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UCL Advances
     Ed Freyfogle
     9 Dec. 2010
Who am I?
Why should you care?
me
Attacking
                         • maximize growth
            Start ups    • innovation
                         • creating new products/services
                         • learning




                         • maximizing profit
                         • maintenance
            Incumbents
                         • creating barriers to entry
                         • earning
Defending
Attacking




Defending
2006
2007
We seek:

  1. Smart

  2. Hard working

  3. Thick skinned
We offer:

  1. Work hard

  2. Learn a lot

  3. Share in the rewards
2008
2009
2010
Nestoria today:

  13 FTE

  7* markets, ~ 2-3M users/month

  Nicely profitable

  80+ relationships with major media groups




                                 * 8th market launching … before Christmas
Why should you care?
Some tips:
Work Smarter, Not Harder

          Do less, better

               NOT

       Do more, more quickly
Thinking about
Simplicity
Sharing
Collaboration
Direct to consumer dialog
Tools to solve
information overload
Making efficiency simple
Thanks
  About me:
        @freyfogle

  About Nestoria:
        http://www.nestoria.com
        @nestoria
Stay calm

Solve a problem

Measure twice, cut once

Bad news fine, no surprises

Do less, better
Questions?

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