Simple presentation for a potential partnership between the University of Maryland and Prince George's County Parks and Recreation Department. Created as part of a final thesis project at the University of Maryland.

1. UM-PARKS
A PA R T N E R S H I P P R O P O S A L BY
S H A L I A H G E O R G E

2. OVERVIEW
• The PG Parks vision:
– “To provide stewardship of our county's natural, cultural, and historical resources
– To foster the need of our citizens for recreational pursuits in a leisure environment
– To provide the highest standard of excellence in public service through cooperative
partnership with our diverse community”
• The PG Parks role (to the county):
– To inspire appreciation and admiration amongst residents for the county
– To give residents a stake in the well being of the county
– To keep residents happy and content living in PG County

3. CURRENT ISSUES/GOALS
• Issues:
– students don’t gel with the PG community
– young people move away right after college
– only 31.5% of PG residents 25+ with a bachelor’s degree
• Goals:
– integrate students with the residential community
– keep young living and working in PG county after graduation
– drive economic activity, boost county prosperity

4. SOLUTION
• Build community and county prosperity via UM-Parks
– allows students to take part in recreational activities that strengthen their
appreciation of the outdoors, the arts, PG culture, and the county’s resources
– makes students feel welcome and attached to the community
– exposes a powerful demographic to the arts/parks/recreation economy
• Long term outcome:
– students turn into young professionals who are more likely to consider staying in
PG County to live and work (and spend their money)

5. ABOUT UM-PARKS
• Partnership between PG Parks and the University of Maryland
• Gives students free access to local parks and recreational activities on a regular basis
– museums, nature sites, parks, performances, galleries, etc.
• Brings recreational and learning activities to campus
– “Arts on a Roll” bus, lectures, workshops
• Opportunities for leadership and community service experience
– student ambassadors in charge of organizing participants and leading groups
– some activities may involve an element “giving back” (e.g. painting a mural)
• About 3 or 4 opportunities a month
• Transportation provided
– buses or carpooling setup (dependent on # of participants)

9. #EXPLOREPG CAMPAIGN
• Aims to creatively inform and persuade UMD students to participate
in the UM-Parks program
• Spans three types of media
– physical, digital, and social
• Has a dynamic, engaging, free persona

10. PHYSICAL MEDIA

11. DIGITAL MEDIA

12. SOCIAL MEDIA
• Focus on Twitter to encourage interaction with young people
• Sample tweets:
– “Join UM-Parks for free weekly trips, workshops, and access to awesome PG facilities and
services! We want to help you #explorePG!”
– “Show us how you #explorePG! Quote this tweet with your favorite recreational activity to
do in PG! Get creative! ”
– “Get involved in the PG recreation scene, terps! Let us show you how to wind down, let
loose, or learn something new in PG County! Visit pgparks.com/umparks for more info!”
– “Know a lot about PG County? Want to be a bridge for UMD students and the greater PG
community? Apply to be a student ambassador for @UMParks today! Help us help students
#explorePG!”

13. SUMMATION
• UM-Parks would benefit all parties involved
– Build a reputation and following for PG Parks
– Enhance student life for UMD students
– Boost prosperity for PG County-benefits all around
• UMD is ready to #ExplorePG!