The document discusses UnboundID, an identity and preference management platform company. It summarizes UnboundID's products and services which provide enterprise-grade identity management at web scale. Example customers like Target and Boeing are highlighted who replaced their legacy identity systems with UnboundID's platform to gain benefits like improved performance, security, governance and customer experience.

1. © Copyright 2015 UnboundID, Inc.
Solution Overview
March 2015

2. © Copyright 2015 UnboundID, Inc.
• The UnboundID Platform is an enterprise-grade identity and preference management platform.
• UnboundID has a 100% customer renewal rate and more than 1 billion identities deployed with some of the
world’s most influential brands.
• Company headquarters is in Austin, Texas.
• Company founder are pioneers in identity management with leadership positions at Netscape, Sun, and Oracle.
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UnboundID Corporate Overview
PARTNERSCUSTOMER EXAMPLES

3. © Copyright 2015 UnboundID, Inc. 3
Identity Management is rapidly changing
Traditional Demands
• Consumerization of enterprise IT
• Growth of self-service, on demand mobile apps and cloud
• Extend to customers, partners, suppliers, BYOD
• 100’s million or 1B’s of identities
• Need for web scale performance, on-prem or in cloud
• Centralized policy-driven security and governance
• Manage employees who join, move, leave
• Internal legacy applications
• Role-based access for employees
• 1000’s of identities
• Traditional IT infrastructure
• Periodic audits
Internal
apps
Internal
identities
New Digital Business Demands
Partners, Contractors
BYOD Social
Cloud, SaaS
Mobile
Loyalty Programs
Marketing Automation
MDM, Big Data
External
Identities
Internal
Identities
Governed, Secure
Identity and Preference Services

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What We Do…
UnboundID helps enterprises modernize
traditional identity management into
something dramatically more powerful.
Traditional identity management was the
center of the enterprise. Now identity and
preference management has become a
catalyst to accelerate your entire digital
business strategy.
UnboundID provides an enterprise-grade
identity and preference management
platform to make that transition not only
possible, but seamless.

5. © Copyright 2015 UnboundID, Inc.
UnboundID Platform
Identity and Preference Management at web scale
Dynamic Pricing
Data Store Data Sync Metrics Engine Data Broker
Secure | Scalable | Unified | Adaptable
Partners Mobile Workers BYOD Contractors Mobile Social & Web Cloud & SaaS IoT
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Workforce Enablement Customer Engagement
Systems of Engagement
Systems of Record
MDM CRM Big Data Legacy Directory
Marketing Automation
Loyalty Programs

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Customer Problems We Solve
CreateUnifiedCustomerView acrossapps/channels
You have multiple customertouch points/channels,and
need a unified customer view to provide a more engaging
and personalized experience across channels.
ModernizeLegacyIdentityand Access Mgmt.
ModernizeyourlegacyLDAP directoriesto address
performance problems, excessive costs,security risks,
end-of-life support, etc.
CustomerSelf-ManagedPreference/PrivacyOptions
You need to earn customer loyalty/trust, but customers
can’t self-manageconsentand preferences,and you
can’t enforce choices uniformly across channels.
MitigateRisk with Secure/GovernedIdentityServices
Reduce the risk of data breaches and accelerate
application development time with reusableidentity
services and centralizedsecurity/governancepolicies.
DeliverIdentityServicesto newCustomer-facingapp
Deliver secure and scalable identity services to a new
customerfacing application,including support for
modern customer features like social login.
Expose Actionable Data from MDM
Expose rich profiles/attributes from your MDM’s
goldenprofileand make them actionablein real-time,
at scale, across customer-facing engagement channels.

7. © Copyright 2015 UnboundID, Inc.
Identity & Preference
Brokering
Customer
Engagement Mgmt
Create Unified View of the
Customer across Channels
Customer Self-Managed
Preference/PrivacyOptions
UnboundID Platform enables the end-to-end
enterprise journey for Identity and Preference Mgmt
OneIdentity Platform
Multiple entry points
initiatives depending
on business needs
Value of identity/profile
services increase as you
move to the right
Modernize Legacy
Identity Mgmt
Transition to
Customer IdentitySTAGE
ModernizeLegacy
IAM
Customer IdentityServices for
new customer-facing app
Expose Actionable
Data from MDM
Reusable identityservices and
centralizedgovernancepolicies
KEY
INITIATIVES

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UnboundID Platform Key Differentiators
Enterprise-gradegovernanceand
security that includesencryptionof
dataat allstages, passive/active
notifications, andseparationof
duties.Providedinan adaptable
securityframeworkto meetcustom
needs.
Absolutelytheindustry’sbest webscale
performance,reliability,andavailability.
Performancebuilt-inthroughoutthe
platformincluding supportfor1B+
identitiesatscale,real-timedatasync,
andhigh-speed, high-volumedata
governance.
Enablesaunifiedviewof the customer
combinedwiththe powerof
centralizeddata governancepoliciesin
oneplatform.Enablesaconsistent user
experienceacross apps andchannels,
and1:1personalizationat scale.
Secure Web Scale Unified
Supportsmodernappsand cloud-
basedarchitectures,deploysinto
cloud andvirtualizedenvironments,
implementsthelatest
standards/protocols,andleverages
REST APIs topublishand consume
services.
Adaptable

