The document emphasizes the importance of data-driven approaches in SEO, covering statistical models and analysis techniques to enhance monitoring activities. Key topics include assessing link quality and distribution, using moving averages for traffic predictions, and the necessity of advanced metrics beyond Google Analytics. The overall message encourages SEOs to adopt a data-centric mindset to achieve success.

3. Unleashing the Hero Data

4. About Me
Gary Viray
Founder, Propelrr & Search Opt Media
www.propelrr.com | www.searchoptmedia.com

5. Goals
 Provide Stats Models in your
SEO Monitoring Activities
 Encourage a Data-driven Mindset
among SEOs

6. Answer the Questions

7.  How many quality links do I need to
beat the competitor?
 Is my link distribution normal?
 Am I prone to Penguin Dampening
Algorithm?
 How many months will I see
significant results?
 Is my organic traffic getting
traction for real?

8. Have a Chance to
Educate your
Boss/Client

9. Excel Tip
Go to Options > Add-ins > Analysis ToolPak

10. Map Out Your Link Acquisitions (DA/PA)

11. Apply Chi-Square Test
Use 0.05
probability level
as critical value

12. Commercial Anchor Texts
Brand Anchor Texts
Picture of A Penalty Stricken Client

13. Nuisance

14. Mean, SD, Upper & Lower Limits
Remove the Outliers

15. Use Moving Average

16. Use Moving Average
 3 Data points
 7-day graph reacts to almost
every major change
 30-day graph requires more
time to change direction

17. Rule of Thumb (Intersection)

18. At the intersection
of the two lines,
major change in
traffic will occur.
Use Moving Average

19. To know when to
panic or not.
Use Moving Average

20. Forecasting

21. Your not-so-secret
Crystal Ball
Forecasting

22. Trend line

23. Do you remember, y = mx + b?
Trend line

24. Trend line
We are 42%
confident that
every other day
that passes by, our
number of visitors
increases with one
new visitor.

25. Learn more about
 Standard Deviation
 Regression
 Customer Lifetime Value
 Other Statistical Analysis

26. Key Takeaways
It is imperative to know
Statistical Analysis.

27. Key Takeaways
Data-driven Mindset
is your Ingredient to
SEO Success.

28. Key Takeaways
Google Analytics
Default Metrics are not
Enough.

29. Key Takeaways
Ask that never
ending WHY?
#MagingMakulit

30. Key Takeaways
EXCEL is your
best friend.

31. Let’s Keep in Touch
@garyshack
www.propelrr.com
www.searchoptmedia.com
www.garyviray.com

32. Credits
propelrr.com
moz.com
bandai.com
Big Hero 6
Lia Anika