This document provides an overview of CORBA (Common Object Request Broker Architecture) and IIOP (Internet Inter-ORB Protocol). It discusses how CORBA allows distributed objects to communicate by defining standard protocols like IIOP that uses TCP/IP. It also explains key CORBA concepts like IDL (Interface Definition Language) for defining object interfaces, ORBs (Object Request Brokers) that allow communication between objects, and how IIOP maps CORBA messages to TCP.
The document provides an overview and comparison of different RPC (Remote Procedure Call) systems including Sun RPC, DCE RPC, DCOM, CORBA, Java RMI, XML RPC, SOAP, and .NET Remoting. It describes the key components, interfaces, protocol details, and advantages/disadvantages of each system. The main RPC systems discussed allow for distributed programming by enabling remote method invocation across a network.
This document provides an overview of the TCP/IP model created by the Department of Defense (DoD) and compares it to the OSI reference model. The DoD model consists of four layers - Process/Application, Host-to-Host, Internet, and Network Access - which correspond to a condensed version of the seven-layer OSI model. The document describes the functions of each layer and some of the key protocols that operate at each layer, such as TCP, IP, ARP, and Ethernet. It also covers topics like IP addressing, private vs public addresses, broadcast vs unicast traffic, and network access technologies.
Rpc Case Studies (Distributed computing)Sri Prasanna
The document provides an overview of various remote procedure call (RPC) systems including Sun RPC, DCE RPC, DCOM, CORBA, and Java RMI. It summarizes the key aspects of each system such as how interfaces are defined, how clients locate and invoke remote objects, how data is marshaled and transported, and improvements made in newer systems over older ones.
The document discusses TCP/IP basics and networking concepts. It provides an overview of the OSI model and describes the layers from physical to application. It then focuses on the lower layers including Ethernet, IP addressing, ARP, and introduces TCP and UDP at the transport layer.
This document provides information about the Networks Laboratory course offered at Anjalai Ammal Mahalingam Engineering College. It includes the syllabus, list of experiments, objectives and outcomes of the course. The course aims to teach students socket programming, simulation tools, and hands-on experience with networking protocols. Some key experiments include implementing stop-and-wait and sliding window protocols, socket programming, simulating ARP/RARP, PING and traceroute, and studying routing algorithms. The course is intended to help students use simulation tools, implement protocols, and analyze network performance and routing.
What I learned about APIs in my first year at GoogleTim Burks
Tim Burks spent a decade building Electronic Design Automation systems and another building mobile apps. Now he's focused on the thing that holds them all together: APIs. In 2016 he joined Google where he works on open source software that helps developers use gRPC and OpenAPI.
This document describes the development of an intranet messaging system. It includes code for starting the server, which creates server and client sockets to allow communication between clients and the server. The server displays received messages in a text area and sends acknowledgments. The coding chapter provides more details on implementing message sending functionality, including creating message objects, defining a GUI, and sending messages to the server.
Automation and Robotics 20ME51I_Week_3_Practicals.pdfGandhibabu8
1. The document discusses various methods of communication used in industrial automation systems, including serial communication, parallel communication, and common network protocols.
2. Serial communication transmits data one bit at a time over a single line, while parallel communication transmits multiple bits simultaneously over multiple lines, allowing for faster transfer rates.
3. Common industrial network protocols mentioned include Modbus, CAN bus, ControlNet, Ethernet/IP, and PROFIBUS, each having different characteristics regarding speed, topology, and application.
The document provides an overview and comparison of different RPC (Remote Procedure Call) systems including Sun RPC, DCE RPC, DCOM, CORBA, Java RMI, XML RPC, SOAP, and .NET Remoting. It describes the key components, interfaces, protocol details, and advantages/disadvantages of each system. The main RPC systems discussed allow for distributed programming by enabling remote method invocation across a network.
This document provides an overview of the TCP/IP model created by the Department of Defense (DoD) and compares it to the OSI reference model. The DoD model consists of four layers - Process/Application, Host-to-Host, Internet, and Network Access - which correspond to a condensed version of the seven-layer OSI model. The document describes the functions of each layer and some of the key protocols that operate at each layer, such as TCP, IP, ARP, and Ethernet. It also covers topics like IP addressing, private vs public addresses, broadcast vs unicast traffic, and network access technologies.
