This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fashion retailers Bloomingdale's, Neiman Marcus, Rent the Runway, Macy's, and Saks Fifth Avenue. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
General Merchandise Retailers — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading general merchandise retailers Wish and Kohl's. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Fashion Retailers Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fashion retailers Bloomingdale's, Neiman Marcus, Rent the Runway, Macy's, and Saks Fifth Avenue. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Top U.S. Newspapers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
This is an Iterable User Engagement Teardown comparing the Black Friday and Cyber Monday user engagement strategies of Amazon and Walmart during their first two weeks post-signup.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Fast Food Restaurants — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fast food restaurants McDonald’s, Chick-fil-A, Taco Bell, and Domino’s Pizza. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Top Online Travel Agents - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top online travel agents (OTAs) in the first 3 weeks post-signup: TripAdvisor, Travelocity, and Kayak.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top U.K. Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.K. retailers Marks & Spencer, ASOS, boohoo, and Topshop. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
General Merchandise Retailers — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading general merchandise retailers Wish and Kohl's. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Fashion Retailers Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fashion retailers Bloomingdale's, Neiman Marcus, Rent the Runway, Macy's, and Saks Fifth Avenue. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Top U.S. Newspapers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
This is an Iterable User Engagement Teardown comparing the Black Friday and Cyber Monday user engagement strategies of Amazon and Walmart during their first two weeks post-signup.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Fast Food Restaurants — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading fast food restaurants McDonald’s, Chick-fil-A, Taco Bell, and Domino’s Pizza. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
Top Online Travel Agents - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top online travel agents (OTAs) in the first 3 weeks post-signup: TripAdvisor, Travelocity, and Kayak.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top U.K. Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.K. retailers Marks & Spencer, ASOS, boohoo, and Topshop. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top U.S. Airlines - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top U.S. airlines in the first 3 weeks post-signup: Delta, Southwest, and Alaska.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Casual Dining Restaurants - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading casual dining restaurants TGI Fridays, Olive Garden, and Chili's Grill & Bar. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
AMC Theatres vs. Alamo Drafthouse - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing AMC Theatres and Alamo Drafthouse's user engagement strategies in the first 3 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
This is an Iterable User Engagement Teardown comparing Uber and Lyft's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
Expedia vs. Priceline - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Expedia and Priceline's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top Home Decor Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading home decor companies spanning two weeks after signup. Studied companies include Bed Bath & Beyond, RH, Wayfair, and Williams Sonoma.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top Car Rental Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top car rental companies in the first 3 weeks post-signup: Enterprise, Hertz, and Avis.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Indeed vs. AngelList - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Indeed and AngelList's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and push notifications received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
To see more User Engagement Teardowns, visit http://iterable.com/teardown
U.S. Broadcast News - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Safeway vs. Instacart - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Safeway and Instacart's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Retailers are looking to reduce their reliance on delivery partners and handle more of their own transportation and logistics themselves. The retailer paving the way into shipping is Amazon.
In this slide deck, BI Intelligence looks at what Amazon is doing in the shipping space and projects what the future of shipping will look like.
Strategies adopted by amazon during the recession along with generic business...Md. Nazmus Sakib
The assignment reflects the generic strategies of Amazon.com. it undertakes to highlights the financial performance of Amazon during the recession and reasons behind the success of that time. Finally, it focuses on the lessons for a manager from its strategies.
Top Apparel Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading apparel retailers Nordstrom and Fashion Nova. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Marriott vs. Airbnb - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Marriott and Airbnb's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
Blue Apron vs. HelloFresh - User Engagement Teardown Iterable
This is an Iterable User Engagement Teardown comparing Blue Apron and HelloFresh's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top U.S. Airlines - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top U.S. airlines in the first 3 weeks post-signup: Delta, Southwest, and Alaska.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Casual Dining Restaurants - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading casual dining restaurants TGI Fridays, Olive Garden, and Chili's Grill & Bar. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
AMC Theatres vs. Alamo Drafthouse - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing AMC Theatres and Alamo Drafthouse's user engagement strategies in the first 3 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
This is an Iterable User Engagement Teardown comparing Uber and Lyft's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
Expedia vs. Priceline - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Expedia and Priceline's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top Home Decor Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading home decor companies spanning two weeks after signup. Studied companies include Bed Bath & Beyond, RH, Wayfair, and Williams Sonoma.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Top Car Rental Companies - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of three top car rental companies in the first 3 weeks post-signup: Enterprise, Hertz, and Avis.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Indeed vs. AngelList - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Indeed and AngelList's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and push notifications received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
To see more User Engagement Teardowns, visit http://iterable.com/teardown
U.S. Broadcast News - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
Safeway vs. Instacart - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Safeway and Instacart's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Retailers are looking to reduce their reliance on delivery partners and handle more of their own transportation and logistics themselves. The retailer paving the way into shipping is Amazon.
