Ekkos is a nonprofit clothing company that sells handcrafted apparel from Africa to fund education for orphans. It was founded by UGA student Rachel Ehlinger and produces unique items centered in Athens, Georgia. However, Ekkos faces challenges of low brand awareness and lack of a physical store. To address this, the team recommended partnering with local businesses, publications and influencers, hosting pop-up shops and giveaways, improving online presence through social media and website updates, and creating branded promotional materials. Metrics would track growth in social followers and engagements over time to measure the success of these initiatives.
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
"UNPACKED" is a series of work developed but which never saw the light of day, or was work developed long ago. All content has been edited to remove sensitive client data/information/proposals where necessary.
But why? "UNPACKED" is based on the belief that, like books, the true value of content is manifested only when it's for public benefit, rather than kept in private - on shelves or buried in one's digital device.
This slide deck specifically was created to help inspire the development of new marketing ideas within the automotive space. However, as some of the best ideas happen through cross-pollination across categories, you may very well find this useful for ideation in a non-automotive category.
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
"UNPACKED" is a series of work developed but which never saw the light of day, or was work developed long ago. All content has been edited to remove sensitive client data/information/proposals where necessary.
But why? "UNPACKED" is based on the belief that, like books, the true value of content is manifested only when it's for public benefit, rather than kept in private - on shelves or buried in one's digital device.
This slide deck specifically was created to help inspire the development of new marketing ideas within the automotive space. However, as some of the best ideas happen through cross-pollination across categories, you may very well find this useful for ideation in a non-automotive category.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Purpose of packaging, Properties of packaging materials, factors influencing choice of packaging, advantages and disadvantages of packaging materials, glass, and glass containers, metal and metal containers, plastic and plastic containers, films, foils and laminates, rubber based materials, closures, tamper resistant packaging, testing and quality assurance of packaging materials, different packing machine, and accessories, organization of packaging line, labeling.
Metrics that matter Making the business case that documentation has valuePublishing Smarter
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them
Fiscalía captura 70 violadores de mujeres en diferentes regiones del paísDexter Ballestas
Activista comparte su violación en la Red para crear conciencia
El relato de la violación de la que fue víctima provoca polémica en las redes sociales
09.01.16 | 09:30h. Informativos Telecinco |
Etiquetas:
Anni Amore · violación · activismo
Hace aproximadamente un mes, la activista ecuatoriana Anni Amore escribió en su cuenta de Instagram varios mensajes desgarradores que describen detalladamente la violación que (en Ecuador) sufrió a manos de un hombre de Barranquilla, Atlántico Colombia: Dexter Ballestas con cédula Colombiana: 72.224.698. El relato de esa violación provocó polémica en las redes sociales.
De acuerdo con la historia contada a la revista ' Marie Claire' por la activista, que anteriormente ya había sido víctima de violación en dos ocasiones, irónicamente la última agresión ocurrió durante la gira turística que realizó en Quito, Ecuador durante su campaña de sensibilización sobre la violencia sexual 'Ya deja de violar mujeres: Educar' ('Pongamos fin a las violaciones: eduquemos'), indica RT.
Según un 'post' publicado en Instagram por la activista sobre el suceso, acompañado por una foto de ella sentada en el piso de un cuarto de baño llorando, el mismo hombre colombiano Dexter Ballestas abusó sexualmente de ella en la ducha de un hotel en Quito después de invitarla a su habitación.
dex1_400x400
Amore no se hospedaba en el hotel, sino que estaba esperando a un amigo que nunca apareció.
"Yo había estado muy enferma los dos días anteriores y me pareció un milagro que me ofrecieran una ducha caliente"
Escribió la mujer en su cuenta:
"Estaba completamente vestida hasta que me arrancó la ropa específicamente."
Ouverture de la première formation de Chief Hapiness Officer en France.Guesneau Entreprises
Depuis quelques mois, le terme de Chief happiness Officer (CHO) fleurit ici et là dans quelques entreprises françaises.
Ce métier, importé directement de la Silicon Valley, a tout d’abord émergé dans les starts-up et dans les services, pour désormais gagner l’ensemble des secteurs d’activité.
These slides are from versions of a talk I gave at ESTRO in 2014 and again in Lille in 2015.
The talk aims to explain the importance of correctly defining the CTV with respect to nodes in curative radiotherapy planning.