Rpc Case Studies (Distributed computing)Sri Prasanna
The document provides an overview of various remote procedure call (RPC) systems including Sun RPC, DCE RPC, DCOM, CORBA, and Java RMI. It summarizes the key aspects of each system such as how interfaces are defined, how clients locate and invoke remote objects, how data is marshaled and transported, and improvements made in newer systems over older ones.
The document discusses TCP/IP basics and networking concepts. It provides an overview of the OSI model and describes the layers from physical to application. It then focuses on the lower layers including Ethernet, IP addressing, ARP, and introduces TCP and UDP at the transport layer.
This document provides information about the Networks Laboratory course offered at Anjalai Ammal Mahalingam Engineering College. It includes the syllabus, list of experiments, objectives and outcomes of the course. The course aims to teach students socket programming, simulation tools, and hands-on experience with networking protocols. Some key experiments include implementing stop-and-wait and sliding window protocols, socket programming, simulating ARP/RARP, PING and traceroute, and studying routing algorithms. The course is intended to help students use simulation tools, implement protocols, and analyze network performance and routing.
What I learned about APIs in my first year at GoogleTim Burks
Tim Burks spent a decade building Electronic Design Automation systems and another building mobile apps. Now he's focused on the thing that holds them all together: APIs. In 2016 he joined Google where he works on open source software that helps developers use gRPC and OpenAPI.
This document describes the development of an intranet messaging system. It includes code for starting the server, which creates server and client sockets to allow communication between clients and the server. The server displays received messages in a text area and sends acknowledgments. The coding chapter provides more details on implementing message sending functionality, including creating message objects, defining a GUI, and sending messages to the server.
Automation and Robotics 20ME51I_Week_3_Practicals.pdfGandhibabu8
1. The document discusses various methods of communication used in industrial automation systems, including serial communication, parallel communication, and common network protocols.
2. Serial communication transmits data one bit at a time over a single line, while parallel communication transmits multiple bits simultaneously over multiple lines, allowing for faster transfer rates.
3. Common industrial network protocols mentioned include Modbus, CAN bus, ControlNet, Ethernet/IP, and PROFIBUS, each having different characteristics regarding speed, topology, and application.
The document discusses several traditional paradigms for distributed computing including socket programming, remote procedure calls (RPC), Java remote method invocation (RMI), and distributed component object model (DCOM). Socket programming provides a low-level API but allows high-bandwidth data transfer. RPC and RMI simplify development but rely on the same language and RPC depends on an interface definition language. DCOM extends COM to support distributed applications but saw limited use outside Windows platforms.
This document provides an overview of Linux networking concepts relevant for interviews, including TCP/IP and socket programming. It begins with definitions of LAN, MAN, and WAN networks. It then covers the OSI and TCP/IP models, differences between hub/switch/router, TCP/IP addressing concepts like MAC addresses, IP addresses, ports, and IPv4 vs IPv6. Next it explains TCP/IP protocols like SNMP, ICMP, ARP/RARP, DNS, and DHCP. Finally it discusses socket programming concepts like sockets, client-server programming, and synchronous I/O using select().
This document contains information about network programming laboratory experiments at the Global Institute of Technology. It includes the syllabus, list of experiments, course objectives, and content beyond the syllabus. The key experiments covered are:
1. Studying different network topologies, LAN equipment, and configurations
2. Writing client and server programs in C using TCP and UDP for tasks like echoing messages and estimating round trip time
3. Simulating routing algorithms like Bellman-Ford in NS2 networking simulation software
The objectives are for students to learn network programming concepts like the OSI model, TCP/IP, and socket programming to implement client-server applications over TCP and UDP.
This document provides information about network programming laboratory experiments at the Global Institute of Technology. It includes:
1. An index listing the syllabus, list of experiments, course objectives and outcomes, additional content, and experiments.
2. The syllabus lists 10 experiments covering topics like network topologies, TCP/IP programming, routing algorithms, and protocols.
3. The list of experiments provides more details on 13 experiments to be performed, covering network devices, client-server programming, chat servers, and simulation of protocols.
This document provides information about network programming and socket programming. It begins with an introduction to the client-server model and TCP connections. TCP connections provide reliable, connection-oriented communication with flow and congestion control. The document then discusses byte ordering issues that can occur when transferring multi-byte data types between systems with different architectures. It also covers IP addresses and port numbers, which are used to route and multiplex network traffic. Address structures and conversion functions are described to handle byte ordering when transferring addresses between networks.