In this slide deck, BI Intelligence looks at what Amazon is doing in the shipping space and projects what the future of shipping will look like.
Strategies adopted by amazon during the recession along with generic business...Md. Nazmus Sakib
The assignment reflects the generic strategies of Amazon.com. it undertakes to highlights the financial performance of Amazon during the recession and reasons behind the success of that time. Finally, it focuses on the lessons for a manager from its strategies.
Top Apparel Retailers - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of leading apparel retailers Nordstrom and Fashion Nova. Outreach was closely studied for two weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's growth marketing platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Marriott vs. Airbnb - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Marriott and Airbnb's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
Blue Apron vs. HelloFresh - User Engagement Teardown Iterable
This is an Iterable User Engagement Teardown comparing Blue Apron and HelloFresh's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
Once You Track, You Never Go Back: Becoming a Success Story on FacebookForestView
Through a series of case studies, Magda Maragkoudaki, ForestView's Performance Marketing Director, explains the steps that are required in order to optimize your performance on Facebook and become a success story.
This presentation was delivered at the AllThingsFacebook conference in Athens, on November 25, 2013, which included speakers by Facebook, Econsultancy, DraftFCB, OgilvyOne & ThinkDigital.
Dollar Shave Club’s Billion Dollar User EngagementIterable
How does a billion dollar startup engage its customers? This User Engagement Teardown answers that question.
From their viral launch video in 2012 to this week’s $1B acquisition by Unilever, Dollar Shave Club has been a massive success. In just four years they captured 15% of their market and became legitimate competitors to consumer packaged goods (CPG) giants like P&G and Unilever.
We took 21 days to analyze what Dollar Shave Club does to convert users into customers and customers into loyal brand advocates. We signed up, subscribed, downloaded, followed, liked, clicked, tapped, browsed, and even purchased, and now we’re sharing it with you.
The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania
In the following pages, you’ll not only see how StrongMail’s strategists helped major brands mobile optimize their email marking campaigns, you’ll also learn how you can employ the successful strategies in your own organization.
Sports Digital Marketing Package presentationNPSAPPS
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
Some usage stats from a UK property client. This app was published in the 1st quarter of 2016. Please contact joyce@eazi-apps.co.uk for further details.
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
Webling's presentation at AIMIA's Commercialising Apps event- 18/11/2010.
The presentation includes "10 Commandments for a Great App" and stats on Apps marketplace.
Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
Dating Apps — Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing the user engagement strategies of five leading dating apps: Tinder, OkCupid, eharmony, Coffee Meets Bagel and Match. Outreach was closely studied for three weeks following account creation.
After evaluating all email and mobile messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable’s growth marketing platform.
The Gift That Keeps on Giving: What Retailers Can Learn From The Top 100 Subs...Iterable
Ever wonder how your email and mobile marketing campaigns compare to the leaders of the subscription commerce industry?
We'll reveal aggregate trends and stand-out studies of the top 100 subscription companies, like Dollar Shave Club, Barkbox, and Le Tote, to discuss who's winning—and losing—at user engagement.
In this presentation, you'll gain access to valuable insights, including:
· Real-world messaging examples from the leading subscription services
· Best practices of welcome, blast and re-engagement campaigns
· Recommendations on how to retain customers and increase their lifetime value
Hillary vs. Trump - User Engagement Teardown (Take 2)Iterable
This is an Iterable User Engagement Teardown - comparing the Hillary Clinton and Donald Trump political campaign user engagement strategies. It analyzes and compares how both campaigns do user engagement in the first 3 weeks post-signup.
This is a follow-up to the initial teardown, done in October 2015. You can see the first teardown here:
https://blog.iterable.com/user-engagement-teardown-hillary-vs-trump-e682b35cd6f2
To download the slides, visit http://iterable.com/teardown
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails and mobile push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable. For a case study of how IMGE is doing political marketing using Iterable, visit http://iterable.com/political
User Engagement Teardown: Which Coffee Is The Cream Of The Crop?Iterable
This is an Iterable User Engagement Teardown - focusing on, and comparing, Peet's Coffee & Tea, Philz Coffee and Starbucks.
