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Uninor's Corporate presentation
Uninor is one of India's youngest mobile network operators launched in 2009. It has over 36.5 million subscriptions across its 6 operating circles representing over 50% of India's population. Uninor focuses on basic voice, SMS, and internet services with the most affordable tariffs targeting the mass market. It achieved profitability in 2013 within 4 years and is making investments to expand its network and retail operations.
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Uninor's Corporate presentation
- 1. Uninor A TelenorGroup Company
- 2. One of India’sYoungest Mobile Network Operators Gujarat UP West Maharashtra & Goa UP East Bihar & Jharkhand Andhra Pradesh Launched in 2009, Uninor today has over 36.5 million subscriptions in its 6 operating circles. Together, these circles represent over 50% of India’s population. Uninor serves the mass market with a focus on basic services on Voice, SMS and Internet with the most affordable tariffs. In addition to the 6 operating circles Uninor has secured recently secured spectrum in the 7th circle of Assam where services will start shortly. Uninor achieved breakeven in 2013 within 4 years of operations and is now making fresh investments to expand the network and retail in its circles. Assam 7 Mhz 6.8 Mhz 7.2 Mhz 6 Mhz 6.4 Mhz 5 Mhz 5 Mhz
- 3. Building its growthon a strong foundation 1. Strong ownership Expertise and backing of the Telenor Group. Long term commitment towards operations in India 2. Simple Rooted in values A strong culture which defines the Uninor way, within the organisation and in the market Strategy 4. Mass-market 3. Challenger Focus on basic services, mass market distribution, lowest tariffs, ultra-low cost operations brand Brand and Products firmly positioned as the best in value 5. Ultra Distribution State of the art and automated Distribution Management Relationships based on transparency efficient Network 6. Young & Technology, alternate planning, business aligned capacity management Higher traffic at lower costs than competition Engaged Team 7. Clearly Younger than peers at every level Open office, flat structure, quick decisions, agile. Highest Engagement across Telenor Group 8. defined ambitions Fastest operator in India to achieve break-even. Strong targets for future growth!
- 4. More than 166million consolidated mobile subscriptions, Q4 2013 Part of the Telenor Group • Mobile operations in 13 markets in Norway, Europe and Asia • A voting stake of 43 per cent (economic stake 33 per cent) in VimpelCom Ltd. with 215 mill. mobile subscriptions in 17 markets • Among the top performers on Dow Jones Sustainability Indexes • Revenues 2013: NOK 105 bn Revenue distribution 23% 25% 44% 6% 2% Norway Europe excl Norway Asia Broadcast Other 0.374 3.1 3.2 3.9 1.8 2.4 3.2 47.1 28.0 33.4 27.9 10.9 Malaysia Thailand Pakistan India Bangladesh Montenegro Serbia Hungary Bulgaria Denmark Sweden Norway Norway Serbia Montenegro Bangladesh India Pakistan Thailand Malaysia Sweden Denmark Hungary Bulgaria Myanmar 1. Strong Ownership
- 5. Values driven fromthe start Be respectful Be inspiring Keep promises Make it easy 2. Rooted in Values Define a common approach for all our employees on how we do business Fundamental guide for taking care of our customers Set the standard for how we work in order to create sustainable value for our shareholders, customers, employees and partners
- 6. Three Pronged Strategy Best on servicing basis Best value in basic voice & internet services. Quality network in operating circles Best on Mass Market Distribution Strong mass-market distribution, Channel partner loyalty Preferred across points of access 3. Simple Strategy Low Cost Operations Innovate everyday in cost optimization Lean Operations Cluster Strategy
