This document outlines a strategy for an anti-drug campaign in Serbia implemented by the Ministry of Health and European Commission. The campaign aims to educate adolescents and parents about the dangers of drug use through TV, radio, online and outdoor advertisements. A short film and two video clips (one targeting adolescents and one targeting parents) were produced to spread the messages "Your NO changes everything" and "Your talk changes everything". The media plan involved broadcasting the film trailer for a week before airing the full film simultaneously on all major TV stations. Radio clips were also broadcast on various stations for 5 weeks. Through lobbying, all national broadcasters agreed to air the campaign materials free of charge to maximize reach.
The Anatomy Of A Fundraising Campaign Utilizing Social MediaSusan Burnash
This document outlines the social media campaign created to raise funds to save the city of Kirkland's 4th of July celebration. The campaign utilized a branded look across various social media platforms including a website, e-newsletters, Facebook, Twitter, and blog. The goals were to raise awareness, engage the community, garner media coverage, and raise $30,000. Through tapping into existing networks and ongoing engagement over 6 weeks, the campaign exceeded its fundraising goal and hosted a larger 4th of July event than previous years.
A formative study of drug-using women in Georgia: Setting the Stage for an RCTIrma Kirtadze M.D.
The study is assessing of development of an efficacious comprehensive women-centered drug treatment model. Thus, the proposed study will proceed by meeting four sequential aims.
Aim 1. Explore drug use (e.g., types and patterns), HIV and HCV injection and sexual risk behaviors, comorbid conditions (e.g., interpersonal violence, comorbid psychiatric disorders), and treatment barriers and experiences (e.g., gender discrimination) among IDU Georgian women.
Aim 2. Identify from treatment providers their practices and perceptions regarding IDU women in the current Georgian drug treatment system.
Aim 3. Adapt and pretest both a drug abuse treatment approach of Reinforcement-Based Treatment (RBT) that integrates the evidence-based Women’s Co-Op HIV prevention, and a case management approach for IDU Georgian women.
Aim 4. In a small-scale randomized trial, determine the feasibility and initial efficacy of our Georgian RBT model relative to a case management model in terms of their respective impacts on the frequency of unprotected sexual acts and syringe sharing at post-treatment and 3-month post-treatment follow-up.
How do you actually execute on putting a content marketing campaign together and publishing it? This session will get into the operational best practices and examples around ideation, campaign planning, content re-use and distribution.
Recovering Female Substance Abusers Qualitative Analysis of Narrativescorri johanson
The purpose of this study is to discover the turning points women believe helped them stop abusing substances and subsequently maintain sobriety. The study is an examination of narrative responses collected from 25 semi-structured qualitative interviews of women who have remained abstinent from alcohol and drug use for three or more years. The theoretical structure for the current study is to find what cessation turning points taken from the narratives are congruous to Sampson and Laub’s age-graded informal social control theory turning points, in addition to other life-course perspective models and theories. The turning points discussed are employment, education, and other social relationships relative to self-discovery and cognitive change. Understanding what the user and offender comprehends about herself, at different phases in recovery, can illuminate the treatment correctional programs that will help prevent relapse and recidivism.
The United Nations Office on Drugs and Crime (UNODC) was established in 1997 to help the UN address issues related to drug trafficking, crime prevention, terrorism, and corruption. It employs around 500 people worldwide and is headquartered in Vienna, with 21 field offices. The agency aims to help governments handle drug, crime, terrorism and corruption issues through research, guidance, and technical/financial assistance. Approximately 90% of its funding comes from voluntary government contributions.
This document outlines plans for an independent public broadcaster in Ukraine called PBS. It would have 6 broadcasting channels targeting different audiences across TV, radio and new media. The goals are to provide truthful information to promote dialogue, responsibility and culture while being independent of political and commercial interests. A joint news service called NewsHouse would produce news for all platforms. Content would include not just news but also educational, cultural and minority-focused programming. The aim is to engage and serve all citizens.
Television is a mass media present in most households that can reach a majority of the population. It is considered a strong middle because it integrates images and voice. Its main objectives are to report, entertain, educate, and criticize. Over 80% of people watch TV and do something else at the same time. While television can be an effective tool for development if used judiciously, it can also have negative effects like increased aggressive behavior if children are exposed to high levels of violence. Recommendations include promoting alternative activities to replace TV's passivity, selecting appropriate programs, and controlling viewing time to less than 3 hours per day.
The Anatomy Of A Fundraising Campaign Utilizing Social MediaSusan Burnash
This document outlines the social media campaign created to raise funds to save the city of Kirkland's 4th of July celebration. The campaign utilized a branded look across various social media platforms including a website, e-newsletters, Facebook, Twitter, and blog. The goals were to raise awareness, engage the community, garner media coverage, and raise $30,000. Through tapping into existing networks and ongoing engagement over 6 weeks, the campaign exceeded its fundraising goal and hosted a larger 4th of July event than previous years.
A formative study of drug-using women in Georgia: Setting the Stage for an RCTIrma Kirtadze M.D.
The study is assessing of development of an efficacious comprehensive women-centered drug treatment model. Thus, the proposed study will proceed by meeting four sequential aims.
Aim 1. Explore drug use (e.g., types and patterns), HIV and HCV injection and sexual risk behaviors, comorbid conditions (e.g., interpersonal violence, comorbid psychiatric disorders), and treatment barriers and experiences (e.g., gender discrimination) among IDU Georgian women.
Aim 2. Identify from treatment providers their practices and perceptions regarding IDU women in the current Georgian drug treatment system.
Aim 3. Adapt and pretest both a drug abuse treatment approach of Reinforcement-Based Treatment (RBT) that integrates the evidence-based Women’s Co-Op HIV prevention, and a case management approach for IDU Georgian women.
