Regular blog posts can help boost organic traffic and SEO rankings by targeting long-tail keywords, signaling that the website is active to search engines, and establishing the site as an authoritative resource on specific topics. Consistent, high-quality blogging also helps build authority and trust with readers and search engines over time by showcasing expertise, attracting backlinks, and keeping users engaged on the site for longer. In addition, blog posts are highly shareable on social media, which can indirectly impact SEO and help extend the reach and value of content.