UCLA x425 Spring '13 - Week 5
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This document summarizes key points from Meeting 5 of the UCLA X425 course on social media best practices for communications professionals, held on May 14. The meeting covered traditional vs. social media, blog platforms, working with bloggers and citizen journalists, and dealing with empowered consumers and real-time feedback. It also discussed using social media for traditional media relations. The meeting featured guest speakers Jessica Gottlieb, a blogger, and Babette Pepaj, founder of BakeSpace.com and the TECHmunch Food Blogger Conference.
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UCLA X425 SPRING '14 - WEEK 5
The document summarizes key points from Meeting 5 of the UCLA X425 course on social media best practices for communications professionals, held on May 13. It discusses traditional vs. social media; blog platforms like Wordpress, Blogger, and Typepad; working with bloggers and citizen journalists; dealing with empowered consumers and negative comments in real-time; and using social media for traditional media relations. The meeting featured guest speakers Jeremy Pepper, a social media consultant, and Siobhan O'Neill, VP of Digital at Edelman.
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This document summarizes key topics from a class on best practices in social media for communications professionals, including platforms like Facebook, Twitter, and YouTube. It discusses how social media can generate awareness, engagement, influence, and motivate action. Facebook is highlighted as the largest social network with over 1 billion users but notes it is constantly changing and that users are the product while advertisers are the customers. The challenges of measuring return on investment from social media are also addressed. Guest speakers for an upcoming class meeting are listed.
UCLA X425 SPRING '14 - WEEK 1
The document summarizes the first meeting of the UCLA X425 Spring 2014 course on best practices in social media for communications professionals, which included an overview of the course, a discussion of who owns social media and what makes an expert, and a guest speaker. Key topics that were briefly overviewed were getting buy-in, demonstrating ROI, and major social media platforms. The guest speaker was Clint Schaff, former VP of Digital at Edelman.
UCLA X425 FALL '13 - WEEK 4
This document outlines the topics and speakers for a course on social media best practices for communications professionals. The course, UCLA X425, will cover SEO for PR, online reputation management, content syndication, social media news releases, and making websites easy to find. Meeting 4 will feature a guest speaker and cover these topics, with the instructor noted and relevant Twitter hashtag. The final project requirements and key tactics like check-ins, QR codes, and search engine rankings are also summarized.
UCLA X425 FALL '13 - WEEK 3
This document outlines the topics and schedule for a course on best practices in social media for communications professionals. The course covered emerging trends like location-based apps and QR codes, building personal brands, and guest speakers from the Archdiocese of LA and Portnoy Media Group. Key metrics for social media like awareness, engagement, influence and motivating action were discussed. The final project involved a social media strategy with goals, audiences, tactics and measurement. The document provided examples of strategies, tactics, content types and formats like video.
UCLA X425 FALL '13 - WEEK 2
This document outlines the topics to be covered in Meeting 2 of a course on social media best practices for communications professionals, including key social media platforms, overcoming fear of social media, measuring return on investment, and developing a social media policy. The meeting will feature a guest speaker on new media strategies and include discussions of how social media can replace traditional websites and the importance of understanding that nothing posted is truly private.
UCLA X425 FALL '13 - WEEK 1
The document summarizes the topics to be covered in the first meeting of the UCLA X425 social media course on October 8th. The instructor is Erik Deutsch and the guest speaker will be Clint Schaff, former VP of Digital at Edelman. Topics to be discussed include an overview of the course, defining who owns social media, what makes an expert, getting buy-in and demonstrating ROI, and an overview of key social media platforms.
UCLA x425 Spring '13 - Week 4
This document summarizes key topics from a university course on social media best practices for communications professionals. It outlines the agenda for the upcoming class, which will cover SEO for PR, online reputation management, content syndication, and social media news releases. The class will feature a guest speaker from Ranker.com discussing these topics. It also previews the final project requirements and covers additional course content about location-based check-ins, QR codes, search engine optimization, and online reputation management strategies.
UCLA x425 Spring '13 - Week 3
This document summarizes a class on best practices in social media for communications professionals. It discusses emerging trends like location-based apps and QR codes. It outlines the components of a social media strategy, including situation analysis, goals, target audiences and competitive analysis. The class covered distinguishing strategies from tactics and providing examples. Guest speakers were scheduled to discuss building a personal brand and positioning yourself as an expert.
Serena's Presentation - Social Media Tools
The document provides an overview of free and paid social media tools for goals, listening, engagement, and influencer identification. It recommends starting with goals, listening platforms like Google Alerts, engagement on Facebook, Twitter, YouTube and Pinterest. It also lists tools for automation, analytics, influencers and communities to continue learning about social media.
