The digital strategy consultancy document discusses how United Kingdom politicians are missing opportunities presented by new online technologies and media. While the U.S. has embraced innovations like online campaigning and social media, UK politicians lag behind. The document argues that UK politicians need to learn from successful U.S. examples and engage constituents through new online platforms to gain competitive advantages over rivals. If UK politicians do not start utilizing new online opportunities, their careers may become obsolete as those who do embrace new technologies surpass them.
This document provides an introduction to a class on the global technology revolution. It discusses how technology is transforming organizations and changing business, economics, and society. The class will examine how technology is impacting different areas of life and propose a framework for understanding these transformations based on Karl Marx's concepts of the base and superstructure. Examples of how technology has historically contributed to the development of democracy and how current technologies like YouTube and the internet are changing politics are provided. Topics to be covered in the class and some proposed "rules" describing how life and work may be revolutionized by technology are also outlined.
Presentation to Masters students at the Communication University of China, Beijing, October 11, 2010. Based on my "New Media Policies" chapter in Mark Deuze (ed.), Managing Media Work (Sage, 2010).
Yahoo China has suffered from many management missteps that have led the company into a downward spiral in China, including the president stepping down after only 42 days and a dissident being arrested for having a Yahoo account, while major programming errors have also hurt the company. The document then discusses various political philosophies like individualism, collectivism, and socialism that influence business environments, and examines challenges international companies face in countries like Russia, China and from regulations like the Foreign Corrupt Practices Act.
Chapter 12 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
This document summarizes the key points from a discussion on technology, society, and historical change by Dr. Juan Luis Manfredi Sánchez. It makes several points:
1) Technological development is shaping all aspects of society and the economy in a way comparable to previous industrial revolutions. Information has become the backbone of society.
2) The use of computer networks as a communication medium is accelerating changes in media consumption, identity, and other social aspects. It challenges traditional structures.
3) The new "informational" economy is based on knowledge generation, information processing, and symbol communication, with information and knowledge becoming commodities. This transforms production and competition.
4) Disrupt
After World War 2, the United States experienced unprecedented economic growth and rising standards of living. Factors fueling this growth included increased government spending, high birth rates during the postwar baby boom, and expanded industrial and consumer economies. New technologies like computers and medical advances improved lives. However, not all shared in prosperity as poverty remained entrenched, though the civil rights movement gained momentum through events like Brown v. Board of Education. Overall, this period saw dramatic social, economic and technological transformations that shaped modern America.
The document summarizes key facts about China's demographics, economy, society, technology, ecology, and politics. It notes that China has the world's largest population at over 1.3 billion people, and its economy has experienced rapid growth making it the second largest in the world. However, it also faces significant issues with inequality, environmental degradation, and maintaining political and social stability.
The document discusses how globalization has flattened the world over time. It outlines 10 events from 1989 onwards that allowed the world to become flat again by enabling greater individual collaboration and competition on a global scale. These "flatteners" include the fall of the Berlin Wall, the release of Windows 3.0 and the World Wide Web, the introduction of mainstream web browsers, the establishment of internet standards, the rise of user-generated content, and the creation of Google as a highly effective search engine.
This document provides an introduction to a class on the global technology revolution. It discusses how technology is transforming organizations and changing business, economics, and society. The class will examine how technology is impacting different areas of life and propose a framework for understanding these transformations based on Karl Marx's concepts of the base and superstructure. Examples of how technology has historically contributed to the development of democracy and how current technologies like YouTube and the internet are changing politics are provided. Topics to be covered in the class and some proposed "rules" describing how life and work may be revolutionized by technology are also outlined.
Presentation to Masters students at the Communication University of China, Beijing, October 11, 2010. Based on my "New Media Policies" chapter in Mark Deuze (ed.), Managing Media Work (Sage, 2010).
Yahoo China has suffered from many management missteps that have led the company into a downward spiral in China, including the president stepping down after only 42 days and a dissident being arrested for having a Yahoo account, while major programming errors have also hurt the company. The document then discusses various political philosophies like individualism, collectivism, and socialism that influence business environments, and examines challenges international companies face in countries like Russia, China and from regulations like the Foreign Corrupt Practices Act.
Chapter 12 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
This document summarizes the key points from a discussion on technology, society, and historical change by Dr. Juan Luis Manfredi Sánchez. It makes several points:
1) Technological development is shaping all aspects of society and the economy in a way comparable to previous industrial revolutions. Information has become the backbone of society.
2) The use of computer networks as a communication medium is accelerating changes in media consumption, identity, and other social aspects. It challenges traditional structures.
3) The new "informational" economy is based on knowledge generation, information processing, and symbol communication, with information and knowledge becoming commodities. This transforms production and competition.
4) Disrupt
After World War 2, the United States experienced unprecedented economic growth and rising standards of living. Factors fueling this growth included increased government spending, high birth rates during the postwar baby boom, and expanded industrial and consumer economies. New technologies like computers and medical advances improved lives. However, not all shared in prosperity as poverty remained entrenched, though the civil rights movement gained momentum through events like Brown v. Board of Education. Overall, this period saw dramatic social, economic and technological transformations that shaped modern America.
The document summarizes key facts about China's demographics, economy, society, technology, ecology, and politics. It notes that China has the world's largest population at over 1.3 billion people, and its economy has experienced rapid growth making it the second largest in the world. However, it also faces significant issues with inequality, environmental degradation, and maintaining political and social stability.
The document discusses how globalization has flattened the world over time. It outlines 10 events from 1989 onwards that allowed the world to become flat again by enabling greater individual collaboration and competition on a global scale. These "flatteners" include the fall of the Berlin Wall, the release of Windows 3.0 and the World Wide Web, the introduction of mainstream web browsers, the establishment of internet standards, the rise of user-generated content, and the creation of Google as a highly effective search engine.
The impact of social media on the pharmaceutical sectorPaul Grant
A presentation delivered to an audience of medical information, researchers, and clinical trial colleagues from within the pharmaceutical industry at the DIA Clinical Forum in Basel, 12th October 2011
This document presents 10 facts about social media usage:
1. Research shows that social networking can be as addictive as smoking or drinking alcohol.
2. Doctors are diagnosing instances of "Internet Addiction" and "Facebook Depression."
3. During financial crises, people prefer interacting on social media to going out for drinks or cigarettes due to the low/no cost of social platforms.
The document focuses on statistics related to social media usage trends.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
The document discusses democracy in the UK, explaining direct democracy through referendums and how citizens can directly participate. It then explains the key features of indirect democracy and how the UK system works, acting on majority rule while still providing certain freedoms. Criticisms of the UK system are presented such as some powerful positions being unelected and the political system not being fully representative of all classes.
Port Dickson Essay. Online assignment writing service.Inell Campbell
The document discusses auditing procurement cards (P-cards) used by businesses to make purchases. P-cards are like credit cards but contain more purchase controls. The author will audit a sample of P-card transactions from a given period to determine what percentage lacked proper tax documentation. This percentage will then be applied to all purchases in a specific account to project the total taxable amount for the audit period. Stratifying transactions by dollar amount is unnecessary due to the typically small transaction sizes.