The lecture makes some important points about the function of lymph glands and their potential to act as stem cell 'rests' for malignant cells: this fact might explain whilst lymph node failure rates don't necessarily equate to disease failure rates.
The lecture then goes on to emphasise the utility of the best imaging technologies may more accurately identify involved nodes.
Shrinking fields with confidence may be the best way to reduce radiation toxicity.
Conquering "big data": An introduction to shard queryJustin Swanhart
This talk introduces Shard-Query, an MPP distributed parallel processing middleware solution for MySQL.
Shard-Query is a federation engine which provides a virutal "grid computing" layer on top of MySQL. This can be used to access data spread over many machines (sharded) and also data partitioned in MySQL tables using the MySQL partitioning option. This is similar to using partitions for parallelism with Oracle Parallel Query.
This talk focuses on why Shard-Query is needed, how it works (not detailed) and the best schema to use with it. Shard-Query is designed to scan massive amounts of data in parallel.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Purpose of packaging, Properties of packaging materials, factors influencing choice of packaging, advantages and disadvantages of packaging materials, glass, and glass containers, metal and metal containers, plastic and plastic containers, films, foils and laminates, rubber based materials, closures, tamper resistant packaging, testing and quality assurance of packaging materials, different packing machine, and accessories, organization of packaging line, labeling.
Metrics that matter Making the business case that documentation has valuePublishing Smarter
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them
Fiscalía captura 70 violadores de mujeres en diferentes regiones del paísDexter Ballestas
Activista comparte su violación en la Red para crear conciencia
El relato de la violación de la que fue víctima provoca polémica en las redes sociales
09.01.16 | 09:30h. Informativos Telecinco |
Etiquetas:
Anni Amore · violación · activismo
Hace aproximadamente un mes, la activista ecuatoriana Anni Amore escribió en su cuenta de Instagram varios mensajes desgarradores que describen detalladamente la violación que (en Ecuador) sufrió a manos de un hombre de Barranquilla, Atlántico Colombia: Dexter Ballestas con cédula Colombiana: 72.224.698. El relato de esa violación provocó polémica en las redes sociales.
De acuerdo con la historia contada a la revista ' Marie Claire' por la activista, que anteriormente ya había sido víctima de violación en dos ocasiones, irónicamente la última agresión ocurrió durante la gira turística que realizó en Quito, Ecuador durante su campaña de sensibilización sobre la violencia sexual 'Ya deja de violar mujeres: Educar' ('Pongamos fin a las violaciones: eduquemos'), indica RT.
Según un 'post' publicado en Instagram por la activista sobre el suceso, acompañado por una foto de ella sentada en el piso de un cuarto de baño llorando, el mismo hombre colombiano Dexter Ballestas abusó sexualmente de ella en la ducha de un hotel en Quito después de invitarla a su habitación.
dex1_400x400
Amore no se hospedaba en el hotel, sino que estaba esperando a un amigo que nunca apareció.
"Yo había estado muy enferma los dos días anteriores y me pareció un milagro que me ofrecieran una ducha caliente"
Escribió la mujer en su cuenta:
"Estaba completamente vestida hasta que me arrancó la ropa específicamente."
Ouverture de la première formation de Chief Hapiness Officer en France.Guesneau Entreprises
Depuis quelques mois, le terme de Chief happiness Officer (CHO) fleurit ici et là dans quelques entreprises françaises.
Ce métier, importé directement de la Silicon Valley, a tout d’abord émergé dans les starts-up et dans les services, pour désormais gagner l’ensemble des secteurs d’activité.
These slides are from versions of a talk I gave at ESTRO in 2014 and again in Lille in 2015.
The talk aims to explain the importance of correctly defining the CTV with respect to nodes in curative radiotherapy planning.
The lecture makes some important points about the function of lymph glands and their potential to act as stem cell 'rests' for malignant cells: this fact might explain whilst lymph node failure rates don't necessarily equate to disease failure rates.
The lecture then goes on to emphasise the utility of the best imaging technologies may more accurately identify involved nodes.
Shrinking fields with confidence may be the best way to reduce radiation toxicity.
Conquering "big data": An introduction to shard queryJustin Swanhart
This talk introduces Shard-Query, an MPP distributed parallel processing middleware solution for MySQL.
