This document provides marketing strategy recommendations for two programs run by Usher's New Look Foundation: Powered By Service and Music Industry Leadership 101. It analyzes the target demographics and makes suggestions for earned, owned and paid media tactics. Earned media recommendations include pursuing partnerships with Starbucks and public radio stations. Owned media tactics center on optimizing the organization's website and social media. Paid strategies target publications and conferences for educators and music industry professionals. The goal is to gain more national publicity and support for the nonprofit's programs.
Online Education: A Game Changer for International Education AIEA 2015 Michael Waxman-Lenz
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Pioneer High School - 2010 Jefferson Awards Students In Action PresentationJefferson Awards
Students In Action is a national youth volunteer leadership, recognition and reward program, designed to pass the tradition of service on to the next generation.
Co-developed by Jefferson Awards for Public Service and Deloitte, it is now in over 250 High Schools.
Each spring, Student Leaders from the participating schools compete in regional competitions. They are asked to report on the implementation of the program, and the impact they've had, both in their schools and within their communities.
Social Media Success in International Student RecruitmentMarty Bennett
How to define success using social media in international student recruitment is a tricky question, and one that is increasingly getting asked. Where should you start?
What platforms do students prefer to use? Which ones are used for US college search information? What times are they on these platforms? What do they want to hear? How can EducationUSA help? These questions and more will be addressed in the course of this webinar geared toward international admissions professional at U.S. colleges and universities.
Inclusive Innovation for Admission to Higher Education by Nicolas Jonas (OECD)EduSkills OECD
This presentation was given by Nicolas Jonas of the OECD at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
Online Education: A Game Changer for International Education AIEA 2015 Michael Waxman-Lenz
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Pioneer High School - 2010 Jefferson Awards Students In Action PresentationJefferson Awards
Students In Action is a national youth volunteer leadership, recognition and reward program, designed to pass the tradition of service on to the next generation.
Co-developed by Jefferson Awards for Public Service and Deloitte, it is now in over 250 High Schools.
Each spring, Student Leaders from the participating schools compete in regional competitions. They are asked to report on the implementation of the program, and the impact they've had, both in their schools and within their communities.
Social Media Success in International Student RecruitmentMarty Bennett
How to define success using social media in international student recruitment is a tricky question, and one that is increasingly getting asked. Where should you start?
What platforms do students prefer to use? Which ones are used for US college search information? What times are they on these platforms? What do they want to hear? How can EducationUSA help? These questions and more will be addressed in the course of this webinar geared toward international admissions professional at U.S. colleges and universities.
Inclusive Innovation for Admission to Higher Education by Nicolas Jonas (OECD)EduSkills OECD
This presentation was given by Nicolas Jonas of the OECD at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Global Webinar: Transformative leadership and Role of Higher EducationDrEducation
DrEducation, University World News and The MasterCard Foundation hosted a global online discussion (webinar) on the role of higher education in fostering transformative leadership. This global webinar moderated by Dr. Rahul Choudaha hosted experts and attracted over 1,100 registrations from around the world. How do we infuse transformative leadership into academic programmes and campus experiences? How do we measure and assess its impact on individuals, universities and societies? Are universities willing and ready to bring a positive and lasting change as the crucibles of fostering transformative leadership skills within students?
Offa – Office for Fair Access by Les Ebdon (Fair Access to Higher Education)EduSkills OECD
This presentation was given by Les Ebdon, Director of Fair Access to Higher Education at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
African Scholarship Cohort program in Africa for the World Conference on Education, 2018. MOOCs were used as OER content to give free education to 450 learners in 20 countries in Africa.
Nafsa region x downstate 2016 international student career successDi Hu(胡迪)
In the last five years, the number of international students in the American institutions has increased by 40 percent to reach one million. Career opportunities are one of the determining factors in student’s decisions to study abroad. Many institutions encounter challenges in effectively supporting international student career success. Di Hu, Co-founder of interEDGE, chaired a session at NAFSA Region X in which she discussed causes of the challenges and invited two seasoned career services directors to share best practices.