Uni Assessment 3 Short Essay MDA10006 Innovation Cultures, Perspectives on Sc...Sarah Tump Writer
The document discusses the history and evolution of media from radio to the internet. It traces the development of radio in the late 19th century for military communication and its growth into public broadcasting in the 1920s. The emergence of television in the late 1920s and its alteration to include reality shows by the 1970s is also examined. Finally, the essay covers the creation of the internet by Tim Berners-Lee in 1983 and how it allowed for participatory culture and personalized experiences by connecting all media. However, it warns that current media and algorithms may limit perspectives and distract from self-development.
Essay on Cultural Globalization
An Introduction to Globalization Essay
Introduction Globalization
An Overview of Globalization Essay
Essay on Globalization Is Good
Essay On Globalisation
Essay on The History of Globalization
Essay on Globalization
Essay about The Benefits of Globalization
The document profiles American tech entrepreneurs, executives, and investors who have moved to the UK to take advantage of opportunities in the growing British tech sector. It describes the US individuals as energetic and making extraordinary contributions to the UK scene. It highlights London as a major global tech hub that combines strengths from other cities like New York, San Francisco, and Washington DC. The thriving ecosystem offers opportunities in areas like fintech due to the combination of finance and tech talent. The UK tech sector is growing rapidly and attracting significant investment and talent from around the world, including many Americans playing a valuable role.
The document summarizes the potential for creative industries to support socio-economic development in developing countries. It argues that creative industries offer opportunities for job creation, wealth generation, and cultural expression. While challenges remain around supporting infrastructure and intellectual property protection, examples like Nollywood in Nigeria and Jamaica's reggae industry demonstrate how local creative sectors can thrive on a global scale through authentic cultural expression and new digital technologies. The document advocates for developing countries to recognize and invest in their creative talents and industries.
The document discusses the distinctive characteristics of new media which include digitality, convergency, interactivity, hypertextuality, and virtuality. New media dematerializes content into digital form, allows for convergence of different media types, and enables interactivity and the creation of virtual experiences. These features of new media have pushed trends of multiculturalism and diversity in a globalized world where boundaries are increasingly blurred.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
The document discusses the evolution of journalism and technology and their relationship. It outlines the historical roles of journalism from the 4th estate to today's 5th estate of non-traditional media. Technology has also evolved rapidly due to Moore's Law and taken on an increasingly important role in daily life. The internet has enabled new forms of communication and collaboration. These changes have disrupted the traditional news media business model and led news to shift from products to services across multiple online contexts.
Communication and Globalization - Purposive CommunicationNathaniel Aliguyon
Globalization and communication are two interconnected concepts in Purposive Communication. In the Slides, some key terms are defined and explained. This material was made with first year college students in mind.
Governments are preparing for a digital society by embracing open government and citizen engagement through technology. Heads of state in countries like the US, UK, and Australia have issued declarations supporting more openness, transparency, and public participation in policymaking using innovative tools. Many see an opportunity to better engage the large "Net Generation" of citizens who are active online. Governments are exploring ways to harness technologies like social media, blogs, and data sharing to foster collaboration and drive economic growth through entrepreneurship. The document advocates that nations establish task forces and centers of excellence to develop roadmaps for modernizing governance in the digital age.
The document discusses cultural changes that have occurred in Argentina over the past 30 years since the return to democracy in 1983 after decades of military dictatorship. It notes that democracy, while imperfect, has brought revolutionary cultural changes to Argentina, including greater freedoms of expression in the arts. Television viewership has declined significantly as more diverse media like cable and digital technologies have proliferated. Younger generations are less influenced by television and more engaged with the online world. Overall, Argentine culture has become more open and democratic.
13112019 Globalisation 1.0 and 2.0 helped the G7. GlobalisatCicelyBourqueju
The document discusses the history and effects of globalization in four phases:
1) Globalization 1.0 (1820-WWI) and 2.0 (post-WWII-1990) primarily benefited rich G7 nations through industrialization and trade, driving divergence between rich and poor countries.
2) Globalization 3.0 (late 20th century) saw a "Great Convergence" as developing nations like India and China industrialized due to lower communication costs, reducing the G7's economic dominance.
3) Globalization has been driven by reductions in costs of moving goods, ideas, and people internationally. While shipping costs fell first in Globalization 1.0, communication and travel costs
13112019 Globalisation 1.0 and 2.0 helped the G7. GlobalisatChantellPantoja184
13/11/2019 Globalisation 1.0 and 2.0 helped the G7. Globalisation 3.0 helped India and China instead. What will Globalisation 4.0 do? | VOX, …
https://voxeu.org/content/globalisation-10-and-20-helped-g7-globalisation-30-helped-india-and-china-instead-what-will-globalisation-40-do 1/7
Columns Video Vox VoxTalks Publications Blogs&Reviews People Debates Events About
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Research-based policy analysis and commentary from leading economists Search
Create account | Login | Subscribe
126 A A
Related
Trade globalisation in the last two centuries
Michel Fouquin, Jules Hugot
Early globalisation and the law of one price
Mario Crucini, Gregor Smith
Challenges in the coming phase of globalisation:
A sense of déjà vu
Otaviano Canuto, José Manuel Salazar
Globalisation 1.0 and 2.0 helped the G7.
Globalisation 3.0 helped India and China instead.
What will Globalisation 4.0 do?
Richard Baldwin 21 January 2019
Richard Baldwin describes how digital technology is allowing people and companies to arbitrage large relative
price differences in wages across countries, offering an enormous export opportunity for developing nations.
Globalisation leapt forward in the late 19th century
when steam power slashed the costs of moving goods
internationally. This ‘old globalisation’ came in two
waves. Globalisation 1.0 started in 1820 and ended at
the start of WWI, and Globalisation 2.0 began after
WWII and ended around 1990.1 In between,
globalisation retreated.
Old globalisation was especially beneficial to today’s
rich nations. The G7 (France, Germany, Italy, Britain, US, Japan, and Canada) saw rapid growth of
their exports, incomes, and industry compared to today's poor nations. This led to what Kenneth
Pomeranz, a historian, calls the Great Divergence.
The G7’s share of world GDP soared from one-fifth in 1820 to two-thirds in 1988. Its share of world
trade rose to more than 50% (Figure 1). Enormous differences in income between rich and poor
nations first emerged at this time.
Figure 1 Spot the difference: Globalisations 1.0 and 2.0 (blue) and 3.0 (red)
Banking, FinTech, Big Tech:
Emerging challenges for
financial policymakers
Challenges in the digital age
The parliamentary Brexit
endgame
Live Long and
Prosper? The
Economics of
Ageing
Populations
How to improve
consumer credit
ratings
Richard Baldwin
Professor of International
Economics at The Graduate
Institute, Geneva; Founder &
Editor-in-Chief of VoxEU.org;
exPresident of CEPR
Blogs&Reviews
Creating zombies and
disinflation: A cul de sac for
accommodative monetary
policy
Acharya
The October truce on US-
China trade failed to address
subsidies
Bown, Hillman
Sense and nonsense in the
public discussion of the future
of work
Baldwin
Why the CPTPP could be the
answer to the US-China trade
war
Petri, Plummer
Randomistas rule
Beck
more
Don't Miss
Petralia, Philippon, Rice, Véron
Labhard, McAdam, Petroulakis,
Vivian
Tyson
Vox eBooks
Bloom, 14 October 2019
More eBooks ...
