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Scaling and Going Global With Your Business 
© 2014 Atlantic Bridge
Intro 
© 2014 Atlantic Bridge 
2 
ELAINE COUGHLAN 
CO FOUNDER ATLANTIC BRIDGE CAPITAL 
CO FOUNDER & MANAGING DIRECTOR SUMMIT BRIDGE CAPITAL 
@COUGHLANELAINE 
@ATLANTICBRIDGEV
© 2014 Atlantic Bridge 
“IT IS ALWAYS THE START THAT REQUIRES THE GREATEST EFFORT.” 
JAMES CASH PENNEY 
FOUNDER, J.C. PENNEY DEPARTMENT STORES 
3
Atlantic Bridge Leading Technology Platform with Global Model 
Who are We 
–Team of “Entrepreneurs with Capital” track record of scaling internationally 
–$7bn in 4 IPOs on NASDAQ as entrepreneurs 
–>$1bn in proceeds for investors as VC’s 
–Investing @ Growth Stage in Europe & US > 35 Companies invested to date 
–After 10 years, 4 Funds > $500M in Assets 
What we do 
–Active Value Add working with our Entrepreneurs 
–“Bridge Model” into US and China markets 
–Focused on Disruption e.g. Big Data, Mobile, Cloud, Wearables 
© 2014 Atlantic Bridge 
4
80% of the World Wide Capital in VC 
© 2014 Atlantic Bridge 
5
6 
GLOBAL CAPITAL OF TECHNOLOGY & INNOVATION 
© 2014 Atlantic Bridge 
6
Atlantic Bridge Global Platform – Biz now runs 24/7 
© 2014 Atlantic Bridge 
7 
Beijing 
London 
Palo Alto 
Dublin 
Hong Kong 
Sand Hill Road 
Applying the “Bridge Model” into the US and China for faster scale up 
Global Platform & Team for Trends, Talent, Customers, & Capital 
> 50 Tier 1 co-investment partners in US, Asia, & Europe 
Senior relationships at Tier 1 Technology Companies 
Sand Hill Road, Beijing and Hong Kong offices are part of Summit Bridge Capital
Europe 
USA 
Asia, China & Korea 
Funds 
Corporate Strategic Investors 
We have co invested with / 12 of the Top 20 Silicon Valley Funds / 9 of the Top 10 Corporate Venture Funds 
> $200bn capital amongst our co investors and relationships 
© 2014 Atlantic Bridge 
8
Atlantic Bridge’s Bridge Model 
© 2014 Atlantic Bridge 
9 
Barcelona 
Munich 
Berlin 
Stockholm 
Dublin 
London 
Identify and Invest in Mobile, SaaS, Big Data companies and connect them to US & China ecosystems and markets 
Silicon Valley 
China 
< 1.5hr flight time to all major EU Tech Hubs 
> 500M population
Untapped Large tech opportunity in Europe -As demonstrated by recent market activity 
•IPOs 
© 2014 Atlantic Bridge 
10 
•M&A 
•Funding Rounds 
Company 
Date 
Market Cap 
Aug-14 
$12.3Bn 
Mar-14 
$6Bn 
Announced Sept-14 
$6Bn est 
Apr ’14 
$2.4Bn 
Oct ’13 
$2.3Bn 
Oct ’12 
$1.3Bn 
May ’14 
$910m 
Mar ‘13 
$884m 
Company 
Date 
Round Size 
Valuation 
Nov-’13 
$250m 
$4Bn+ 
July ’14 
$100m 
$1Bn+ 
Oct ’13 
$100m 
$800m 
Jan ’14 
$60m 
$700m 
July ’14 
$22m 
$150m 
Company 
Date 
Acquirer 
Valuation 
Oct ’13 
$3Bn 
Reports Sept ’14 
$2Bn 
Feb ’14 
$900m 
Feb ’14 
$800m 
Mar ’14 
$600m 
Jan ’14 
$527m 
Jan ‘14 
$400m+
New Frontiers in China Value Creation China Ireland Technology Growth Fund 
中爱科技基金 
© 2014 Atlantic Bridge 
11
China Perspective 
© 2014 Atlantic Bridge 
12 
•1.4BN POPULATION/1.2BN SMARTPHONES 
•500M MOBILE INTERNET …70% OF FREE TIME SPENT ONLINE/ MOBILE 
•RISE OF CHINESE GLOBAL COMPANIES..ALIBABA TENCENT,WEIBO, BAIDU…ACQUIRORS 
•COMPLEX BUT VASTLY REWARDING MKT 
•TAKES TIME, NEEDS PARTNERSHIPS 
•GOOD CULTURAL FIT WITH IRELAND
Irish Business Opportunity in China 
© 2014 Atlantic Bridge 
13 
•THE BEST TIME TO PLANT A TREE WAS 20 YEARS AGO. THE SECOND BEST TIME IS NOW. –CHINESE PROVERB 
