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Looking Forward/Looking Back
Looking Back
2014 was year of surprises. There were several unexpected events that did happen and several expected events that didn’t
happen. These were our top five surprises of the year:
1.	 Interest Rates Did Not Rise. 2014 began with the 10 year Treasury yielding 3.04% and an expectation that that yield
would gently rise during the year. Other surprises, including geopolitical tension and disappointing global economics,
led to greater demand for the 10 year and as 2014 came to a close, its yield stood at 2.15%, far below expectations.
2.	 Polar Vortex Before 2014 we had never heard of the term ‘Polar Vortex’. During January and February we felt it. Parts
of the US were so cold that the entire economy was affected. The cold contributed to a GDP for the first quarter of the
year that contracted by 2.1%.
3.	 US Housing was Soft Fundamentals supported a strong housing sector but the sector remained in first gear; improving
but at a slow pace.
4.	 Global Slowdown 2014 began with an optimistic outlook for the global economic environment. By mid year it became
apparent that (1) the Eurozone was in danger of falling into another recession, (2) China was slowing more than
expected, affecting Asia first and foremost, then Europe and (3) Japan was far more fragile than had been thought.
5.	 Oil Prices The decline of the price of a barrel of oil from $107 in June to $50 or so by year end had to have caught
everyone by surprise.
Looking Forward
1.	 The US Economy remains in mid cycle form and could generate
a surprisingly good result. Projections of 2-2.5% could prove to
be too low.
2.	 Interest rates will gently rise. The Federal Reserve (the Fed) will
most likely raise short term rates in mid to late 2015 and longer
rates should follow, gently. The most important driver is likely to
be our improving economy.
3.	 Oil prices will be higher this time next year. We believe the
dominant factor in the price decline is oversupply. Oversupply
is a far easier challenge to meet than a shortfall in demand.
Drillers simply need to drill less. Producers, like the Organization of Petroleum Exporting Countries (OPEC) simply
need to curtail production, and not by much.
4.	 The global economy will come back from the precipice. The declining Euro and some quantitative easing can help the
Eurozone stabilize. China’s economy will continue to gradually slow, but according to expectations. Japan may benefit
enough from lower energy prices to finally turn the corner.
5.	 Real estate investment trusts (REITs) could have another good year. Valuations are fair and the prospects for
residential and commercial real estate are promising.
Our team recently met to discuss possible surprises and the impact they could have on our asset allocation advice.
Imaginable surprises, like still lower oil prices or a still higher dollar seemed to be manageable. Diversification means that at
least one of our assets is moving in a different direction than the others at most times and the diversification inherent in our
asset allocation advice could do okay in many scenarios. We would like to close by sharing a couple of whimsical projections
we imagined:
Coach John Calipari will recognize that his University of Kentucky men’s basketball team is a prohibitive favorite to win
the NCAA tournament in a walk. He will grudgingly agree to split his team into two, the Blue and White teams as NCAA
tournament starts. Amazingly the Blue and White teams will meet in the Final game.
With no team in the Super Bowl from the old NFL, and with the New England Patriots one of the combatants, the Super
Bowl effect will be negative. Markets will prepare for some ball and price deflation.
If you have questions regarding this weeks ‘Under the Hood,’ contact Chief Investment Officer, Mike Weiner.
This report was prepared by Unified Trust Company, N.A. and reflects the current opinion of the authors. The sources and data upon which the report are based are believed to be accurate
and reliable, but Unified Trust does not warrant the accuracy or completeness of information contained herein, takes no responsibility for any errors and omissions contained herein, and ac-
cepts no liability whatsoever for any loss arising from any use of, or reliance on, this report or its contents. The information, opinion, and forward looking statements in this report are subject
to change and may be withdrawn without notice. Information may be available to Unified Trust or its affiliates that is not reflected in this report. This report is general in nature and is not
intended to be used as the primary basis of investment decisions, and because of individual client objectives, should not be construed as advice designed to meet the particular investment needs
of any investor. Speak with your Unified Trust representative concerning your personal situation. This report is for information purposes only and is not an offer to sell or the solicitation of
an offer to buy any investment product. Before investing, it is important that you understand that investment products (including securities and mutual funds) and insurance products involve
risk and may lose value. They are not FDIC insured or insured by any Federal government agency and are not deposits of, guaranteed or insured by Unified Trust. Diversification of your
investments and allocation among different asset classes does not guarantee a profit or eliminate the risk of loss of value of the assets, and past performance and economic data presented is
historical, and is not a predictive or a guarantee of future results. Unified Trust does not provide tax, accounting or legal advice, and information presented about tax considerations is not
intended as tax advice and should not be relied upon for the purpose of avoiding any tax penalties. Clients should always review any planned financial transaction(s) or arrangement(s) that
may have tax, accounting or legal implications with their personal, non-Unified Trust tax and legal professional advisors.

