5 ways to make your audience care about your emails.
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Presentation to the 2011 eCampaigning Forum by ActionAid UK's Samuel Bueno de Mesquita on increasing engagement by making your email comms relevant to your supporters.
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Interview Essay Samples - How To Write An Interview
The document discusses how demagogues use techniques like grandstanding, demonizing, nationalism, and hasty generalizations to divide people into "ingroups" and "outgroups" and appeal to emotions. It analyzes speeches by George Wallace on segregation and Donald Trump on immigration that effectively used demagoguery. Demagoguery is most common during times of political and economic crisis to sway public opinion.
Essay Writing University Level. Online assignment writing service.
The document provides instructions for creating an account and submitting an assignment request on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details. 3) Review bids from writers and choose one. 4) Receive the completed paper and authorize payment. 5) Request revisions if needed, and the site guarantees original work or a refund.
Transition In Essay Writing - Paragraph Transitions
IKEA has two main ownership advantages that allow it to successfully compete internationally:
1. Low-cost furniture design and production - IKEA designs simple, affordable furniture that is flat-packed for low-cost transportation and requires assembly, keeping costs low.
2. Distinctive store experience - IKEA creates a distinctive shopping experience through its massive stores filled with furniture displays and inexpensive home accessories and food, attracting customers.
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Interview Essay Samples - How To Write An Interview
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Essay Writing University Level. Online assignment writing service.
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Email reactivation and segmentation - Glyn Thomas, WDM
This document discusses email reactivation and segmentation strategies used by the World Development Movement (WDM) to improve email engagement.
[1] WDM conducted an email reactivation campaign targeting people who had not opened emails in 6 months. The campaign achieved a 17% open rate and 11% click through rate, higher than average. Feedback showed many people did not realize it was an email list or were concerned about being tracked.
[2] WDM then piloted email segmentation to send more tailored messages. They tested different reminder emails based on past activity. This doubled income compared to previous appeals. Future plans include personalized thank you messages and campaign updates tailored to past engagement.
Creating a blogger outreach programme
The document provides tips for creating an effective blogger outreach program. It discusses finding relevant bloggers, creating compelling content for them, and developing long-term relationships. Key points include identifying the target blogger audience, surveying existing contacts, searching social media to network, asking bloggers what content works best, and measuring success over time through an advisory board. The goal is to engage bloggers as partners by providing value and continually refreshing the outreach.
Developing a global digital strategy
This document discusses developing a global digital strategy for an international animal welfare organization. It outlines that a global strategy should maximize opportunities for digital engagement and impact while respecting local contexts. An effective strategy requires analyzing each office's digital capabilities and developing a framework to guide coordinated efforts. This framework includes vision, principles, planning processes, evaluation metrics, staffing structures, and systems to facilitate cross-office collaboration while allowing flexibility. The goal is to work as one global brand while empowering local offices to take meaningful local action and maximize their digital potential.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Fighting corruption in the Italian elections
Presentation at eCampaigning Forum 2013 by Eugenio Orsi - Latte Creative
Making an effective and binding link between electors and candidates. 150.000 signatures, 1.000 candidates, 1 law. www.riparteilfturo.it
Surveillance, Censorship and Copyright: How digital rights issues affect the ...
This document contains images from Flickr and other sources about climate change and the environment. Images are included from users zigazou76 and Bob Shand on Flickr under Creative Commons licenses, as well as one from Greenpeace and a website promoting climate change policies. Attribution is given to the image sources.
10 campaigning ideas
The document provides 10 campaigning ideas and an additional 11th idea. The ideas range from a webcam sit-in protest to using top trumps to engage voters in the South. It also suggests using postcards, social media, and an email course on hidden ways to fundraise using social media. The additional idea is provided as a "cheeky additional idea #11".
Obama 2012: Lessons from a data-driven campaign
The 2012 campaign to re-elect U.S. President Barack Obama took data and testing to a new level, not just in the field but in its digital operations as well. The campaign raised over half a billion dollars online, much of which can be traced directly to the rigorous testing and data-driven decision-making that defined the campaign’s culture. This rapid-fire training session will give you an insider’s view of the campaign’s most effective techniques for raising money and mobilizing supporters online, particularly through email. The campaign’s Director of Digital Analytics, Amelia Showalter, will show you how to design experiments that go beyond basic split testing, how to incorporate demographic and behavioral data into your outreach, and how to foster a culture of testing and innovation. Plus, you’ll learn surprising lessons and anecdotes from inside the campaign, with the goal of helping you brainstorm new ways to optimize your own digital operations.
Integrating Fundraising and Campaigns
Hannah Lownsbrough discusses approaches to integrating fundraising and campaigning at 38 Degrees. She explains that while organizations like MoveOn and Avaaz have innovative fundraising models, their approaches build on long-standing insights about donor behavior. Giving is an expression of solidarity with a cause, not just a trade-off between donations and activism. New technologies allow for crowd-funding, hyper-responsive asks, and personalization, but understanding what drives giving has changed less than the ways people can give. Effective fundraising asks are transparent, specific, and integrated with campaign journeys while allowing people to decline. It's important to test different approaches and keep testing.
Common Cause - ECF 2012
This document discusses long term strategies for understanding human motivations and driving systemic change. It explains that people hold multiple values simultaneously, and that engaging one set of values can suppress conflicting values. It also discusses how values are strengthened through repeated engagement and shape thinking through frames and metaphors. The document notes that changing frames and experiences can influence which values are engaged. It advocates understanding values relationally and experientially, using stories, and measuring both internal values and external behaviors for systemic change rather than just surface-level fixes.
