Unlocking Resilience through Culture
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The document discusses the relationship between resilience and risk, and finding a balanced cultural approach. It argues that total safety is impossible without total control, which undermines resilience. True resilience requires balancing risk with support for informed choice. Leaders must understand their organization's culture and find a middle ground that provides autonomy while encouraging personal accountability, in order to unlock resilience at individual and organizational levels. This balanced approach avoids extremes of over-protection or neglect.
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Unlocking Resilience through Culture
- 2. THE ‘FALSE’ RESILIENCE CONTINUUM Risk = NOT RESILIENT Safety = RESILIENT The Missing Link It is not uncommon for people to think of resilience as achieving safety and to see taking risks as the enemy. Nothing could be further from the truth. © Future Catalyst
- 3. TOTAL SAFETY = TOTAL CONTROL Though often creating safety will be well-intended, the truth is that total safety can only be achieved through total control, which removes people’s choices and creates an unhealthy culture in any environment where people work & live together. In fact, the actions taken to achieve total safety creates scenarios of neglect & encourages more extreme/radical behaviours in others, ironically leaving less room for achieving resilience. “For every action there is an equal and opposite reaction!” – Isaac Newton
- 4. FINDING THE CULTURAL MIDDLE GROUND To find resilience & a healthier culture which provides autonomy while installing more personal accountability, leaders need to understand what is needed to find the cultural middle ground which helps to unlock their own, their team’s and their organisation’s resilience.
- 5. Over- Protect Full Control Neglect Balanced and Informed Risk Assessment Supporting Informed Choice Under- Protect FREEZE - FLIGHT FLIGHT - FIGHT Directive (AKA Command & Control) Dictator- ship Laissez- Faire Totally Dis- Engaged Coaching Let GoTake Control Take ControlLet Go When your resilience is high When your resilience is low © Future Catalyst
- 6. IF YOU WANT TO LEARN MORE ... Want to learn more about how understanding culture can grow your team’s/ organisation’s resilience? Like our Facebook page (www.facebook.com/futurecatalyst) or follow us on Twitter (@futurecatalyst) Visit our website – www.futurecatalyst.co.uk or Contact Us for a free consultation without obligation – 07474 237383