•OF DEEP INTEREST AND RELEVANCE TECH, MEDTECH, AGRI TECH, FOODTECH, FOOD, EDUCATION, FINANCIAL SERVICES, INDUSTRIAL ENGINEERING
Value Add Investment for China Ireland Opportunities 
© 2014 Atlantic Bridge 
14 
Operational Value Add Knowledge of Team 
Multiple sources of high quality Dealflow in Ireland, China 
Growth Equity Focus 
Global Platform and Reach 
Extensive Networks in Ireland China , Europe and US 
China Value Creation Platform
C-Level Expertise in China, Deep Local Network 
© 2014 Atlantic Bridge 
15 
Proven China Operators 
CEO/Co-founder/CTO of leading tech firms creating $2.5B in equity value(1) 
Influencers in China 
Co-founded TEEC, “Tech CEO Club of China” 
Tsinghua Entrepreneurs & Executive Club 
Senior Industry Contacts(2) 
Experienced Investors 
Note: (1) Reflects 90-day trailing average of market capitalization prior to departure (Source: Capital IQ) (2) C-level and senior executives at WSC CEO Forum
Q2 2014 China Ireland Technology Summit in Beijing 
Launched Sino Irish Tech Society 
© 2014 Atlantic Bridge 16
17 
PRESENT 
FUTURE 
DISRUPTIVE TECHNOLOGY DRIVES INDUSTRY TRANSFORMATION (IT) 
© 2014 Atlantic Bridge 
17
BIG DATA 
© 2014 Atlantic Bridge 
18
BIG DATA 
© 2014 Atlantic Bridge 
19
CLOUD COMPUTING 
© 2014 Atlantic Bridge 
20
Revolution in Media & Content 
© 2014 Atlantic Bridge 
21
© 2014 Atlantic Bridge 
22
Revolution in Commerce 
© 2014 Atlantic Bridge 
23
Revolution in Education 
© 2014 Atlantic Bridge 
24
Revolution in Health Care 
© 2014 Atlantic Bridge 
25
INTERNET OF EVERYTHING (IOT) 
© 2014 Atlantic Bridge 
26
© 2014 Atlantic Bridge 
27 
DISRUPTION CREATES AMAZING RETURNS 
$16B 
$19B 
$3B 
$1B 
$500M
Capturing the Capital 
© 2014 Atlantic Bridge 
28
Try Googling Women in VC 
© 2014 Atlantic Bridge 
29
Women now 6% of VC down from 9% 
© 2014 Atlantic Bridge 
30
VC Funds becoming more focused on specific domains 
Positive …..The Irish Investment VC/PE Sector is evolving well
Accelerators & networks becoming more focused 
-Gives clustering effect 
Successful entrepreneurs acting as value add Angel Investors 
Early stage investing is evolving 
© 2014 Atlantic Bridge 
32
Scaling up for Growth & Mkt Share 
•Small business plan = small outcome 
•Limited window + competition is intense 
•First mover advantage in most industries 
–Leads to Category leadership 
•Having a value add investor can help: 
–enter new mkts 
–Expand the company 
–Hire and attract the best talent 
–Build Your board 
–Win customers, have credibility and stability in capital structure 
© 2014 Atlantic Bridge 
33
Corporates invest strategically to keep at front of innovation curve 
Gives a first look at new and emerging technologies and trends 
Spurs innovation internally 
25% of all deals now involve a corporate Investor 
Engaging early with corporate starts relationship with a potential investors, partners, customer and acquirer 
Corporate Venture Investment increasing 
© 2014 Atlantic Bridge 
34
To scale globally Irish companies need international networks, mkts and investment 
$35m 
International investors 
$6m investment from Atlantic Bridge 
Act as anchors for follow on investment rounds 
Attracted additional 
Irish VC investment leveraged up to 6X 
Connected Capital crucial to scaling 
© 2014 Atlantic Bridge 
35
© 2014 Atlantic Bridge 
36 
$1BN + MKT POTENTIAL 
SCALABLE 
BUSINESS 
STRONG 
MGT TEAM 
DEFENSIBLE 
PRODUCT 
DO YOUR BIZ MODEL FIT RAISING CAPITAL ?? 
