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Unisa Press:
AFRIKAMASUTRA –
it all makes sense /
Al die sinne praat saam
Hetta Pieterse
A classic work in translation /
'n Werk vir elke boekrak
The Sanskrit original by Vatsayana:
an ancient perspective speaks into this generation
Classic work in translation: A sense of an ancient world
An academically minded translator: Dr Ilse Carla
Groenewald, creative writing specialist
Into the Afrikaans idiom: a formal tone, evoking the original
The rhythm of the text: slow & musical incantations; poetic
A world first for Afrikaans: widening the scope of its
literature – stimulating the minds and senses
UNISA PRESS @ WORDFEST 2013
A multilingual focus
Afrikaans as an African
language
AFRIKAMASUTRA @ UNISA PRESS
• Double-blind peer reviewing procedures followed
• Books & journals, across a wide range of disciplines
• Largest academic press in Africa, based on journals count
• Adding value: specialist editing; a collector's edition
• Adding the recipes: ‘Deel 5: Resepte en Rate’
• Taking the book further: an e-book, an audio-book planned
AFRIKAMASUTRA –
proe die unieke Afrikaans
A condensed version in Afrikaans:
shorter than the original text, adding to its accessibility
Sharp & pithy language, yet swaying with an old-world charm
An antique text finds a home in Afrikaans, with wide media reaction:
'Afrikaners kama soen'
'Soen dat die sop so spat'
A registered brand: 'Afrikamasutra'
The vision of the translator,
Dr Ilse Carla Groenewald … or Zaza ...
Dynamic and vibrant vision behind the book
Born in Cape Town, educated at UCT
Unisa Lecturer: Afrikaans Creative Writing
Currently works as an academic publisher
Actively blogs and has a strong online presence
Meet Zaza … a passion for the sensual
Ilse’s vision for the book: the Afrikamasutra brand name
A growing online following: a strong social media buzz
Awakening the Afrikaner senses
• Traditionally, single or
unified look for an
academic book
• Stylistically challenging
• In favour of an
iconoclastic voice for
the book: Afrikaner
identity
• Working with world
presses: Savusa series,
Brill, the Netherlands
Breaking with convention:
Three artists into one book
• Hardus Koekemoer –
Expressive, whimsical;
lyrical, romantic.
• Loose brushwork, utopian
dreamscapes
• Ecstacy suggested with
ethereal shapes
• Floating and seemingly
weightless bodies
Hardus's touch
Marna Schoeman:
dancing India into SA
Vibrant colours, rhythm and
movement created in finely detailed
patterns
An Indian idiom in African context
Diek Grobler:
Fopspeen and beyond
Ghent visit 2013
Festival artist” Innibos, Mpumalanga, 2012
Animation; the stage; conceptually focused
Uniquely sardonic viewpoint
'Ons is nie almal so nie' /
Geen tipiese Afrikaner nie
http://www.fopspeen.co.za
Adding to the voice of the Afrikamasutra
Deel 5: Resepte en Rate
`Hoe om ander se harte aan jou eie te onderwerp:
tonikums en medisynes'
Flower and plant oils, medicinal ingredients from an ancient era
'Maniere om begeerte aan te wakker en verskeie eksperimente en resepte'
RESEPTE EN RATE @ AFRIKAMASUTRA ...
 
Sales: Blue Weaver
SA bookstores
Overseas: Eurospan & ISBS
Unisa Press marketing
Innocentia Mangena
Te 012 429 8964
mangei@unisa.ac.za
Hetta Pieterse
Commissioning Editor
Opdragredaktrise
pietehc@unisa.ac.za
0823751687
Tel 012 429 3182
KOOP DIE AFRIKAMASUTRA ...
… KONTAK ONS
 

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Unisa press book talk about the Afrikamasutra june 2013

  • 1. Unisa Press: AFRIKAMASUTRA – it all makes sense / Al die sinne praat saam Hetta Pieterse
  • 2. A classic work in translation / 'n Werk vir elke boekrak The Sanskrit original by Vatsayana: an ancient perspective speaks into this generation Classic work in translation: A sense of an ancient world An academically minded translator: Dr Ilse Carla Groenewald, creative writing specialist Into the Afrikaans idiom: a formal tone, evoking the original The rhythm of the text: slow & musical incantations; poetic A world first for Afrikaans: widening the scope of its literature – stimulating the minds and senses
  • 3. UNISA PRESS @ WORDFEST 2013 A multilingual focus Afrikaans as an African language
  • 4. AFRIKAMASUTRA @ UNISA PRESS • Double-blind peer reviewing procedures followed • Books & journals, across a wide range of disciplines • Largest academic press in Africa, based on journals count • Adding value: specialist editing; a collector's edition • Adding the recipes: ‘Deel 5: Resepte en Rate’ • Taking the book further: an e-book, an audio-book planned
  • 5. AFRIKAMASUTRA – proe die unieke Afrikaans A condensed version in Afrikaans: shorter than the original text, adding to its accessibility Sharp & pithy language, yet swaying with an old-world charm An antique text finds a home in Afrikaans, with wide media reaction: 'Afrikaners kama soen' 'Soen dat die sop so spat' A registered brand: 'Afrikamasutra'
  • 6. The vision of the translator, Dr Ilse Carla Groenewald … or Zaza ... Dynamic and vibrant vision behind the book Born in Cape Town, educated at UCT Unisa Lecturer: Afrikaans Creative Writing Currently works as an academic publisher Actively blogs and has a strong online presence Meet Zaza … a passion for the sensual Ilse’s vision for the book: the Afrikamasutra brand name A growing online following: a strong social media buzz Awakening the Afrikaner senses
  • 7. • Traditionally, single or unified look for an academic book • Stylistically challenging • In favour of an iconoclastic voice for the book: Afrikaner identity • Working with world presses: Savusa series, Brill, the Netherlands Breaking with convention: Three artists into one book
  • 8. • Hardus Koekemoer – Expressive, whimsical; lyrical, romantic. • Loose brushwork, utopian dreamscapes • Ecstacy suggested with ethereal shapes • Floating and seemingly weightless bodies Hardus's touch
  • 9. Marna Schoeman: dancing India into SA Vibrant colours, rhythm and movement created in finely detailed patterns An Indian idiom in African context
  • 10. Diek Grobler: Fopspeen and beyond Ghent visit 2013 Festival artist” Innibos, Mpumalanga, 2012 Animation; the stage; conceptually focused Uniquely sardonic viewpoint 'Ons is nie almal so nie' / Geen tipiese Afrikaner nie http://www.fopspeen.co.za
  • 11. Adding to the voice of the Afrikamasutra
  • 12. Deel 5: Resepte en Rate `Hoe om ander se harte aan jou eie te onderwerp: tonikums en medisynes' Flower and plant oils, medicinal ingredients from an ancient era 'Maniere om begeerte aan te wakker en verskeie eksperimente en resepte' RESEPTE EN RATE @ AFRIKAMASUTRA ...  
  • 13. Sales: Blue Weaver SA bookstores Overseas: Eurospan & ISBS Unisa Press marketing Innocentia Mangena Te 012 429 8964 mangei@unisa.ac.za Hetta Pieterse Commissioning Editor Opdragredaktrise pietehc@unisa.ac.za 0823751687 Tel 012 429 3182 KOOP DIE AFRIKAMASUTRA ... … KONTAK ONS  

Editor's Notes

  1. Colour scheme for graphics / charts