Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trip Friction and Traveler Burnout

1,965 views

Published on

Understand the concept of Trip Friction and how to use it to reduce recruiting and retention problems among frequent travelers.

Published in: Travel, Health & Medicine

Trip Friction and Traveler Burnout

  1. 1. Travel Data Made Brighter A Gillespie+DiioVenture Trip Friction™ and Traveler Burnout
  2. 2. Companies spend about the same on travel as they do on turnover: 1-2% 1) “Retention of KeyTalent and the Role of Rewards”, Scott, Hay Group, June 2012. tClara analysis 2) WorldatWork's "Survey of Bonus Programs and Practices 2014" Travel Data Made Brighter A Gillespie+Diio Venture Travel Data Made Brighter A Gillespie+Diio Venture of revenues1 The use of sign-on bonuses is at an all-time high2 Recruiting and Retention Problems
  3. 3. Travel Data Made Brighter A Gillespie+Diio Venture 3 U.S. business travelers avoided taking 2.7 trips on average last year due to the hassle of air travel¹ International travelers submit 80% more health claims than non-travelers2 1) U.S. Travel Association survey, June 2014 2) Occupational and Environmental Medicine, May 2002 Traveler Burnout Problems
  4. 4. Travel Data Made Brighter A Gillespie+Diio Venture 4 Is too much travel hurting your business?
  5. 5. Travel Policy 5 Star 1 Star High Costs Supplier Cost Source: Scott Gillespie • Lost productivity • Reluctance to travel • Negative impacts on recruiting & retention •Traveler health issues TotalTrip Cost Lowest Total Cost Human Cost, or Trip Friction The Total Trip Cost Is What Matters Supplier Cost + Human Cost =TotalTrip Cost
  6. 6. tClara measures traveler wear and tear with Trip Friction™ points 6-hour non-stop in Business Class, arriving home on Friday afternoon, after 2 nights away Trip A 6-hour red-eye flight, with a 4-hour layover, connecting on a regional jet, both legs in Coach, arriving home on Saturday afternoon, after 5 nights away Trip B 300 Trip Friction Points 1,000 Points Travel Data Made Brighter A Gillespie+Diio Venture
  7. 7. Travel Data Made Brighter A Gillespie+Diio Venture Compare your program’s Trip Friction levels to the benchmark:
  8. 8. Use Trip Friction to spot business units with higher travel-related retention risks 767 322 205 540 Sales Field Service R&D Exec Ofc AverageTrip Friction Scores by B.U. Travel Data Made Brighter A Gillespie+Diio Venture
  9. 9. Use Trip Friction data to improve Human Capital Management Trip Friction Level Very High High – Med. High Medium or Low Circles represent employees HighValueTalent at Risk? Travel Data Made Brighter A Gillespie+Diio Venture
  10. 10. Step 1 – Identify two cohorts of travelers P. UseTrip Friction analysis to categorize travelers objectively Top 15% Travel Data Made Brighter A Gillespie+Diio Venture
  11. 11. Travel Impact Metrics Turnover Engagement Scores Health Costs Sales Productivity HR Business Step 2 - Choose metrics that matter, and build a fact base from each cohort Travel Data Made Brighter A Gillespie+Diio Venture
  12. 12. P. Travel Impact Metrics Turnover Engagement Scores Health Costs Sales Productivity Customer Satisfaction High Friction Travelers’ Differences +9% -11% +7% -12% -8% +15% Step 3 - Then test for differences between the two cohorts HR Business Travel Data Made Brighter A Gillespie+Diio Venture
  13. 13. P. Step 4 - Develop mitigation strategies for this key group of travelers Less Travel Easier, Safer, Healthier Travel Trip Bonuses Recognition, Gamification Support, Counseling High Friction Tiered Policies Traveler-specific Travel Data Made Brighter A Gillespie+Diio Venture
  14. 14. Actionable insights for improving retention and productivity Travel Data Made Brighter A Gillespie+Diio Venture 14 Easier/faster expense reimbursement 76% Better quality hotels 69% Less use of my personal time, e.g., evenings, weekends 63% Better trip planning, e.g. advance notice 55% Access to more airport lounges 49% Fewer nights away 45% Better mobile apps for traveling 40% More time during a trip to exercise or relax 33% More/better sleep on nights away from home 33% Fewer delayed flights 29% Higher airline, hotel status 22% More paid time off, e.g. a travel recovery day 19% Fewer hours on a plane 17% Easier/faster way to shop and book travel 17% Upgraded cabin 15% Better meals on the road 12% Faster transit through airports 9% Extra Frequent Flyer miles 7% Take spouse/Sig Other along 6% Less anxiety about flying 5% Better ground transportation 4% Less lost/delayed baggage 3% More security while traveling in risky areas 2% Ask your high- friction travelers what they want Illustrative Modify travel policies Address individual needs
  15. 15. Ways to Use Trip Friction • Score all travelers within the firm to identify those at highest risk of travel-related burnout • Benchmark against tClara’sTrip Friction database • Organize an industry peer group benchmark study • Analyze the business impact of high-friction travel by measuring key business metrics • Survey high-friction travelers: – How sustainable is your recent pace of travel? – What would make your travel easier/better/safer? • Modify travel policies and traveler culture • Develop case management tools to mitigate risk of high-value employees burning out on travel • Other ideas? Travel Data Made Brighter A Gillespie+Diio Venture 15
  16. 16. Contact Scott Gillespie Managing Director scott@tclara.com (O) +1 440 248 4111 Travel Data Made Brighter A Gillespie+Diio Venture

×