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BACKGROUND
#SekolahAman by
YAPPIKA has a mission
to change the current
state of damaged
schools through
advocacy and
fundraising so that all
children’s dream can
be saved.
● People do not know the dangers of
damaged schools so they tend to
turn a blind eye to this issue.
● YAPPIKA conventional ways of
fundraising:
- YAPPIKA hasn’t conduct campaign
that educate audiences and hasn’t
shows the dangers of damaged
schools.
- YAPPIKA only relies on donors who
already understand about this
issue.
The challenge is how to create
awareness and educate the audiences
so they understand the issue and
willing to donate.
PROBLEM
The challenge is how to
create awareness and
educate the audiences so
they understand the issue
and willing to donate.
We dig deeper on findings who’s more likely
donating to this cause,
Middle class society who can afford
shopping and hang out on weekly basis
and already live by themselves is more
likely become our potential audiences.
That includes millenials on their 25 to 30
and also the newlywed or young parents.
Their insight towards the
issue
● They find it hard to believe that
the damaged schools is actually
causing lost of life.
So the keyword is
“seeing is believing”
WHO ARE WE TALKING TO?
Why?
Because on that level of ages they haven’t
got a lot of spending and hasn’t got a lot
of planning for the future.
Showcase the issue through an easy digest
and also unique way
Working together with IKEA and its famous showroom,
we educate our audiences and raise awareness by
changing the furniture in every kids study room with
furniture from damaged school.
introducing:
MECHANISM
If they buy a new chair, they could
bundle it with IKEA’s unsold
cushion by only adding Rp50.000.
Or if they intend to buy a desk,
they could bundle it with IKEA’s
unsold lamp and make it more
comfortable just like they make the
children’s from damage school feel
with their donations.
We ask the audiences to upgrade
the chairs by simply buying things
they intend to buy and bundles it
with IKEA’s unsold items that could
make the items they intend to buy
more enjoyable and comfortable.
We showcase the damaged chairs
and desks from the damaged
schools in the famous IKEA’s
showroom and we put a tag on the
chairs explaining that this is the
kind of chairs that children’s on
damaged schools have. We could
also make the showroom as a
photobooth to raise more
awareness.
We applied the same mechanism on
IKEA’s online shopping website by adding
a page about this campaign.
The audiences could learn about this
campaign through that page and they
could also see the gallery of the damages
chairs and desks from damage schools.
They could buy the things they intend to
and bundle it with IKEA’s unsold items by
only adding Rp50.000 on that page that
will be donate to the damaged schools.
AMPLIFYING
They could also download the images
of damages chairs and desks from
damaged schools and change the
item’s name with their hope for
childrens in damaged schools.
Then we asked them to upload it on
their instagram story with a hashtag
#NotMyDesk to raise more awareness
about this campaign and they stand a
chance to win IKEA’s shopping
vouchers.
AMPLIFYING
● Ikea has 7.9 million visitors in 3 years with middle class demographic
with various kinds of ages. But most of them are millennials on their
productive age who could afford donating to #SekolahAman.
● They are also a digital native who love taking picture on the IKEA’s
showroom which could help us echoing this issue and campaign.
● This campaign is a whole new and unique way to educate our
audiences about this issue.
● This campaign is not only gonna benefit #SekolahAman by YAPPIKA
but also benefit IKEA building their image that align to their “hidupkan
rumah” value. By working together with YAPPIKA they’ve help childrens
from damaged schools “hidupkan mimpi”.
WHY THIS WOULD WORKS?
Thank
You!

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(un)damage goods

  • 1. BACKGROUND #SekolahAman by YAPPIKA has a mission to change the current state of damaged schools through advocacy and fundraising so that all children’s dream can be saved.
  • 2. ● People do not know the dangers of damaged schools so they tend to turn a blind eye to this issue. ● YAPPIKA conventional ways of fundraising: - YAPPIKA hasn’t conduct campaign that educate audiences and hasn’t shows the dangers of damaged schools. - YAPPIKA only relies on donors who already understand about this issue. The challenge is how to create awareness and educate the audiences so they understand the issue and willing to donate. PROBLEM
  • 3. The challenge is how to create awareness and educate the audiences so they understand the issue and willing to donate.
  • 4. We dig deeper on findings who’s more likely donating to this cause, Middle class society who can afford shopping and hang out on weekly basis and already live by themselves is more likely become our potential audiences. That includes millenials on their 25 to 30 and also the newlywed or young parents. Their insight towards the issue ● They find it hard to believe that the damaged schools is actually causing lost of life. So the keyword is “seeing is believing” WHO ARE WE TALKING TO? Why? Because on that level of ages they haven’t got a lot of spending and hasn’t got a lot of planning for the future.
  • 5. Showcase the issue through an easy digest and also unique way Working together with IKEA and its famous showroom, we educate our audiences and raise awareness by changing the furniture in every kids study room with furniture from damaged school. introducing:
  • 6. MECHANISM If they buy a new chair, they could bundle it with IKEA’s unsold cushion by only adding Rp50.000. Or if they intend to buy a desk, they could bundle it with IKEA’s unsold lamp and make it more comfortable just like they make the children’s from damage school feel with their donations. We ask the audiences to upgrade the chairs by simply buying things they intend to buy and bundles it with IKEA’s unsold items that could make the items they intend to buy more enjoyable and comfortable. We showcase the damaged chairs and desks from the damaged schools in the famous IKEA’s showroom and we put a tag on the chairs explaining that this is the kind of chairs that children’s on damaged schools have. We could also make the showroom as a photobooth to raise more awareness.
  • 7. We applied the same mechanism on IKEA’s online shopping website by adding a page about this campaign. The audiences could learn about this campaign through that page and they could also see the gallery of the damages chairs and desks from damage schools. They could buy the things they intend to and bundle it with IKEA’s unsold items by only adding Rp50.000 on that page that will be donate to the damaged schools. AMPLIFYING
  • 8. They could also download the images of damages chairs and desks from damaged schools and change the item’s name with their hope for childrens in damaged schools. Then we asked them to upload it on their instagram story with a hashtag #NotMyDesk to raise more awareness about this campaign and they stand a chance to win IKEA’s shopping vouchers. AMPLIFYING
  • 9. ● Ikea has 7.9 million visitors in 3 years with middle class demographic with various kinds of ages. But most of them are millennials on their productive age who could afford donating to #SekolahAman. ● They are also a digital native who love taking picture on the IKEA’s showroom which could help us echoing this issue and campaign. ● This campaign is a whole new and unique way to educate our audiences about this issue. ● This campaign is not only gonna benefit #SekolahAman by YAPPIKA but also benefit IKEA building their image that align to their “hidupkan rumah” value. By working together with YAPPIKA they’ve help childrens from damaged schools “hidupkan mimpi”. WHY THIS WOULD WORKS?