Unit Introduction to Propaganda with Examples

What is
propaganda?
 The creator’s goal is to motivate the
audience to act or think in a certain way.
 So basically, propaganda is another way of
persuading, but do not get it confused with
our persuasive techniques.
prop·a·gan·da
noun
noun: propaganda; noun: Propaganda
information, especially of a biased or misleading nature, used to promote or
publicize a particular cause or point of view.

Today’s Goal:
We are going to learn about
five different propaganda
techniques!
Follow along on your handout and be prepared to
discuss with your group and the class:
Think about how these adverts are trying to persuade
their audience.
For this week, ignore ethos, pathos, logos.

When viewing
this commercial,
are you
convinced to buy
their product?
Why or why not? How is this trying to persuade the
audience to buy the product?

Propaganda
Technique
#1:
Endorsemen
t
 Endorsement is a type of propaganda technique in
which the creator shows you a recommendation from
a credible or influential person.
 Taylor Swift drinks Diet Coke, so clearly, you should,
too!

When viewing this
commercial, are
you convinced to
buy their product?
Why or why not?
How is this trying to persuade the

Propaganda
Technique #2:
Bandwagon
 Bandwagon is a type of propaganda in which the
creator wants you to feel as if everyone else is doing
or thinking a certain way.
 If you don’t go along with the group, then you’re left
out. Or, worse………..
NOT
COOL

When viewing this
commercial, who do
you think the
company is
targeting?
Why? How is this trying to persuade the

Propaganda
Technique #3:
Stereotype
 A stereotype is an assumption about a group of
people.
 The creator may assume that these people do certain
things, think a certain way, live a certain lifestyle, or
many other things about them.
 What stereotypes did you see in the commercials we
just watched?

Are you
convinced to
think the way he
wants you to?
Why or why not?
How he trying to persuade the
audience?

Propaganda
Technique #4:
Name-calling
 Name-calling is a propaganda technique used to
belittle or insult the creator’s competitors.
 The creator doesn’t want the audience to take the
competition seriously, so they use insulting nicknames
to make fun of the competition.
 What type of people do you think are persuaded by
name-calling appeals? What type of people do you
think are resistant to name-calling appeals?
But we know name calling
is also a ………?

Propaganda
Technique #5:
Snob Appeal
 Snob appeal is a way of making the consumer jealous
that they do not have the product being advertised.
 The actors' job is to act like they are somehow superior to
the consumer by using/owning this product and that only
people in high positions in society can afford this item.
 This is supposed to make the consumer want the product
more.
 According to Bugatti Resorts, what type of people
consume their service?

What were
the five
persuasive
techniques?
Testimony
Bandwagon
Name-calling Stereotype
Snob
Appeal

What
propaganda
technique is
being used here?

Bandwagon
 How did the propaganda commercial employ the
bandwagon technique?
 You! Kid! You are a member of the Pepsi Generation!
Aren’t you proud to be a part of such a cool, hip, dance-
talented generation? A generation that is named the
Pepsi Generation and drinks Pepsi? Because that’s what
you and your whole generation are called: the Pepsi
Generation. So clearly, you must drink Pepsi, or you are
not a part of your generation.

Snob Appeal
 How was this commercial a snob appeal?
 Do you want to be cool and intense like these famous,
successful athletes? Then you should wear Nike clothing,
because that’s what they wear! Clearly, if you want to be
intense and cool and successful, then you should wear
Nike clothes.
 Nike! Cool intense successful!

Stereotype
 What stereotype is present in this commercial?
 The stereotype that construction workers are aggressive
men who always cat-call women who walk by.

Unit Introduction to Propaganda with Examples

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