In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers? Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This is the presentation from the webinar recording that discusses how to ensure your campaigns are reaching and speaking to your consumers. The presentation discusses: • Why personalisation does not equate to relevancy • How relevancy drives revenue • Developing great campaigns around your consumer