It analyzes how these companies do user engagement in the first 3 weeks post-signup. This teardown also incorporates social media and engagement. The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails/push notifications and suggest improvements.
As always, we’ve identified things these companies do well and some areas where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
We hope you enjoy this teardown as much as you enjoy the coffee from these three great companies!
User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign T...Iterable
The “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include blast and triggered emails and push notifications. We made an account on Poshmark and took three weeks to gather details on all the ways Poshmark connected with us.
User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Acros...Iterable
Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple channels including email, push and SMS. We’ve taken 21 days to investigate their user engagement and here’s what we found.
Hillary vs. Trump - Iterable User Engagement Teardown for Political CampaignsIterable
This is an Iterable User Engagement Teardown - comparing the Hillary Clinton and Donald Trump political campaign user engagement strategies.
It analyzes and compares how both campaigns do user engagement in the first 3 weeks post-signup.
To download the slides, visit http://iterable.com/teardown
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails and mobile push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable. For a case study of how IMGE is doing political marketing using Iterable, visit http://iterable.com/political
Deep Dive on Pinterest's User Engagement - Iterable User Engagement TeardownIterable
This is an Iterable User Engagement Teardown - focusing on Pinterest.
It analyzes how Pinterest does user engagement in the first 3 weeks post-signup.
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails/push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable.
Deep Dive on Vox's User Engagement - User Engagement TeardownIterable
This Iterable User Engagement Teardown looks at Vox, a news site that is part of the Vox Media group.
It analyzes how Vox engages users in the first 3 weeks post-signup. The User Engagement Timeline lets you visualize all engagement, and we also evaluate individual emails and suggest improvements.
2. A QUICK WORD ON ITERABLE
2
● Iterable is the growth marketing platform that
powers world-class customer engagement with
unparalleled data flexibility.
● Create, execute and optimize campaigns across
email, push, SMS, in-app and more.
● Everything you see here (and more) can be done with
Iterable. You can see other teardowns at:
iterable.com/teardown
3. 3
WHAT IS A “USER ENGAGEMENT TEARDOWN?”
● We analyze cross-channel user
engagement over a defined period
post-signup.
● We offer constructive evaluation
and feedback.
● We cover all types of B2C
businesses: e-commerce,
marketplaces, media, politics, etc.
4. 4
BACKGROUND ON THE BRANDS
● Bloomingdale’s, Neiman Marcus, Rent the Runway, Macy’s, and Saks
Fifth Avenue are five of the largest fashion retailers.
*Bloomingdale’s and Macy’s are owned by Macy’s Inc.
○ Bloomingdale’s is a luxury retailer founded in 1861. The company has
over 70 stores and revenue over $1 billion.
○ Neiman Marcus, founded in 1907, employs over 14,000 people across
42 locations.
○ Rent the Runway is an e-commerce retailer offering designer dress
and accessory rentals to its over 6 million customers.
○ Macy’s was founded in 1858 and has grown to over 550 locations and
$24 billion in revenue.
○ Saks Fifth Avenue is featured in over 30 states across the U.S. and
has revenue over $3 billion.
5. 5
WHAT WE DID
● We signed up and received messages
over three weeks in January 2020.
● We escalated our activity over time:
○ Downloaded mobile apps
○ Completed user profiles
○ Browsed items on mobile & desktop
○ Favorited items
○ Abandoned mobile carts
7. USERACTIVITYMESSAGES
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
7
USER ENGAGEMENT TIMELINE
We’ll show you what we (the user) did here…
…and the messages we received here.
Activities and message types are color coded as shown in this key.
15 16 17 18 19 20
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
9. Abandon Cart
Mobile
9
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
x5
10. Abandon Cart
Mobile
10
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
On the first day of our research, Bloomingdale’s sent five SMS
messages from two different numbers. The first number asked
for permission to send promotions, while the second asked to
send security alerts.
11. Abandon Cart
Mobile
11
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
The first push notification welcomed us to the Bloomingdale’s
app, where we had also received a coupon via in-app messaging.
12. Abandon Cart
Mobile
12
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
The remainder of Bloomingdale’s push notifications promoted
discounts and deals. One message, in particular, called attention
to the mobile experience by referencing the app.
13. Abandon Cart
Mobile
13
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
On days we received a push and SMS message, Bloomingdale’s
offered the same discount, but with slightly different messaging.
14. Abandon Cart
Mobile
14
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
Bloomingdale’s welcome campaign took a varied approach,
starting with an introduction to the history of the brand before
two emails showcasing ways to make the most of the brand.