The impact of social media on the pharmaceutical sectorPaul Grant
A presentation delivered to an audience of medical information, researchers, and clinical trial colleagues from within the pharmaceutical industry at the DIA Clinical Forum in Basel, 12th October 2011
This document presents 10 facts about social media usage:
1. Research shows that social networking can be as addictive as smoking or drinking alcohol.
2. Doctors are diagnosing instances of "Internet Addiction" and "Facebook Depression."
3. During financial crises, people prefer interacting on social media to going out for drinks or cigarettes due to the low/no cost of social platforms.
The document focuses on statistics related to social media usage trends.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
The document discusses democracy in the UK, explaining direct democracy through referendums and how citizens can directly participate. It then explains the key features of indirect democracy and how the UK system works, acting on majority rule while still providing certain freedoms. Criticisms of the UK system are presented such as some powerful positions being unelected and the political system not being fully representative of all classes.
Port Dickson Essay. Online assignment writing service.Inell Campbell
The document discusses auditing procurement cards (P-cards) used by businesses to make purchases. P-cards are like credit cards but contain more purchase controls. The author will audit a sample of P-card transactions from a given period to determine what percentage lacked proper tax documentation. This percentage will then be applied to all purchases in a specific account to project the total taxable amount for the audit period. Stratifying transactions by dollar amount is unnecessary due to the typically small transaction sizes.
Uni Assessment 3 Short Essay MDA10006 Innovation Cultures, Perspectives on Sc...Sarah Tump Writer
The document discusses the history and evolution of media from radio to the internet. It traces the development of radio in the late 19th century for military communication and its growth into public broadcasting in the 1920s. The emergence of television in the late 1920s and its alteration to include reality shows by the 1970s is also examined. Finally, the essay covers the creation of the internet by Tim Berners-Lee in 1983 and how it allowed for participatory culture and personalized experiences by connecting all media. However, it warns that current media and algorithms may limit perspectives and distract from self-development.
Essay on Cultural Globalization
An Introduction to Globalization Essay
Introduction Globalization
An Overview of Globalization Essay
Essay on Globalization Is Good
Essay On Globalisation
Essay on The History of Globalization
Essay on Globalization
Essay about The Benefits of Globalization
The document profiles American tech entrepreneurs, executives, and investors who have moved to the UK to take advantage of opportunities in the growing British tech sector. It describes the US individuals as energetic and making extraordinary contributions to the UK scene. It highlights London as a major global tech hub that combines strengths from other cities like New York, San Francisco, and Washington DC. The thriving ecosystem offers opportunities in areas like fintech due to the combination of finance and tech talent. The UK tech sector is growing rapidly and attracting significant investment and talent from around the world, including many Americans playing a valuable role.
The document summarizes the potential for creative industries to support socio-economic development in developing countries. It argues that creative industries offer opportunities for job creation, wealth generation, and cultural expression. While challenges remain around supporting infrastructure and intellectual property protection, examples like Nollywood in Nigeria and Jamaica's reggae industry demonstrate how local creative sectors can thrive on a global scale through authentic cultural expression and new digital technologies. The document advocates for developing countries to recognize and invest in their creative talents and industries.
The document discusses the distinctive characteristics of new media which include digitality, convergency, interactivity, hypertextuality, and virtuality. New media dematerializes content into digital form, allows for convergence of different media types, and enables interactivity and the creation of virtual experiences. These features of new media have pushed trends of multiculturalism and diversity in a globalized world where boundaries are increasingly blurred.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
The document discusses the evolution of journalism and technology and their relationship. It outlines the historical roles of journalism from the 4th estate to today's 5th estate of non-traditional media. Technology has also evolved rapidly due to Moore's Law and taken on an increasingly important role in daily life. The internet has enabled new forms of communication and collaboration. These changes have disrupted the traditional news media business model and led news to shift from products to services across multiple online contexts.
Communication and Globalization - Purposive CommunicationNathaniel Aliguyon
Globalization and communication are two interconnected concepts in Purposive Communication. In the Slides, some key terms are defined and explained. This material was made with first year college students in mind.
Governments are preparing for a digital society by embracing open government and citizen engagement through technology. Heads of state in countries like the US, UK, and Australia have issued declarations supporting more openness, transparency, and public participation in policymaking using innovative tools. Many see an opportunity to better engage the large "Net Generation" of citizens who are active online. Governments are exploring ways to harness technologies like social media, blogs, and data sharing to foster collaboration and drive economic growth through entrepreneurship. The document advocates that nations establish task forces and centers of excellence to develop roadmaps for modernizing governance in the digital age.
The document discusses cultural changes that have occurred in Argentina over the past 30 years since the return to democracy in 1983 after decades of military dictatorship. It notes that democracy, while imperfect, has brought revolutionary cultural changes to Argentina, including greater freedoms of expression in the arts. Television viewership has declined significantly as more diverse media like cable and digital technologies have proliferated. Younger generations are less influenced by television and more engaged with the online world. Overall, Argentine culture has become more open and democratic.
13112019 Globalisation 1.0 and 2.0 helped the G7. GlobalisatCicelyBourqueju
The document discusses the history and effects of globalization in four phases:
1) Globalization 1.0 (1820-WWI) and 2.0 (post-WWII-1990) primarily benefited rich G7 nations through industrialization and trade, driving divergence between rich and poor countries.
2) Globalization 3.0 (late 20th century) saw a "Great Convergence" as developing nations like India and China industrialized due to lower communication costs, reducing the G7's economic dominance.
3) Globalization has been driven by reductions in costs of moving goods, ideas, and people internationally. While shipping costs fell first in Globalization 1.0, communication and travel costs
13112019 Globalisation 1.0 and 2.0 helped the G7. GlobalisatChantellPantoja184
13/11/2019 Globalisation 1.0 and 2.0 helped the G7. Globalisation 3.0 helped India and China instead. What will Globalisation 4.0 do? | VOX, …
https://voxeu.org/content/globalisation-10-and-20-helped-g7-globalisation-30-helped-india-and-china-instead-what-will-globalisation-40-do 1/7
Columns Video Vox VoxTalks Publications Blogs&Reviews People Debates Events About
VOX CEPR Policy Portal
Research-based policy analysis and commentary from leading economists Search
Create account | Login | Subscribe
126 A A
Related
Trade globalisation in the last two centuries
Michel Fouquin, Jules Hugot
Early globalisation and the law of one price
Mario Crucini, Gregor Smith
Challenges in the coming phase of globalisation:
A sense of déjà vu
Otaviano Canuto, José Manuel Salazar
Globalisation 1.0 and 2.0 helped the G7.
Globalisation 3.0 helped India and China instead.
What will Globalisation 4.0 do?