The document discusses internetworking and how to build an internet from the ground up. It describes how different networking technologies are interconnected through protocols like TCP/IP which allow communication across heterogeneous networks by smoothing out differences. Layered models and protocols are explained, including how packets are routed from one network to another through gateways and fragmented if needed to traverse networks with different maximum transmission units.
Middleware technologies like RPC, RMI, CORBA, and web services define standards for distributed computing by allowing programs and objects located on different machines to communicate. They provide location transparency so clients can access remote objects as if they were local. Middleware sits above basic communication mechanisms and hides differences in operating systems, networks, and programming languages.
The document discusses data link layer protocols, including LLC, MAC, and Ethernet standards. It describes the functions of the physical layer, data link layer, and logical link control sublayer. It also covers IP addressing schemes like IPv4 addresses, network classes, public vs private addresses, and subnetting. CIDR is introduced as a method to improve address space utilization and routing scalability on the internet.
This document provides an overview of CCNA Module 1 on internetworking. It describes the purpose of routers, switches, hubs and other network devices. It also covers networking concepts like collision domains, broadcast domains, and the operation of Ethernet networks using CSMA/CD. The document explains the OSI model layers and compares it to the TCP/IP model. It also discusses common network applications and protocols like TCP, UDP, IP, ARP and ICMP.
The document describes the TCP/IP protocol stack and its layers, including the application, transport, internet, and link layers. It explains the roles and functions of each layer, such as how the application layer provides access to network resources, the transport layer prepares data for transport, and the internet layer handles logical addressing and routing. Key protocols like IP, TCP, UDP, and Ethernet are also discussed in relation to how they operate within the TCP/IP model and enable communication across networks and the internet.
IP addresses are 32-bit numbers that uniquely identify devices on the internet. They consist of a network portion and host portion. IP addresses are divided into classes A, B, and C based on the number of bits used for the network portion. Class A uses 8 bits for the network portion, allowing up to 16 million hosts, Class B uses 16 bits for networks of 65,000 hosts, and Class C uses 24 bits for networks of 254 hosts. IP addresses are written in dotted decimal notation with each 8-bit octet represented as a number between 0-255.
IP is the protocol that handles addressing and routing of data across the internet. Each device connected to the internet has a unique IP address that is used to identify it and route data to it. There are different classes of IP addresses that determine the number of devices that can be connected to a network. IP addresses are represented numerically in dot-decimal notation and newer versions of IP have expanded the available address space to meet growing internet demands.
The document describes the OSI network model, which structures communications functions into a hierarchy of seven layers. Each layer offers services to the higher layers and communicates with corresponding layers in other nodes using agreed protocols. This modular layering reduces network complexity through encapsulation. Data moves down from higher to lower layers at the source, and up from lower to higher layers at the destination.
IP is the protocol that governs how data is sent between devices on the internet. Each device has a unique IP address that is used to route data packets to the correct destination. IP addresses are numerical identifiers composed of four groups of numbers separated by periods. IP provides an unreliable connectionless delivery service and handles fragmentation of data into packets that may arrive out of order.
The document discusses layered protocols and how they enable communication across open systems. It describes the seven layers of the OSI model from physical to application layer. Each layer has a specific role like physical for transmission, data link for error detection, network for routing, transport for reliable delivery, and above for session control and common applications. Remote procedure calls allow programs to call procedures on other machines through client and server stubs that marshal parameters and results. Distributed objects extend this to encapsulate data and operations through proxies and skeletons.
This document discusses layered protocols and the OSI model. It provides details on each layer of the OSI model including the physical, data link, network, transport, session, presentation, and application layers. For each layer, it describes the key functions and protocols. It also provides examples of connection-oriented and connectionless protocols. Finally, it discusses concepts like remote procedure calls, distributed objects, and Java RMI for enabling communication between distributed systems.
If the number of spine switches were to be merely doubled, the effect of a single switch failure is halved. With 8 spine switches, the effect of a single switch failure only causes a 12% reduction in available bandwidth. So, in modern data centers, people build networks with anywhere from 4 to 32 spine switches. With a leaf-spine network, every server on the network is exactly the same distance away from all other servers – three port hops, to be precise. The benefit of this architecture is that you can just add more spines and leaves as you expand the cluster and you don't have to do any recabling. Intuition Systems will also get more predictable latency between the nodes.
