Understanding Culture

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Litt Woon Long

A short introduction to understanding culture by an anthropologist

Technology Business

Understanding Culture

Long Litt Woon

© 2009 Long & Olsen, woon@long.no,
www.longolsen.com, +4748270107

Everything is not culture.
Culture is not everything.

A warning

© 2009 Long & Olsen, woon@long.no,
www.longolsen.com, +4748270107

”Shortcircuiting culture”:
two poles
Culture is used as an
explanation for
everything that is foreign
and impossible to understand

Do not understand that
we see the world through
”cultural lenses” and that
what we consider as
”natural” is most often
”cultural”.

© 2009 Long & Olsen, www.long.no, woon@long.no.

We see the world through
cultural lenses

• Space
• Colour
• Language

© 2009 Long & Olsen, www.long.no, woon@long.no.

The past, the present and
the future in different cultures
Belgium
Korea
UK
France
Mexico
Malaysia Frans Trompenaar

© 2009 Long & Olsen, www.long.no, woon@long.no.

The best strawberries in the
world are usually found
close to home

© 2009 Long & Olsen, www.long.no, woon@long.no.

In Norway
I discovered Malaysia

© 2009 Long & Olsen, www.long.no, woon@long.no.

How I
learned to
take a
(Norwegian)
walk

© 2009 Long & Olsen, www.long.no, woon@long.no.

Would you like to know more?
Contact me!

www.longolsen.com

© 2009 Long & Olsen, www.long.no, woon@long.no.

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