Shard-Query is a federation engine which provides a virutal "grid computing" layer on top of MySQL. This can be used to access data spread over many machines (sharded) and also data partitioned in MySQL tables using the MySQL partitioning option. This is similar to using partitions for parallelism with Oracle Parallel Query.
This talk focuses on why Shard-Query is needed, how it works (not detailed) and the best schema to use with it. Shard-Query is designed to scan massive amounts of data in parallel.
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Presented in May 2016 at a one-day course at Seattle University for professionals working in the nonprofit industry. Shares a strategy to leverage the social media channel in an integrated channel approach to ignite cause awareness and giving campaigns.
I left my post as ECD of Saatchi & Saatchi X in Asia in June 2013 after working for the company for 4 years. My experience ranged from shopper marketing, retail design that is integrated within a holistic 360 offering to clients such as Lenovo and P&G.
Feeling that I needed more real life experience in the realm of digital shopper marketing. I set off on my own in creating an online social/shopping experience through a platform that I created around crowdsourcing and e-commerce.
In the past year, I have amassed a great deal of experience in designing, marketing and producing products through this platform called Avid Union. During this time, I have built a sustainable business on this platform of social ecommerce.
With this business experience and along with my 15 years of shopper marketing agency experience in New York, Singapore and China, I believe I can be valuable for a company who is looking for a creative leader that is going to take creativity to the next level.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
This presentation is made to bring clear understanding and gives answers to questions like: What is AIESEC? What do we envision as an organization? What is our impact? And in what way do we make that impact possible? It is through what we called "The AIESEC Way" and it's actually Product Leadership that guides the how, why, when and where of product strategy and makes our vision become reality.
4. brand introduction
Ekkos apparel was founded by UGA student, Rachel
Ehlinger, when she was just twenty-one years old. After
traveling to Kasoa, Ghana and working at an orphanage,
Rachel drew inspiration from her journey and started Ekkos
in the summer of 2015.
Today, the nonprofit clothing company creates eclectic
designs and produces high quality clothing centered in
the Athens, Georgia region. Products include handcrafted
shorts, shirts, headbands, etc. for both men and women
with every product being uniquely its own.
At the age of fourteen, orphans in Africa are sent into the
world with only an elementary education to provide space
forneworphans,andwhilesomechildrenareabletoprovide
for themselves, the vast majority face homelessness and
extreme poverty. Using the profits from Ekkos, Rachel has
provided free, secondary education to children in Africa
where education is a luxury and is often too expensive for
families.
EkkosforEducationinvitesyoutojoinourmissioninproviding
free education around the globe and encouraging success
for children in Africa and other third world countries.
5. • LOW BRAND AWARENESS
• POPULAR COMPETITORS
PAIRED WITH OTHER CHARITIES
• NO PHYSICAL STORE TO TRY
ON CLOTHES BEFORE BUYING
strengths
• LARGE FOLLOWING
• UNIQUE ITEMS
• GREAT CAUSE
weaknesses
• LACK OF COHESIVE BRANDING
• LOW BRAND AWARENESS ON
CAMPUS
• NO BRICK AND MORTAR STORE
• POOR WEBSITE DESIGN
opportunities
• PARTNERSHIPS WITH LOCAL
ATHENS VENDORS AND EVENTS
• BRAND AMBASSADOR OUT OF
STATE
• INTERNATIONAL SALES
threats
SWOT analysis
6. KEY FACT:
Ekkos is a non-profit online store selling vibrant, hand-
stitched clothing made from African wax print fabric.
Because each item is hand- stitched, each item
is uniquely different. All profits from sales provide
secondary education for orphans in Africa.
PROBLEM:
Because it is a relatively new non-profit, there is a
low brand awareness. It does not have a stationary
location so customers must rely just on the images of
the products online when choosing the right one for
them since they can’t try them on first.
OBJECTIVES:
Increase SEO
Create a unified brand image
Increase brand awareness
TARGET AUDIENCE:
The target market for the online store is college
students aged 18-24.