As a trend, disaggregation seems to be most useful for very large companies like Facebook and Google, or cloud providers. The technology does not necessarily have significant implications for small or medium sized businesses. Historically, however, technology has a way of trickling down from the pioneering phases of existing only within large companies with tremendous resources, to becoming more standardized across the board.
The document discusses interprocess communication in distributed systems. It introduces four widely used communication models: remote procedure call (RPC), message-oriented middleware (MOM), stream-oriented communication, and multicast communication. RPC allows processes to call procedures located on other machines transparently. MOM supports persistent asynchronous communication through message queues.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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Similar to UNIT V - The OMG way-system object model Notes.ppt
The document discusses several traditional paradigms for distributed computing including socket programming, remote procedure calls (RPC), Java remote method invocation (RMI), and distributed component object model (DCOM). Socket programming provides a low-level API but allows high-bandwidth data transfer. RPC and RMI simplify development but rely on the same language and RPC depends on an interface definition language. DCOM extends COM to support distributed applications but saw limited use outside Windows platforms.
This document provides an overview of Linux networking concepts relevant for interviews, including TCP/IP and socket programming. It begins with definitions of LAN, MAN, and WAN networks. It then covers the OSI and TCP/IP models, differences between hub/switch/router, TCP/IP addressing concepts like MAC addresses, IP addresses, ports, and IPv4 vs IPv6. Next it explains TCP/IP protocols like SNMP, ICMP, ARP/RARP, DNS, and DHCP. Finally it discusses socket programming concepts like sockets, client-server programming, and synchronous I/O using select().
This document contains information about network programming laboratory experiments at the Global Institute of Technology. It includes the syllabus, list of experiments, course objectives, and content beyond the syllabus. The key experiments covered are:
1. Studying different network topologies, LAN equipment, and configurations
2. Writing client and server programs in C using TCP and UDP for tasks like echoing messages and estimating round trip time
3. Simulating routing algorithms like Bellman-Ford in NS2 networking simulation software
The objectives are for students to learn network programming concepts like the OSI model, TCP/IP, and socket programming to implement client-server applications over TCP and UDP.
This document provides information about network programming laboratory experiments at the Global Institute of Technology. It includes:
1. An index listing the syllabus, list of experiments, course objectives and outcomes, additional content, and experiments.
2. The syllabus lists 10 experiments covering topics like network topologies, TCP/IP programming, routing algorithms, and protocols.
3. The list of experiments provides more details on 13 experiments to be performed, covering network devices, client-server programming, chat servers, and simulation of protocols.
This document provides information about network programming and socket programming. It begins with an introduction to the client-server model and TCP connections. TCP connections provide reliable, connection-oriented communication with flow and congestion control. The document then discusses byte ordering issues that can occur when transferring multi-byte data types between systems with different architectures. It also covers IP addresses and port numbers, which are used to route and multiplex network traffic. Address structures and conversion functions are described to handle byte ordering when transferring addresses between networks.
The document discusses internetworking and how to build an internet from the ground up. It describes how different networking technologies are interconnected through protocols like TCP/IP which allow communication across heterogeneous networks by smoothing out differences. Layered models and protocols are explained, including how packets are routed from one network to another through gateways and fragmented if needed to traverse networks with different maximum transmission units.
Middleware technologies like RPC, RMI, CORBA, and web services define standards for distributed computing by allowing programs and objects located on different machines to communicate. They provide location transparency so clients can access remote objects as if they were local. Middleware sits above basic communication mechanisms and hides differences in operating systems, networks, and programming languages.
The document discusses data link layer protocols, including LLC, MAC, and Ethernet standards. It describes the functions of the physical layer, data link layer, and logical link control sublayer. It also covers IP addressing schemes like IPv4 addresses, network classes, public vs private addresses, and subnetting. CIDR is introduced as a method to improve address space utilization and routing scalability on the internet.
This document provides an overview of CCNA Module 1 on internetworking. It describes the purpose of routers, switches, hubs and other network devices. It also covers networking concepts like collision domains, broadcast domains, and the operation of Ethernet networks using CSMA/CD. The document explains the OSI model layers and compares it to the TCP/IP model. It also discusses common network applications and protocols like TCP, UDP, IP, ARP and ICMP.