Aim 4. In a small-scale randomized trial, determine the feasibility and initial efficacy of our Georgian RBT model relative to a case management model in terms of their respective impacts on the frequency of unprotected sexual acts and syringe sharing at post-treatment and 3-month post-treatment follow-up.
How do you actually execute on putting a content marketing campaign together and publishing it? This session will get into the operational best practices and examples around ideation, campaign planning, content re-use and distribution.
Recovering Female Substance Abusers Qualitative Analysis of Narrativescorri johanson
The purpose of this study is to discover the turning points women believe helped them stop abusing substances and subsequently maintain sobriety. The study is an examination of narrative responses collected from 25 semi-structured qualitative interviews of women who have remained abstinent from alcohol and drug use for three or more years. The theoretical structure for the current study is to find what cessation turning points taken from the narratives are congruous to Sampson and Laub’s age-graded informal social control theory turning points, in addition to other life-course perspective models and theories. The turning points discussed are employment, education, and other social relationships relative to self-discovery and cognitive change. Understanding what the user and offender comprehends about herself, at different phases in recovery, can illuminate the treatment correctional programs that will help prevent relapse and recidivism.
The United Nations Office on Drugs and Crime (UNODC) was established in 1997 to help the UN address issues related to drug trafficking, crime prevention, terrorism, and corruption. It employs around 500 people worldwide and is headquartered in Vienna, with 21 field offices. The agency aims to help governments handle drug, crime, terrorism and corruption issues through research, guidance, and technical/financial assistance. Approximately 90% of its funding comes from voluntary government contributions.
This document outlines plans for an independent public broadcaster in Ukraine called PBS. It would have 6 broadcasting channels targeting different audiences across TV, radio and new media. The goals are to provide truthful information to promote dialogue, responsibility and culture while being independent of political and commercial interests. A joint news service called NewsHouse would produce news for all platforms. Content would include not just news but also educational, cultural and minority-focused programming. The aim is to engage and serve all citizens.
Television is a mass media present in most households that can reach a majority of the population. It is considered a strong middle because it integrates images and voice. Its main objectives are to report, entertain, educate, and criticize. Over 80% of people watch TV and do something else at the same time. While television can be an effective tool for development if used judiciously, it can also have negative effects like increased aggressive behavior if children are exposed to high levels of violence. Recommendations include promoting alternative activities to replace TV's passivity, selecting appropriate programs, and controlling viewing time to less than 3 hours per day.
This document presents a PowerPoint on the effect of television on youth. It discusses both the positive and negative effects. The positive effects include television being an educational tool, helping with socialization, and conveying information. However, it can also negatively impact youth psychologically by making their minds dull, physically by reducing activity and increasing health risks, and academically by reducing school performance. The presentation provides analysis on these effects and recommends measures like parental controls and limiting screen time to mitigate the negative impacts.
Presentation by Regina Jensdottir (Council of Europe, co-ordinator of the "One in Five" and "Underwear rule" campaigns) on the occasion of the EESC hearing on 'Protection of children against sexual abuse'
The document summarizes a UNICEF Montenegro campaign to promote inclusion and acceptance of children with disabilities. The campaign aims to increase awareness of children's rights and deinstitutionalization among the general public and key stakeholders in Montenegro. Initial surveys found high levels of prejudice against inclusion. The campaign uses events, media, and activities to showcase the abilities of children with disabilities and create opportunities for interaction, in order to shift attitudes and maintain support for inclusive policies. Evaluation found the campaign successfully decreased support for institutionalization after its first year.
Present tv channels in social developmentaqsarundhawa
The document discusses the role of television channels in social development in Pakistan. It begins by defining electronic media and tracing the development of electronic media in Pakistan. It then discusses how television channels can contribute to social development through educating the public on issues like education, health, politics, sports, and crime. However, it also notes television can have negative impacts through promoting unrealistic values, manipulating opinions, and increasing violence and reducing moral values and social interactions. Overall, the document argues that while television has its positives and negatives, it has played an important role in informing society.
Television was commercially introduced in the late 1920s and has since become common in homes globally. By 2009, 78% of households owned at least one television. Television can influence behaviors, such as encouraging people to cook by watching cooking shows, and negatively impact youth by glorifying smoking or exposing them to excessive violence. However, positive impacts also exist, such as religious programming correlating with benefits like higher marriage satisfaction. The content and type of news viewed can also affect mood and health, with excessive negative news potentially harming psychology. Parents can help mitigate television's negative influences through open communication and co-viewing with children.
Television and popular culture have a large influence on society through instant culture. Soap operas and television shows can change people's behaviors, traditions, and styles by exposing them to new ideas and ways of life. For example, Mexican soap operas shown in rural Moroccan villages caused young people to adopt Western fashions and behaviors. Questioning arises around the low quality and lack of creativity in many soap operas, which tend to plagiarize foreign shows and prioritize profits over art. Solutions involve audiences becoming more critical viewers and governments establishing rules to protect children from inappropriate media content.
1) The document is a presentation by a class of students to Julie Ward, a Member of European Parliament, about the results of their research and discussions on children's rights and priorities.
2) The class divided into groups to investigate issues like maltreatment of children, refugees, education, and they reached out to local leaders and caregivers to learn about efforts to support children.
3) Based on their findings, the students' main recommendation to Ward is to support and fund teachers, who they see as important to building trust among children.
Child dumping is increasing in the region. The researcher plans to study awareness of child dumping at the grassroots level by surveying police, courts, hospitals, ministries, churches, media, youth groups, and local leaders. A survey has been developed to understand definitions of child dumping, experiences reporting or witnessing dumping, causes, impacts on rights and well-being, how parents can be involved, prevention, and recommendations. The survey will be administered by the Eye of the Child organization to assess awareness and capacity for handling dumping cases locally.