Richard Baldwin 21 January 2019
Richard Baldwin describes how digital technology is allowing people and companies to arbitrage large relative
price differences in wages across countries, offering an enormous export opportunity for developing nations.
Globalisation leapt forward in the late 19th century
when steam power slashed the costs of moving goods
internationally. This ‘old globalisation’ came in two
waves. Globalisation 1.0 started in 1820 and ended at
the start of WWI, and Globalisation 2.0 began after
WWII and ended around 1990.1 In between,
globalisation retreated.
Old globalisation was especially beneficial to today’s
rich nations. The G7 (France, Germany, Italy, Britain, US, Japan, and Canada) saw rapid growth of
their exports, incomes, and industry compared to today's poor nations. This led to what Kenneth
Pomeranz, a historian, calls the Great Divergence.
The G7’s share of world GDP soared from one-fifth in 1820 to two-thirds in 1988. Its share of world
trade rose to more than 50% (Figure 1). Enormous differences in income between rich and poor
nations first emerged at this time.
Figure 1 Spot the difference: Globalisations 1.0 and 2.0 (blue) and 3.0 (red)
Banking, FinTech, Big Tech:
Emerging challenges for
financial policymakers
Challenges in the digital age
The parliamentary Brexit
endgame
Live Long and
Prosper? The
Economics of
Ageing
Populations
How to improve
consumer credit
ratings
Richard Baldwin
Professor of International
Economics at The Graduate
Institute, Geneva; Founder &
Editor-in-Chief of VoxEU.org;
exPresident of CEPR
Blogs&Reviews
Creating zombies and
disinflation: A cul de sac for
accommodative monetary
policy
Acharya
The October truce on US-
China trade failed to address
subsidies
Bown, Hillman
Sense and nonsense in the
public discussion of the future
of work
Baldwin
Why the CPTPP could be the
answer to the US-China trade
war
Petri, Plummer
Randomistas rule
Beck
more
Don't Miss
Petralia, Philippon, Rice, Véron
Labhard, McAdam, Petroulakis,
Vivian
Tyson
Vox eBooks
Bloom, 14 October 2019
More eBooks ...
The Politics of Open Data: Past, Present and FutureJonathan Gray
Slides for presentation on “The Politics of Open Data: Past, Present and Future” at the Data Power conference at the University of Sheffield, 22nd June 2015.
This document discusses various political issues in the United Kingdom, including the Scottish independence referendum, the European Union, and the 2015 general election. It begins by providing context on the state of British politics and the challenges facing the country. Several articles then analyze specific topics like whether the UK should remain in the EU, support for a spoilt ballot in the next election, and criticism of the UK Independence Party. Profiles of the major party leaders contesting the 2015 election are also included. Overall, the document examines a range of perspectives on the key political questions and events shaping Britain.
Globalization has led to the rise of civic society in developing countries as a counterbalance to unregulated markets. Civil societies now propose interventions to ease the negative impacts of globalization. However, most NGOs in developing countries lack proper legal frameworks and funding sources, limiting their effectiveness. The author analyzes the cases of Mexico and Romania to understand how to establish legal frameworks and global philanthropic standards that support civil society organizations and enable them to act as a balance to state power during periods of economic globalization.
A manifesto-for-the-creative-economy-april13Centres-EU
This manifesto aims to identify policies needed to ensure the UK's creative economy thrives in the coming decade. The creative economy is an important part of the UK economy, employing 2.5 million people. However, its success is at risk due to disruption from digital technologies, which have threatened business models and made some UK creative businesses less competitive. UK policy responses have been uncertain. This manifesto argues for a new policy agenda based on constructive relations between technology and creative industries, and updated definitions and data for the digital era. This would help sustain the UK's leading position in the creative economy during ongoing technological change.
Similar to United Kingdom Politics And The Online Opportunity (20)
An experiment in preparing a 'user guide' to working with Paul Grant as a leader of a team. The objective was to share a common understanding of what is expected, as well as have a little fun providing some insight into the person.
The Command Center - one screen to rule them allPaul Grant
The document is a presentation about using data and analytics to gain insights and make better decisions. It discusses using a "command centre" approach to gather data from various sources onto a single screen to help monitor situations. It provides examples of command centers from different organizations. The presentation cautions that data needs to be interpreted correctly and not all data is helpful, mentioning concepts like "dark data", exceptions, anomalies, patterns and thresholds that need to be considered to get the right picture. It promotes an approach of being alert without being alarmed using analytics to help address risks and opportunities.
Wildfire Operations Future Capability - SlidesPaul Grant
Working group slides to collaborate on a strategic vision and framework about wildfire operations that attempts to envision a near-future, without consideration of any current political, economic, cultural or other such inertial constraints.
Wildfire Operations Future Capability in Australia - SchematicPaul Grant
Dependency and interoperability of near-future tools, technologies, and deployment strategies. Taken from a comprehensive strategic vision and framework for improving Wildfire Operations Future Capability in Australia.
Future Capability and the World of TomorrowPaul Grant
In the near future, continuous and rapid technological advancements will enhance and challenge our current way of working. How do we reliably plan for the capability we will need as individuals and organizations, to adapt for success in this changing world? What are the core tenets of a data-driven world that will help us flourish and survive the disruption to come?
This presentation was delivered as an opening technology keynote for the 29th DIA Medical Affairs & Scientific Communication meeting near Palm Springs, California on March 19-21, 2018.
SOcial, LOcal, MObile, and the impact on health informationPaul Grant
The document discusses trends in using mobile devices for health information and care. It summarizes two key trends: (1) mHealth, which uses mobile devices to collect health data, deliver healthcare information, and provide direct care through telemedicine; and (2) SoLoMo, which integrates social, location-based, and mobile services. Examples are given of companies like Walgreens using mobile apps to refill prescriptions and remind patients to take medications. The future potential of mobile to improve healthcare is explored, with a need to consider tangible use cases and how location could provide relevant context.
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United Kingdom Politics And The Online Opportunity
1. ci creation interactive
The digital strategy consultancy
United Kingdom politics
and the online opportunity
1 July 2008
Paul R. Grant
Creation Interactive Limited 53 Chandos Place, Westminster, London WC2N 4HS T +44 (0)207 812 6474 paulgrant@creationinteractive.com
2. Creation Interactive Limited
Table of Contents
Introduction
3
Immigrants, revolutionists, and entrepreneurs
4
The Internet nation
5
Accurate pre-election indicators
5
Powerful campaigning through online volunteers
7
Global uptake of political online communities
9
The decline of traditional broadcast channels
9
Engagement and conversation with constituents
11
‘User-generated’ content can be more effective
11
Conclusion
12
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Introduction
The Internet has completely changed the world of media and communications. In the past decade we have seen a revolution
in the way businesses and organisations operate, resulting from technological and social advances possible using an
international network. This ‘online’ world creates a unique opportunity that is shaping the way political campaigns operate.
Politicians and political parties in the United Kingdom (UK) Government can learn vital lessons by observing the United
States of America (USA) party candidature and Presidential race for 2008. The USA demonstrates to the world that they are
the online innovators, willing to embrace the leading edge of technology and to formulate new ways of utilising emerging
trends and platforms.