15. Abandon Cart
Mobile
15
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
The majority of Bloomingdale’s promotions focused on discounts
and sales, often mirroring the ones sent via mobile channels.
16. Abandon Cart
Mobile
16
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
On occasion, we received emails from a different sender address.
One message focused on “Men’s Style” which fell outside the list of
preferences we had previously set.
17. Abandon Cart
Mobile
17
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x5
x3
Finally, we did receive one email prompting us to download the
app to gain a new discount, despite having already done so. The
message made reference to users who already had the app, but
overall, the message was sent without segmenting based on
previous actions or behaviors.
18. BLOOMINGDALE’S USER ENGAGEMENT TIMELINE
INBOX SNAPSHOT & OBSERVATIONS
18
● Discounts in the subject line and preheader text
● Clear theme or purpose when using new sender name
● Repetition in subject lines
20. Abandon Cart
Mobile
20
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
21. Abandon Cart
Mobile
21
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Neiman Marcus kicked off its mobile marketing with a promotion
for its furniture offerings.
22. Abandon Cart
Mobile
22
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Their email messaging started with a welcome note including a
discount promo code.
23. Abandon Cart
Mobile
23
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
The next two emails provided lists featuring the different benefits
of shopping at Neiman Marcus.
24. Abandon Cart
Mobile
24
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
The only other mobile message we received from Neiman Marcus
promoted how to earn a gift card.
25. Abandon Cart
Mobile
25
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Over the course of the first week of research, Neiman Marcus
focused its promotions on an 80% sale and a gift card.
26. Abandon Cart
Mobile
26
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Later on, the promotions shifted to 15-25% sales. Each of these
messages used the same GIF at the top.
27. Abandon Cart
Mobile
27
NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Towards the end of the research period we received the same email
twice, ten minutes apart.
28. NEIMAN MARCUS’ USER ENGAGEMENT TIMELINE
INBOX SNAPSHOT & OBSERVATIONS
28
● Consistent sender name
● Multi-touch discount campaigns
● Informative subject lines and preheader text
30. Abandon Cart
Mobile
30
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
31. Abandon Cart
Mobile
31
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPERent the Runway started its communications with a welcome
email linking to a description of its subscription tiers and “How
To” videos.
32. Abandon Cart
Mobile
32
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPERent the Runway’s mobile communications largely consisted
of promotions. One message stood out by offering an “app
exclusive” to give a special discount to mobile users.
33. Abandon Cart
Mobile
33
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
The company’s email promotions all included the same image
at the top, promoting a discount to their premium service. The
content of these emails differed though, often describing new
features to use or creating a sense of community.
34. Abandon Cart
Mobile
34
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Rent the Runway sent a browse abandonment campaign. This email
showcased the items we had favorited, as well as a few recommendations.
35. Abandon Cart
Mobile
35
RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPERent the Runway also sent a multitouch cart abandonment campaign. The
first email contained the items in our cart, but the second showed items we
had neither browsed nor added to our cart.
36. RENT THE RUNWAY’S USER ENGAGEMENT TIMELINE
INBOX SNAPSHOT & OBSERVATIONS
36
● Consistent sender name
● Multi-touch abandonment series
● Concise subject lines
38. Abandon Cart
Mobile
38
MACY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
x6
39. Abandon Cart
Mobile
39
MACY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x6
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Macy’s opened with a welcome email containing a discount
and an explanation of how to use the Macy’s “wallet.”
40. Abandon Cart
Mobile
40
MACY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x6
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Similar to Bloomingdale’s, which is also owned by Macy’s Inc.,
Macy’s sent a variety of SMS messages to gain permission to
continue using this channel.
However, after opting in, we only received one more SMS
message for the duration of the research period.
41. Abandon Cart
Mobile
41
MACY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x6
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
The second email we received referenced an in-store purchase
related to our researcher’s personal account, which is unrelated
and a different email address from the one used in the study.
42. Abandon Cart
Mobile
42
MACY’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
x6
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
The majority of the remaining messages from Macy’s were
promotions. Often, these promotions followed a theme, such as
Valentine’s Day.
43. MACY’S USER ENGAGEMENT TIMELINE
INBOX SNAPSHOT & OBSERVATIONS
43
● Thematic emoji usage
● Discounts in subject lines
● Repetitive preheader text
45. Abandon Cart
Mobile
45
SAKS FIFTH AVENUE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
46. Abandon Cart
Mobile
46
SAKS FIFTH AVENUE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Saks’ email communications consisted of a thank you note
verifying our account information and a cart abandonment
message that featured the item we abandoned and
recommendations based on our actions.
