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The document discusses the benefits of majoring in communications in college. A communications major focuses on language and how people communicate. It is a diverse major that teaches valuable skills applicable to any occupation. Students learn different communication styles and tracks include human communication, journalism, media production, and media studies. Example classes are rhetoric, small group discussion, and mass media law. Careers related to communications require strong interpersonal and presentation skills and include advertising, journalism, business management, government, public relations, and television.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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- 1. What CMAT Can Do ForWhat CMAT Can Do For YouYou The Benefits to Majoring in Communications in College By: Sam Hecker, Hayley Bonnington, Jenny Shaughney, and Michelle Malone
- 2. What is a Communications Major? The study of language and how individuals communicate (WorldWideLearn, 2010) Diverse major Communication is a valuable skill in any occupation Learn different types of communication
- 3. A Good Communications Student is: Not afraid of public speaking Eager to interact with others Curious Imaginative/Creative Good team player
- 4. Skills Learned/Benefits Present convincing arguments Strong verbal and written skills Improve critical thinking and communication skills Form persuasive messages Solve problems
- 5. Different Tracks of the CMAT Major Narrows the major down into specific categories depending on aspirations Possible tracks (Salisbury University, 2009): Human Communication Studies Journalism/Public Relations Media Production Media Studies
- 6. Sample Classes Rhetoric and Public Presentation Conference and Meeting Management Small Group Discussion Mass Media Law Writing for the Professions
- 7. Communication-Based Careers Interact with others frequently Understand different cultures Strong interpersonal skills Public speaking and/or writing
- 8. Typical Careers of a CMAT Major Advertising "An essential feature of the American economy" (DeFleur, p.407) Businesses have to make goods and services known to customers Without advertising, products would never be sold Agencies need persuasive, creative minds who have good communication skills
- 9. Typical Careers of a CMAT Major (cont.) (cont.) Journalism Investigating and reporting on issues and events Accurately communicate events to the public (Career Overview, 2010) Deals with current issues as well as entertainment Requires knowledge of different cultures
- 10. Typical Careers of a CMAT Major (cont.) (cont.) Business Manager Resolving internal conflicts in a company Employee engagement (Career Overview, 2010) Relaying information within the business Promoting products, services, and organizations
- 11. Typical Careers of a CMAT Major Government official Public relations TV, radio, or sports announcer Television director Communications director
- 12. Works Cited (2009). Communication arts. In Salisbury University. Retrieved November 4, 2010, from http://www.salisbury.edu/commarts/programs.html. DeFleur, M. H., Kearney, P., Plax, T. G., & DeFleur, M. L. (2005).DeFleur, M. H., Kearney, P., Plax, T. G., & DeFleur, M. L. (2005). Fundamentals of human communication. New York: McGraw-HillFundamentals of human communication. New York: McGraw-Hill (2010). Media communication careers, jobs and training information. In(2010). Media communication careers, jobs and training information. In Career Overview. Retrieved Nov. 4, 2010, fromCareer Overview. Retrieved Nov. 4, 2010, from www.careeroverview.com/media-communications-careers.htmlwww.careeroverview.com/media-communications-careers.html Peter Drucker. (2010). What can you do with a college degree inPeter Drucker. (2010). What can you do with a college degree in communications?. In WorldWideLearn. Retrieved November 4, 2010, fromcommunications?. In WorldWideLearn. Retrieved November 4, 2010, from http://www.worldwidelearn.comhttp://www.worldwidelearn.com