INSIGHTS:
“As a new student at UGA seeking to find unique brands
with a story, I constantly find myself eager to learn
more about and support people and businesses that
resonate not only with student life but also with life
outside of the college bubble. I feel connected with my
community when I hear about inspiring ideas created
by students like myself in different involvements on
campus, which ultimately motivates me to get involved
with these causes. While it is easy to get solely caught
up in the swirl of college life, I, along with most students
seek to maintain that sense of doing something for the
greater good and supporting causes outside just UGA. ”
PROMISE:
Toempowerchildrenwiththegiftofeducationbyhaving
every single purchase make a difference.
SUPPORT:
Every 200 US dollars provides secondary school
education for an African child for one year.
TONE AND MANNER:
Earthy, rustic, lively, colorful, active, adventurous
MANDATORIES:
Logo, website, social media
MEDIA AND COMMUNICATION VEHICLES:
Instagram, Facebook,Twitter, Website/blog ,Guerilla
LINKS:
Website: http://ekkos.org
Facebook: https://www.facebook.com/ekkosforafrica/
Instagram: EKKOSAPPAREL Twitter: @ekkosapparel
creative brief
7. EKKOS FACES TWO PRIMARY CHALLENGES:
• low brand awareness
• lack of a brick and mortar store.
OwnerRachelEhlingerwantstoraisebrandawarenessinordertoincrease
sales.Although Ekkos has garnered a large group of followers on Instagram we
need to boost its presence on the other popular social media outlets such as
Facebook and Twitter. What little brand awareness that it already has is widely
dispersed, and it does not have a strong support system in the founder’s town
of Athens, GA, largely due to its lack of a physical store.
Theabsenceofastorefrontalsoimpactssalesduetothefactthatpeople
cannot try items on before purchasing. Overall, increasing brand awareness
and minimizing the need for a physical store are the top challenges for Ekkos.
challenge
8. We planned to brainstorm and execute multiple creative
ideas to help create a cohesive brand image for Ekkos and
present them to the client as we came up with them. Our cre-
ative suggestions would help counter Ekkos’ weaknesses
and threats while emphasizing strengths and expanding upon
their opportunities.
What we intended to do, our original goals, metric goals,
creating a cohesive brand image, redesigning the website,
pretty much bs, create blog content to increase SEO.
strategy and approach
9. PUBLICATIONS
In order to boost brand awareness in Athens, we reached out to several Athens
publications. We knew that the Ekkos mission of furthering education was something
our local community would support. After our communications, The Red and Black
published an article featuring Ekkos.
PARTNERSHIPS AND GIVEAWAYS
To engage Ekkos’ Instagram followers, we suggested that Ekkos partner with similar
companies and host giveaways and promotions. Rachel had already began several
partnerships, so we further encouraged her with this idea. Recently, Ekkos has
partnered on Instagram to host giveaways with Luno Wear and Madee By Lexi. She
is also partnering with a couple, Mehedi Hattum and Erin Azouz, as they bike 10,000
milesthroughLatinAmerica.Thehashtag#letsgocarinoisusedtotracktheirjourney
and they will be sharing Ekkos products along the way.
creative executions
tactics and
14. future recommendations
To continue to raise brand awareness in the future and simultaneously decrease the
challenge of lacking a brick and mortar store, we recommend that EKKOS advertises for the pop
up shops through the idea of a “Giving Tree.” Throughout UGA Campus and downtown Athens, we
recommend putting promotional flyers on trees that give the details of the EKKOS pop up shop
event. Attached to the flyers would be strips of the EKKOS fabric that were coupons on one side
and a story of a child that the money from the purchase was going towards.
Another recommendation to increase the brand awareness is to have a Snapchat filter with
the colorful EKKOS fabrics spelling out “Athens,” or a filter that placed an EKKOS apparel item,
such as a headband, on the user.
We recommend that certain updates should be made on the website. Some of the
recommended updates include a format that more accurately aligns with the brand image, adding
and editing the blog content, updating the “About” page content to better align with the more
developed brand image and include the background story in an inspiring form, ordering the donation
amount options on the donations page, and expanding the apparel images throughout the website.
We recommend having a photo-shoot where pictures will be taken of people doing
adventurous activities while wearing EKKOS apparel around Athens. These pictures would be
uploaded to different social media platforms, such as Instagram, Facebook, Twitter, and the
website, to make the clothing relevant to Athens consumers and give a background of where the
clothing is made and the EKKOS idea began. To spread brand awareness, we also recommend
having EKKOS branded items and apparel.