CUSTOMER 
TRACTION 
CATCH THE WAVE TO SCALE….. RAISING CAPITAL TO EXPAND
Fundraising 
© 2014 Atlantic Bridge 
37
You have to Kiss a lot of Frogs 
© 2014 Atlantic Bridge 
38 
To get A Prince 
On the topic of Relationships 
© 2014 Atlantic Bridge 
39
Rocking Up cold ……hard to do …just doesn’t work 
–its NOT about Form Filing 
–It’s a journey based on relationships 
–Long term for the BETTER 
–Trust and transparency 
–CONFIDENCE 
–Its about Selling 
–It takes time ……and patience 
–Business Plan know the detail 
–How much Is it going to take ……Realistically ! 
–Ask for the cheque ….Dont under cut it 
–Sub scale Funding = Sub scale result 
© 2014 Atlantic Bridge 
40
Confidence & Presentation 
© 2014 Atlantic Bridge 
41
Learning to Pitch Effectively 
© 2014 Atlantic Bridge 
42
Pitching Essentials 
–Firstly make sure the VC / Investor Fits 
–Strong Good Deck as Professional as possible 
–Short Snappy and Selling 
–Don’t do the whole “how I got this idea” 
–Show Bench Strength bring your team 
–Cover Team, Market, Product, Competitive position, customer traction 
–Build advisory boards, main board who you have around you VALIDATES YOU 
–Talk to strategic investors in your sector 
© 2014 Atlantic Bridge 
43
Final Thoughts 
–Seek to Internationalise once product risk is past to build company of scale 
–Think & Plan on Raising SMART Capital to Go for Growth & Expansion 
–Build the relationships early with Capital Providers …TRACK RECORD 
–Expand your Networks ….seek to build advisory, technical and main Board with domain expertise 
REQUIRES A GROWTH MINDSET FROM START 
© 2014 Atlantic Bridge 
44
Final Thoughts 
© 2014 Atlantic Bridge 
45 
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” 
Mark Twain
Thank You! 
For further information contact: 
www.abven.com 
+353 1 6034450 
elaine@abven.com 
© 2014 Atlantic Bridge

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Scaling Your Business Globally With Disruptive Tech

  • 1. Scaling and Going Global With Your Business © 2014 Atlantic Bridge
  • 2. Intro © 2014 Atlantic Bridge 2 ELAINE COUGHLAN CO FOUNDER ATLANTIC BRIDGE CAPITAL CO FOUNDER & MANAGING DIRECTOR SUMMIT BRIDGE CAPITAL @COUGHLANELAINE @ATLANTICBRIDGEV
  • 3. © 2014 Atlantic Bridge “IT IS ALWAYS THE START THAT REQUIRES THE GREATEST EFFORT.” JAMES CASH PENNEY FOUNDER, J.C. PENNEY DEPARTMENT STORES 3
  • 4. Atlantic Bridge Leading Technology Platform with Global Model Who are We –Team of “Entrepreneurs with Capital” track record of scaling internationally –$7bn in 4 IPOs on NASDAQ as entrepreneurs –>$1bn in proceeds for investors as VC’s –Investing @ Growth Stage in Europe & US > 35 Companies invested to date –After 10 years, 4 Funds > $500M in Assets What we do –Active Value Add working with our Entrepreneurs –“Bridge Model” into US and China markets –Focused on Disruption e.g. Big Data, Mobile, Cloud, Wearables © 2014 Atlantic Bridge 4
  • 5. 80% of the World Wide Capital in VC © 2014 Atlantic Bridge 5
  • 6. 6 GLOBAL CAPITAL OF TECHNOLOGY & INNOVATION © 2014 Atlantic Bridge 6
  • 7. Atlantic Bridge Global Platform – Biz now runs 24/7 © 2014 Atlantic Bridge 7 Beijing London Palo Alto Dublin Hong Kong Sand Hill Road Applying the “Bridge Model” into the US and China for faster scale up Global Platform & Team for Trends, Talent, Customers, & Capital > 50 Tier 1 co-investment partners in US, Asia, & Europe Senior relationships at Tier 1 Technology Companies Sand Hill Road, Beijing and Hong Kong offices are part of Summit Bridge Capital