Symposium on Parent Engagement - Session 4 "Best Practices in Parent Engageme...Schoolwires, Inc.
School and district leaders report how they’ve successfully implemented tools and technology to measurably improve their parent engagement and community outreach initiatives.
Speakers:
Mary Wegner, Assistant Superintendent
Sitka Schools
Steven Anderson, Director of Instructional Technology
Winston-Salem/Forsyth County Schools
Christine Corliss, District Webmaster/Publicity Coordinator
Caldwell-West Caldwell Schools
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Global Webinar: Transformative leadership and Role of Higher EducationDrEducation
DrEducation, University World News and The MasterCard Foundation hosted a global online discussion (webinar) on the role of higher education in fostering transformative leadership. This global webinar moderated by Dr. Rahul Choudaha hosted experts and attracted over 1,100 registrations from around the world. How do we infuse transformative leadership into academic programmes and campus experiences? How do we measure and assess its impact on individuals, universities and societies? Are universities willing and ready to bring a positive and lasting change as the crucibles of fostering transformative leadership skills within students?
Offa – Office for Fair Access by Les Ebdon (Fair Access to Higher Education)EduSkills OECD
This presentation was given by Les Ebdon, Director of Fair Access to Higher Education at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
African Scholarship Cohort program in Africa for the World Conference on Education, 2018. MOOCs were used as OER content to give free education to 450 learners in 20 countries in Africa.
Nafsa region x downstate 2016 international student career successDi Hu(胡迪)
In the last five years, the number of international students in the American institutions has increased by 40 percent to reach one million. Career opportunities are one of the determining factors in student’s decisions to study abroad. Many institutions encounter challenges in effectively supporting international student career success. Di Hu, Co-founder of interEDGE, chaired a session at NAFSA Region X in which she discussed causes of the challenges and invited two seasoned career services directors to share best practices.
Symposium on Parent Engagement - Session 4 "Best Practices in Parent Engageme...Schoolwires, Inc.
School and district leaders report how they’ve successfully implemented tools and technology to measurably improve their parent engagement and community outreach initiatives.
Speakers:
Mary Wegner, Assistant Superintendent
Sitka Schools
Steven Anderson, Director of Instructional Technology
Winston-Salem/Forsyth County Schools
Christine Corliss, District Webmaster/Publicity Coordinator
Caldwell-West Caldwell Schools
Pendidikan vokasi menganut sistem terbuka (multi-entry-exit system) dan multimakna (berorientasi pada pembudayaan, pemberdayaan, pembentukan watak, dan kepribadian, serta berbagai kecakapan hidup life skill. Pendidikan vokasi berorientasi pada kecakapan kerja sesuai dengan perkembangan ilmu pengetahuan dan teknologi terapan serta sesuai dengan tuntutan kebutuhan lapangan kerja. Pendidikan vokasi merupakan pendidikan keahlian terapan yang diselenggarakan di perguruan tinggi berbentuk akademi, politeknik, sekolah tinggi, institut dan universitas. Bentuk penyelenggaraan pendidikan vokasi terdiri dari Program Diploma 1, Diploma 2, Diploma 3, dan Diploma 4. Standar nasional pendidikan vokasi dikembangkan berdasarkan standar kompetensi nasional dan/atau internasional.
