Universal Brands - Giving Brands Local Relevance

•

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In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering. You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

Business Technology

Making Brands Locally Relevant
@tomderuyck

Language
is only 10%
of Culture
@tomderuyck

The battle of
the screens
#2
@tomderuyck

Different
Country,
Different
Story
#3
@tomderuyck

How people
say things is
equally
important as
what they say
@tomderuyck

@tomderuyck
Your Undiscovered Territory?

linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities

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