The project aimed to help kinship carers in Romania protect children from harm related to alcohol and substance abuse. It created awareness materials like posters and brochures on the dangers of drugs and alcohol. It also provided training to social workers on supporting kinship carers dealing with substance abuse issues. The training discussed identifying needs, distributing educational materials, and providing moral and financial support to kinship carers. Lessons learned included focusing on kinship carers and substance abuse risks, creating specific educational materials, and valuing international partnerships in supporting kinship families.
Impact of tv_programs_on_panamanian_societyRamón Guerra
This document discusses the impact of television programs on Panamanian society. It notes that TV has modified verbal communication in Panama by introducing new words and expressions. Children who are constantly exposed to adult TV programs display weaker language skills than those who watch age-appropriate shows. TV violence can increase aggressiveness over time. Stereotypes from foreign crime shows may influence language use. Recommendations include providing media education to children, supervising their TV viewing, and choosing "healthy" programs that inform and educate.
The document discusses the influence of media on society. It outlines both positive and negative effects. Positively, media educates people and spreads information quickly. However, it can also encourage unhealthy behaviors in children through advertising and depictions. The document suggests reducing screen time, censoring violent content, building strong family relationships, and praising positive behaviors to counter the negative influences of media on children.
Fetal Alcohol Spectrum Disorder Provincial Roundtable Report
A Report from Parliamentary Assistant Granville Anderson to the Minister of Children and Youth Services
SEPTEMBER 2015.
IMO it is a comprehensive and honest report that acknowledges the importance and need for more diagnostic facilities. This is in contrast to the recent Government of Canada, Nineteenth Report of the Standing Committee on Justice and Human Rights entitled Study of the Subject Matter of Bill C-583, An Act to amend the Criminal Code (fetal alcohol spectrum disorder), tabled in the House of Commons on May 8, 2015, which made no reference to the need for increased diagnostic facilities.
Barry Stanley
The document summarizes the key findings from provincial roundtable discussions on Fetal Alcohol Spectrum Disorder (FASD) held across Ontario between May and August 2015. It notes that approximately 1 in 100 Canadians is affected by FASD, meaning over 130,000 Ontarians live with the condition. The roundtables found that while FASD is preventable, public awareness remains limited. They also found a need for more screening, assessment and support services. Participants shared stories of the challenges faced by those with FASD and their families. The report aims to help shape Ontario's first FASD strategy by increasing awareness and supports.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
1 место на фестивале Lime (www.limefest.ru) в категории "Интегрированные коммуникации"
Winner in nomination Integrated Communications on International Festival of Social Advertising
TV has both positive and negative effects on children:
- Watching too much TV can negatively impact language development, creativity, attention span and school performance as it replaces interactive play and conversation. It also exposes children to unhealthy behaviors.
- However, educational TV shows can complement school learning and improve test scores if watched in moderation. Some long-term studies show children who watch educational programs tend to do better in school and be less aggressive.
- The effects of reality TV on viewers are complex, as some feel connected to stars but may also lose critical thinking. Viewers must be discerning in how such shows influence their perspectives and behaviors.
The document discusses the impact of mass media on children ages 8-14. It examines different forms of media including television, books, print media, movies, radio, internet and cell phones. It finds that while media can provide educational benefits, it can also negatively impact children's behavior, health, and development by exposing them to inappropriate content like violence, sexuality and unhealthy messages. It emphasizes the importance of parental control and guidance in monitoring children's media consumption to protect them from these harmful effects.
El objetivo de este breve vídeo es el de ayudar a reconocer los signos del autismo y los diferentes modos en que puede manifestarse. Este vídeo retrata tres personajes diferentes, a través de los cuales se muestra cómo pueden presentarse los signos del autismo de tres formas muy distintas.
Television was invented by John Logic Baird and has become an important medium for entertainment, education, and spreading awareness. It allows people to see live events from distant locations. In India, television was introduced in 1959 through experimental transmissions in Delhi and was aided by organizations like UNESCO. It has played a key role in disseminating information to rural areas and supporting objectives like education, agriculture, and national integration. However, there are concerns that commercialization could threaten its role in development communication.
Ljudi se oduvek povezuju sa drugim ljudima.
I ne mislim na facebook, twitter ili linkedin. Mislim na društvene mreže koje ljudi formiraju stotinama hiljada godina unazad. Ja, kao i ti, imam prijateljske, kolegijalne, bratske, sportske veze sa drugim ljudima, koji takodje imaju slične veze sa drugim ljudima.
I te veze se beskrajno šire. I tako se stvara mreža. I ta mreža čini čovečanstvo. I šta je tu zanimljivo? Zanimljivo je što smo svi mi smo utkani u nju, u tkaninu čovečanstva, u intimu covecanstva.
Prezentacija na Forumu za buduce lidere u organizaciji AIESEC. 19.03.2014. Dom omladine.
Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
This document presents a PowerPoint on the effect of television on youth. It discusses both the positive and negative effects. The positive effects include television being an educational tool, helping with socialization, and conveying information. However, it can also negatively impact youth psychologically by making their minds dull, physically by reducing activity and increasing health risks, and academically by reducing school performance. The presentation provides analysis on these effects and recommends measures like parental controls and limiting screen time to mitigate the negative impacts.
Presentation by Regina Jensdottir (Council of Europe, co-ordinator of the "One in Five" and "Underwear rule" campaigns) on the occasion of the EESC hearing on 'Protection of children against sexual abuse'
The document summarizes a UNICEF Montenegro campaign to promote inclusion and acceptance of children with disabilities. The campaign aims to increase awareness of children's rights and deinstitutionalization among the general public and key stakeholders in Montenegro. Initial surveys found high levels of prejudice against inclusion. The campaign uses events, media, and activities to showcase the abilities of children with disabilities and create opportunities for interaction, in order to shift attitudes and maintain support for inclusive policies. Evaluation found the campaign successfully decreased support for institutionalization after its first year.