The document describes the TCP/IP protocol stack and its layers, including the application, transport, internet, and link layers. It explains the roles and functions of each layer, such as how the application layer provides access to network resources, the transport layer prepares data for transport, and the internet layer handles logical addressing and routing. Key protocols like IP, TCP, UDP, and Ethernet are also discussed in relation to how they operate within the TCP/IP model and enable communication across networks and the internet.
IP addresses are 32-bit numbers that uniquely identify devices on the internet. They consist of a network portion and host portion. IP addresses are divided into classes A, B, and C based on the number of bits used for the network portion. Class A uses 8 bits for the network portion, allowing up to 16 million hosts, Class B uses 16 bits for networks of 65,000 hosts, and Class C uses 24 bits for networks of 254 hosts. IP addresses are written in dotted decimal notation with each 8-bit octet represented as a number between 0-255.
IP is the protocol that handles addressing and routing of data across the internet. Each device connected to the internet has a unique IP address that is used to identify it and route data to it. There are different classes of IP addresses that determine the number of devices that can be connected to a network. IP addresses are represented numerically in dot-decimal notation and newer versions of IP have expanded the available address space to meet growing internet demands.
The document describes the OSI network model, which structures communications functions into a hierarchy of seven layers. Each layer offers services to the higher layers and communicates with corresponding layers in other nodes using agreed protocols. This modular layering reduces network complexity through encapsulation. Data moves down from higher to lower layers at the source, and up from lower to higher layers at the destination.
IP is the protocol that governs how data is sent between devices on the internet. Each device has a unique IP address that is used to route data packets to the correct destination. IP addresses are numerical identifiers composed of four groups of numbers separated by periods. IP provides an unreliable connectionless delivery service and handles fragmentation of data into packets that may arrive out of order.
The document discusses layered protocols and how they enable communication across open systems. It describes the seven layers of the OSI model from physical to application layer. Each layer has a specific role like physical for transmission, data link for error detection, network for routing, transport for reliable delivery, and above for session control and common applications. Remote procedure calls allow programs to call procedures on other machines through client and server stubs that marshal parameters and results. Distributed objects extend this to encapsulate data and operations through proxies and skeletons.
This document discusses layered protocols and the OSI model. It provides details on each layer of the OSI model including the physical, data link, network, transport, session, presentation, and application layers. For each layer, it describes the key functions and protocols. It also provides examples of connection-oriented and connectionless protocols. Finally, it discusses concepts like remote procedure calls, distributed objects, and Java RMI for enabling communication between distributed systems.
If the number of spine switches were to be merely doubled, the effect of a single switch failure is halved. With 8 spine switches, the effect of a single switch failure only causes a 12% reduction in available bandwidth. So, in modern data centers, people build networks with anywhere from 4 to 32 spine switches. With a leaf-spine network, every server on the network is exactly the same distance away from all other servers – three port hops, to be precise. The benefit of this architecture is that you can just add more spines and leaves as you expand the cluster and you don't have to do any recabling. Intuition Systems will also get more predictable latency between the nodes.
As a trend, disaggregation seems to be most useful for very large companies like Facebook and Google, or cloud providers. The technology does not necessarily have significant implications for small or medium sized businesses. Historically, however, technology has a way of trickling down from the pioneering phases of existing only within large companies with tremendous resources, to becoming more standardized across the board.
The document discusses interprocess communication in distributed systems. It introduces four widely used communication models: remote procedure call (RPC), message-oriented middleware (MOM), stream-oriented communication, and multicast communication. RPC allows processes to call procedures located on other machines transparently. MOM supports persistent asynchronous communication through message queues.
Similar to UNIT V - The OMG way-system object model Notes.ppt (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
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5. Campaigns
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3. Latest Technology development vs Business promotions
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. CORBA & IIOP
Common Object Request Broker Architecture
Internet Inter ORB Protocol
Object communication via the internet
3. Intro ...
At this moment the internet is a huge set
of distributed (html) documents.
The next logical step in evolution:
distributed applications.
= computer programs running on
different computers at the same time.
The different pieces that constitutes the
total application are called objects.
4. view 1
bed
view 2 view 3
transactions
layout
combinations
Distributed Persistent Business Objects Repository
chair
ordering
User views
ODBMS
Physical storage
Ontology
DBMS
6. Intro ...
The objects communicates with each
other by sending messages.
