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Toyota lexus


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Mission, Vision and History of
the company Toyota Lexus.

Published in: Automotive, Business
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Toyota lexus

  1. 1. Toyota Lexus<br />Presented by: Vikrant Jaswal<br />Chitkara University<br />
  2. 2. Lexus<br />Comfort and smoothness matched with style, <br />Lexus is a division of the Toyota Motor Company, an automaker located in Toyota, Aichi, Japan.<br />
  3. 3. Mission<br />“To build quality & accuracy in every product<br /> at Lexus and take responsibility of our every action.<br />
  4. 4. VISION<br />Lexus is a group of companies engaged in manufacturing, sales and servicing of machinery used in planningand polishing diamonds.<br />We have built a remarkable reputation for ourselves in the Diamond Processing Industry over the years. <br />While doing business we religiously pursue the values.<br />
  5. 5. Company History<br />1989–1991(First generation (V20)<br />The first Lexus ES (VZV21) debuted in January 1989 at the North American International Auto Show in Detroit. <br />
  6. 6. Second generation (XV10)<br />1991–1993<br />In September 1991, for the 1992 model year, Lexus unveiled the second generation Lexus ES (VCV10) almost one year after the introduction of the second generation Acura Legend<br />
  7. 7. 1993–1996<br />Minor updates were introduced in 1993 for the 1994 model year, including: a revised grille insert, a new passenger side airbag, outside air temp readout, and CFC-free air conditioning.<br />
  8. 8. Third generation (XV20)1996–1999<br />The third generation ES (designated MCV20) premiered in September 1996 for the 1997 model year, featuring a design that was an evolution of the VCV10.<br />The new cars featured a 30 percent stiffer body with a more rakish profile and sharper lines, reflector headlights.<br />
  9. 9. 1999–2001<br />MY2000–2001 Lexus ES 300 (MCV20; U.S.)<br />The ES 300 received a mild facelift in 1999 for the 2000 model year that consisted of new, clear tail lights and turn signals, a revised front end with a new grill, headlights, and lower bumper with clear fog lights and larger alloy wheels.<br />
  10. 10. Fourth generation (XV30)<br />2001–2003<br />The larger, fourth generation ES (designated MCV30) debuted in 2001 for the 2002 model. <br />
  11. 11. 2003–2006<br />MY2006 Lexus ES 330 (MCV31)<br />During 2003, for the 2004 model year, the American market received a revised 3.3 liter engine producing 225 horsepower and the car was renamed the ES 330.<br />
  12. 12. Fifth generation (XV40)<br />The fifth generation ES (GSV40) debuted at the Chicago Auto Show in February 2006, featuring an all-new body in the style of Lexus. The new design is sleeker than its predecessor, with a streamlined cabin and character lines across the hood, fenders, and rear pillars.<br />
  13. 13. In 2009, the 2010 model year ES underwent a mid-cycle facelift, with revised front and rear styling including a reshaped grille, taillight designs, and new wheels.<br />