Present tv channels in social developmentaqsarundhawa
The document discusses the role of television channels in social development in Pakistan. It begins by defining electronic media and tracing the development of electronic media in Pakistan. It then discusses how television channels can contribute to social development through educating the public on issues like education, health, politics, sports, and crime. However, it also notes television can have negative impacts through promoting unrealistic values, manipulating opinions, and increasing violence and reducing moral values and social interactions. Overall, the document argues that while television has its positives and negatives, it has played an important role in informing society.
Television was commercially introduced in the late 1920s and has since become common in homes globally. By 2009, 78% of households owned at least one television. Television can influence behaviors, such as encouraging people to cook by watching cooking shows, and negatively impact youth by glorifying smoking or exposing them to excessive violence. However, positive impacts also exist, such as religious programming correlating with benefits like higher marriage satisfaction. The content and type of news viewed can also affect mood and health, with excessive negative news potentially harming psychology. Parents can help mitigate television's negative influences through open communication and co-viewing with children.
Television and popular culture have a large influence on society through instant culture. Soap operas and television shows can change people's behaviors, traditions, and styles by exposing them to new ideas and ways of life. For example, Mexican soap operas shown in rural Moroccan villages caused young people to adopt Western fashions and behaviors. Questioning arises around the low quality and lack of creativity in many soap operas, which tend to plagiarize foreign shows and prioritize profits over art. Solutions involve audiences becoming more critical viewers and governments establishing rules to protect children from inappropriate media content.
1) The document is a presentation by a class of students to Julie Ward, a Member of European Parliament, about the results of their research and discussions on children's rights and priorities.
2) The class divided into groups to investigate issues like maltreatment of children, refugees, education, and they reached out to local leaders and caregivers to learn about efforts to support children.
3) Based on their findings, the students' main recommendation to Ward is to support and fund teachers, who they see as important to building trust among children.
Child dumping is increasing in the region. The researcher plans to study awareness of child dumping at the grassroots level by surveying police, courts, hospitals, ministries, churches, media, youth groups, and local leaders. A survey has been developed to understand definitions of child dumping, experiences reporting or witnessing dumping, causes, impacts on rights and well-being, how parents can be involved, prevention, and recommendations. The survey will be administered by the Eye of the Child organization to assess awareness and capacity for handling dumping cases locally.
The project aimed to help kinship carers in Romania protect children from harm related to alcohol and substance abuse. It created awareness materials like posters and brochures on the dangers of drugs and alcohol. It also provided training to social workers on supporting kinship carers dealing with substance abuse issues. The training discussed identifying needs, distributing educational materials, and providing moral and financial support to kinship carers. Lessons learned included focusing on kinship carers and substance abuse risks, creating specific educational materials, and valuing international partnerships in supporting kinship families.
Impact of tv_programs_on_panamanian_societyRamón Guerra
This document discusses the impact of television programs on Panamanian society. It notes that TV has modified verbal communication in Panama by introducing new words and expressions. Children who are constantly exposed to adult TV programs display weaker language skills than those who watch age-appropriate shows. TV violence can increase aggressiveness over time. Stereotypes from foreign crime shows may influence language use. Recommendations include providing media education to children, supervising their TV viewing, and choosing "healthy" programs that inform and educate.
The document discusses the influence of media on society. It outlines both positive and negative effects. Positively, media educates people and spreads information quickly. However, it can also encourage unhealthy behaviors in children through advertising and depictions. The document suggests reducing screen time, censoring violent content, building strong family relationships, and praising positive behaviors to counter the negative influences of media on children.
Fetal Alcohol Spectrum Disorder Provincial Roundtable Report
A Report from Parliamentary Assistant Granville Anderson to the Minister of Children and Youth Services
SEPTEMBER 2015.
IMO it is a comprehensive and honest report that acknowledges the importance and need for more diagnostic facilities. This is in contrast to the recent Government of Canada, Nineteenth Report of the Standing Committee on Justice and Human Rights entitled Study of the Subject Matter of Bill C-583, An Act to amend the Criminal Code (fetal alcohol spectrum disorder), tabled in the House of Commons on May 8, 2015, which made no reference to the need for increased diagnostic facilities.
Barry Stanley
The document summarizes the key findings from provincial roundtable discussions on Fetal Alcohol Spectrum Disorder (FASD) held across Ontario between May and August 2015. It notes that approximately 1 in 100 Canadians is affected by FASD, meaning over 130,000 Ontarians live with the condition. The roundtables found that while FASD is preventable, public awareness remains limited. They also found a need for more screening, assessment and support services. Participants shared stories of the challenges faced by those with FASD and their families. The report aims to help shape Ontario's first FASD strategy by increasing awareness and supports.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
1 место на фестивале Lime (www.limefest.ru) в категории "Интегрированные коммуникации"
Winner in nomination Integrated Communications on International Festival of Social Advertising
TV has both positive and negative effects on children:
- Watching too much TV can negatively impact language development, creativity, attention span and school performance as it replaces interactive play and conversation. It also exposes children to unhealthy behaviors.
- However, educational TV shows can complement school learning and improve test scores if watched in moderation. Some long-term studies show children who watch educational programs tend to do better in school and be less aggressive.
- The effects of reality TV on viewers are complex, as some feel connected to stars but may also lose critical thinking. Viewers must be discerning in how such shows influence their perspectives and behaviors.
The document discusses the impact of mass media on children ages 8-14. It examines different forms of media including television, books, print media, movies, radio, internet and cell phones. It finds that while media can provide educational benefits, it can also negatively impact children's behavior, health, and development by exposing them to inappropriate content like violence, sexuality and unhealthy messages. It emphasizes the importance of parental control and guidance in monitoring children's media consumption to protect them from these harmful effects.
