The document summarizes research and a marketing plan to increase registrations for Burlington City Arts' youth summer programs. It discusses intercept interviews and surveys that found parents primarily look for camps related to their child's interests that are affordable and fit their schedule. The plan includes events like a kids' night at the art gallery and school outreach through after-school programs and guest artists. It provides outlines for a marketing campaign, media pitches, press release, and social media guide to promote the programs through various channels.