This is in stark contrast to the picture portrayed by those UK industry analysts who have written papers in recent times,
confronting the Government and public sectors. Robert Colvile (2008) explains that “The internet [sic] has already had an
impact on politics. But in the UK, it is underdeveloped compared to many other countries, in particular the US.” 1
It is true that the UK Government has initiated a process of sweeping reforms for its information technology infrastructure
and online portals through the “Transformational Government Enabled by Technology” strategy (Cabinet Office, 2005) 2.
Nonetheless it is the politicians themselves that are still missing out on an opportunity to gain the competitive and financial
edge over rivals, and are missing the great potential of successfully interacting with their constituents.
Tom Steinberg is an active and engaged proponent of the Internet as a platform for meaningful interaction with constituents,
who argues in collaboration with Ed Mayo “that government could now grasp the opportunities that are emerging in terms of
the creation, consumption and re-use of information. Current policy and action is not yet adequate to grasp these
opportunities.” 3
The online media and industry experts are also noticing and articulating the chasm between the familiar rhetoric of the UK
Government and the hard to miss financial and statistical gains of the successful US-centric online initiatives. John Naughton
of The Observer points out that the past “formula for [UK political] success has been to replicate what they do across the
pond. All of which suggests that UK political parties are missing a trick or two… since 2004… it's been clear the internet
[sic] was becoming a force to be reckoned with in US politics.” 4
The platitudes in the UK are well illustrated by the then Prime Minister Tony Blair’s speech to the National Policy Forum on
July 9, 2005:
“This is a time to push forward, faster and on all fronts: open up the system, break down its monoliths,
put the parent and pupil and patient and law-abiding citizen at the centre of it. We have made great
progress. Let us learn the lessons of it not so as to rest on present achievements but to take them to a
new and higher level in the future…” 5
Ironically it is only in 2008 after leaving public office that Tony Blair has implemented his own advice. His own private website
at http://www.tonyblairoffice.org takes advantage of now expected and commonplace technologies that are noticeably
absent on most politician or party websites. The site includes an online diary (web-log or blog), syndicated news (RSS or
‘feed’), video (through a YouTube™ video stream), and a newsletter (email marketing). In spite of this the website does not
particularly create an active platform for two-way communication, rather serving the purpose of keeping visitors or
subscribers updated on the latest activities or speeches of Mr Blair himself.
1 Colvile, R. (2008). Policy, Politics, and the Internet. London: Centre for Policy Studies
2 Cabinet Office. (2005). Transformational Government Enabled by Technology. London: The Stationery Office Limited
3 Mayo, E & Steinberg, T. (2007). The Power of Information: An independent review by Ed Mayo and Tom Steinberg. London
4 Naughton, John. “Obama’s golden touch on the net eludes British politicians”, The Guardian, February 24, 2008, accessed
February 24, 2008
5 Cabinet Office. (2005). Transformational Government Enabled by Technology. London: The Stationery Office Limited
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Echoing the words of Naughton a ‘trick has most certainly been missed’ when the bulk of serving UK politicians do not yet
realise just how they are falling behind the times, and that their future career could be made redundant by those that seize
the present opportunity afforded by embracing the new media revolution.
Immigrants, revolutionists, and entrepreneurs
In 1938 Franklin Roosevelt remarked to the Daughters of the American Revolution that the majority of citizens in the US “are
descended from immigrants and revolutionists.” 6
The people of America are indeed largely a lineage of the many industrious risk takers, adventurers, and revolutionary
entrepreneurs who once staked their fortune in the so-called ‘land of opportunity’. One can imagine the coastline of the
British motherland shrinking into the distance, as these pioneers left behind all they knew to create a new world.
At one time the UK ‘ruled the waves’, and by virtue of geographic reach ‘ruled the world’. In this new millennium however it
is the entrepreneurial who rule the world, even if the ‘waves’ are now virtual rather than literal.
Perhaps the UK is again poised for a new era of opportunity, one worthy of note.
Dr Richard Florida (2005) explains that the balance of power is shifting away from the traditional industrial geographic global
growth centres, and that the creative classes will migrate to any country or location with the ‘right’ opportunity 7. This new
dawn sees migrants from all corners of the globe now seeking entry to the UK as the new millennium’s ‘land of opportunity’.
The New York Magazine concedes this in a special report (March 2007);
“If Paris was the capital of the nineteenth century and New York of the twentieth, London is shaping
up to be the capital of the 21st…
…To Londoners now, there’s a sense that the future belongs to them: It can sometimes seem as if there’s
nobody over 30 on the streets, and that a great experiment in mass immigration and assimilation is under
way. For a century, New Yorkers have taken it for granted that the most tired, the most poor, and the
most huddled would bring their sharp-elbowed talents, their richness of spirit, to these shores.
Increasingly, London may be their destination.” 8
Hence this vibrant, youthful and resourceful melting pot is being continuously stocked by a flow of competitive craftspeople
and talented ‘future-savvy’ communicators. In the collective mind of this incoming population the world is one of
interconnectedness and community, both online and off-line.
The UK private sector is blatantly aware of the opportunity to harness the energy and enthusiasm of these migrants, and are
themselves seizing these globally minded entrepreneurs in order that they themselves may somehow instil a momentum that
will propel their companies into the social information age.
It seems that advertising, television, mobile and other such sectors have renewed vigour and determination to establish the
UK as the so-called ‘Hollywood’ of the future creative industries. So says Prime Minister Gordon Brown in an interview with
drummer Dave Rowntree of the band Blur, as he announces the 'Creative Britain: New Talents for the New Economy' 9 policy.
So on the one hand the UK Government speaks of the vision of a ‘New Economy’, yet it is on the other hand failing to
6 Woolley, J & Peters, G. “The American Presidency Project”. Santa Barbara, CA: University of California
7 Florida, R. (2005). The Flight of the Creative Class. USA: Collins
8 Eugenia Bell & Matt Weiland. “London (The Other New York.)” New York Magazine, March 18, 2007, accessed February
25, 2008
9 Cabinet Office. “New creative apprenticeships for thousands”, 10 Downing Street, February 22, 2008, accessed February
22, 2008
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understand the opportunities truly afforded by new media. It has not actively pursued the immigrants, revolutionaries, and
entrepreneurs that might create such a new economy, but rather sought to lock-down the borders of a nation which perhaps
mourns its empirical history. One thing is for certain, whether in Silicon Valley or in UK Labour’s promised new economy,
whoever rules the Internet waves will rule the world. Seemingly Microsoft™, Google™ and those many others have already
caught on to the strategy. How long will it take for the UK’s long-established institutions?
The Internet nation
The ‘Internet nation’ is a particular evolution of the ‘online community’ culture. The Internet nation is not mere teenagers
sitting in bedrooms but the middle-aged, the elderly, the career conscious, the voter. In essence it is a community made up
of ‘global citizens’. Perhaps it is the ‘new economy’ that Gordon Brown hopes to somehow contain within the UK’s shores.