El objetivo de este breve vídeo es el de ayudar a reconocer los signos del autismo y los diferentes modos en que puede manifestarse. Este vídeo retrata tres personajes diferentes, a través de los cuales se muestra cómo pueden presentarse los signos del autismo de tres formas muy distintas.
Television was invented by John Logic Baird and has become an important medium for entertainment, education, and spreading awareness. It allows people to see live events from distant locations. In India, television was introduced in 1959 through experimental transmissions in Delhi and was aided by organizations like UNESCO. It has played a key role in disseminating information to rural areas and supporting objectives like education, agriculture, and national integration. However, there are concerns that commercialization could threaten its role in development communication.
Ljudi se oduvek povezuju sa drugim ljudima.
I ne mislim na facebook, twitter ili linkedin. Mislim na društvene mreže koje ljudi formiraju stotinama hiljada godina unazad. Ja, kao i ti, imam prijateljske, kolegijalne, bratske, sportske veze sa drugim ljudima, koji takodje imaju slične veze sa drugim ljudima.
I te veze se beskrajno šire. I tako se stvara mreža. I ta mreža čini čovečanstvo. I šta je tu zanimljivo? Zanimljivo je što smo svi mi smo utkani u nju, u tkaninu čovečanstva, u intimu covecanstva.
Prezentacija na Forumu za buduce lidere u organizaciji AIESEC. 19.03.2014. Dom omladine.
Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
Implementation of the National Screening Programme in SerbiaMirko Mandic
The overall objective of the project „Implementation of the National Screening Programme“is to contribute to the improvement of the health and well-being of the population of Serbia.
The Project aims:
To strengthen the organizational and administrative capacities of the Serbian public health system by establishing and operating the national screening body and by training district public health institutes’ staff to participate in the operation of the cancer screening programmes organisation at local level.
To strengthen the human resources of the Serbian health care institutions by training key staff participating in the operation of the national cancer screening programmes, namely: radiologists, radiographers, cytotechnicians, cytopathologists, gastroenterologists, and to provide a sound methodological basis for a sustainable training plan, in order to maintain and develop concerned human resources.
To increase participation rates in the organised cancer screening programmes by assisting national and regional institutes for public health (training of trainers) in their efforts to train primary health care professionals on organised cancer screening.
To assist Ministry of Health in its future mobilisation campaign intended to motivate the population to participate in organised screening programmes once they are implemented.
Elaboration of national programmes, regulations, policies, standards and guidelines is conducted with the involvement of local experts. Capacity building and knowledge transfer is delivered through both formal and on-the-job training.
The document summarizes an interactive holographic 3D projection tour around Serbia as part of a national campaign against drug abuse from 2009-2010. The tour aimed to educate Serbian youth about the dangers of drug use through an interactive gaming experience where players could choose different drugs and see their harmful effects through a holographic projection. The tour visited 7 cities across Serbia and engaged over 51,000 people. It significantly exceeded its media coverage and social media engagement goals. Research showed that 15.1% of Serbian youth had used illicit drugs at some point in their life, demonstrating the need for the educational campaign.
low birth weight presentation. Low birth weight (LBW) infant is defined as the one whose birth weight is less than 2500g irrespective of their gestational age. Premature birth and low birth weight(LBW) is still a serious problem in newborn. Causing high morbidity and mortality rate worldwide. The nursing care provide to low birth weight babies is crucial in promoting their overall health and development. Through careful assessment, diagnosis,, planning, and evaluation plays a vital role in ensuring these vulnerable infants receive the specialize care they need. In India every third of the infant weight less than 2500g.
Birth period, socioeconomical status, nutritional and intrauterine environment are the factors influencing low birth weight
5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
NAVIGATING THE HORIZONS OF TIME LAPSE EMBRYO MONITORING.pdfRahul Sen
Time-lapse embryo monitoring is an advanced imaging technique used in IVF to continuously observe embryo development. It captures high-resolution images at regular intervals, allowing embryologists to select the most viable embryos for transfer based on detailed growth patterns. This technology enhances embryo selection, potentially increasing pregnancy success rates.
Summer is a time for fun in the sun, but the heat and humidity can also wreak havoc on your skin. From itchy rashes to unwanted pigmentation, several skin conditions become more prevalent during these warmer months.
10 Benefits an EPCR Software should Bring to EMS Organizations Traumasoft LLC
The benefits of an ePCR solution should extend to the whole EMS organization, not just certain groups of people or certain departments. It should provide more than just a form for entering and a database for storing information. It should also include a workflow of how information is communicated, used and stored across the entire organization.
Lecture 6 -- Memory 2015.pptlearning occurs when a stimulus (unconditioned st...AyushGadhvi1
learning occurs when a stimulus (unconditioned stimulus) eliciting a response (unconditioned response) • is paired with another stimulus (conditioned stimulus)
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
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DECLARATION OF HELSINKI - History and principlesanaghabharat01
This SlideShare presentation provides a comprehensive overview of the Declaration of Helsinki, a foundational document outlining ethical guidelines for conducting medical research involving human subjects.
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
The Nervous and Chemical Regulation of Respiration
United Against Drugs
1. STRATEGY FOR INFLUENCE SPREADING
AND INITIATING NEW SOCIAL RELATIONS
IMPLEMENTATION OF NATIONAL STRATEGY
AGAINST DRUG ABUSE
Category: Influential marketing
Country: Serbia
Client: Ministry of Health Affairs of the Republic of Serbia, European
Commission Office to Belgrade (INSADA project)
Agency: SVA, agency for market communications, www.sva.rs
2. WHY
Adolescence is the time of exploring the freedom, time of challenges and adjusting, time of self-assertion and “proving”.
Drugs represent an easily accessible challenge. They are widely spread in all of the society’s layers. At first drugs come as
an experiment, and then they become a “simple” shortcut for solving personal problems with family and school.