Sebagaimana yang diamanatkan Undang-Undang Nomor 20 Tahun 2003 tersebut memberikan wawasan dan keyakinan pendidikan tinggi harus dikembangkan ke arah suatu sistem demi kepentingan nasional, dan hal ini mendorong Ditjen Dikti Depdiknas merumuskan serangkaian kebijakan pengembangan pendidikan tinggi. Untuk itu disusunlah Kerangka Pengembangan Pendidikan Tinggi Jangka Panjang (KPPTJP IV 2003-2010) yang selanjutnya disempurnakan menjadi HELTS (Higher Education Long Term Strategy), di mana isinya berupa suatu rencana strategis pengembangan jangka panjang yang bertujuan menempatkan sistem pendidikan tinggi nasional, dengan segala keterbatasan yang ada pada kedudukan paling baik di masa depan agar mampu menanggapi tantangan yang dihadapi secara efektif. HELTS merumuskan tiga strategi utama pengembangan pendidikan tinggi, yaitu daya saing bangsa (nation’s competitiveness), otonomi dan desentralisasi (autonomy), dan kesehatan organisasi (organizational health)
Semakin berkembangnya teknologi yang semakin maju Vokasi Unversitas Brawijaya menambah prodi yaitu Manajemen Informasi Bisnis dan Multimedia dengan memeliki beberapa tujuan diantaranya
1. Memberikan pelayanan dan kesempatan yang seluas-luasnya kepada masyarakat yang berkeinginan dan bersedia untuk menggali dan mengembangkan potensi dirinya untuk memperoleh keahlian dan kompetensi;
2.Mampu bersikap dan berperilaku sebagai insan cerdas, kreatif, inovatif dan kompetitif serta percaya diri untuk berihktiar menuju sukses dalam kehidupan;
3. Mempunyai kemampuan dan kecerdasan dalam memanfaatkan Ilmu Pengetahuan, Teknologi dan Seni sesuai dengan kebutuhan dunia usaha & dunia industri sehingga bermanfaat untuk kesejahteraan, ketentraman, keamanan bagi masyarakat luas;
4.Menghasilkan sumberdaya manusia yang berakhlak mulia dan berkualitas sehingga mampu bersaing dalam bidang keahlian dan kompetensi yang dimilikinya baik di tingkat Nasional maupun tingkat Internasional.
Untuk informasi lebih lanjut silakan hubungi:
Pendidikan Vokasi Universitas Brawijaya
Jl. Veteran No.12-13 Malang Jawa Timur
Telp. : (0341) 553240
Fax. : (0341) 552480
email : vokasi@ub.ac.id
Website :vokasi.ub.ac.id
Presentation for project management class for a fictional women in media conference. Project intended to cover rationale, consumer proposition for several stakeholder groups, and organizational process leading up to a large conference event.
The HBCUX Network (Historically Black Colleges and Universities Xperience Network) is a 24/7, 365, education, entertainment, lifestyle and sports digital network.
HBCUX is the cultural game changer! The “X” stands for the total Black College “Xperience”, showcased like you’ve never seen before on any broadcast television or emerging technology platform. HBCUX Network’s programming consists of: original series, movies, music, sports and specials, including HBCU student productions, all on one platform.
“Dedicated to being a true destination for the total HBCU Xperience, the network is a vehicle of exposure for these schools and display the educational value for our young adults to gain the necessary knowledge and experience to pursue their careers.” said Curtis Symonds, President and CEO, HBCUX Network.
Check us out on your favorite social media platform. Friend Us, Follow Us, and Tune In. – Our Xperience. Our Legacy. Our Future
Visit www.hbcux.com today!
Launched in 2005, Liberal Education and America’s Promise (LEAP) is a national initiative that champions the importance of a twenty-first-century liberal education—for individual students and for a nation dependent on economic creativity and democratic vitality.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Blackboard Connect Webinar: Meet Students and Parents on Their Terms through ...Blackboard
Social Media expert Dana VanDen Heuvel of The Marketing Savant Group, Brian Hammell of NOCCA in Louisiana and Charlie Glazener of Asheville City Schools in North Carolina share best practices and their experience using social media to communicate with schools and districts. Learn how Blackboard Connect supports social media tools such as Facebook and Twitter.
How well does your school make use of social media's lead-generating capabilities? What social media channel is the best option for your school to use? What social media goals should be in place? Not only does social media enable you to showcase your school to an interested audience, you can also directly connect with prospects and guide them along the enrollment funnel towards conversion.
From the awareness stage right up to enrollment, this webinar walks through each stage of the student's journey and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Read this presentation at your leisure!
A brand is the personification of a product, service or organization and is also the source of a relationship with customers. Like a person, it must have human qualities and possess a soul.
Creating A Sustainable Adult Recruitment Pool At The University Of Wisconsin ...
UNL Final Presentation
1.
2.
3.