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UnboundID Platform Modules
Data Store
Securelystore and deliver identityand preferencedata at web scale for billions of
identitieswith rich, highlypersonalizedattributes
Data Broker
High-volume,high-speeddeliverydata via REST API and governedwith centralizedpolicy
controls
Data Sync
Synchronizemassive volumes of data between disparatesystems in real-time to create
unifiedcustomer views and supportthird-partyanalytics
Metrics Engine
Monitorreal-time operationalmetrics on identitydata and platformcomponentsto ensureSLA
compliance
Data Store Data Sync Metrics Engine Data Broker
Secure | Scalable | Unified | Adaptable

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Key Implementation Benefits
Traditional IAM Next-Gen Identity/Preference Mgmt
Costs
Up to 90% cost savings compared
to legacy IAM, enterprise-grade
provide with support
Costly support, costly legacy
infrastructure, costly home
grown customizations
Security
Scale/Performance
Governance
Customer Experience
Adaptability
Can’t support latest security
best practices, error prone to
manually admin across silos
Centralized governance/security
controls, implements latest security
best practices
Slow performance, outages,
diminishing returns for
hardware upgrades
Products near end-of-life,
little-to-no ongoing
investment by vendors
Unmatched performance and scale,
1B+ identities managed, provides real-
time operational metrics
No centralized data
governance capabilities
Powerful, centralized data
governance policies, real-time data
sync, policy auditing capabilities
Never designed for this
Create unified customer view, self-
managed privacy/preference consent,
latest consumer identity features
Support modern apps and cloud
architectures, deploy on-prem or
in cloud

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Challenge
• Data sourced from different silos had limited ability to scale, created a disjointed customer
experiences, and hindered their multi-channel customer engagement strategy.
• A lack of centralized governance tools limited their ability to implement security best practices.
• There was no way to capture guest privacy choices and enforce across all channels/touch points.
Solution: UnboundID Platform
• Transitioned from legacy identity management and eCommerce products to UnboundID’s identity
and preference management platform.
Results
• Web scale performance supporting nearly 100 million identities and growing.
• Single view of each customer across omni-channel touch points, enabling 1:1 personalization
that increased conversion rates.
• Improves customer experience with seamless Single Sign On, permissions-based services and
high performing, low latency apps.
• Enables rapid adoption of security best practices and the ability to satisfy stringent governance,
security and audit requirements.
Customer Success Story: Target
2nd largest retailer in the
U.S. with large online and
mobile presence
#36 in Fortune 500
$74.5 billion annual
revenue
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Challenge
• Frequent legacy IAM outages and poor performance/scale was significantly impacting day-to-
day operations that relied on identity data.
• Aging systems were complex and costly to maintain, and did not offer the flexibility needed for
modern apps and cloud-based architecture.
• Legacy systems were unable to implement data access governance and security best practices.
Solution: UnboundID Platform
• Replaced legacy identity access and management systems with phased transition to the
UnboundID identity and preference management platform
Results
• Web scale performance and reliability supporting more than 100 million entries with
millisecond response times
• Advanced security including fully governed and secure data access for all users including
external contractors
• Dramatically lower TCO with reduced hardware footprint and reduction in operational costs
• Adaptability to support cloud applications, Single Sign On and more
• Minimal impact on business operations during migration
Customer Success Story: Boeing
Global aircraft manufacturer
and second-largest defense
contractor in the world
#30 in Fortune 500
$86 billion annual revenue
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Challenge
• A legacy Sun directory server along with an internally built sync engine were not able to
successfully or reliably sync across 1000’s of identity stores.
• Licensing costs for Oracle database authentication services were extremely costly.
Solution: UnboundID Platform
• Replaced legacy identity and access management systems and homegrown solutions with
UnboundID’s identity and preference management platform
Results
• Unifies and synchronizes identity data sourced from 9000 branch location data stores and 2
main branch domains
• Simplifies authentication and identity data access for more than 45,000 onsite and offsite
employees as well as external partners and contractors
• Significantly lower TCO with a dramatic reduction in operational and support costs
• Improves app response times to enhance employee and vendor productivity
• Enables security best practices to protect customer financial data at all user touch points,
including external vendors
• Satisfies corporate and industry security and audit requirements
Customer Success Story: Credit Suisse
Manages more than $1.4
trillion in assets
#40 in Fortune 500
$25 billion annual revenue
Operations in 50 countries
with 530 offices
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Challenge
• Wawa needed to rapidly establish customer identity services to support its new mobile app
• Required scalability to keep pace with a rapidly growing user population and a massive
increase in preference and attribute data driven by the mobile app.
• Data management for mobile payment services had to comply with strict payment card
security regulations.
Solution: UnboundID Platform and Ping Identity
• The UnboundID identity and preference management platform along with Ping Federate
delivered enterprise-grade identity services to the new mobile app.
Results
• Web scale performance supporting convenient access and fast response times for 350,000
mobile app users expected to grow rapidly to 3 million
• Industry-leading security exceeding PCI-DSS payment card regulations with all credentials
safely stored in the data store, not the application, and leveraging encryption at all stages
• Delivers a seamless customer experience with Single Sign On and social login authentication
for multiple back-end validation points, including third-party services
• Flexibility and agility to support rapid deployment of app updates in AWS cloud and
virtualized environments
680 convenience store
locations along the U.S.
east coast
#38 Forbes America’s
Largest Private Companies
More than $9.33 billion in
annual revenue
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Customer Success Story: Wawa, Inc.

