Tony Adam presented on SEO strategies for PR professionals. He discussed topics like understanding your audience, creating evergreen and community-focused content, guest blogging, using Google Trends for topic research, and building authority through links and blogging at least 15 times per month. The presentation provided strategies for PR professionals to improve their search engine optimization through content creation and community engagement.

1. UCLA x425:
SEO for PR Pro’s
Tony Adam
@tonyadam

2. Tony Adam
Founder/CEO
Formerly of:
Our Clients:

3. Tony Adam - @tonyadam
Relevance & Authority

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Periodic Table Of SEO Success Factors

5. Tony Adam - @tonyadam
Understand Your Audience

6. Opportunity Analysis: Keyword Research
Google Keyword Planner:
https://adwords.google.com/KeywordPlanner
Tony Adam - @tonyadam

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Companies that blog 15 or more
times per month get five times
more traffic than companies that
don’t blog at all

8. Evergreen & Resourceful Content
Tony Adam - @tonyadam

9. Create a community
Tony Adam - @tonyadam

10. Content Prime for SEO
Tony Adam - @tonyadam

11. Content + Community to help SEO
Tony Adam - @tonyadam

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Blogger Outreach

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Guest Blogging
http://unbounce.com/content-marketing/how-and-why-you-
should-be-guest-blogging-with-case-study-kinda/

14. Links are the most important part of SEO
Tony Adam - @tonyadam

15. Google Trends is a GOLDMINE
Tony Adam - @tonyadam

16. Oh em gee!
Case Study: Lindsay Lohan Trend
Tony Adam - @tonyadam

17. Tony Adam - @tonyadam
Relevance & Authority

18. THANK YOU!
Tony Adam
@tonyadam
tony@tonyadam.com