  • 8. Europe USA Asia, China & Korea Funds Corporate Strategic Investors We have co invested with / 12 of the Top 20 Silicon Valley Funds / 9 of the Top 10 Corporate Venture Funds > $200bn capital amongst our co investors and relationships © 2014 Atlantic Bridge 8
  • 9. Atlantic Bridge’s Bridge Model © 2014 Atlantic Bridge 9 Barcelona Munich Berlin Stockholm Dublin London Identify and Invest in Mobile, SaaS, Big Data companies and connect them to US & China ecosystems and markets Silicon Valley China < 1.5hr flight time to all major EU Tech Hubs > 500M population
  • 10. Untapped Large tech opportunity in Europe -As demonstrated by recent market activity •IPOs © 2014 Atlantic Bridge 10 •M&A •Funding Rounds Company Date Market Cap Aug-14 $12.3Bn Mar-14 $6Bn Announced Sept-14 $6Bn est Apr ’14 $2.4Bn Oct ’13 $2.3Bn Oct ’12 $1.3Bn May ’14 $910m Mar ‘13 $884m Company Date Round Size Valuation Nov-’13 $250m $4Bn+ July ’14 $100m $1Bn+ Oct ’13 $100m $800m Jan ’14 $60m $700m July ’14 $22m $150m Company Date Acquirer Valuation Oct ’13 $3Bn Reports Sept ’14 $2Bn Feb ’14 $900m Feb ’14 $800m Mar ’14 $600m Jan ’14 $527m Jan ‘14 $400m+
  • 11. New Frontiers in China Value Creation China Ireland Technology Growth Fund 中爱科技基金 © 2014 Atlantic Bridge 11
  • 12. China Perspective © 2014 Atlantic Bridge 12 •1.4BN POPULATION/1.2BN SMARTPHONES •500M MOBILE INTERNET …70% OF FREE TIME SPENT ONLINE/ MOBILE •RISE OF CHINESE GLOBAL COMPANIES..ALIBABA TENCENT,WEIBO, BAIDU…ACQUIRORS •COMPLEX BUT VASTLY REWARDING MKT •TAKES TIME, NEEDS PARTNERSHIPS •GOOD CULTURAL FIT WITH IRELAND
  • 13. Irish Business Opportunity in China © 2014 Atlantic Bridge 13 •THE BEST TIME TO PLANT A TREE WAS 20 YEARS AGO. THE SECOND BEST TIME IS NOW. –CHINESE PROVERB •OF DEEP INTEREST AND RELEVANCE TECH, MEDTECH, AGRI TECH, FOODTECH, FOOD, EDUCATION, FINANCIAL SERVICES, INDUSTRIAL ENGINEERING
  • 14. Value Add Investment for China Ireland Opportunities © 2014 Atlantic Bridge 14 Operational Value Add Knowledge of Team Multiple sources of high quality Dealflow in Ireland, China Growth Equity Focus Global Platform and Reach Extensive Networks in Ireland China , Europe and US China Value Creation Platform
  • 15. C-Level Expertise in China, Deep Local Network © 2014 Atlantic Bridge 15 Proven China Operators CEO/Co-founder/CTO of leading tech firms creating $2.5B in equity value(1) Influencers in China Co-founded TEEC, “Tech CEO Club of China” Tsinghua Entrepreneurs & Executive Club Senior Industry Contacts(2) Experienced Investors Note: (1) Reflects 90-day trailing average of market capitalization prior to departure (Source: Capital IQ) (2) C-level and senior executives at WSC CEO Forum
  • 16. Q2 2014 China Ireland Technology Summit in Beijing Launched Sino Irish Tech Society © 2014 Atlantic Bridge 16
  • 17. 17 PRESENT FUTURE DISRUPTIVE TECHNOLOGY DRIVES INDUSTRY TRANSFORMATION (IT) © 2014 Atlantic Bridge 17
  • 18. BIG DATA © 2014 Atlantic Bridge 18
  • 19. BIG DATA © 2014 Atlantic Bridge 19
  • 20. CLOUD COMPUTING © 2014 Atlantic Bridge 20
  • 21. Revolution in Media & Content © 2014 Atlantic Bridge 21
  • 22. © 2014 Atlantic Bridge 22
  • 23. Revolution in Commerce © 2014 Atlantic Bridge 23
  • 24. Revolution in Education © 2014 Atlantic Bridge 24
  • 25. Revolution in Health Care © 2014 Atlantic Bridge 25
  • 26. INTERNET OF EVERYTHING (IOT) © 2014 Atlantic Bridge 26
  • 27. © 2014 Atlantic Bridge 27 DISRUPTION CREATES AMAZING RETURNS $16B $19B $3B $1B $500M
  • 28. Capturing the Capital © 2014 Atlantic Bridge 28
  • 29. Try Googling Women in VC © 2014 Atlantic Bridge 29
