Bad App - Killer App: How to Create a Compelling Mobile Experience
TYMFLY
1. Sarada Chidambareswaran
UI/UX Designer
I am very curious, resourceful and passionate about
user-centric design.
I love the process of finding easy solutions to
complicated problems.
UI/UX
2. TYMFLY
TYMFLY Mobile
The objective was to design a mobile appliaction that would
appeal to children enough for them to use it atleast twice a day.
As the UX/UI dsigner for the project, I created various use cases
for the applicaton. I went around the neighbouthood and talked
to 6 children between the ages 6 and 12 and received feedback
regarding ease of use and engagement. This application design
is still a work in progress.
There are no applications out in the market that would
encourage a child to do their daily chores and be engaging at
the same time. This application reminds children of their tasks
and narrates interesting stories while the children do their daily
chores like brushing and flossing.
I redesigned the application and retested it. New stories and
recording features were added. New icons and reward
incentives were also featured in the application, after the testing
phase.
Objective
Opportunity
My Role
UX/UI & Interaction Designer
Solution
3. TYMFLY Mobile
Share ShopRecord StoryRewardsHome
30 points for some eggs
150 points for the butterfly
120 points for the pupa
90 points for the caterpillar
60 points for egg to hatch
Unlock Achievement
Unlock Achievement
Unlock Achievement
Unlock Achievement
Unlock Achievement
100%8:08 AM
Home Parents
ACHIEVEMENTS
Share ShopRecord StoryRewardsHome
100%8:08 AM
Home Parents
DAILY TASKS
BRUSH
FLOSS
BRUSH
Share ShopRecord StoryRewardsHome
FLOSS
ParentsHome
100%8:08 AM
Share ShopHome Rewards Record Story
ORGANIC
TOOTHPASTE - $4.00
ORGANIC FLOSS - $6.00
ORGANIC
TOOTHBRUSH - $12.00
ORGANIC TOOTH
WHITENER - $24.00
S
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A T
E
R
Z
K
TYMFLY STORE
4. TYMFLY Mobile
TYMFLY
REWARDS
Share ShopRecord StoryRewardsHome
100%8:08 AM
Home Parents
UNLOCKED LEVEL -
BUTTERFLY
Share ShopRecord StoryRewardsHome
EGGS
CATTERPILLAR
HATCH
CATTERPILLAR
PUPA
Chores well done earn reward points and kids can accrue
reward points to unlock cool icons. Achievements page
showcases the reward icons earned.
Reward Structure