John shiple's SEO Powerpoint
This document discusses search engine optimization (SEO) and provides an overview of its structure, interpretation, strategies, and tools. SEO involves optimizing websites to rank highly in search engine results as well as optimizing for advertising, site content, and online reputation. Key aspects of SEO structure include on-page elements like titles, descriptions, and links, as well as off-page factors like the Google PageRank algorithm and user engagement. SEO interpretation focuses on using relevant keywords throughout websites and marketing copywriting. The document also briefly outlines black hat versus white hat SEO strategies and recommends consulting an expert or using tools from Google and SEOmoz.
Powerpoint presentation eek 4 fall '12
The document summarizes key topics from a meeting on social media best practices for communications professionals. The meeting covered SEO for PR professionals, online reputation management, content syndication, social media news releases, inbound links, and featured a guest speaker. Additional topics included making content easy to find online and optimizing landing pages for mobile users.
Powerpoint presentation week 3 fall '12
The document summarizes key topics from a meeting about best practices in social media for communications professionals. It discusses brands producing their own content, emerging trends like location-based apps and QR codes, and online promotions. It also covers building a personal brand and positioning oneself as an expert. The meeting featured guest speakers from digital marketing agencies.
UCLA X425 Week 6
The document provides information about the sixth meeting of a social media communications course. It includes details about the final project, a social media glossary, organizations and events to check out, course evaluations, and a guest speaker. The guest speaker is Clint Schaff, Vice President of Digital and Interactive Media at Golin Harris.
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UCLA x425 Spring '13 - Week 5
- 1. Instructor: Erik Deutsch (@erikdeutsch) #UCLAx425 Best Practices in Social Media for the Communications Professional UCLA X425 Spring 2013 Meeting 5 (May 14): •Traditional vs. social media •Blog Platforms •Working with bloggers/citizen journalists •Dealing with empowered consumers, negative comments and the real-time •Using social media for “old school” media relations •Guest speakers: Jessica Gottlieb (@JessicaGottlieb) Blogger, JessicaGottlieb.com Babette Pepaj (@BakeSpace) Founder, BakeSpace.com and TECHmunch Food Blogger Conference
- 2. UCLA X425 Spring 2013
- 3. PR pitch --> Media coverage --> Public consumption Traditional Media Gatekeepers UCLA X425 Spring 2013
- 4. Everyone. Everything. Everywhere. All the Time. In All Directions. Content that is Consumed and Shared. “Tradigital” UCLA X425 Spring 2013
- 5. UCLA X425 Spring 2013 Traditional media "hits" are just the beginning, not the end, of the journey...
- 6. TRADITIONAL UCLA X425 Spring 2013 SOCIAL Broadcast Expensive Infrastructure One-Way Consumed Next Day Water Cooler Discussion Free or Low Cost Tools Online Narrowcast (Niche) / Targeted Two-Way/Multidirectional (interactive conversation) Immediate Opportunity to Go Viral Professional Journalists User Generated/Citizen Journalists Editorial process/oversight Editorial is distinct from advertising Anything goes Anything goes
- 7. UCLA X425 Spring 2013 Today’s Media Landscape + “SHARED” (aka Social) – and it’s all CONVERGING.
- 8. UCLA X425 Spring 2013 1. Full-Scale: Wordpress, Blogger, Typepad 2. Hybrid or "Lifestream": Tumblr, Posterous 3. Micro: Twitter
- 9. UCLA X425 Spring 2013 Full Platforms: Wordpress, Blogger & TypePad - Lots of free and paid templates - Customization - Hosted or unhosted - Widgets and plugins Hybrid or "Lifestream" Platforms Tumblr & Posterours - Simple, quick and easy - Limited capabilities and customization Micro Platforms Twitter
- 10. UCLA X425 Spring 2013
- 11. UCLA X425 Spring 2013 1) Don't "carpet bomb" or “spray and pray” 2) Be social 3) Provide "social" content 4) Make it "profitable" for the blogger PR = Page Rank Understand "Paid" vs. "Earned" Media... ... as well as “Owned” and “Shared
- 12. UCLA X425 Spring 2013
- 13. UCLA X425 Spring 2013 Babette Pepaj (@BakeSpace) Founder, BakeSpace.com and TECHmunch Food Blogger Conference Jessica Gottlieb (@JessicaGottlieb) Blogger, JessicaGottlieb.com Meeting 5 (May 14): Guest speakers: