowledge and insights into human capital structures. Its services include name and contact gathering of professionals, profiling, CV gathering, organization mapping, salary surveys, and customized research projects. Callan Research has over 150 research desks and covers Asia, Australia, New Zealand, Europe, the Middle East, Americas, and more industries. It aims to be a trusted partner for clients by providing reliable, real-time research that adds business value.
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
Mba marketing-research-project-on-customer-preferenceTabish Ahmed
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
How To Gain Competitive Intelligence and Increase Your ROI with On-Demand Ins...PersiphanieArellano
Premise is a global technology company that provides crowdsourced market insights through mobile app contributions. The presentation discusses how Premise uses on-demand insights to help companies gain competitive intelligence and increase ROI. Case studies show how Premise helped clients address challenges like in-store execution gaps, price monitoring, and product launches through near real-time data collection. The presentation explains Premise's process for defining requirements, engaging contributors, quality control, and delivering insights to help companies identify opportunities.
A Study and Analysis of Customers Perception on the Dairy Products of Karnata...Projects Kart
A Study and Analysis of Customers Perception on the Dairy Products of Karnataka Milk Federation (KMF). In my Management Thesis, I am going to make “A study and analysis of customer’s perception on the dairy products of KMF (Karnataka Milk Federation) at Hassan city”
This KMF is serving since 33 years in Hassan city. The products have got their own brand image and also the customers. Though the service which they are providing to their costumers we can know how the organization is serving the customers with its product.
A study on customer’s perception of milk and its milk products with reference to Nandini and is undertaken for assessing the customer’s behavior towards Nandini milk and its milk products and to understand the expectations of the customers towards milk and its milk products which will in turn help to take appropriate action by the management for removing the short falls. For this purpose the following parameters were taken in to consideration and questionnaire was prepared to elicit the information.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
This document outlines the research methodology for a study on consumer buying behavior at D-Mart stores in Jalgaon, India. The objectives of the study are to understand customer satisfaction, demand analysis, availability of offers and services, product varieties, affordable pricing, and product quality. Primary and secondary data will be collected, including through a survey of 50 D-Mart customers using a 13 question questionnaire. Primary data collection methods involve field surveys and observations. Secondary data will be collected from D-Mart records, websites, and other sources. The scope is limited to Jalgaon and random sampling will be used. The findings will provide insights into customer preferences and behaviors at D-Mart.
This document is a project report submitted by Harleen Kaur to Prof. Dr. Seema Girdhar on the topic of "Customer Service with Reference to Big Bazaar". It includes an introduction, certificate of completion, declaration, preface, acknowledgements, table of contents, and initial chapters on the introduction, company profile of Big Bazaar, and their marketing mix including the 4 P's. The key aspects summarized are:
1) The report examines customer service at Big Bazaar as part of Harleen Kaur's postgraduate diploma program.
2) It provides background on Big Bazaar as a leading Indian retailer and subsidiary of Future Group operating over 100 hypermarkets.
3) The initial chapters cover Big
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
Marketing research project on nike shoesRohit Kumar
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.
Earth Infrastructure Ltd is a real estate developer that promotes its residential and commercial projects in Noida and Gurgaon. The company undertakes various promotional activities including banners, television ads, pamphlets, and newspaper ads. A study was conducted of Earth Infrastructure's promotional activities and customer responses. The study found that most customers prefer internet advertising. While newspapers remain popular, more emphasis should be placed on online promotion as internet usage is growing. The company has a good reputation and should focus on maintaining goodwill through client benefits and services.
This document provides an introduction and overview of the optical and eyewear sector in India. It discusses the growth of the Indian eyewear market and its current size and segmentation. It then introduces Lawrence & Mayo, the company studied in the project, covering its history, products, and services. A key service discussed is the Corporate Eye Screening Program through which the project's research was conducted by surveying employees who participated in the program.
Oldstone & Green Market Intelligence Docs _2016Maxwell Ojelede
Oldstone & Green is a market intelligence consultancy founded in 2010 in Nigeria. They offer research services and business intelligence solutions to corporate clients in Nigeria. Their services include new product research, packaging research, surveys, focus groups, and market intelligence analysis. They have experience working with international clients in various industries such as FMCG, agriculture, and banking.
This document provides information about a marketing study conducted on Parle biscuits. It includes an executive summary of the study which examined Parle's distribution system and promotional tools. It identified issues and recommendations for improvement. The document outlines the objectives of the study which were to understand Parle's marketing strategy and examine consumer preferences and competitive activities through retailer surveys. It then describes the research methodology used, including primary and secondary data collection methods.
This document outlines a business research proposal for Parry Sugar Industries India Limited. It discusses conducting qualitative and quantitative research to determine the best advertising campaign for Parry. The research would involve desk research, focus groups, interviews, and projective techniques to understand consumers' views and decide on the most beneficial advertising approach. The research aims to consider costs and perspectives from households, workers, government agencies, and distributors.
The project is undertaken to measure the brand promotion of WORLD OF MOMS.COM in around HYDERABAD, measuring the brand promotion of a particular company’s brand is of vital importance since it indicates the number of people who are aware as well as what values they add to the particular brand in a given period of time and it also highlights the effectiveness of the different advertising or promotional tools used for the purpose.
Consumer buying behaviour of Campus .pdfDhruv Patel
This document is a management research project report submitted by students to A.S.B. Patel College of Business Administration, affiliated with Hemchandracharya North Gujarat University. The report is on the topic of "Consumer Behaviour of Campus Activewear Limited". It includes a preface, acknowledgements, executive summary, and outlines the various chapters that will be included such as the introduction, company profile, theoretical background, data analysis, findings, conclusion and suggestions. The report was submitted as part of the students' semester 6 management research project requirement for their Bachelor of Business Administration program.
This document is a final dissertation project report submitted by Jayagopal Pandit in partial fulfillment of a BBA degree. The report focuses on the sales and distribution of PepsiCo in Cuttack, India. It includes an acknowledgement, declaration, preface, and executive summary sections. The report objectives are to understand the opportunity and threats in the marketing field by analyzing PepsiCo's position in the Cuttack market, marketing channels, stock positions, brand performance, and market share. It outlines the research methodology used, which involved primary data collection through questionnaires at retail outlets, as well as secondary data collection from company websites. The report also provides background on PepsiCo and the soft drink industry.
Summer internship project in Reliance DairyBiman Dewan
This document appears to be a summer internship project report for Reliance Dairy Food Products Ltd. It includes sections on the executive summary, introduction, objectives and scope of the study, limitations, and research methodology. The introduction provides background on the topic of retailer satisfaction regarding dairy products and gives an overview of the organization. The objectives are to study which Reliance dairy product has the highest sales, retailer satisfaction levels regarding various aspects like price and quality, and satisfaction with replacement policies. The scope is limited to studying retailers in Greater Noida. The document outlines the research methodology to be used and limitations of focusing on a single region.
Similar to Update Credential R&R_14.12.2016 Last Final (20)
1. A house of Complete Concept….
info@rnr-bd.com/ naher.rea@rnr-bd.com
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2. • Was established on 13th May 2012 as a research-based social and marketing solution
company that is dedicated to gathering and revealing insights across Bangladesh that matters
to its client.
• It tackle those complex marketing challenges that organizations can take advantages by
leveraging R&R’s diverse, creative marketing experience.
• Thereafter, to translate the insights to uncover into meaningful strategic recommendations
and impact business growth.
Research & Resources
About Us
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3. Background
Research & Resources
Though we have started our business under the name of Ideas and
Implications (I&I), but for the business expansion of research purposes,
research ideologies and some other research development opportunities
we are now revolved to Research and Resources (R&R).
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4. While endeavoring the endless pursuit of perfection by providing superior strategic
decision and effective recommendation to the clients R&R will thrive to put a new
definition where business means development of society as a whole.
Mission
R&R is a research company dedicated to gather information through the field of research that
would help organizations to better understand the market for superior strategic decision and
offer effective recommendation.
Vision
• Quality Field Work
• Routine follow up
Values
• Timely Data Delivery
• Objective Based field work
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MISSION, VISSION & VALUES,
5. • Recruitment & Selection
• Focus Group
• IDI
• Expert Interview
• Observations
• Demonstration
• Documentary analysis/ Desk
Research
• Moderation facilitation
• Audio Visual support (with
viewing facility)
• Transcription (on need basis
24/48 hrs.),
• Interpretation , etc.
• PAPI
• CAPI/ CAWI
• Mobile based data collection.
• Link
• PLM
• CLT
• Usage and attitude Study
• Demographic surveillance
Survey
• Online survey
• Consumer profiling
• Panel Survey
• Tracking
• Customer satisfaction study,
etc.
Research Fieldwork
Services
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WE OFFER,
6. • Data Entry
• Data Cleaning
• Data analysis using
• SPSS
• FoxPro
• Office tools
• Coding and Indexing
• Content analysis
• Basic level or the
manifest level
• Higher level or latent
level of analysis
Qualitative Quantitative
Data
Management &
Analysis
Services
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WE OFFER,
7. •A quality market research report can be generated only through collection of
reliable data through its field force. This belief has induced R&R to take
stringent quality control measures for ensuring the reliability and accuracy of
data. The steps taken in this regard are:
•New recruits of Field Interviewer as part / full time basis has to go through a
number of tests before induction into R&R. The newcomers are thoroughly
oriented with market research interview techniques, Do’s and Don’ts of field
work by the Authority. It is only after such rigorous screening procedure that
someone is allowed to take part in a particular project brief.
Quality check is strictly controlled by the TOP MANAGEMENT
All types of back checks are made within 48 hours of the call
/interview
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QUALITY CONTROL…
8. • Skilled, Professional and committed
Recruitment Team in at divisional level.
• Arrangement of decent venue at competitive
price and prominent locations all over
Bangladesh.
• Experienced poll of Moderators for conduction
of FGD, IDI, KII, Workshop etc. across
Bangladesh.
• Up-to-date & modern technological support to
facilitate proper conduction of qualitative
study and Poll of other support personnel from
renounced institutions for Transcription,
Simultaneous translation, note taking activity,
etc..
Qualitative
&
Quantitative
Need based panel Recruitment
Highest level of Quality
assurance
Timeliness
Good Transcriber poll
Quality Transcription delivery within 48 hours
Need based observation any where in
Bangladesh
Readiness for field work at any
time
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OUR STRENGTHS,
10. Few Snapshot of our work,
www.rnr-bd.com
Vietnam Dairy Study on Child Product
World famous child food & milky products manufacturing organization is Vietnam Dairy.
A study to understand consumer perception of Cereal baby food, Infant milk, liquid milk,
UHT milk , Cerelac Khichuri and Sweet condense milk.
The study was devised with 3 FGD with mother who having 06 to 12 month baby, 6 IDI with
Tea shop & Restaurant owner and 9 IHV with mother having kids.
11. Few Snapshot of our work,
www.rnr-bd.com
Study of Winter Tale
A study on Grocery & Cosmetics shop for Unilever Bangladesh Ltd. In Dhaka rural/urban,
Shatkhira rural/urban, & Rajshahi rural/urban.
The study was devised 24 IDI with Grocery & Cosmetics shop owner , 24 ethnography
with different Grocery & Cosmetics shop owner, 2 FGD with Grocery & Cosmetics shop
owner,.
12. Few Snapshot of our work,
www.rnr-bd.com
Study of Grandslam
Pran is one of the leading brand in Bangladesh, which approach to
all kinds of agro processed food products maintaining its quality
and hygiene.
Grandslam is a study of consumers who regularly have snacks at
home and specially knows about different tastes of Chanachur.
It was a Qualitative study of Pran Chanachur, which has been held
in the centers of Dhaka, Comilla, Narayangonj and Khulna. It had
both the FGD and Family IDI.
13. Few Snapshot of our work,
www.rnr-bd.com
Study of GQ - 3
This study was based on healthy drinks. The FGD was done
with the mothers who regularly feed healthy drinks
(Horlicks) to their children and those mothers who do not
feed any kind of healthy drinks.
12 groups of FGD took place in Dhaka and 4 groups of FGD
were in Chittagong.
While doing this study we also showed them 2 TVC and
collect their opinions about it.
14. Few Snapshot of our work,
www.rnr-bd.com
Study of TEPCO
Based on the government economical fund, if a
commercial space is build up in Gulshan then what will
be the approximate rent and how much space will be
required. For all these information study went on with
the owners and renters of 120 commercial
buildings/office at Dhaka Kawran Bazaar and Gulshan.
15. Few Snapshot of our work,
www.rnr-bd.com
Pharmacy Study of EMAMI
This study has been census about the available medicines of
Ayurvedic/Herbal/Unani in all the pharmacies of Dhaka Metro, Sylhet, Habigonj,
B.Baria, Norail and Jessore. Moreover we also communicate with 50 doctors, did
Household survey on 100 consumers and 50 manufacturers of
Ayurvedic/Herbal/Unani.
16. Few Snapshot of our work,
www.rnr-bd.com
Study of Hyperdive
This study includes the FGD of women who consumes
different branded tea. We collect their opinions on
the packet of different brands and about their
perceptions if any change occurs in the packet of
Tetley.
17. Few Snapshot of our work,
www.rnr-bd.com
Study of Smarty
This study is about the young generation people who uses Smart
Phone. It also includes the consumer who do not use smart phones.
FGD took place at Dhaka center with Collage students, University
students & young professionals people.
18. Few Snapshot of our work,
www.rnr-bd.com
Study of Berger car paint
This study has been census in each and every particular garage of Dhaka, Comilla,
B.Baria, Jessore and Sylhet. We also did survey all car paint selling shops and
painter also who belongs there.
Our main objective was to know the price of the paints, what cost of paint is
required in a month, which brand are uses there,
19. Few Snapshot of our work,
www.rnr-bd.com
Study of NEW NEWS 2
Basically it was a Pack-test qualitative study. Our study includes the
consumers who use one or two different brands of detergent powder.
Our main objective was to know their perceptions about detergent
packets. For this we showed them packets of various designs and the
FGD took place in Dhaka center.
20. Feasibility study on automated brick
A study on the feasibility of automated bricks for Stone Bricks in
Dhaka and western belt of Dhaka. The study was mainly focused on
measuring the aspect of acceptability of such bricks among its
consumers and sellers.
The study was devised with 4 FGD and 12 IDI followed with 250 F2F
interview of each of the 4 panel i.e: Brickfield Owners, Brick Sellers,
Industrial Buyers & Individual Buyers. The study was supported with
few visits of the “transformation interested” Brickfield owners to the
factory of StoneBrick followed by small seminars.
Few Snapshot of our work,
www.rnr-bd.com
21. Few Snapshot of our work,
www.rnr-bd.com
Consumer Study On leather footwear
A study on the buying behavior of footwear customer in Dhaka and
Chittagong for Bay Tanneries Ltd.
The study was devised over a sample of 1000 respondent across each of
these centers with the sample grouped into several categories based on
Demographical factors. Several customized mystery shopping were
conducted on 6 prominent locations of Dhaka over a sample of 18.
22. Few Snapshot of our work,
A Consumer Behavior Study on Denim Jeans
Youth oriented Random Street intercept in PAPI methodology,
conducted in Dhaka over a sample of 1000 respondents after
conduction of a group of FGDs and IDI with the Consumers
and Retailers to assess the consumer buying behavior
towards Denim.
The study was initiated for Panache Bangladesh, an
international sourcing company that has been exporting
apparels and accessories for numerous international retailers
like H&M, Marks & Spencer for over a decade.
www.rnr-bd.com
23. Few Snapshot of our work,
www.rnr-bd.com
D2D study for Shwapno
A door to door study conducted on Behalf of Shwapno Across 2
sq. km of their 22 outlets in Dhaka. The study was based on
creating a consumer profile that accumulated to 1,10,000
household profiles to be used for their pr motional campaigns.
The study also gathered selective information on their
perception of super-shop and its product along with their
preferences in different FMCG products.
24. Few Snapshot of our work,
www.rnr-bd.com
Mystery Shopping for OTOBI
The study was initiated to assess Sales people
knowledge, their extent of customer service based on
several indicators like attitude, orientation with the
goods, facilities for purchase from the specific store etc.
15 Outlet Mystery shopping were conducted at different
outlets of OTOBI at Dhaka, Sylhet, Chittagong.
25. Few Snapshot of our work,
www.rnr-bd.com
D2D profiling and Diary study
The study was Conducted for G-Mart an upcoming
shopping mart in Bangladesh to draw a rough
understanding of consumer buying behavior and gathering
a consumer profile for upcoming promotional activity.
The study comprised of Diary study of 15 days of 40
purposively selected respondent in addition to gathering
a total of 2,500 consumer profile across 4 regions of
Dhaka.
26. Few Snapshot of our work,
www.rnr-bd.com
Web Community Study (Anun Bd.)
A study to understand consumer perception of certain online
community users towards fast food items across the few
centers of Dhaka (Khilgaon, Rampura, Banasree, Badda) with
association with Anun HD.
The study was initiated over a sample of 450 web community
respondents residing in those areas. The data gathered
through online script were collected and analyzed to gain
understanding of the subject.
27. Few Snapshot of our work,
www.rnr-bd.com
Android Device Based Restaurants Profiling
It was based on collection of information from different
restaurant of Dhaka city and update it on software which
was named by Harriken.com.
To help the Foodie by introducing a apps where they can get
2000+ restaurant details and its food availability thus they
can enjoy the food in a convenient way.
29. Following are few of the remarkable studies that R&R team has experience of:
B2B
Huawei Telecom Study – (TNS India)
TATA Dealer Study (TNS India)
HSBC trade Confidence Study (TNS India)
Hospital Study – Feasibility study on Neurological Hospital in Dhaka (Frost &
Sullivan)
Cholera Vaccine acceptability study (Net Reactions, India)
Contraceptive Forecast Study in Bangladesh –physician & store keeper (Ipsos UK,
Bill & Melinda Gates Foundation)
Influencer - Study on Telecom industry in Bangladesh (TNS India)
Etc.
www.rnr-bd.comwww.rnr-bd.com
TEAM EXPERIENCE,
30. Following are few of the remarkable studies that R&R team has experience of:
B2C
BBC Bulletin - Consumer Perception Mapping (TNS India)
Product and Attitude Test (Ipsos India)
Life Style Study (Intage Japan)
Fragrance and acceptability study on Wheel Bar (Ipsos Japan, Symrise Scent & Care)
Telenor Brand Awareness Study –User FGD (TNS India)
Mystery Shopping, Retailer & Intercept – (Airtel)
Brand Tracking (Bajaj & Robi)
Contraceptive Forecast Study in Bangladesh-consumer (Ipsos UK, Bill & Melinda Gates
Foundation)
2 wheeler study – CSS (Frost & Sullivan)
CLT on Smoker – (PMI)
Etc.
www.rnr-bd.comwww.rnr-bd.com
TEAM EXPERIENCE,
31. Md. Tagul Islam
CEO
Experience is the word that can be synonymous to T. Islam. Started his job in subsequent
field from the year 2002 he is now one of the eminent professionals who deals with
operational strategy & formulation development.
Possess massive knowledge about Market & Social Research and have directed and
conducted various prestigious research work in Bangladesh with various local and
international NGOs and Social Organizations.
The problem solving artistry that can actually resonate the core idea behind the
problem, dismantle them into pieces to be corrected in right order again efficiently and
effectively; is the ability that gives T. Islam the edge.
In a nutshell he is a man of total deliverance from strategy formulation to on field
operation & execution.
During the 16 years of working experience Mr. T. Islam has passed his 10 years in The
Nielsen Bangladesh a world renowned research organization where he conducted
crucial projects on Brand tracking, CSS, EQ study, Mystery shopping, Opinion pool, media
survey, FGD, IDI, CLT etc.
Working on the same field onwards in these many years makes him indomitable both in
the subject knowledge and experience.
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Our People,
32. With a vision of working in a competitive environment with excellent
communication and organizational skill Samsun Nahar Rea believes in her
competencies.
Samsun Nahar Rea has excellent verbal, written and communication skill along
with the organizational, scheduling and planning skills. She holds the ability to
juggle different priorities and meet deadlines.
she is now one of the eminent professionals who deals with operational strategy
& formulation development
She adept in helping clients from problem identification to actionable
recommendations.
Prepare operation & filed quality report for the top regional management,
coordination, maintaining liaison with research and analysis team, prepare field
cost estimate and logistic plan and last but not the least monitoring field
controller’s and field supervisors activity are his area of expertise.
Beside the communication skills she bears exclusive computer literacy like 3D
Studio Max, Auto CAD 3D/2D and detail knowledge of MS-Office.
Samsun Naher Rea
Head of Operation
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Our People,
33. The problem solving artistry that can actually resonate the core idea behind the
problem, dismantle them into pieces to be corrected in right order again
efficiently and effectively; is the ability that gives Subrina the edge.
A lot of experience in academic and business research provides her the upper
hand to relate theory with practical to ensure flawless research process.
Subrina specializes in research execution and has a proven capability to handle
and aid globally as well as locally conducted studies.
Her area of interest lies in understanding Human Psychology and behavior in
regards to various environmental stimuli. Integrity and commitment with the
eagerness of learning something new in his own simplest way makes her the
epitome of class.
Subrina Hena
Sr. Executive Client Services
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Our People,
34. Monir Hossain
Head of Data Management
15 years of experience, the ability to handle a large scale sample size
ranging from 60000 to 115000, 500 successful data entry and managing
projects. Well, the numbers says it all.
A brief introduction of Monir Hossain is, he one of the most experienced
person and probably the best one in the field of data management in
the history of research in Bangladesh.
Started as an executive in computer operations back in 1995 he has
been working in renowned international research farms like Nielsen in
data sector as the key person.
At present he is playing the role of Head of Data management. The
credence, persistence and professionalism let him climb the ladder of
excellence in the relevant field.
Monir Hossain is proficient in making database using MS FoxPro, Visual
Foxpro, MS Access, MS Excel and statistical software SPSS. He has
several training course on computer networking, secretarial course.
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Our People,
35. Our People,
10 years of experience in exclusive qualitative research.
Extensive training taken with one the best Qualitative Agencies in
the country, Exclusive research training taken from India Head
office.
Extensively qualified in writing proposal, discussion guides, and
report writing;
Types of Studies conducted: Ad and Concept test, Brand Equity
study, Category understanding study , U & A study, Social
Epidemical study, Trigger & Barrier Studies, Exploratory Studies etc.
Key sectors - FMCG, Tobacco, Personal Care, Telecom, Service
industries (hospital & school), Social bodies and number of
international clients
Samira Mostafa
Sr. Qualitative Consultant
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36. Our People,
Samsul Arefin
Quantitative Consultant
Worked as a Consumer Insight Market Researcher at Nielsen for more than 2 years
Worked for different organizations including Danish foods (Partex), Eastern Bank
Limited, Corona Group in Brand and Communication Department.
Directly supervised Research projects like : -
Mystery Shopping Survey for Bank Al-Falah, The City Bank Limited, Eastern Bank
Limited.