4. AGENDA
A. The Ask
B. The Opportunities
C. The Solutions
D. Further Recommendations
5. Assist Usher’s New Look Foundation, 501-(c)3,
improve their current marketing strategy and
brand identity for the Powered By Service and
Music Industry Leadership 101 programs.
Deliverables:
The creation of various brand guideline concepts
representative of the UNL programs (Powered
By Service, Music Industry Leadership 101,
Leadership Academy and Moguls In Training). In
addition, 15Hz developed solid marketing
strategies applicable for Powered By Service and
Music Industry Leadership 101.
6. • There is an opportunity for the
nonprofit to gain more publicity on a
national scale via improved marketing
tactics.
• A stronger brand storyline can be
developed via consistency in brand
identity (artwork) and brand positioning
statements for each program.
• UNL can leverage more support
towards the brand by using micro
influencers.
• The UNL Marketing Department can
expand their brand’s presence on social
and traditional channels with
automation software.
13. Powered By Service is a one day, 4-6 hour
intensive leadership program for 8th grade
students in conjunction with Emory University’s
Goziueta Business School that highlights the
benefits of servant leadership combined with
enhancing talent, exploring career paths and
nurturing education.
Effectively using peer-to-peer interactions
alongside notable UNL alumni serving as primary
instructors, Powered By Service is the prerequisite
for the Usher’s New Look Leadership Academy. It
aids students to identify their unique “spark,”
while finding creative solutions to positively
influence their communities. Upon successful
completion, each student will receive Local
Leadership Certificates that are backed by the
program’s partnership with Emory University.
14. Music Industry Leadership 101 is an online, credit-earning
course for high school students interested in music that
teaches personal branding techniques while also helping
to cultivate students’ leadership skills in complex settings
relative to the music industry.
15. The Leadership Academy challenges 9th through 12th
grade students in the areas of talent, education, career
and service. Using a training period that spans the course
of 400 hours of training across a four year period,
successful completion of the academy earns each
student a Global Leadership certificate from Emory
University.
19. • 42% female middle school principals
• 79% identify as Non-Hispanic White
• Average Age: 47
• Spends 58.3 hours/week at work
• Interacts with student 23.1 hours/week
• Average years of experience: 6.5
Source: The National Center for Educational Statistics
• Money Conscience
• Child Success Oriented
• 52% female high school principals
• 82.6% female high school principals
20.
21. EARNED MEDIA
A. Become apart of Starbucks RESPONSIBILITY Program
• Starbucks control 33% of the market share for gourmet coffee companies
• 65% of Americans (45-54) drink coffee
• Supports nonprofit/social cause organizations, such as National
Urban League, NAACP and the Association for the
Advancement of Mexican Americans
22. EARNED MEDIA
A. Public service announcements on public radio station
• 74% of Americans (40-59) follow news topic on public radio stations
• 53% of American women follow local news topics on public radio stations
• Solidifying interviews on public radio or podcast stations:
• National Public Radio (NPR)
• TED Talks
• NOVA (PBS sponsored)
• List
23. OWNED MEDIA
A. Create a dedicated webpage for Powered By Service on UNL site
• Integrate video of student testimonials
• Highlight Powered By Service student leaders and their successes
• Create a consistency with posts upon each social media channel, to leverage visibility
• Usher’s social media channels
24. PAID MEDIA
A. Purchase advertising space in nationally syndicated publications for educators
• The National Association of Secondary School Principals (NAASP) publishes
the Principal Leadership Magazine (a nationally circulated publication)
• 2016 NASSP Ignite Conference
• 1,800+ school-based leaders attend annually
• 78% of attendees are principals/assistant principals
25. EARNED MEDIA
A. Get articles featured in publications associated with music education
• National Association Music Education
• Music Educators Journal
• Journal of Music Teacher Education
• General Music Today
26. OWNED MEDIA
A. Create a dedicated webpage for Music Industry Leadership 101 on UNL site
• Integrate video of student testimonials
• Highlight Music Industry Leadership 101 student leaders and their successes
• Create a consistency with posts upon each social media channel, to leverage visibility