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Looking Forward/Looking Back | Unified Trust

  • 1. Looking Forward/Looking Back Looking Back 2014 was year of surprises. There were several unexpected events that did happen and several expected events that didn’t happen. These were our top five surprises of the year: 1. Interest Rates Did Not Rise. 2014 began with the 10 year Treasury yielding 3.04% and an expectation that that yield would gently rise during the year. Other surprises, including geopolitical tension and disappointing global economics, led to greater demand for the 10 year and as 2014 came to a close, its yield stood at 2.15%, far below expectations. 2. Polar Vortex Before 2014 we had never heard of the term ‘Polar Vortex’. During January and February we felt it. Parts of the US were so cold that the entire economy was affected. The cold contributed to a GDP for the first quarter of the year that contracted by 2.1%. 3. US Housing was Soft Fundamentals supported a strong housing sector but the sector remained in first gear; improving but at a slow pace. 4. Global Slowdown 2014 began with an optimistic outlook for the global economic environment. By mid year it became apparent that (1) the Eurozone was in danger of falling into another recession, (2) China was slowing more than expected, affecting Asia first and foremost, then Europe and (3) Japan was far more fragile than had been thought. 5. Oil Prices The decline of the price of a barrel of oil from $107 in June to $50 or so by year end had to have caught everyone by surprise. Looking Forward 1. The US Economy remains in mid cycle form and could generate a surprisingly good result. Projections of 2-2.5% could prove to be too low. 2. Interest rates will gently rise. The Federal Reserve (the Fed) will most likely raise short term rates in mid to late 2015 and longer rates should follow, gently. The most important driver is likely to be our improving economy. 3. Oil prices will be higher this time next year. We believe the dominant factor in the price decline is oversupply. Oversupply is a far easier challenge to meet than a shortfall in demand. Drillers simply need to drill less. Producers, like the Organization of Petroleum Exporting Countries (OPEC) simply need to curtail production, and not by much. 4. The global economy will come back from the precipice. The declining Euro and some quantitative easing can help the Eurozone stabilize. China’s economy will continue to gradually slow, but according to expectations. Japan may benefit enough from lower energy prices to finally turn the corner. 5. Real estate investment trusts (REITs) could have another good year. Valuations are fair and the prospects for residential and commercial real estate are promising. Our team recently met to discuss possible surprises and the impact they could have on our asset allocation advice. Imaginable surprises, like still lower oil prices or a still higher dollar seemed to be manageable. Diversification means that at least one of our assets is moving in a different direction than the others at most times and the diversification inherent in our asset allocation advice could do okay in many scenarios. We would like to close by sharing a couple of whimsical projections we imagined: Coach John Calipari will recognize that his University of Kentucky men’s basketball team is a prohibitive favorite to win the NCAA tournament in a walk. He will grudgingly agree to split his team into two, the Blue and White teams as NCAA tournament starts. Amazingly the Blue and White teams will meet in the Final game. With no team in the Super Bowl from the old NFL, and with the New England Patriots one of the combatants, the Super Bowl effect will be negative. Markets will prepare for some ball and price deflation. If you have questions regarding this weeks ‘Under the Hood,’ contact Chief Investment Officer, Mike Weiner. This report was prepared by Unified Trust Company, N.A. and reflects the current opinion of the authors. The sources and data upon which the report are based are believed to be accurate and reliable, but Unified Trust does not warrant the accuracy or completeness of information contained herein, takes no responsibility for any errors and omissions contained herein, and ac- cepts no liability whatsoever for any loss arising from any use of, or reliance on, this report or its contents. The information, opinion, and forward looking statements in this report are subject to change and may be withdrawn without notice. Information may be available to Unified Trust or its affiliates that is not reflected in this report. This report is general in nature and is not intended to be used as the primary basis of investment decisions, and because of individual client objectives, should not be construed as advice designed to meet the particular investment needs of any investor. Speak with your Unified Trust representative concerning your personal situation. This report is for information purposes only and is not an offer to sell or the solicitation of an offer to buy any investment product. Before investing, it is important that you understand that investment products (including securities and mutual funds) and insurance products involve risk and may lose value. They are not FDIC insured or insured by any Federal government agency and are not deposits of, guaranteed or insured by Unified Trust. Diversification of your investments and allocation among different asset classes does not guarantee a profit or eliminate the risk of loss of value of the assets, and past performance and economic data presented is historical, and is not a predictive or a guarantee of future results. Unified Trust does not provide tax, accounting or legal advice, and information presented about tax considerations is not intended as tax advice and should not be relied upon for the purpose of avoiding any tax penalties. Clients should always review any planned financial transaction(s) or arrangement(s) that may have tax, accounting or legal implications with their personal, non-Unified Trust tax and legal professional advisors.