This document discusses how to approach a job search like a strategic game by becoming a "yellow bird" or "blue bird" rather than a "red bird." It emphasizes networking aggressively through direct mail, phone calls, and emails to uncover hidden job opportunities. The document provides examples of effective networking letters and communications that highlight your value and accomplishments, secure meetings, and double your response rate from potential employers.

1. What “Headhunters” and Angry Birds Can Teach You About Getting Hired! http://www.youtube.com/watch?v=1Bk_nqUQ0fc&feature=player_embedded

2. Hiring is a game Most people view a game as: Entertainment Diversion Sport

3. Expanded Definition of a GAME An event or situation in which there are 2 or more players where each may win or lose based upon the decisions they and others make…or fail to make.

4. Game: Uncertainty Players Payoffs Rules Strategy Common knowledge Uncommon knowledge

5. Two ways to play a game Chance Strategy and skill

6. Are you the Red Bird? (Basic and Practically Useless?)

7. Series title: (Seas) Unemployment Rate - 20-24 yrs.Labor force status: Unemployment rateType of data: Percent or rateAge: 20 to 24 years

8. Richard Fisher, President/CEO, Federal Reserve Dallas District (April 18, 2011) “They’ll only add jobs when they can see the whites in the eyes of demand.” ---commenting on the current state of hiring within US companies

9. Businesses are NOT in the business of hiring people!

10. Become a Yellow Bird! Power yourself up with accomplishments and achievements

11. Make ‘em $$ Save ‘em $$

12. Internships Co-Ops Jobs

13. 3 Job Search Lies That Keep You Unemployed"

14. Lie #1: The only way to “apply” for a job is on-line.

15. Lie #2: The only jobs to apply for are advertised openings

16. Lie #3: Networking is the best way to uncover job leads

17. It isn’t what you know but who you know Today: “It isn’t what you know but who you know, who knows you and can you befound?

18. Build Your On-Line Presence http://andrew-williams.weebly.com/ www.taylorkfreeman.com www.profiles.google.com

19. http://www.linkedin.com

20. LinkedIn x-ray search on Google: site:www.linkedin.comintitle:linkedin (“Chemical engineer” AND“Georgia Tech”AND“Georgia Pacific”) -intitle:profile -intitle:updated -intitle:blog -intitle:directory -intitle:jobs -intitle:groups -intitle:events -intitle:answers The RED items in parentheses are the variables. Modify the variables as appropriate for your search and then enter into the Google Search Cell

21. Act Like a Blue Bird!

22. The Blue Bird Job Search Process Step 1: Direct Mail Letter via US Certified Mail (www.zoominfo.com and LinkedIn X-Ray Search) Step 2: Follow up with a Phone Call Step 3: Follow up with an Email (www.mailtester.com)

23. Typical Letter that is lame, boring and makes you a red bird. Dear Mr. Smith, I am interested in applying for a position in public relations with your company. I am graduating with a degree in Public Relations and Communications from The University of Alabama in one month. I have a strong work ethic, get along well with people, can work alone or with a team and I have some relevant experience. For example, I am a member of the Greek Community at the University of Alabama, have had an internship with the Grand Ole Opry marketing team and have been involved with the Ad Team working on the 2011 JC Penny Campaign. Mr. Smith, I would like to work for your company. I look forward to hearing from you. Sincerely,

24. A Yellow Bird Letter – Powered Up Dear Mr. _____: XYZ Corporation is a ground-breaking, ‘one-stop shop’ for digital marketing bringing both artists and fans together. For years my goal has been to be in public relations within the music industry in Nashville and be a major facilitator in bringing artists and fans together. And the current reality is this…no matter how well it has been done in the past, the world changes daily. In the future, the leading companies….(and develop your own verbiage here) I am graduating with a degree in Public Relations and Communications from The University of Alabama in one month. I can bring to you (describe what you bring to the company you are sending the letter to…) The evidence that I have the correct critical exposure and experience for you is: • Bullet point 1 •Bullet point 2 • Bullet point 3 •Bullet point 4 Mr. _____, may I suggest we set up a time for a 15-minute “virtual cup of coffee” to discuss how I can help XYZ address the opportunities and challenges of the ever- changing entertainment business and dynamic fan base? Sincerely, PS: I will call you on Tuesday, April 26, 2011, at 9:00 AM CT to arrange for a time when we can have the 15 minute conversation. The PS is critical to the success of this letter

25. The Blue Bird Job Search Process Step 1: Direct Mail Letter via US Certified Mail (www.zoominfo.com and LinkedIn X-Ray Search) Step 2: Follow up with a Phone Call Step 3: Follow up with an Email (www.mailtester.com)

26. In Golf you DRIVE for show and you PUTT for ______ You do the same thing in a job search PUTT (pick up the telephone)

27. Double Your Response Rate Voice Mail Email

28. Follow-Up Voicemail Mr. _______, Jim Smith calling at 9:00 AM on April 26 as I indicated in the certified letter that I sent to you. I will be graduating from The University of Alabama in just a month…. and the world changes daily… I can bring to you creativity and fresh ideas…. that will help transform artists from a voice to a brand. I look forward to speaking with you. My number is 678-123-4567. Again, Jim Smith, 678-123-4567.

29. Follow-Up Email Mr. _______, Out of professional courtesy, I am sending this email as a follow- up to the voicemail I left with you this morning, not knowing which method of communication you may prefer. As mentioned in the certified letter, I am graduating from The University of Alabama in just one month with a degree in Public Relations. I can bring to you creativity and fresh ideas that will help transform your artists from a voice to a brand. Please advice a time that we can speak briefly about the value I can bring to you and XYZ Corporation. I look forward to speaking with you. Respectively, Jim Smith 678-123-4567 jim.smith@gmail.com