- 7. Traditional Way UninorWay Medak Warangal Vishakhpatnam > 0 Vishakhapatnam East WestGodavari Godavari Mahbubnagar Cuddapah Kurnool • Operations managed at circle and zonal level • High performance subsidising low performance • P&L at company level • Functional organisation > 0 Khammam Medak Warangal Mahbubnagar Cuddapah Kurnool • Operations managed at cluster (often district) and mini-cluster (tehsil) level • 6 Circles -> 50 Zones -> 219 Clusters -> 952 Mini Clusters • Network, distribution, product planning, measurement and P&L at cluster level • All clusters performing • Empowered cluster organisation • Profitable Assets across the value chain Focus = Company Focus = Cluster Khammam Krishna Guntur Prakasam Nellore Chittoor Anantapur Nalgonda East Wst Godavari Godavari Krishna Guntur Prakasam Nellore Chittoor Anantapur Nalgonda Strategy in Action: Network Operations Cluster Strategy
- 8. Market Positioning– SabseSasta (Lowest Tariffs) • Unbeatable on the most affordable basic services • Direct communication – clear message • No celebrities – value proposition is the hero 4. Challenger Brand
- 9. 9 Internet strategy– Sabse Sasta (most affordable) Internet for All ‘Internet for all’ ambition at Uninor aims to • Give access to basic internet on mobile at the most affordable rates • Offers “internet” services (such as Facebook, Whatsapp) and not “data” units of consumption (KBs and MBs)
- 10. Already at No.4 position on revenue and customer market share in the best circles Subscriber market share & rank* 4.8 5.2 6.1 6.1 5.6 UP East 4 6 Revenue market share & rank* 8.6 UP West Gujarat Maharashtra Bihar Andhra Pradesh 4 5 7 7 1.03 1.13 1.61 1.33 1.48 2.01 UP East 4 UP West Gujarat Maharashtra Bihar Andhra Pradesh 4 4 6 5 7
- 11. • 345,000 pointsof sale • 1400 exclusive stores-2nd highest network among all operators in the 6 operating Circles • Unique Store formats – Express Stores, Quick Service Outlets • Innovative channels – top-ups and new connections offered by auto drivers, milkmen and more • State-of-the-art Automated Distribution Management System • 8 million customer interactions every day Second highest exclusive store network In the 6 operating circles 5. Mass-market Distribution Auto-recharge: Innovative first in the industry. Auto-drivers in Maharashtra trained to offer top-ups and new connections to passengers
- 12. 30% more efficientnetwork Aligned with business goals – handles higher traffic at lower costs Lowest Cost per Minute Erlang/Site/MHz: Uninor compared to incumbent Cost per minute Q4 2013 Incumbent Uninor ~30 paise ~18.60 paise >198m subs ~32.7m subs Incumbent's data is for PAN India Operations; Source: TRAI Uninor data is based on 6 operative circles Multi-vendor, tech-agnostic managed services Gain sharing with partners Outsourced needs-based customer service Cost innovation mindset across functions Operation model based on partnerships 6. Ultra efficient Network Incumbents
- 13. Flat structure, openoffice, culture of transparency and respect Confidence in Organisation's Leadership 91 85 82 90 100 90 80 70 60 50 40 30 20 10 88 91 Uninor Telenor 91 89 92 72 66 66 74 76 76 79 79 83 0 Growth and Development Behaviour Change Index Operational Excellence Cooperation Service Quality Living the Values Behaviour Indicator Living the Values Goals 7. Young & Engaged Team • One Team, One brand – a clear Sense of Pride • Infusion of Competitive spirit and a culture of Transparency, empowerment and Trust • Highest Employee Engagement Scores in Telenor Group on all criteria • As measured by Kenexa, Uninor features amongst the top xy % on employee engagement scores in the world. • Uninor recognized as leading Talent sourcing ground for Telenor group resulting in resource mobility in Uninor Employee Engagement Scores International Assignments. highest in Telenor Group on all criteria
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- 15. Expand: Network Infrastructure 15 Enhance: Internet for all Engage: Empowerment Uninor Mission 2014 30% expansion of network and retail in the operating circles. Doubling the percentage of subscribers who use mobile internet. Double revenue from Internet services. Be the most exciting place to work for employees who want challenge and development