This document discusses making safety happen through strengthening safety culture. It outlines three goals: 1) strengthening the safety culture by reinforcing safety as a cultural value, 2) speaking out about safety hazards and near misses, and 3) motivating individual safety ownership. It also presents a three dimensional safety culture model and the DuPont Bradley Curve to illustrate the relationship between safety actions and motivation. The document provides examples of project activities and an ongoing safety day initiative to inspire the safety culture.

1. MAKE
SAFETY
HAPPEN
Safety

2. MAKE SAFETY HAPPEN

3. MAKE SAFETY HAPPEN GOALS
1. STRENGTHENING YOUR SAFETY CULTURE — Placing a focus on safety means profitability,
productivity, and quality will also improve.
 Reinforcing the perception of Safety as a cultural value rather than simply as a corporate prescription.
 Developing a shared and sustainable attitude about safety and prevention that succeeds because it is team INTERdependent.
2. SPEAKING OUT ABOUT SAFETY — Little things add up — so, everyone must take control when
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they see hazards and near misses.
 Building and sharing a positive and proactive meaning means being willing to talk about safety hazards and near misses.
 Taking control to create an internal conversation that sustains and reinforces our safety culture day by day.
3. MOTIVATING SAFETY — Everyone must take ownership for making safety happen.
• Sharing the importance and the impact of individual roles, attitudes, behaviors on safety culture with everyone taking
responsibility for prevention.
 Finding intrinsic motivation to act safe in order to positively influence Health and Safety.

4. 3D SAFETY CULTURE MODEL
A ROBUST SAFETY CULTURE CONTAINS THE KNOW-HOW, ATTITUDES, AND BEHAVIORS
— SHARED, PURSUED, AND REINFORCED BY EVERYONE IN THREE DIMENSIONS.
COGNITIVE
DIMENSION
Knowing and perceiving SOCIAL
4
DIMENSION
Sharing and Speaking Out
OPERATIONAL
DIMENSION
Developing and Improving
What do we need to
communicate in order
to reinforce our safety
culture?
 How to give and
receive feedback
on safe and unsafe
behaviors
 How to share near
miss and
behavioral report
forms to improve
our behavior and
attitudes
What can we do to concretely improve safety in
everyday life?
 Individual Action plans
 Team projects shared with top management
 Design of organizational safety
What do I need to
know about safety?
 Risks, hazards,
accident chains,
safety culture
definitions
 OSHA and local
regulations;
organizational
tools, and
procedures
 Risk perception
and evaluation

5. I’ll follow rules because I believe
it’s right for me personally, and
I don’t want to get hurt.
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I’ll make sure we all follow the rules
because I believe it’s right, and because
it’s really the only way for all of us to be
safe. OUR safety is my responsibility.
% INJURIES
I’ll follow rules
because I must or to
avoid penalties.
EXTERNAL EXTERNAL and
INTERNAL
INTERNAL
SAFETY ACTIONS
are EXTRINSICALLY
MOTIVATED
SAFETY ACTIONS are
BOTH EXTRINSICALLY
AND INTRINSICALLY
MOTIVATED
SAFETY ACTIONS are
INTRINSICALLY
MOTIVATED
Locus of
control
Motivation
DUPONT BRADLEY CURVE
 Where are we positioned, as staff
members and as an organization?
 What can we do in order to move
towards team INTERdependence?

6. SAMPLE PROJECT ACTIVITIES
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1. DIRECTORS
2. SUPERVISORS &
MIDDLE MANAGERS
5. HOW TO BE
SAFETY CHAMPIONS
SAFETY VISION
& OPERATIVE
GUIDELINES
3. WHITE COLLAR
4. BLUE COLLAR
SAFETY
ACTION PLANS
7. SAFETY CHAMPIONS:
PROJECT TEAMS
SAFETY PROJECTS
8. ROUND
TABLES with
TOP MGMT
6. INTER-SITE INSPECTION
SAFETY
POSTCARDS
SAFETY
TRAFFIC LIGHT

7. ON-GOING SAMPLE PROJECT
“MAKE SAFETY HAPPEN” SAFETY DAYS:
 Safety Day is an Inspirational initiative, aimed to create momentum about the safety culture.
 A Safety Day, addressed to a large number of people, is focused on a specific topic and is
delivered through the use of a powerful and inspirational metaphor. For example:
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DYI – create our company ‘to
be’ safety culture as a town!
DRUMSSTORMING – how can we be
interdependent? let’s harmonize!
ADV – what’s the main message
about safety culture? Let’s
advertize!!
ACTIVITIES

8. 1. Cognitive
Behavioral
Approach
 Practical focus
 Real-time application
 Workplace culture
embedding
 Behavioral based
 Linked to
communication skills
TACK’S SAFETY CAPACITY
2. Safety
Expertise
 Breadth
 Depth
 Proven approaches,
processes, solutions,
tools, and measures
3. Experience
 Proven global success
record
 Across cultures and
sectors
 Factories, retail, and
administration, energy,
pharma,

9. TACK’S SAFETY EXPERIENCE
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10. Experienced
Consultants and
Facilitators
 TACK consultants are
equipped to develop
world-class safety
development
processes and
learning journeys
 TACK facilitators are
experienced in the
world of business and
are engaging
communication
experts
TACK’S CAPACITY TO DELIVER THE
LANGUAGE OF SAFETY
Instructional
Designers
 TACK has an in-house
instructional design
team that is
supported by our own
expert safety
Instructional
Designers
Rich Tool-Kit
 TACK has a Rich Toolkit
from which we can draw
appropriate tools for
each project in order to
design exceptionally
innovative and practical
blended SAFETY
solutions

11. Thank you!