15. © Copyright 2015 UnboundID, Inc.
Challenge
• Launching a new mobile app required web scale performance to support millions of
identities and associated profile attributes.
• Consisting of mobile payment, the solution had to be PCI compliant and deliver the best
possible security to protect the brand against the risk of breach.
Solution: UnboundID Platform and Ping Identity
• The customer selected UnboundID and Ping to provide unified, governed identity and
preference services for their customer-facing apps.
Results
• Web scale performance initially supporting 200,000 mobile app users and growing to 10
million in two years
• Delivers seamless Single Sign On and social login
• Enables 1:1 payment and ordering personalization for fast and convenient customer
experiences
• Flexible and agile to quickly deploy new apps in cloud and virtualized environments
• Supports security best practices and is PCI compliant
• Satisfies security and audit requirements
Customer Success Story: Fast, Casual Restaurant Chain
More than $5 billion in
annual revenue
1,850 locations in 41
states
60 years of successful
growth
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16. © Copyright 2015 UnboundID, Inc.
Where do I get started?
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Modernize Legacy
Identity Mgmt
Transition to
Customer Identity
Identity & Preference
Brokering
Customer
Engagement Mgmt
Modernizelegacy IAM andextend
across workforce, partners, andlegacy
customer apps
Deliver secure/scalable identity
services toa newcustomer-facing
app
Unified/governed identity &
preferenceservices for appand
channels to consume
Extend business modelsto
share/brokeridentity andprofile
data
• Provide SSO atscale
• Improve performance,no outages
• LowerTCOonIAMinfrastructure
• Datasecurity while retaining high
performance
• Adopt latest standards/protocols
• Replaceend-of-life IAMsystems
• Enforcelatestsecurity best practices
• Upto90%reduction in costscompared to
legacyIAM
• Consolidate datasilos andreduce
management burden
• World-classscaleandperformance
• Rocksolid reliability andavailability
• Simplify accessformobile workforce,
partners, andBYOD
• Satisfy security/audit requirements
• Sociallogin and othermodern consumer
identity features
• Secure customerdataandsatisfy
governance/regulatory requirements
• Scaleandperformance forsignificant
increase in identities
• Support modern appsandcloud-based
architectures
• Provide customerconvenience and
personalization
• Enhancecustomerexperience withhigh
performing, lowlatency apps
• Satisfy allgovernance, security, audit,
andregulatory requirements
• Flexibility to deploy into cloudand
virtualized environments
• Combine cross-channelactivities into a
single viewofthe customer
• Webscaleperformance formassive
increase in identities andattributes
• Datamanagement andgovernance across
manysources
• Exposeeasyto consumeidentity services
toapplication teams
• Increasecross-sell andconversionrates
• Improve 1-to-1offerpersonalization
• Offernew permission-based services
• Real-time datasync andpolicy-based
governance
• Speed time-to-market tolaunch new app
andprovide updates
• Ensure compliance acrossallapps
• Extend customerengagement through
partners ecosystem
• BecomeIdentity/preference provider
using consented customerdata
• Integrate IoTto enhance experience
• Detailed self-service mgmt of
preference/privacy choices
• Enforcepolicy-based governance fordata
exchange acrossecosystem
• Improve cross-sell, up-sell acrossportfolio
toincrease ARPU
• Capitalizeonnew reseller/OEM
opportunities withpartners
• Offerhighly personalized product/services
toincrease sales/margins
• Enable new revenue models based on
selling/brokering consumer profiles
STAGE
OBJECTIVES
BENEFITS

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Thank You
Web:
http://www.unboundid.com
Email:
info@unboundid.com
Phone:
+1-512-600-7777
Blog:
www.unboundid.com/blog
Twitter:
twitter.com/unboundid