Customer engagement program for HSBC Bank and Customer Satisfaction Survey for
Eastern Bank Limited (priority Banking) .
Retailer Satisfaction Survey for Dutch Bangla Bank Limited.
General Consumer Tracking Study (GCTS) and Build-up Funnel Tracking study for Philip
Morris International (Marlboro).
Market feasibility study for different Pharmaceuticals like ROCHE, Sanofi-Aventis,
Novo-Nordisk, Western Union, Petredec, etc.
Retailer Satisfaction study for Petredec, Dutch Bangla Bank Limited, Western Union.
Industrial Research for Mitsubishi Bangladesh Liaison Office
www.rnr-bd.com
37. Integrity driven and forward thinking leader with a natural charming ability to engage
clients, keenly gauged and targeting their needs. Adopt at multitasking, committed to
quality and excellence.
An exceptional leader who is able to develop and motivate others to achieve targets,
She can demonstrate a strong ability to manage projects from conception through to
successful completion.
A proactive individual with a logical approach to challenges, She perform effectively
even within a highly pressurized working environment.
Highly motivated, goal oriented with fourteen Years of progressively responsible
position gaining solid experience and knowledge of MARKET RECEARCH industry.
She has been working as a moderator as well as research consultant since eight years.
She has experience of working as a moderator for commercial and social projects,
FGDs and DIs.
Experience in Content Analysis and Templates for different projects. Experience in
Ethnography studies Especially for Diabetic patients as well as family consumer
products for some commercial products, Shop along for garments ,home appliances,
consumer products etc.
Mausumi Basu
Overseas Consultant
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Our People,
38. Serving one of the top most research firm the intensity of perfect
data acquisition is one the challenges that Md. Abul Mansur Helal
has been doing successfully since 2010 to till date.
He has played roles like field investigator, field supervisor and field
controller in the field of data acquisition.
He has worked in 84 different projects as supervisor and field
controller. Later as a field executive Md. Abul Mansur Helal bears
the responsibility of the field work team coordination, receiving
reports from FS and submitting them to concern Management. He
also has hands on handling the financial part of field operations and
Data acquisitions.
www.rnr-bd.com
Md. Abul Mansur Helal
Field Executive
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Our People,
39. Accomplished BBA from Independent University, Bangladesh.
Prior to worked with ctMRS, have worked as a Key Account Executive at The
Daily Dhaka Tribune .
Specialized in improving client relations by maintaining high levels of
positive interaction. Possess excellent interpersonal & communication
skill.
Excellent facilitation & interpersonnel communication skill.
Expertise in developing new business opportunities through communication .
Expertise in developing product and brand; managing relation to customers;
planning & forecasting strategic marketing; managing supply chain.
Expertise in identifying market segments, estimate market demands and
position different communication tools
Able to do market research independently and executed a dissertation in
BBA program.
Maintaining an effective relationship with the clients
www.rnr-bd.com
Meheraj Mansur
Sr. ExecutiveClient Services
Our People,
40. Operation In-
charge
Central FC
Regional FC
FS
FI
Region Team Members
Dhaka Md. Rafiqual Islam
Md. Ashraful Islam
Sumaya Khan
Chittagong Tanjina Islam (Mishu)
Md. Wahid
Khulna Fatima Akter
Habibur Rahman
Rajshahi Imtiaz Ahmed Jony
Shakir Ahamed
Barisal S.M. Saeduzzaman
Kazi Saleha Hamidhy
Sylhet Sumaya Khan
Pancham Das
Rangpur Md. Asaduzzaman
Morsheda Khatoon
Field Structure
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41. Research & Resources
Flat # 4/A, H. No # 5,
Ma Amena Tower,
Shah Ali Bag, Mirpur – 1,
Dhaka - 1216
Email
info@rnr-bd.com/info.rnrbd@gmail.com
naher.rea@rnr-bd.com/naherrea.rnr@gmail.com
Phone
01777519325
01819830370
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A house of Complete Concept….
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Contact us…