The ubiquity of the Internet means that the traditional borders of the world have fallen and that any tyranny of distance is
reduced to a ‘click’, at least in the developed world. A person’s right to voice their opinion can now create a storm which
ripples across the planet, making even the most unlikely incident a powerful political event in the global arena. Consider
Samantha Power, former foreign policy advisor to Barack Obama, who apparently spoke ‘off the record’ to a reporter from
The Scotsman with some derogatory comments about Senator Hillary Clinton 10. Within hours the media was syndicating this
news all over the globe, resulting in her resignation.
A career in politics was once largely obtained by having a good education, a solid knowledge of relevant history, skills in the
art of oratory, perhaps displaying an understanding of various philosophies or ideologies such as socialism, communism,
capitalism and so on, all enhanced by having or knowing the right connections in the corridors of power.
In this new age of global business and global citizenship the defining characteristic that will give politicians an edge is their
ability to think and act in an entrepreneurial way. Today’s entrepreneurs inherently know that the secret to their success is to
obtain the technological, informational, and relational advantage by connecting with the mass-market on a global scale.
Aaron David Miller articulates this in his Citigroup lecture on Arab-Israeli peace:
“In life, the world’s most compelling ideology… if you haven’t figured it out yet… is not democracy, it’s not capitalism,
it’s certainly not communism, and it’s not nationalism. It’s success. That’s the world’s most compelling ideology.
Because success generates power, and success generates constituents.” 11
UK politicians can have the ‘success that generates constituents’ by harnessing the tools that the constituents are
themselves engaging with: In a global landscape; In an environment where for many success is determined by the number of
‘friends in your network’. This has certainly proven to be the case for users of social networking spaces such as
FaceBook™, Bebo™, or MySpace™ to name but a few.
Accurate pre-election indicators
With the Internet success can be accurately measured with a variety of indicators. Indicators which shape an understanding
of the demographic: In terms of the number of visitors to a website; In terms of the amount of time a person spends
engaged with a community or website content; and so on. Indeed there is a metric or an analytic that clearly and
comparatively tells a definitive truth that succinctly avoids all speculation or interpretation. This is not the age of ‘answers on
a postcard’. This is an instantaneous age where the precise popular opinion, interactivity quotient and political polarisation of
the people is evident by easily accessible statistics.
10 Peev, Gerri. “'Hillary Clinton's a monster': Obama aide blurts out attack in Scotsman interview”, The Scotsman, March 7,
2008, accessed March 9, 2008
11 Miller, A. D. (2006). “Is Arab-Israeli Peace Possible?”. Michigan, USA: Gerald R. Ford School on Public Policy
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A remarkable aspect of the USA 2008 Presidential campaigns and candidature race is not how many different platforms,
channels or technologies are being used by the candidates, but that the uptake by the voting population is so measurable
for anyone and everyone. This is real-time, hard statistical polling that opens a clear line of communication between the
campaign team and the people that are engaged in a meaningful, interactive way.
Sites such as http://www.compete.com allow graphical and statistical comparisons between
candidate websites based on a sample of more than 200,000 US citizens (Data accessed June 30, 2008)
Whereas artful manipulation of the mainstream media might once have enabled pollers to ‘swing’ elections, or with the clever
extraction of selected statistics a campaign manager could bolster the appearance of momentum, it is now possible for even
the ‘grass-roots’ punters to see the ‘truth’ for themselves.
In 2008 and hereafter it is not only possible to measure the website visitor statistics of the candidates in the run-up, but it is
also possible to see the impact and influence of the top independent news sites reporting on the campaign. Notable and
supposedly unbiased ‘authority’ websites that are known for providing news and information on political issues can be
clearly polarised and exposed for their influence, whether right-wing or left-wing.
The map of the Political Blogosphere shows the interconnectedness and influence of carefully
selected online authority sites in the presidential race (Data accessed June 30, 2008)12
12 Linkfluence™. “Presidential Watch ’08”, accessed June 30, 2008
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Presidential Watch’ 08 has made a comprehensive and ongoing analysis of the so-called ‘political blogosphere’. It examines
the amount of influence of more than two hundred hand-selected websites. Then it measures the quantity and quality of
inbound and outbound links to the candidates websites, in the context of the most active and engaging conversations that
might be happening on these influential blogs and news sites in the USA.
Anthony Hamelle who is Executive Vice President of the French technology provider behind Presidential Watch ’08, explains
the difference between old-school campaigning and the social web, where online conversations are taking place that
significantly influence voter opinion:
“In real life candidates go to schools, churches, factories, town halls or even homes to get their
message across. Candidates don't just sit somewhere hoping people will come to them, they actually
go where people are, they engage them. Conversations are now happening online, in all sorts of consumer
generated media, blogs, message boards, social networks. And these have an actual impact
on the minds of voters, as opposed to candidates' websites standing in the middle of nowhere.
Candidates should absolutely spot the town halls, schools, homes and churches of the Internet
where people meet, debate and influence one another.”
In the years of 2007 and 2008 the world has seen Presidential candidates in the United States learning from and embracing
the possibilities of online communities and strategic interactive marketing. They are not doing this merely in an effort to relate
to a technological generation, but because it allows them to connect with genuinely motivated and interested citizens from
all walks of life.
Politicians in the UK may think that there is no need to imitate the United States politicians, or that it is not so important to be
‘hip’ with the younger generation. Whatever the case, it is a mistake to assume that users of the Internet are only young, or
only ‘hip’, or are not likely to sway elections away from the traditionally ‘safe’ electoral seat.
The simple fact is that the people of the first-world now revolve many of their activities around the Internet, whether at home
or at work or on their portable device, and that the Internet is itself rapidly revolving around communities of like-minded
people. Which is hardly so very surprising given that the human race are and will always be comprised of tactile and social
beings, not ‘users’, ‘constituents’, or any other numeric quantifier. One of our species’ fundamental needs according to
Maslov is that we feel a sense of belonging and acceptance 13. The Internet nation has opened the boundaries across the
world, across gender, across language, across race, and provides new ways for people to belong and be accepted.
Like-minded people are ‘flocking’ to each other to form new communities without the constraints of past eras. Politicians
need to embrace this new constituency.
Powerful campaigning through online volunteers
A true success story for Barack Obama is the individual participation and subsequent revenue that has been generated for
his campaign through small-time donations and activism from the user community. Visiting his website and ‘joining the
cause’ is not a case of the simple ‘sign up for a newsletter’ level of engagement. In essence, a proactive democratic
American can actually create their very own branded website portal at my.barackobama.com. Here they can actively
administer a campaign which itself becomes integral to the success of the overall Obama ‘08 campaign.
Some of the notable tools at my.barackobama.com that have enabled campaigners to create social media communities are:
• Blog (web-log), including video and comments
• Personal custom profile
• A points system rewarding engagement (accruing to incentives and recognition)
13 Maslov, A.H. A Theory of Human Motivation, Psychological Review 50 (1943)
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• Mail messaging (inbox)
• Fund raising and volunteering tools
• Distributed phone bank scripts and
database
• Event organisation tools
• Networks, groups, browsing
neighbourhoods
• Of course not forgetting the ever-present
and all-important “Donate Now” button.
