Marketing of Literacy aims to help the government increase literacy rates in rural India through advertising and fundraising. The organization targets rural populations with low literacy rates, especially women and children, using activities like road shows, songs, and paintings to promote the benefits of literacy. Its goals are to raise capital from government subsidies, corporate sponsors, and donations to fund literacy training programs and increase teacher to student ratios in rural schools.

1. Marketing of Literacy
• Members
• Puneet Singh
• Saurabh Bhandari
• Karan Naik
• Raj Kamble
• Prashant padghan

2. Latest statistics

3. Some statistics
• Target : Rural People
• Sources of Income : Government subsidy, Corporate
Sponsorships, Donations etc.
• Drop out Rate : Almost 40 % in rural areas
• Teacher per student ratio : 1 : 60
• Literacy at 74% but dropout rate a worry : report

4. •

5. About Accura educare
• Education advertising firm & also provide funds.
• Motive : help government to develop awareness regarding
literacy plan.
• Area targeting: Rural India.
• Capital investment : acquire 3/4th of stake from government
& remaining through charity.

6. Literacy Training for Rural Women

8. !
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9. Targeting festive season
Road shows , skits, Role plays in
festivals

10. Activities
• Playing songs promoting Literacy at places such as Weekly
Bazaar , huts,etc.
• Showing benefits of literacy by role plays at villages, towns,
also at festivals , etc.

11. The gift of dreams
• Meetings with Gram panchayat, MLA and
MP
• Interactions with Successful personalities
such as doctors , engineers, IAS officers

13. Sample Bags

14. Paintings
• Painting on wall, Buses, local vehicles

15. Primary education Secondary higher Higher education Graduation
(Ist to IVth) education (Vth to Xth) (Xith to Xiith)

16. Gives extra
allowances
Holiday package
with family
if student
winner from
their school than
appreciate by
giving prizes