  • 30. Women now 6% of VC down from 9% © 2014 Atlantic Bridge 30
  • 31. VC Funds becoming more focused on specific domains Positive …..The Irish Investment VC/PE Sector is evolving well
  • 32. Accelerators & networks becoming more focused -Gives clustering effect Successful entrepreneurs acting as value add Angel Investors Early stage investing is evolving © 2014 Atlantic Bridge 32
  • 33. Scaling up for Growth & Mkt Share •Small business plan = small outcome •Limited window + competition is intense •First mover advantage in most industries –Leads to Category leadership •Having a value add investor can help: –enter new mkts –Expand the company –Hire and attract the best talent –Build Your board –Win customers, have credibility and stability in capital structure © 2014 Atlantic Bridge 33
  • 34. Corporates invest strategically to keep at front of innovation curve Gives a first look at new and emerging technologies and trends Spurs innovation internally 25% of all deals now involve a corporate Investor Engaging early with corporate starts relationship with a potential investors, partners, customer and acquirer Corporate Venture Investment increasing © 2014 Atlantic Bridge 34
  • 35. To scale globally Irish companies need international networks, mkts and investment $35m International investors $6m investment from Atlantic Bridge Act as anchors for follow on investment rounds Attracted additional Irish VC investment leveraged up to 6X Connected Capital crucial to scaling © 2014 Atlantic Bridge 35
  • 36. © 2014 Atlantic Bridge 36 $1BN + MKT POTENTIAL SCALABLE BUSINESS STRONG MGT TEAM DEFENSIBLE PRODUCT DO YOUR BIZ MODEL FIT RAISING CAPITAL ?? CUSTOMER TRACTION CATCH THE WAVE TO SCALE….. RAISING CAPITAL TO EXPAND
  • 37. Fundraising © 2014 Atlantic Bridge 37
  • 38. You have to Kiss a lot of Frogs © 2014 Atlantic Bridge 38 To get A Prince 
  • 39. On the topic of Relationships © 2014 Atlantic Bridge 39
  • 40. Rocking Up cold ……hard to do …just doesn’t work –its NOT about Form Filing –It’s a journey based on relationships –Long term for the BETTER –Trust and transparency –CONFIDENCE –Its about Selling –It takes time ……and patience –Business Plan know the detail –How much Is it going to take ……Realistically ! –Ask for the cheque ….Dont under cut it –Sub scale Funding = Sub scale result © 2014 Atlantic Bridge 40
  • 41. Confidence & Presentation © 2014 Atlantic Bridge 41
  • 42. Learning to Pitch Effectively © 2014 Atlantic Bridge 42
  • 43. Pitching Essentials –Firstly make sure the VC / Investor Fits –Strong Good Deck as Professional as possible –Short Snappy and Selling –Don’t do the whole “how I got this idea” –Show Bench Strength bring your team –Cover Team, Market, Product, Competitive position, customer traction –Build advisory boards, main board who you have around you VALIDATES YOU –Talk to strategic investors in your sector © 2014 Atlantic Bridge 43
  • 44. Final Thoughts –Seek to Internationalise once product risk is past to build company of scale –Think & Plan on Raising SMART Capital to Go for Growth & Expansion –Build the relationships early with Capital Providers …TRACK RECORD –Expand your Networks ….seek to build advisory, technical and main Board with domain expertise REQUIRES A GROWTH MINDSET FROM START © 2014 Atlantic Bridge 44
  • 45. Final Thoughts © 2014 Atlantic Bridge 45 “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” Mark Twain
  • 46. Thank You! For further information contact: www.abven.com +353 1 6034450 elaine@abven.com © 2014 Atlantic Bridge