(Right) An interface which enables potential
volunteers to download a list of calls and a call
script for virtual, distributed phone banking.
These social media tools give Mr Obama a
competitive edge resulting from his team’s
fundamental and strategic understanding of the
power of the online medium.
Apparently it is not only the Obama ‘08 team that
understand the power of new media. Mr Obama
himself testifies to his personal belief in the
importance of the Internet when he unveiled a new policy agenda on technology and innovation, speaking to the Google™
main campus;
“The Internet is perhaps the most open network in history. We have to keep it that way.” 14
The results of his online efforts are not only evident through the many volunteers busy with the campaign online, but that his
team are seeing tangible benefits through additional off-line publicity and more importantly in revenue generation. The
Washington Post describes the funding received for the month of January 2008:
“A spokesman said $28 of the $32 million that Obama raised last month came over the Internet.
Ninety percent of the online donations were $100 or less; forty percent were $25 or less.” 15
These are certainly not the donations stereotypically associated with lobby groups. These are ordinary citizens showing their
support and rewarding the effort that Barack Obama is making by connecting with the masses. Indeed Barack Obama has
turned this ‘grass-roots’ support into a campaign mainstay for 2008, continuing to appeal to his online subscribers for these
small donations and attributing his success to their support.
14 McLaughlin, A “Candidates at Google: Barack Obama”, Google Public Policy Blog, Published November 15, 2007,
accessed March 10, 2008
15 Vargas, J. A. “Obama Sets New Online Record”, The Washington Post, Published February 1, 2008, accessed March 10,
2008
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Naturally, there is also an online investment in keeping with Barack Obama’s commitment to strategically using new media
and online communities. In comparison to UK web projects it may seem high, yet it is still remarkably small relative to the
revenue that is exponentially generated month to month.
"Obama spent more than $2 million on hardware and software, paid the Internet consulting firm
Blue State Digital nearly $400,000 and paid technology consultant Joseph Rospars more than $90,000." 16
These figures show the kind of return on investment that is possible when marketing budgets are spent in the online domain
rather than on traditional off-line campaigning. Entrepreneurs know that revenue is not nearly as important as profitability. Mr
Obama is in many ways more entrepreneur than politician. He is taking the risks, forging new ground, pioneering radical
ways of embracing constituents. Now that he has succeeded, it will be commonplace for all US political campaigners to
imitate, replicate, or innovate at least to the same standard if not into uncharted territory.
The UK political parties, MP’s, and future candidates can certainly watch and learn from the mistakes and successes in the
US. Without doubt those who actually implement these lessons will triumph over those who are slow to catch on.
Global uptake of political online communities
Younger nations, progressive nations, and some key political figures of the world are also wasting no time in capitalising on
the lessons learned elsewhere on the planet, or adopting their own versions to gain competitive advantage.
In her article for the BBC, Kathryn Westcott was (as early as January 2007) discussing the more progressive nations and
individuals and examining their uptake of Internet tools for political advantage. 17 She explains how Roh Moo-hyun disdained
the traditional forms of political campaigning and election hype to instead woo voters for the 2002 South Korean Presidency
using elaborate email and online marketing strategies.
We are told of France, where both Segolene Royal and Nicolas Sarkozy used the Internet as an integral part of the 2007
Presidential campaign. In particular the Desirs d'Avenir website (Desires for the Future) enables visitors to participate in online
forums and topical debate.
Westcott also points out that one “Jean-Marie Le Pen, has also invested heavily in the web and has gone one step further
than his opponents by becoming one of the first European political leaders to open a headquarters in the virtual world of
Second Life.”
The race is to the swift. Even the most unlikely political candidate or party can find surprising success if they know how to
engage the disenchanted through innovation.
The decline of traditional broadcast channels
How then should today’s UK politician or party embrace this ‘Internet nation’ and the lessons so clearly demonstrated from
‘across the pond’?
In the first instance, it seems sensible for those interested in taking hold of the future to immediately acknowledge the poor
adoption of Internet capabilities in connecting with UK constituents.
16 Delaney, C. “Is the Obama Campaign a Model for Online Politics?”, Techpresident.com, Published February 3, 2008,
accessed March 10, 2008
17 Westcott, Kathryn. “The power of online campaigning”, BBC News, Published January 23, 2007, accessed February 22,
2008
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Secondly, there is a real need for the party or politician to commit to creating an ‘interactive strategy’ which outlines how
citizens will be able to meaningfully engage with them online. This will require substantially more industry insight than a
routine review of IT strategy or a systems overhaul. It will not be a glamourous advertising agency ‘big idea’, or a creative
web design agency’s fresh look for existing websites. It will not be a case of simply providing the public with a ‘blog’.
It will happen by first understanding the underlying behavioural needs or drivers of the particular constituency and then
marrying the appropriate new media strategy, content strategy, and technology choices to satisfy those needs
Gone are the days where the website for a political party or Member of Parliament (MP) could sufficiently serve its purpose
by only portraying the party colours for the campaign along with some bulleted policy lines. In such times, political
campaigns were principally driven by a core policy position and a whole lot of ‘propaganda’ which was presented through
broadcast communication. From time to time said politician may have had the chance to meet their local constituents in the
workplace or at a shopping centre or on a farm, albeit a limited amount of interactivity. More typically voters would sit in their
living rooms passively accepting the various messages, perhaps reading newspapers on the train and in their lunch-breaks,
although largely forming their opinions based on a popular consensus amongst their immediate network of influence.
An IBM sponsored consumer survey in 2007 reveals global findings that overwhelmingly suggest that personal Internet time
now rivals TV time and that there is a clear and present decline of television as the primary media device18. That said, it is
unlikely that constituents will be won over for very much longer with televised propaganda advertisements.
It would seem that the votes in ‘tomorrow's elections’ will have to be won online. Propaganda and spin elements may still
factor to some extent in the current stage, but will likely not survive into our future’s elections. In the upcoming landscape the
politician’s transparency and direct communication with the public will be key. Politicians will not be able to hide their ‘online
footprint’, their past life, or their potentially shady record of promises which will be available for all to see. Tomorrow’s
politician may therefore need to disclose controversies prior to running, for fear they could be exposed by any astute web
user. Exposure and scandal have almost always been a certain means of losing the popular vote and there are very few
controls to stem the tide of dissent in an online world.
In early 2008 there were several notable instances where politicians were adversely affected by the information published
online, including John Ward, a local councillor for Medway in the UK. In relation to his extreme views about ‘forced
sterilisation’ of people that he believed were misusing the social security system, political writer Iain Dale said:
“The problem is if you're writing a blog and you get angry about something, you're anger transmits
itself from your brain through your fingertips on to the keyboard and on to the internet.
"Ten minutes later, you might think 'maybe I've gone a bit over the top there', but it's too late.
"You can amend what you've written, but it's already out there and someone, somewhere, will have found it.”19
So perhaps the most successful strategy for future candidates will be absolute transparency and integrity from the outset,
combined with a commitment to interacting with the people in the places that they frequent. Not the shopping mall, not the
workplace, but rather in their online communities and social networks.