On one side, we have drug dealers as the offering party, and on the other we have children that are still developing as
the demanding party. Between them we find social institutions: family, sport organizations, social systems of health care,
education, law enforcement and others.
HOW
By parental threating, beating or yelling? School system by running away from its obligations of education,
understanding, care and discussion? By shifting the responsibility from the police to the system of justice, the
responsibility of the system of justice to the schools, and that of the schools to the parents? By shifting the responsibility
from the doctors to the teachers, the responsibility of the authorities to the family and vice versa?
Or by accepting our own role in order to understand, to know how and to act? In order to activate ourselves as well as the
others. In order to persist and look for even more efficient ways. In order to talk to our children, our friend, our girlfriend.
In order to learn how to resist and how to talk to our son and daughter…
AUDIENCE
ADOLESCENTS. First, second, hundredth time without the supervision of the adults. Partying, going out, chilling… Body
filled with hormones that stimulate the desire. Head filled with something and nothing in particular. Still more of a child
than the adult. Everything is still a game, everything should be tried, and everything can be fixed and done all over again.
One is supposed to be “IN”, no matter what that means.
PARENTS. Still torn between their desires and possibilities, the needs and reality. Home, work, lay off, new job… Lost
patience, fear and panic from children growing up. Children who are slowly ceasing to be children anymore. How to
threaten them “more”, how to tell them and forbid them more?
INSTITUTIONS. Repression, force, power. Bureaucratized, indifferent, soulless… Powerless, unwilling, underpaid. It’s
always the “other” department that is more responsible for the prevention of drugs.
ROLE
How?
How to remain cool and not give it a try?
How to talk to “them” when they know a lot more about drugs than us “adults”?
How do we, teachers, prevent it, if the parents are not doing anything?
TASKS
Promoting skills:
How should parents talk to their children?
How should children say no to drugs? How to make children feel accepted even when they say no?
How to make parents feel less inferior when a child knows more about drugs?
Solutions:
Repeat the truth. Re-discuss the consequences. Show the other side.
Show people who got hooked on drugs and beat it.
3. GOALS
Uniting
Unite parents with the young, unite the young with their peers, unite organizations and institutions with the families, and
unite public figures with the campaign.
Educating
What does each drug do? What do they do in the beginning, and what do they do in the end. When is the end? Where is
the beginning? What games do the drug addicts play? How to recognize a drug addict in your environment and how to
battle his game?
How to talk to the child, how to talk to your friend, how to talk to your boyfriend?
COURSE
1. 1st November 2010: A press conference was held in the Serbian Government premises. The speakers
were minister of health affairs, Tomica Milosavljevic and the ambassador of EU to Serbia, Vincent Degert.
The minister called parents and children to unite in the fight against drug abuse and he announced the
campaign. As for his Excellency the ambassador, he spoke as a parent.
2. 4th November 2010: At the government session, all the ministers of the Serbian government wore
badges with the motivational slogan: “Your NO. changes everything.“ demonstrating in that way that they
are all united against the drug abuse as well as their departments.
3. 1st November 2010: Serbian Broadcasting Agency announced its recommendations to the nationally
broadcasted media to air the UPD (UAD – United Against Drugs) video-clip free of charge.
4. 14th November 2010: In a special statement for all of the TV newsreels, the president of Serbia Boris
Tadic appealed to all the institutions of the society to unite for this cause.
5. 14th November 2010: TV channels such as RTS (national television), Pink, Prva, Avala and B92 all
interrupted their programs to air a short, 2 minute film «The TRUTH, what they didn’t tell you about drugs».
6. 14th November 2010: TV channels such as RTS (national television), Pink, Prva, Avala and B92 all started
to air the video-clips free of charge as their own contribution to the unification of all social institutions.
7. 22 events of TV hosting regarding the campaign in the prime time TV shows (RTS: Newsreel 2, Belgrade
Chronicle and Morning Show, PINK: National Newsreel and Morning Program, AVALA: Open Studio and
News, PRVA: News, B92: News.
4. EXPLANATION OF THE CREATIVE IDEA
One topic. Two approaches. Adolescents and parents.
Adolescents: “Your NO. changes everything“. The message is: your attitude is the most important, it has the power to
change your life.
Sequence of documentary scenes followed by unsettling music. They start with usual scenes in a car, at a party, in a club,
and then they suddenly change to get an unpleasant course.
Parents: «Your talk changes everything». The message is: get involved and stay involved and persistent. Talk, listen, and
try to understand, to feel, try to comprehend.
A boy is sitting in the center of a room. Parents keep passing right by him. They come in, go out, they work, sit, hurry,
hurry, hurry and they don’t notice anything around them… Time flies by. Suddenly the boy turns into a young man. And
this man is an addict.
COMMUNICATION TOOLS
TELEVISION: short film and series of TV clips. Hosted on TV shows of different profiles.
RADIO: series of radio jingles. Hosted on radio shows of different profiles.
Internet: web site and Facebook fun page. Announcing the news and happenings regarding the campaign on news portals.
OOH: city buses in large cities.
BTL: workshops with students and teachers at schools. Publications for parents and children. Badges, t-shirts.
HUB connectors: 30 public figures became ambassadors of the campaign. With their special activities and statements, President
of the Republic, Serbian government, Republic Broadcasting Agency all spread the ideas of the campaign. Parents talked to their
children. The children talked to their parents. The children talked to other children.
PRODUCTION APPROACH
Energy of young talents united with modern technical tools and direct language.
Enthusiasm of the students of Actors’ Academy, Canon 5D, minimum of the film equipment, passion and energy of
professionals shaped a new creative language.
5. MEDIA APPROACH
In accordance with the campaign concept, media planning also had one strategy with two communication flows:
One was targeting the adolescents, and the other was targeting the parents, a short film for the whole audience and its
trailer.