47. Abandon Cart
Mobile
47
SAKS FIFTH AVENUE’S USER ENGAGEMENT TIMELINE
Browsed items on
Mobile
Download App
End
Research
USERACTIVITYMESSAGESUSERACTIVITYMESSAGES
Browsed Items on
Desktop
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS
FROM
START:
Favorited Items
15 16 17 18 19 20
Complete User Profile
MESSAGE TYPE
Scheduled Email
Transactional Email
Triggered Email
Push SMSMobile
Desktop
ACTIVITY TYPE
Saks’ mobile messaging started with an app-specific message
before diving into its promotional campaigns.
48. SAKS FIFTH AVENUE’S USER ENGAGEMENT TIMELINE
INBOX SNAPSHOT & OBSERVATIONS
48
● Cart abandon message in response to behavior
● Limited email interaction
● Use of capitalization to grab attention
50. 50
OUTREACH SUMMARY
● Bloomingdale’s employed cross-channel welcome and promotional
campaigns. However, content across channels often repeated.
● Neiman Marcus focused almost exclusively on email marketing, sending
multiple messages per discount or sale.
● Rent the Runway sent the most balanced cross-channel messaging
while also referencing user behavior through welcome and cart
abandonment campaigns.
● Macy’s used SMS for account confirmation and opt-in requests, but did
not follow up with further mobile messaging. Their email campaigns
were almost exclusively promotional in nature.
● Saks Fifth Avenue relied more heavily on mobile messaging for its
promotional campaigns, while reserving email for transactions and cart
abandonment.
51. 51
CROSS-CHANNEL SUMMARY
COMPANY PUSH SMS EMAIL TOTAL
Bloomingdale’s 7 10 26 43
Neiman Marcus 2 0 39 41
Rent the
Runway
10 0 14 24
Macy’s 0 7 3 10
Saks Fifth
Avenue
7 0 2 9
● Over the course of our 3-week study, the fashion retailers varied in their use of cross-channel strategies. Most
companies offered more email heavy programming while the remaining Rent the Runway and Bloomingdale’s
stood out as the most balanced for the cross-channel experience.
53. RECOMMENDATION SUMMARIES
53
● Bloomingdale’s Strengths
○ Varied channel usage for a cross-channel experience
○ Informative welcome campaign
○ Clear messaging with discounts
● Enhancement Opportunities
○ Diversify messaging to avoid repetition
○ Utilize cart abandonment campaign
○ Consider imagery in push for increased engagement
54. RECOMMENDATION SUMMARIES
54
● Neiman Marcus’ Strengths
○ Detailed welcome message explaining benefits and features
○ Diverse promotional campaigns
○ Recommendations adapting to preferences
● Enhancement Opportunities
○ Expand mobile messaging to balance experience
○ Add cart abandonment campaign
○ Personalize messaging based on user behavior
55. RECOMMENDATION SUMMARIES
55
● Rent the Runway’s Strengths
○ Balanced cross-channel experience
○ Multi-touch cart abandonment campaign
○ Concise messaging for easier consumption
● Enhancement Opportunities
○ Expand cart abandonment and welcome to mobile channels
○ Keep personalization relevant to user behavior
○ Consider imagery for push notifications
56. RECOMMENDATION SUMMARIES
56
● Macy’s Strengths
○ Welcome campaign with offer
○ Thematic messaging for more targeted promotions
○ Engaging promotional content
● Enhancement Opportunities
○ Align messaging more closely to user profiles
○ Follow up SMS opt-in with continued messaging
○ Add mobile channels for increased interactions
57. RECOMMENDATION SUMMARIES
57
● Saks Fifth Avenue’s Strengths
○ Email campaigns respond to user behavior
○ App-specific content to engage with mobile users
○ Cart abandonment shows items and recommendations
● Enhancement Opportunities
○ Incorporate mobile users into email campaigns
○ Add imagery to differentiate and vary push notification content
○ Bring welcome and abandonment campaigns to mobile channels
58. HOW ITERABLE POWERS CUSTOMER ENGAGEMENT
Iterable enables brands to build highly
personalized welcome & onboarding
campaigns that activate consumer interest
58
Targeted segmentation of new memberships
converted 40% of users to make 1st purchase
Ongoing testing increased click rates on
mobile by 47% during early days of app launch
New user data is collected to curate
personalized fitness sessions
59. IF YOU LIKED THIS TEARDOWN...
You’ll enjoy the others! Find them at iterable.com/teardown
59
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