A universal specification of this kind of
messages is proposed by the Object
Management Group (OMG)
= CORBA
http://www.omg.org
7. Intro
One possible channel to send and receive
these messages is the internet.
The protocol that implements the CORBA
specification in the internet environment
(TCP/IP) is called IIOP Internet Inter-
ORB Protocol.
8. Distributed Object Programming
Several communicating programs.
Written in different programming
languages.
Running on different operating systems.
Create distributed applications that
interact as though they were implemented
in a single programming language on one
computer.
9. Distributed Object Programming (cont.)
CORBA also brings the advantages of
object-oriented techniques to a distributed
environment.
It allows programmers to design a
distributed application as a set of co-
operating objects and to re-use existing
objects in new applications
10. Object Request Broker
CORBA defines a standard architecture for
Object Request Brokers (ORBs).
ORB is a software component that
mediates the transfer of messages from a
program to an object located on a remote
network host.
ORB to hide the underlying complexity of
network communications from the
programmer.
12. Objects in CORBA
CORBA objects are just standard software
objects implemented in any supported
programming language.
CORBA supports several languages,
including Java, C++ and Smalltalk.
13. IDL
CORBA object has a clearly-defined
interface, specified in the CORBA
Interface Definition Language (IDL).
Interface definition specifies what
member functions are available to a client,
without making any assumptions about
the implementation of the object.
14. IDL (cont.)
To call member functions on a CORBA
object, a client needs only the object’s IDL
definition.
Client does not need to know details.
programming language.
the location of the object in the network.
operating system on which the object runs.
15. Structure of a CORBA Application
Define the interfaces to objects in your
system, using CORBA IDL.
Compile these interfaces using an IDL
compiler.
IDL compiler generates Java from IDL
definitions.
client stub code.
server skeleton code.
17. Implementation Repository
If the client has not accessed the object
before, the ORB refers to a database,
known as the Implementation Repository.
Determine exactly which object should
receive the function call.
ORB then passes the function call through
the server skeleton code to the target
object.
18. The Structure of a Dynamic
CORBA Application
Client programs can only call member
functions on objects whose interfaces are
known at compile-time.
If a client wishes to obtain information
about an object’s IDL interface at runtime,
it needs an alternative, dynamic approach
to CORBA programming.
19. Interface Repository
Database that stores information about
the IDL interfaces implemented by objects
in your network.
Client program can query this database at
runtime.
Client can then call member functions on
objects using the Dynamic Invocation
Interface (DII).
21. Dynamic Skeleton Interface
CORBA also supports dynamic server
programming.
CORBA program can receive function calls
through IDL interfaces for which no
CORBA object exists.
Dynamic Skeleton Interface (DSI)
Server can examine the structure of these
function calls and implement them at
runtime.
27. ORB Interoperability
Allow communication between different
implementations of the CORBA standard.
General Inter-ORB Protocol (GIOP).
OMG defines a specialisation of GIOP that
uses TCP/IP as the transport layer. This
specialisation is called the Internet Inter
ORB Protocol (IIOP).
28. IIOP
This protocol is mapped on the internet
transport protocol TCP which uses the
internet network protocol IP.
To explain the IIOP protocol we will first
tackle the underlying TCP/IP protocol.
In order to explain protocols in general
the finite state machine model is a very
useful tool.
29. Finite State Machine Models
To represent realistic protocols and the
programs that implement them
Graphical representation showing the
relevant transitions from one state to
another.
31. Unstable States
State 3 and 12 are both instable because
the goat will eat the cabbage.
State 6 and 9 are instable as well because
the wolf will eat the goat.
State 7 and 8 are also instable because,
depending on who is most hungry, only
the wolf will remain there with or without
the cabbage.
34. TCP/IP
TCP (Transmission Control Protocol)
Provide a reliable end-to-end byte stream
over an unreliable network.
Accepts user data streams.
Breaks them up into pieces not exceeding
64K bytes (usually 1500 bytes).
Sends each piece as a separate IP
"datagram".
36. IP
Best-effort service
Header fields (subset)
type of service (speed - reliability)
total length
identification (datagram id)
fragmenting info
time to live
source and destination address
37. TCP/IP
IP (Internet Protocol).
The IP layer gives no guarantee that
datagrams will be delivered properly, so it
is up to TCP to time out and retransmit
them as need be.