EU donation for the project of Implementation of national strategy against drug abuse did not include funds for media
buying. That required a new agency approach for media lobbying and a new media strategy which was a part of adopted
communicational platform of the UAD campaign.
In order to turn the public attention to a widely spread problem of the society, a film trailer concept was used for a
first time in the Serbian media.
Media plan:
• For 7 days, TV stations such as Pink, RTS, B92, PST and Avala broadcasted a short, 10 second announcement of
the film “The truth. What they didn’t tell you about drugs.” – a dramatic and intriguing announcement with the
most shocking sequence of the clip.
• On the 7th day, all nationally broadcasted TV stations interrupted their regular program to broadcast the 2
minute short film.
• 4 different scenes: the consequences of taking drugs in four different life situations of an adolescent: Your NO.
changes everything.
• This was followed by 5 weeks of video clip broadcasting that targeted the adolescents and the clip that targeted
the parents that lasted 45 seconds. The clip that targeted the parents was a threatening story of neglecting chil
dren and its consequences: Your talk changes everything.
• 5 weeks of broadcasting of radio clips meant for adolescents and parents on the following radio stations: B92,
Radio Tri, Beograd 1, Beograd 202, Naxi radio, Petica – Niš, San – Užice, Džoker – Čačak, Radio Zrenjanin,
016 – Leskovac, RTV Kragujevac.
6. LOBBYING STRATEGY
The Ministry of health of the Republic of Serbia addresses the Serbian Broadcasting Agency (RRA – SBA) with a plea to
recommend to all nationally broadcasted TV and radio stations to air the clips and thus become a part of a campaign that has
wide national importance. SBA gives all the broadcasters its recommendations regarding the matter.
For the first time in Serbia, all national radio and TV stations join the campaign and air the trailer, film and two video clips
free of charge. TV and radio stations:
• Broadcast the announcement for the clips.
• Interrupt the regular program on the same day at the same time to broadcast the short film (November 14th at 8 pm).
• The entire news broadcast president Tadic’s statement in which he appealed to uniting against drugs.
• Stations broadcast the clips for the young people and adults for 6 weeks in total.
RESULTS
During the whole campaign, the weekly pressure was almost equal. The peak of the campaign was during the third
week while the greatest fall of the obtained rating points was during the fourth week of the campaign (not including
the last week of the campaign in which B92 continued to broadcast the clip).
The clips were broadcasted the most on TV Pink and TV Avala.
The trailer for the short film was broadcasted 76 times. The video clip intended for the young was broadcasted
somewhat more often than the video clip for the parents (204 :183 times).
The analysis of the rating of the video clips by target groups shows us that target groups had the similar reach for
both of the films, but this reach is still different considering the intended direction, i.e. the young were more exposed
to the film that targeted them, while the adults were more exposed to the film that was intended for their target
group.
The accomplished reach of the whole campaign is over 90% for the parental population, while the reach in the
young population was 77%.
The smaller reach of the campaign among the younger population can be explained by the fact that the young
watch TV less than the adults. Most of the young people were involved in the campaign through the online media,
most of all through the Facebook fan page.
Weekly pressure – number of video clips and number of accomplished rating points GRP
Number of video clips
Number of rating points
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
7. DAILY GROWTH OF THE REACH OF THE TARGET POPULATIONS AND THE POPULATION AS A WHOLE
Young
Parents
All
Over one half of the population was reached by a very intensive campaign in a very short period of time. Up until Novem-
ber 14th, a short clip was broadcasted to serve as the film trailer. The short film was aired on November 14th which was
followed by 45 second video clips intended for parents and their children.
DISTRIBUTION OF THE CAMPAIGN BY CHANELS
Number of broadcasted clips
Clip for the young Clip for the adults The trailer
THE OVERALL NUMBER OF THE BROADCASTED CLIPS IS 464
8. DISTRIBUTION OF THE OVERALL NUMBER OF THE RATING POINTS PER TARGET GROUPS
PARENTS YOUNG PEOPLE
The overall number of the accomplished rating points amongst young people is 727, while it was 1823 for the target
group of parents.
THE REACH OF THE CAMPAIGN REGARDING THE WHOLE POPULATION
The video clip of the campaign United against drugs watched over 6 million people, i.e. 80% of the Serbian population.
Watched it once or more Watched it twice or more Watched it three or more times
9. THE REACH OF THE CAMPAIGN IN PERCENTAGES REGARDING THE TARGET GROUPS (IN ABSOLUTE NUMBERS)
Over three million persons over the age of 40 (92,69%) and approximately nine hundred thousand of the
young (76,82%) watched the clip for the United against drugs campaign at least once.
Parents
Young people
Watched it once or more Watched it twice or more Watched it three or more times
CLIP RATING BY TARGET GROUPS
The clip for the young
The clip for the parents
10. PR ACTIVITIES
RELATIONS WITH THE MEDIA
HOW TO GET THE MEDIA INTERESTED IN GIVING THEIR SPACE FREE OF CHARGE FOR A SOCIALLY
RESPONSIBLE TOPIC AT A TIME OF STRICT COMMERCIALIZATION?
The dynamics of the communicative flow before the campaign lead to involving over 40% of the TV audience
to follow the beginning of the campaign. By series of events, key state organs had shown that they are ready to
unite against drugs. The role of the press conferences was to attract media attention. The government session
practically showed the first uniting – uniting of the Serbian government in the fight against drugs. The statement
of the president of the republic was supposed to motivate additionally both the media and the audience to
follow the beginning of the campaign and to give the communication flow additional energy. All it took after
that is to keep the flow going and to direct it on occasions.
PR strategy encompassed 5 stages:
1. Press conference held on November 1st in the premises of the Serbian government.
The conference was held by minister of health, Professor Tomica Milosavljević and the EU ambassador Vincent
Degert in the premises of the Serbian government.
