Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention
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This document discusses intelligent subscription and recurring billing management. It covers the benefits of usage-based pricing models for driving growth, customer satisfaction, and retention. It also outlines how to implement usage-based pricing through data integration, end-to-end automation of the billing process, and financial management tools to optimize revenue and profitability. The presentation provides a roadmap for companies to harness complex pricing models to boost product-led growth while reducing customer churn.
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Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention
- 1. Intelligent Subscription & Recurring Billing Management Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention The Why’s, How’s and Roadmap 1
- 2. Intelligent Subscription & Recurring Billing Management Today’s Agenda • The Why’s • The Market Conditions and Economy • Evolving Business Models • Funding Moving Into the Space • Agility in Adapting to Pricing Opportunities • Product Led Growth (PLG) • The How’s • Data Integration, Rating & Mediation • End-to-End Process & Automation • Revenue & Financial Management 2
- 3. Intelligent Subscription & Recurring Billing Management Igor Stenmark Co-founder & Managing Partner of MGI Research Youssef Yaghmour Co-Founer and CEO of BluLogix 3 Andrew Dailey Co-founder & Managing Partner of MGI Research
- 4. Intelligent Subscription & Recurring Billing Management The Why’s of Usage- Based Pricing 4
- 5. Intelligent Subscription & Recurring Billing Management 5 Andrew Dailey Co-founder & Managing Partner of MGI Research Igor Stenmark Co-founder & Managing Partner of MGI Research
- 6. Intelligent Subscription & Recurring Billing Management The How’s of Usage- Based Pricing 6
- 7. Intelligent Subscription & Recurring Billing Management The How’s & Practical Roadmap 01 PLG Harnessing complex pricing to boost Product-Led Growth (PLG) and customer satisfaction while reducing churn. 02 Service Offering Create your service offering based on robust usage billing capability. 03 Automation Automate the end-to-end process to scale the business and optimize efficiency and increase profitability 04 Integration Integrating with your external systems, from your CRM to your ERP, to synchronize data and align reports and dashboards across your entire ecosystem. 05 Financials Revenue Management and profitability.
- 8. Intelligent Subscription & Recurring Billing Management Flexibility to Simplify Complexity No “One Size Fits All” 01 ”Subscription”vs “Usage 02 Diversify Service Offering without Customization 03 Reward customers for ”Loyalty” Corporate Sharing, groups, volume discount, etc. 06 Dynamic Pricing 07 Growth Opportunities 08 Overcharging vs Undercharging 04 Access to Market Segments and Bigger Customer Base 09 Accelerate Customer Adoption 05 Customer Self-management 10
- 9. Intelligent Subscription & Recurring Billing Management Managing Complexity Non-recurring Subscription Recurring Consumption (rating) On-demand Content Rule-based Seasonal Cycles & Periods Re-billing & Reconciliation Channel Taxation & Passthrough Commission Charge-back Globalization Charging ComplexityScale Billing ComplexityScale Ad-hoc
- 10. Intelligent Subscription & Recurring Billing Management ….integrated data 10
- 11. Intelligent Subscription & Recurring Billing Management It’s all about the Data 11 Orders Activation Provisioning Charging Billing Finance Catalog Data Service Details Usages Licenses Taxes Process Data Customer Details Contracts Details 3rd Party Details Entitlement Details Re-billing Details
- 12. Intelligent Subscription & Recurring Billing Management 12 Automating the end-to-end process
- 13. Intelligent Subscription & Recurring Billing Management BluIQ Platform One Standard Business Process Catalog Quote Order Provisioning & Fulfilment Charging Payment Margin Analyzer Account Service Details GL Interface Usages Prov. Interface Mediation Data Integration Notification Data Integration Service Platforms Providers / Carriers Licenses Billing Files Ext. Invoices Tax Engine CRM CPQ Task Management ERP Service Inventory Content Dunning Analytics Service Platforms 3RD Party Systems Rev. Recognition Contract Mgmt Integration is KEY to automation
- 14. Intelligent Subscription & Recurring Billing Management Mediation to Rating 14
- 15. Intelligent Subscription & Recurring Billing Management To drive excellent customer experience. 15
- 16. Intelligent Subscription & Recurring Billing Management Financial Dashboard 16 Finance Structure Revenue Management Margin Analyzer Revenue Recognition Dunning
- 17. Intelligent Subscription & Recurring Billing Management Profitably: Margin Analyzer 17 Finance Structure Revenue Management Margin Analyzer
- 18. Intelligent Subscription & Recurring Billing Management Profitably: Revenue Recognition 18 Finance Structure Revenue Recognition Revenue Management
- 19. QUESTIONS
- 20. Intelligent Subscription & Recurring Billing Management Thank You BluLogix.com info@blulogix.com +1 571.461.0020