Voters are themselves becoming increasingly aware that they can participate and learn about real issues from a variety of
sources other than the normal party-controlled channels. They can and will form opinions for themselves, and they will
research the issues and choose a candidate who they believe will bring real and tangible benefits to their world.
18 IBM Press release. (2007). “IBM Consumer Survey Shows Decline of TV as Primary Media Device”, August 22, 2007,
accessed March 9, 2008
19 “‘Extreme’ blog councillor resigns” BBC News, Published March 25, 2008, accessed March 25, 2008
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As Colvile clarifies in his pertinent report;
“The most subtle, but perhaps most powerful, change, will be to the public’s mindset. As we grow used to
the instant availability of information online, we will no longer tolerate delay and obfuscation in getting similar
information from government.“ 20
Engagement and conversation with constituents
What MPs and political parties currently fail to see is that the people of the nation actually want to have conversation and
meaningful engagement around issues and ideas.
Sadly it is not only the politicians that are missing a few tricks. Leading up to March 4, 2008 the UK’s Guardian newspaper
touted an exciting politics ‘live web-chat’ with Mr David Cameron. He was scheduled to appear between midday and 12:30
p.m. Registered users were invited to post their questions for an opportunity to talk ‘live’ with Mr Cameron himself.
Remarkably, the time came for the big event and it became clear to all those ‘logged-in’ that the reality of the ‘live’ event was
that it was little more than a 1990’s-style bulletin board, with Mr Cameron attempting to answer as many questions as he
could with a somewhat constrained technology environment.
By no fault of his own, Mr Cameron was only able to answer a few questions before the allocated time had expired and he
was required to move on to his next appointment. In a classic statement demonstrating the chasm between UK
implementation and USA implementation, David Cameron was forced to account for the slowness:
“DC: Give me a break I am typing as fast as I can. there is quite a lot of formatting stuff that the
Guardian guys have to do so that it all comes out right. I'll take some more questions home with
me and try and post some more answers later.....” 21
In a succinct indicator of the times we find that long after the media circus had passed through and captured the official
photo opportunity, long after the Guardian had measured the number of ‘concurrent users’ at the website for the event - the
public continued and still continues to post question, question, comment and statement. It is possibly the first place for
some time where many have felt that they can actually engage and be heard on the issues pertinent to them, even though
Mr Cameron is no longer there. Despite the lack of ongoing response, the conversation continues amongst the constituents.
In a reminder of the contrast, the my.barackobama.com website provides an exponentially growing multimillion subscriber
fan-base with a suite of real-time tools and social stimulation, all packaged in a way that fosters participation and
communication.
‘User-generated’ content can be more effective
Whilst the UK government has in recent times begun to provide video content through YouTube™, Barack Obama’s team
are themselves already not content with that common platform as a means to providing video for the controlled environment
of their website, unless there is little other choice (in the case where content has come from other sources).
They have instead embraced technology in use by the USA’s leading broadcasters 22 to give each visitor to the site an
experience that is equivalent to watching television, rather than watching ‘blocky’ ‘one-size-fits-all’ Internet video.
Mr Obama seems to rely on this as a complementary and strategic tool. His performances in live televised debates with
opponents have arguably not always had the professional polish of his counterparts. Whilst Mr Obama may not have
demonstrated the finesse in the televised debates, any web-based presentation of his ‘on-demand’ content is of the highest
20 Colvile, R. (2008). Policy, Politics, and the Internet. London: Centre for Policy Studies
21 http://blogs.guardian.co.uk/politics/2008/03/live_web_chat_with_david_camer.html
22 http://www.brightcove.com/customers/selected-customers.cfm
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quality. Other candidates video streams lost something in translation as they used the lower quality format from YouTube™,
somewhat taking the edge off their otherwise polished TV performances.
The equation for success multiplies in the Obama camp when
consideration is given to some controversial but highly effective
user-generated videos placed on the Internet by individuals not
officially endorsed by the Obama campaign.
The first initiative which attained significant press coverage was a
‘mash-up’ (edited version) of a sequence from the movie 1984 based
on the book by George Orwell. In it the community sees a black and
white image of Hillary Clinton as the Big Brother protagonist dictating
in a positive reinforcement style of language 23.
The video producer behind the anonymous ‘Vote Different’ video was
subsequently sacked from his job, exposed infamously and apparently celebrated by the Internet community having
nonetheless achieved significant damage to the Clinton campaign 24.
The second significant initiative occurred when the popular Will.i.am
of the band Black Eyed Peas decided to immortalise Barack Obama’s
‘Super Tuesday’ victory speech with a song, music video, and gamut
of A-List star appearances 25. The style of the video harkened a time
of the great oratory presidents such as John F. Kennedy and his
famous monochrome televised speeches.
This kind of organic grass-roots support creates a force of
momentum which contributes significantly more towards winning the
popular vote than any big-budget, agency-led, or campaign-funded
television advertisement.
Conclusion
Now is the time for UK politicians to embrace the exciting opportunity afforded by new media.
Staunch British citizens may scoff at the ostentatious trends of USA politicians and perhaps perceive their efforts as
unrealistic for the UK audience. The truth remains that engaged citizens of this new Internet-age consider themselves
privileged to be participants and contributors in the technological revolution. They are global citizens influenced by their many
online friends from across national and international borders. Not only are they just a click away with their broadband
connection, but they are also connected by speedy international flights. The world is getting smaller.
The UK’s ‘Transformational Government’ strategy and the Central Office of Information’s commitment to implementing an
effective information systems overhaul is only one small step in the right direction 26.
The real question for politicians and parties as the world pushes toward the future is; “Do we have an interactive strategy?”
23 http://www.youtube.com/watch?v=6h3G-lMZxjo
24 http://www.youtube.com/watch?v=HWH7hB57aSk
25 http://www.dipdive.com/dip-politics/ywc/
26 Cabinet Office. (2005). Transformational Government Enabled by Technology. London: The Stationery Office Limited
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Profile
About Paul R. Grant
With extensive knowledge in the fields of rich media, digital marketing and interactive strategy,
Paul has more than 15 years experience working with Fortune 500 clientele around the globe.
He has developed the field of digital strategy consultancy from his base in London and Kent,
England. To help executives and marketing managers who are grappling with the issues of
engagement in a digital age, Paul has created workshop and training materials which are inspired
by his passion for the strategic use of digital media. With extensive international experience, Paul
has written and delivered leadership and media training modules and spoken at media
conferences in the United States, Europe, and Australasia.
Contact: Paul R. Grant
Office: +44 (0)207 812 6474
Mobile: +44 (0)7853 271684
paulgrant@creationinteractive.com
About Creation Interactive Limited
Creation Interactive is a digital strategy consultancy working with government and non-government organisations, and
commercial brands. Consultants from Creation Interactive will partner with clients to create and implement interactive media
strategies that accelerate the accomplishment of business and organisational objectives, ensuring ongoing success by
analysing and measuring return on investment.
Website address:
www.creationinteractive.com
Postal address:
53 Chandos Place
Westminster
London WC2N 4HS
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