1. Social Media Recommendations
United Cerebral Palsy of Central California (UCPCC)
By: Angel Ramirez
According to Kimberly Regnerus, Director of Development & Marketing, the
purpose for UCP’s Facebook is to communicate with families and people who already
know the organization. Their Instagram is used for the broader audience, it is meant to
be fun and sometimes educational. It is used to makes disability less scary. YouTube is
mainly used for teaching the audience about UCPCC and twitter is a mix of all elements.
Current social media efforts
UCPCC currently has a Facebook, Instagram, YouTube and Twitter.
Recommendations for social media
Current numbers as of Feb 23, 2016
• Facebook – 1,558 Likes
• Instagram – 375 Followers
• YouTube – 10 Subscribers
• Twitter – 772 Followers
Strengths
You definitely showcase the students in the program by including them and their
work in photo’s, videos and as the subject of your content.
Areas for Improvement
Share student personal stories, if possible of course. What do your students do
outside of UCPCC. Show them being part of the community, interacting with
other people and doing everyday things that outsiders might now know they can
do.

2. Moving Forward
If volunteers are what lead to future donors than perhaps a UCPCC snapchat
would be of benefit, this would put UCPCC in people pockets. Instead of hoping
people come across your posts, snapchat stories are put directly on people’s
phones.
Deleting Networks
I don’t think you need to delete any since you have a good following on all
platforms. One thing I do suggest is deleted “ghost” accounts; Twitter in
specifically has multiple accounts for UCPCC that can make it confusing for
people trying to search for you.
Posts Strategy
You post almost every day, which is great, it keeps your audience engaged. What
I currently couldn’t tell if there was any frequency formula for the amount of
times you post on social media. I recommend posting at least twice a day every
day if possible. After doing some research I found that the best time to post for
non-profits is at 8:30 a.m. when they’re on their way into work, 12:30 p.m. when
people are checking their iPhone while having lunch, 5:30 p.m. when people are
off of work and getting home and 10:00 p.m. after the kids go to sleep, which in
general is the single best time to post during the week. Scheduling posts would
help a lot with these time frames.
Strategy for Engagement
Currently, tagging people you mention in posts isn’t done on a consistent basis.
Don’t forget to tag people and partners involved in projects or pictures being
used. Tagging others will result in better engagement; which can lead to more
likes, shares, follows and awareness.
BIG PICTURE Thinking
UCPCC is big on finding ways for students to engage and be part of the
community-show this. When you are out and about with students, take pictures or
videos of them interacting with other people. Get those people to follow you on social
media and tell them to keep an eye out for your post. That way, when it is posted, they
can share it with their audience and get UCPCC more engagement. This will also show
the social media audiences that people with mental disabilities are part of their local
community and are able to engage in everyday tasks, reducing the fear some people

3. have towards disabilities. Once these people are already following you, they will be able
to be educated with the other material you post.
Source Ideas
Here are a few great places to look for content
• Students personal stories
• Students engaging with the community
• UCPCC and UCPCC partner events
• UCPCC national office social media posts
• http://www.cerebralpalsy.org
• http://kidshealth.org/en/parents/cerebral-palsy.html
• https://www.autismspeaks.org/what-autism
• Thank you posts as ideas for content
You are already doing this; continue doing this. Thank you posts can
be done for donors, partners, volunteers, staff, and students. People
like being acknowledged. This could lead to more activity, which will
lead to mire acknowledgements, and so on.
Looking for content can be difficult. Here are some themes to consider when searching
or organizing your content.
#MotivationMonday
Share about a student, staff, volunteer or person with mental disability
overcoming a challenge or doing something inspirational.
#MCM – Man Crush Monday
Highlight one of the males involved with UCPCC or involved in something
related to UCPCC and mention some of their work. Students, staff,
volunteers or people with mental disabilities are all options
#TuesdayTeach
This category can highlight programs available at UCPCC, or can be used
to teach the audience something they might not already know.
#TransformationTuesday
This can be used to show the growth of the center, or of student’s
abilities because of UCPCC.
#Wellness Wednesday
These are the days you get to post about food, outdoor activities, and
taking care of each other and us.
#WCW – Woman Crush Wednesday

4. Just Like Monday but with a female.
#WorkoutWednesday
Show off the great workout videos made by students that are available
on YouTube. Invite the audience to workout with you.
#ThankYouThursday
This is a good day to thank people involved with UCPCC and remind your
partners and supports that you care and acknowledge them.
#ThankfulThursday
Almost anything can be a Thankful Thursday post. You can be thankful for
friends, for people, donors, a beautiful day, etc.
#FridayReads
This is a good day to share articles or stories related to UCPCC or mental
disabilities.
#FunFriday
Being involved with UCPCC can be a lot of fun. Show the great
volunteering opportunities, highlight some art, tell some jokes, have fun!
#UCPWeekend
If there is something that was missed during the week that you really
want to share, this could be a good hashtag for that.
#SaturdaySayings
Thinks overheard at UCPCC can be hilarious if taken out of context- this is
a good day to have fun with that and show a lighter side to mental
disabilities.
It can also be a good place for quotes or lyrics.
#SelfieSunday
Selfies of students and staff are always fun. This is another great
opportunity to invite people to visit during the upcoming week.
Analytics and Metrics
Don’t forget to check your social media analytics on a monthly basis. Find out
what posts did best, what posts didn’t do so well, figure out why. Track your audience
demographics and engagement. Compare the same months in different years to see
how they differed from one year to another, and compare whole years. Figure out then
your busy times are.
• Facebook will let you track the page analytics directly from their platform
insights.

5. • Twitter does a similar thing is you visit twitter analytics.
A few more good tools are:
• Google Analytics (for websites)
o Measures Traffic, Trends and Sources
• YouTube Analytics
o Views, Demographics, Source, Subscribers
• Twtrland
• Hootsuite metrics
• Google alerts/Google news
• Search features in each platform
Remember, you can use similar content on different platforms, but its best to not use
exactly the same content. Currently a lot of the content for twitter is coming directly as
content from Instagram. Modify it a little; make it easy to read. i.e. include #hashtags on
Twitter, more casual on Instagram, more emotions and depth on Facebook.
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