The document discusses trends in using mobile devices for health information and care. It summarizes two key trends: (1) mHealth, which uses mobile devices to collect health data, deliver healthcare information, and provide direct care through telemedicine; and (2) SoLoMo, which integrates social, location-based, and mobile services. Examples are given of companies like Walgreens using mobile apps to refill prescriptions and remind patients to take medications. The future potential of mobile to improve healthcare is explored, with a need to consider tangible use cases and how location could provide relevant context.

1. SOcial, LOcal,
MObile and the
impact for health
Information
Paul Grant
Senior Client Partner
Pharma & Healthcare Campaign Planning for a Digital World

2. Show of hands…
Source: kho / 123RF Stock Photo
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3. Who has a mobile device with
them today?
Source: woodoo007 / 123RF Stock Photo
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4. Source: auremar / 123RF Stock Photo
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5. Source: Leukos Leukos / Photographer’s Choice / Photolibrary
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6. Source: Adriaan Bloem | Flickr
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7. Source: alphaspirit / 123RF Stock Photo
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8. A camera?
Source: Piotr Bizior
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9. An organizer?
Source: Horia Varlan | Flickr
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10. Source: bloomua / 123RF Stock Photo
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11. Sense of belonging?
Source: olechowski / 123RF Stock Photo
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12. Link to knowledge?
Source: Ialmoond / 123RF Stock Photo
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13. Source: naphotos / 123RF Stock Photo
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14. Source: lioliz | Flickr
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15. So, what about mobile devices
and health information?
Source: tomwang / 123RF Stock Photo
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16. Trend #1: mHealth
“mHealth applications include the use of
mobile devices in collecting community and
clinical health data, delivery of healthcare
information to practitioners, researchers, and
patients, real-time monitoring of patient vital
signs, and direct provision of care (via mobile
telemedicine).”
Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from
http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695
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17. Source: icetray / 123RF Stock Photo
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18. Case study in life-logging: Me!
Note: data screenshots below are indicative (not mine); no diagnoses please.
Pharma & Healthcare Campaign Planning for a Digital World

19. “NHS Local” digital service
• 52% of patients would
Skype their Doctor if the
option was available
• 20% of patients said a
Skype appointment with
their doctor would be
more private
• 14% of patients said a
Skype appointment
would make it easier to
discuss problems
Source: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328
Pharma & Healthcare Campaign Planning for a Digital World

20. Trend #2: SoLoMo
SOcially integrated, LOcation based services, through MObile devices
Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/
Pharma & Healthcare Campaign Planning for a Digital World

21. Walgreens
• Refill by Scan - Scan
your Rx label, submit
and pick up at your
local Walgreens
• Pill Reminder - Set
up helpful reminders
to keep you on track
• Transfer Prescription
by Scan - Easily
transfer your
prescriptions to
Walgreens
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24. Making data relevant
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25. Real-world + Virtual-world = Future?
Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png
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30. “Show this message to the
bartender for a free Pimm‟s Cup”
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31. Pharma & Healthcare Campaign Planning for a Digital World

32. Source: icetray / 123RF Stock Photo
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33. Pharma & Healthcare Campaign Planning for a Digital World

34. SoLoMo in Animal Health
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36. A few things about mobile…
• No need to rush in!
• Consider:
– Is there a tangible business case?
– What is the need that this will fulfil?
• What information do we have, that might be
useful to someone while „on the move‟?
• Where might they want to access it, and how
might the location provide relevant context?
• How would they engage with the information?
• Could they share or socialise the actions?
Pharma & Healthcare Campaign Planning for a Digital World

37. The future?
http://vimeo.com/46304267
Pharma & Healthcare Campaign Planning for a Digital World