The conference introduced the project and the TV video clips. Minister Milosavljević i ambassador Degert
appealed to parents and children to unite against drugs, as well as all other elements of the society. Apart from
giving NEWS to the media, this kind of approach created INTEREST in future steps of the campaign.
The communication with the press continued. Series of TV hosting events was scheduled.
2. Government session – on November 4th all the ministers wore badges of the campaign to show their
support for the motivational slogan.
The event was announced to the media previous day. The government had demonstrated that it stands united
against drug abuse.
3. Special support statement: the president of Serbia, November 14th.
The continuity of placing information went on. The media are now sure that this is not just another announced
campaign that stopped after the first wave, but that this is an appeal to the whole society to stand united. At that
time meetings with marketing managers of all nationally broadcasted TV stations were held and local and national
radio stations were contacted.
4. The program interruption – on November 14th 2010 national TV stations such as RTS, Pink, Prva, Avala and
B92 interrupted their programs to broadcast short film „Drugs. What they didn’t tell you“, that lasted 2 minutes.
The president of the republic of Serbia gave a special statement for the media in which he appealed to all the
citizens and institutions to unite against drugs. This statement was broadcasted in the national newsreels on
November 14th, on the day of the program interruption.
5. After November 14th
All of the media got familiarized with the project and WANT to support it. The news is spreading now by itself, and
the number of publishing events grows. TV hosting events and interviews in specialized publications are set up.
News editorial boards are now asking collaboration by themselves.
PR of the announcement
Media coverage of the campaign was extremely positive and as a result it gave 111 media announcements in two months:
Announcements in printed and online media: Announcements by the type of media
Target: 40 Daily press: 20
Result: 71 Magazines: 8
TV announcements TV: 30
Target: 10 Internet: 43
Result: 30 Radio: 10
12. Facebook statistics:
Accumulating the capital of social networks. Fan page on Facebook in the first phase of the campaign “Your NO. changes
everything“ with its 3D interactive holographic projections mobilized the ambassadors, followers, and early adopters of
the campaign. From 10.000 to 18.000, to 30.000, and then to 50.000 friends.
Number of fans: 64.795
Daily new likes: 200-1.000
Total number of fans / structure of increase - April 2010 / January 2011 (10 months)
13. EXAMINATION RESULTS AFTER THE CAMPAIGN
QUANTITATIVE EXAMINATION
Young people between 15 and 24 and parents of the children between 10 and 18
were interviewed. 1200 persons were interviewed with THE following results.
CAMPAIGN RECOGNITION
44% of the young and 62% of parents remember the campaign spontaneously.
No 56%, Yes 44%
Accurate description 72%
Inaccurate description 28%
Basis: The young, those who gave positive answer (44% of the target population)
No 38%, Yes 62%
Accurate description 57%
Inaccurate description 43%
Basis: The parents, those who gave positive answer (62% of the target population)
32% of the young people and 35% of the parents were able to give an accurate description of the campaign spontaneously.
After a reminder, 57% of the young recognized the campaign and 52% of the parents.
14. RECOGNITION OF THE MAIN MESSAGES
Parents should talk to their children about drugs
Young people should know the risks of the drug abuse
Parents should give more time and attention to their children Parents
Drug abuse can cause serious consequences for the young Young
Don’t take drugs
Drugs should never be tried
Stop the drugs/Fight against drug abuse
Say NO to drugs
Drug abuse can have strong influence
on the family and other people
Stopping the bad influence of
the bad crowd and bad environment
Life problems can’t be solved with drugs
MOST OF THE PARENTS AND YOUNG PEOPLE
consider that the main messages of the campaign are:
Parents should talk to their children about drugs.
Young people should be aware of the risks that drug abuse brings.
Those were the basic communicational directions of the project task.
SELF-EFFICACY
YOUN PEOPLE WHO HAD NOTICED THE CAMPAIGN are more sure of themselves and their knowledge of drugs
and their effects (those who know the campaign / 73-88%/; those who don’t know the campaign /57-78%/).
You are able to make efficient decisions
about your own drug use
You are able to talk to other people about drugs,
Total
and you are sure of your knowledge
You know who to turn to if you or Remembered the campaign
someone yours needs help because of the drugs after a reminder
Do not remember the
You know different effects that different
campaign after a reminder
drugs can have on you
You are familiar with the law on drugs
15. The campaign was widely RECOGNIZED BY THE TARGET POPULATION and IT MADE AN
IMPORTANT IMPACT on the target groups of the young and the parents.
MORE THAN HALF of the young (54%) and the parents (52%) consider that the campaign had a
strong impact on them.
THAT THE CAMPAIGN WAS PERSUASIVE AND EFFICIENT – is the opinion of three thirds
of the young and parents.
MORE THAN ONE THIRD OF THE YOUNG thought about talking to parents, friends and
other close persons about drugs, or to seek additional information about drugs in next 2 months.
IN LAST SIX WEEKS AROUND THREE THIRDS OF PARENTS HAD talk about drugs with their children,
or with their family, friends and colleagues.
DRUG USERS think much more often to talk to their friends, relatives or close persons than persons
who do not use drugs.
AS MUCH AS ONE THIRD of drug users talked to their parents, legal guardians, friends,
colleagues about drugs in the past six weeks.
RECOMMENDATIONS
The campaign has effectively directed the attention to the problems of drug addiction and now is the right time
to keep up with other types of continuous communication with target groups: forums, internet presentations,
lectures at schools…
The campaign has strengthened the trust and the communication in the parent-child relationship, so we need
additional programs to further encourage this kind of communication which represents one of the means of
prevention.
Since drug users hardly ever think of talking about drugs with their parents, and tend more to talk to their
relatives, friends and other persons about it, it would be more efficient to develop programs for strengthening
the peer education.