This document outlines the learning outcomes and assessment criteria for a unit on awareness of converging digital technology in the creative media sector. The unit aims to develop learner understanding of current digital technology use and implications of technological convergence. Learners will learn how to exploit convergence to reach new audiences and generate revenue. Key topics covered include the uses of digital tech in creative industries, intellectual property issues, impact of convergence on workforces, changing audience expectations, examples of multi-platform content, and commissioning processes and funding related to convergence. Learners must plan and carry out a research exercise to test an identified opportunity for exploiting converging technology.

1. N034136 – Specification – Edexcel Level 3 Diploma in Creative and Digital Media (QCF) –
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37
Unit 3: Awareness of Converging Digital
Technology in the Creative Media
Sector
Unit code: Y/600/9039
QCF level: 3
Credit value: 6
Guided learning hours: 40
Unit aim
The aim of this unit is for the learner to develop an awareness of the
current use of digital technology and the implications of converging
technology in the Creative Media sector. The learner will also learn how to
exploit converging technology to reach new audiences and generate
revenue.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for
assessment needs to demonstrate that they can meet all the learning
outcomes for the unit. The assessment criteria determine the standard
required to achieve the unit.
On completion of this unit a learner should:
Learning outcomes Assessment criteria
1 Understand the use of
digital technology within
the Creative Media sector
1.1 Describe the uses of digital
technology within the Creative
Media sector and the
relationships this has created
between industries in the sector
1.2 Describe key Intellectual
Property and copyright issues,
related to digital technology and
content creation
2 Understand the
implications of converging
technology on the
workforce in a particular
Creative Media industry
2.1 Explain what is meant by
‘converging technology’
2.2 Explain the impact of converging
technology on the workforce
within a specific Creative Media
industry

2. Learning outcomes Assessment criteria
3 Know how converging
N034136 – Specification – Edexcel Level 3 Diploma in Creative and Digital Media (QCF) –
Issue 4 – January 2013 © Pearson Education Limited 2013
38
technology has been
exploited to reach new
audiences and generate
revenue
3.1 Describe the changing
expectations of audiences and
consumers within a chosen
Creative Media industry
3.2 Describe examples of how ideas
for multi-platform content have
been used to reach new
audiences and generate revenue
3.3 Describe examples of
commissioning processes and
funding opportunities in relation
to converging technology
4 Be able to plan a research
exercise to test an idea for
exploiting converging
technology
4.1 Explain opportunities for
exploiting converging technology
4.2 Research and plan a test for an
identified opportunity
4.3 Carry out planned test and
evaluate and present the findings