TCP must furnish the reliability that most
users want and that IP does not provide.
38. TCP Service
Sender and receiver create end points,
called sockets.
Each socket has a socket number.
IP address of the host.
16-bit number local to that host (a port).
Socket may be used for multiple
connections at the same time.
39. Connections
Connections are identified by the socket
identifiers at both ends (socket1, socket2).
Port numbers below 256 : well-known ports
reserved for standard services
FTP (21)
TELNET (23)
HTTP (80)
All TCP connections are full-duplex and
point-to-point.
40. TCP Connections
Full duplex: traffic can go in both
directions at the same time.
Point-to-point: each connection has
exactly two end points.
TCP connection is a byte stream, not a
message stream.
IIOP and HTTP protocol is responsible to
delimit the messages on that stream.
41. The TCP Protocol
Every byte on a TCP connection has its
own 32-bit sequence number.
Sending and receiving TCP entities
exchange data in the form of segments.
Segment consists of a fixed 20-byte
header followed by zero or more data
bytes.
43. Sliding Window Protocol
Sender transmits a segment
starts a timer.
Segment arrives
receiving TCP entity sends back a segment
bearing an acknowledgement number
(next sequence number it expects to receive).
If the sender's timer goes off before the
acknowledgement is received, the sender
transmits the segment again.
45. States Client
CLOSED no connection is active or pending
SYN SENT started to open a connection
ESTABLISHED normal data transfer state
FIN WAIT1 application has said it is finished
FIN WAIT2 other side has agreed to release
TIMED WAIT wait for all packets to die off
46. TCP Client
Send a segment SYN = 1 , ACK = 0
Reply with SYN = 1 , ACK = 1
Acknowledge with a new ACK = 1
This method of making a connection is
called a three-way handshake.
We will find us now in the state
ESTABLISHED.
47. Delayed Duplicates
The internet can lose, store and duplicate
packets.
Congested subnet
Each packet times out and is retransmitted two
or three times.
Some of the packets might get stuck in a
traffic jam inside the subnet and take a long
time to arrive, that is, they are stored in the
subnet and pop out much later.
48. Delayed Duplicates
Attacking delayed duplicates
Restricting the lifetime of the packets
Using three-way handshakes
Discarding duplicates
Establishing a connection sounds easy,
but is actually surprising tricky.
Releasing a connection is even worse.
50. Closing a TCP Connection
If neither side is prepared to disconnect
until it is convinced that the other side is
prepared to disconnect too, the
disconnection will never happen.
In practice, one is usually prepared to
take more risks when releasing
connections than when attacking white
armies, so the situation is not entirely
hopeless.
51. Closing a TCP Connection
Pair of two simplex connections.
Send a TCP segment with the FIN bit set.
FIN is acknowledged? -> direction is closed.
In a normal disconnect procedure we need 4
segments, FIN-ACK-FIN-ACK but it is possible
that the first ACK and the second FIN both
resides in the same segment
53. New States
LISTEN The server is waiting for an incoming
call
SYN RCVD A connection request has arrived;
wait for ACK
CLOSE WAIT Other side has initiated a
release
LAST ACK Wait for all packets to die off
56. HTTP Message Format
GET get a document
GET if modified since ...
HEAD get the header of a document
PUT write a document
POST append to a document
DELETE
LINK
UNLINK
57.
58.
59.
60. IIOP Message Formats
Seven message types are defined.
A common message header.
message size
GIOP version number
the byte ordering
a flags field indicating whether or not more
fragments follow
the message type
61. Client - Server Architecture
Messages are exchanged between clients
and servers.
A client is an agent that opens
connections and originates requests.
A server is an agent that accepts
connections and receives requests.
63. Setting up a Connection
Connection
Request
Orderly
Shutdown
2
Orderly Shutdown
1
Abortive
Disconnect
No TCP
Connection
connection request
rejected
client + server closing
server close
client close
client close
server close
accept
TCP Connection
CloseConnection
Ready
Request
LocateRrequest
CancelRequest
LocateReply
Request (response required)
Request (frag)
65. Bibliography
Tanenbaum, Andrew S. : Computer
Networks third edition, Prentice Hall 1996
The Common Object Request
Broker:Architecture and Specification
Revision 2.2, Feb. 1998
OrbixWeb Programmer’s Guide IONA
Technologies PLC November 1997
http://www.iona.com