Before bringing a new wind turbine product to market, companies should ask two important questions: 1) Does someone hold a patent that could block sales of the product? and 2) Can the company's patents block competitors from selling similar products? To answer the first question, companies should thoroughly review their product and related patents to ensure freedom to operate without infringement. They should also consider pending patent applications that could issue as enforceable patents. To answer the second question, companies should seek patents on novel and non-obvious aspects of their product to create roadblocks for competitors. Conducting this analysis can help companies avoid infringement liability and protect their market position.