Public relations, public affairs: digital methods
This document discusses digital methods for public affairs and public relations campaigns. It summarizes a case study on a campaign to address arbitrarily frozen pensions, called the "Pension Parity" campaign. The campaign used an e-petition, an Early Day Motion in Parliament, and leveraged online communities and local blogs to raise awareness and put pressure on decision makers. The document also outlines some lessons learned from the campaign and discusses how digital strategies have evolved but some key aspects of campaigns remain the same.
Data collection and personalisation
This document discusses combining website analytics data with customer relationship management (CRM) data to personalize users' experiences. It describes having data on users' locations, browsing histories, and social media usage. The document proposes using this combined data to do targeted outreach like asking Facebook users to post or targeting people with smartphones. It acknowledges this approach could seem "creepy" and says the first test case will go live in May.
Communicating citizenship online: the web presence of youth organizations
This document summarizes a study on how youth organizations use their web presence and online communication strategies. The study found that most organizations primarily used one-way communication through their websites to inform youth, with the goal of eventually involving them in campaigns and civic engagement. While organizations wanted to be more interactive, most did not enable comments or feedback on their sites. By 2010, some organizations had created Facebook and Twitter profiles but mainly used them for broadcasting rather than two-way interaction. The study concluded that organizations had similar web strategies regardless of focus, and that a social media presence did not guarantee interactive content.
Tools and tactics - audience receptivity to social media
The document discusses the receptivity of different audiences to new and social media used by interest groups. It presents information on the types of audiences that interest groups aim to influence, including decision-makers, the public, and businesses. It also outlines the traditional, new, and social media tools that can be used to target different audiences, such as paper, email, social media, and semantic web tools. The document hypothesizes that new media represents an incremental change rather than a paradigm shift for interest groups, and that using the right mix of tools for each audience leads to greater influence. It finds that interest groups widely adopt new media but have diverging views on its importance, and that social media is best for mobilizing non-
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This document proposes using gambling as a method to support equal access to medicine through charity, noting that while the ethical issues surrounding gambling will generate attention, personalizing money in this way could provoke thoughtful introspection. It mentions over 250 reports were generated in one week and thanks the reader.
Social media and political change - Rachel Gibson
Academic-practitioner knowledge exchange presentation by Rachel Gibson of Manchester University, from the 2012 eCampaigning Forum.
Getting them involved: attracting and empowering supporters
The document discusses strategies for attracting and empowering political supporters and activists. It provides examples of individuals who became increasingly involved through low-barrier activities like sharing information online, commenting, joining forums, and attending meetings. The document also presents models for understanding how communication can increase political involvement by nurturing interest, building relationships and desire for outcomes, and lowering barriers to participation.
Understanding civic engagement on social media platforms - Anastasia Kavada
This document summarizes a presentation on how non-profit organizations use social media for online campaigns and community engagement. It finds that while social media lowers mobilization costs and allows access to new audiences, it also risks lack of message control and coherence across multiple platforms. Additionally, interactions on social media tend to be more transient than deeply committed. The presentation calls for studying social media as platforms of interaction between organizations and various user types/roles, and examining how different modes of engagement and interaction shape collective action online. It analyzes case studies of advocacy groups on Facebook and Twitter to understand how organizations and individuals shape framing and mobilization on social media.
Disability Rights campaigning, Filippo Trevisan, ECF 2012
'Export with care', Experiences from disabiliity rights campaigning in UK and US, Presentation by Filippo Trevisan at eCampaigning Forum 2012, Oxford
Digital Rights campaigning in the EU, Yana Breindl ECF 2012
This document discusses a digital rights campaign by civil society groups regarding copyright and net neutrality in the EU. It finds that the campaign raised awareness among decision-makers in the European Parliament and increased its own credibility by making well-informed arguments. However, the campaign's influence was limited due to strong counter-lobbying from industry and a lack of electoral pressure. For citizen input to be truly valued, it needs to go beyond just emails and include direct contact and fact-based arguments that raise the threshold for collective online action.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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https://www.britannica.com/event/Expo-Shanghai-2010
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5 ways to make your audience care about your emails.
- 1. Relevance 5 ways to make your audience care about your emails
- 2. email Social networks, crowdsourcing and mobile
- 3. Meet your supporters What do they all have in common?
- 4. ALL OF THEM HATE THEIRINBOXES
- 6. 1. Show them the benefit
- 7. 97% off* FREE monkey butler in every hotel room* Half price everything… if you book RIGHT NOW!* *terms and conditions may apply
- 8. Subject: Can you see your message in our video
- 11. PERSONALISED CREATIVE She was on your flight!!
- 12. PERSONALISED CREATIVE Changes depending on when the email is opened YOUR sponsored child
- 13. 3. Plan and segment
- 14. Made my boss get her wallet out Last week over 900,000 of us sent messages and made calls to key government officials... The next step towards freeing Sakineh is to fund international experts... If thousands of us donate in the next three days we can hire an elite team of advocates, keep campaigning to free Sakineh and work on behalf of others facing brutal injustice.
- 15. 4. Test every time
- 16. Testing is easy MeasureMail email campaign for the Haiti emergency. 2 subject lines, 2 CTAs, 2 images, and the best version did 100% better than the worst.
- 17. 5. Learn from social networking
- 18. Look at this pathetic letter from SABMiller
- 19. Relevance
- 20. Relevance Show them the benefit Make it personal Plan and segment Test every time Learn from social networking