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SOcial, LOcal, MObile, and the impact on health information
The document discusses trends in using mobile devices for health information and care. It summarizes two key trends: (1) mHealth, which uses mobile devices to collect health data, deliver healthcare information, and provide direct care through telemedicine; and (2) SoLoMo, which integrates social, location-based, and mobile services. Examples are given of companies like Walgreens using mobile apps to refill prescriptions and remind patients to take medications. The future potential of mobile to improve healthcare is explored, with a need to consider tangible use cases and how location could provide relevant context.
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SOcial, LOcal, MObile, and the impact on health information
- 1. SOcial, LOcal, MObile andthe impact for health Information Paul Grant Senior Client Partner Pharma & Healthcare Campaign Planning for a Digital World
- 2. Show of hands… Source:kho / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 3. Who has amobile device with them today? Source: woodoo007 / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 4. Source: auremar /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 5. Source: Leukos Leukos/ Photographer’s Choice / Photolibrary Pharma & Healthcare Campaign Planning for a Digital World
- 6. Source: Adriaan Bloem| Flickr Pharma & Healthcare Campaign Planning for a Digital World
- 7. Source: alphaspirit /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 8. A camera? Source: PiotrBizior Pharma & Healthcare Campaign Planning for a Digital World
- 9. An organizer? Source: HoriaVarlan | Flickr Pharma & Healthcare Campaign Planning for a Digital World
- 10. Source: bloomua /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 11. Sense of belonging? Source:olechowski / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 12. Link to knowledge? Source:Ialmoond / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 13. Source: naphotos /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 14. Source: lioliz |Flickr Pharma & Healthcare Campaign Planning for a Digital World
- 15. So, what aboutmobile devices and health information? Source: tomwang / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 16. Trend #1: mHealth “mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care (via mobile telemedicine).” Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695 Pharma & Healthcare Campaign Planning for a Digital World
- 17. Source: icetray /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 18. Case study inlife-logging: Me! Note: data screenshots below are indicative (not mine); no diagnoses please. Pharma & Healthcare Campaign Planning for a Digital World
- 19. “NHS Local” digitalservice • 52% of patients would Skype their Doctor if the option was available • 20% of patients said a Skype appointment with their doctor would be more private • 14% of patients said a Skype appointment would make it easier to discuss problems Source: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328 Pharma & Healthcare Campaign Planning for a Digital World
- 20. Trend #2: SoLoMo SOcially integrated, LOcation based services, through MObile devices Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/ Pharma & Healthcare Campaign Planning for a Digital World
- 21. Walgreens • Refill byScan - Scan your Rx label, submit and pick up at your local Walgreens • Pill Reminder - Set up helpful reminders to keep you on track • Transfer Prescription by Scan - Easily transfer your prescriptions to Walgreens Pharma & Healthcare Campaign Planning for a Digital World
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- 24. Making data relevant Pharma & Healthcare Campaign Planning for a Digital World
- 25. Real-world + Virtual-world= Future? Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png Pharma & Healthcare Campaign Planning for a Digital World
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- 30. “Show this messageto the bartender for a free Pimm‟s Cup” Pharma & Healthcare Campaign Planning for a Digital World
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- 32. Source: icetray /123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
- 33. Pharma & HealthcareCampaign Planning for a Digital World
- 34. SoLoMo in AnimalHealth Pharma & Healthcare Campaign Planning for a Digital World
- 35. Pharma & HealthcareCampaign Planning for a Digital World
- 36. A few thingsabout mobile… • No need to rush in! • Consider: – Is there a tangible business case? – What is the need that this will fulfil? • What information do we have, that might be useful to someone while „on the move‟? • Where might they want to access it, and how might the location provide relevant context? • How would they engage with the information? • Could they share or socialise the actions? Pharma & Healthcare Campaign Planning for a Digital World
- 37. The future? http://vimeo.com/46304267 Pharma & Healthcare Campaign Planning for a Digital World