The document describes Education Dynamics, a large student recruitment company that represents over 1,200 post-secondary institutions in the US. It discusses the services Education Dynamics provides to students, schools, and for student prospecting. These include various websites and online resources for students to search for schools and programs. It also covers Education Dynamics' compliance practices and international student recruitment through its UniversitiesAbroad website.

1. 2012
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2.  Education Dynamics www.educationdynamics.com
• Representing 1,200 + Post Secondary Institutions in the U.S
• 300 Employees / 4 locations nationally
• Largest student recruitment company in the U.S generating over 80
million visits to our web properties per year.
• Voted market leader in Best Lead Quality and Best Conversion in
Education by schools in 2011
 Serving Students
• College Bound High School Students
• The Emerging “Non-Traditional” Student
• Non-Degree seeking High School Students
• Students seeking campus, online or both learning options
 Serving Schools
• For-Profit and Not-For-Profit institutions
• Accredited institutions offering online and campus based degree
programs
• Vocational and technical schools
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3.  Student Prospecting Services
• EducationConnection.com
• SouthFloridaSchoolConnection.com
• eLearners.com
• EarnMyDegree.com
• GradSchools.com
• StudyAbroad.com
• ChristianEducation.com
• UniversitiesAbroad.com
 Services to qualify leads and enroll students
• Test Drive College
 Education based advertising network
• EducationAdNetwork
 Media Buying and Lead Management Solution
• Lead Watch Live
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6. Compliance/Regulatory Standards
 Chief Compliance Officer & Compliance team oversee compliance
with DOE and other applicable regulations.
 Zero tolerance for non-compliance by employees and vendors.
 Media Compliance
• All publishers must adhere to EDDY’s advertising guidelines.
• Must use EDDY or EDDY pre-approved creative for campaigns.
• All creatives reviewed by Compliance Team.
 Media Monitoring
• EDDY uses 2 different software systems to monitor publishers
and their compliance with guidelines.
• EDDY receives daily reports and addresses violations promptly
(e.g. termination of campaign and/or vendor).
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7.  Call Center Compliance
• Outbound and Inbound Call Centers must adhere to EDDY’s
guidelines.
• Call centers must follow EDDY-approved scripts.
• Call Center Monitoring
◦ Call recordings are uploaded into EDDY system.
◦ EDDY audits recordings for compliance.
◦ Violations are dealt with promptly.
• Warm Transfer Inquiries
◦ Aligning with Dept of Education regulation changes July
1st, 2011.
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9. UniversitiesAbroad.com (UAB) allows your institution to
reach an international student audience, searching for
programs offered at your school. Utilize our 24/7/365 recruiting
tool to expand your global reach regardless of busy work
schedules.
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10. Capture The Opportunity
• Growth Trend: Vast influx of students interested in studying
abroad. According to IIE there is a *32% increase in international
students from 2002-2012
• Meet Your 90:10 Goals: International
Students must prove funding before being
issued a student visa to study in U.S.
• Increased Net Tuition: International
students typically pay full/out of state
tuition.
• Diversity: Add diversity and cultural enrichment to your student
population
• Academic Quality: Be more selective on student recruitment
* Source: "International Student Enrollment Trends, 1949/50-2010/11." Open Doors Report on International Educational Exchange, IIE 2011
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11. International Enrollment Trends
Fastest Growing
Number of Intl. Students in US Top Source Source
by Field of Study 2010/11 Countries Countries
Business/Management 155,769 China Saudi Arabia
Engineering 135,592 India China
Math/Computer Science 64,588 South Korea Iran
Physical/Life Sciences 63,471 Canada Vietnam
Social Sciences 63,347 Taiwan Venezuela
Fine/Applied Arts 37,237 Saudia Arabia Malaysia
Health Professions 32,526 Japan Nigeria
Intensive English
Programs 32,306 Vietnam France
Source: "International Student Enrollment Trends, 1949/50-2010/11." Open Doors Report on International Educational Exchange, IIE 2011
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12. Most Popular International Inquirers Top Programs of
Central/South
America: 7.5%
Interest
Middle East: 7.5%
Business Management
Europe: 23% Computer Programming
Oceania/Other: 10%
Nursing
Education
Africa: 12% N. America: 21% Psychology, General
Mechanical Engineering
Computer Science
Asia: 19%
Accounting
Human Resources
Business Operations
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13. Over 35,000 Monthly
Unique Visitors!
• SEO: 80% of traffic is organic: 15%
through SEO and 65% internal
redirected organic traffic
• EDDY: 10% of traffic is from EDDY
partner referrals-
Gradschools.com, eLearners.com &
StudyAbroad.com
• Other: 10% of traffic through
display, social media and internal
emails
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14. Over 35,000 Monthly
Unique Visitors!
Demographic: 18-34 years of age
Main Interests: 60/40 Grad & Undergrad Inquiries
Most Popular Programs: Business & STEM programs
Projected Conversions: 3-5%
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15. Active Search
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16. Self Filtering
‣ Search, Sort & Filter: Prospects
locate your programs after they
search, sort, and filter by:
• Subject Area / Specialty
• Program Level
• Program Format
• Geography
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17. Qualified and Relevant Prospects
‣ Qualified: Prospects fill out your
customizable form confirming
their fit for your program
‣ Natural Selection: Prospects
only hear from schools they
select
‣ No Incentivized Traffic:
Prospects directly express
interest in furthering their
education in the U.S
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18. Your Benefits
• Relevant listings:
School’s branding appears based on match
criteria
• Increased brand awareness:
Upload logos, photos, and videos and
descriptions about your campus
• Optimize:
Customize your inquiry form based on test
scores, financial and academic eligibility
• School Goals Met: • High Level Targeting:
Helps meet 90:10; • Country
Adds Cultural Diversity to student population • Programs
• Test Scores
• Academic Profile
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19. Campaign Set Up Is Easy
• Self Managed Vendor Portal:
• Complete school and program updates
quickly without partner interference
• Email / Host & Post Delivery
• Dual Posting Available
• Quick Creative Builds: 2-10 days depending on
posting docs
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20. Pricing : Cost Per Inquiry Model
• $55 per inquiry on valid leads
• Standard for all degree levels
• Includes all geo-targets by country
for schools and programs
• Ask as many questions as
necessary on your form
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21. You’re In Good Company- 20+ schools!
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22. For questions and to learn more:
Contact:
Anya Bierzynski
abierzynski@educationdynamics.com
561-912-2105
Thank you! 484.766.2931
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